Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Tu Princess Applique Duvet SetSprig Adventure Guide Edmund PeakWinnie the Pooh Magic RattleTu Plain Pintuck Duvet Set WhiteEasy Karaoke R&B ClassicsZap Faux Leather Moroccan FootstallPhilips 2400W Steamglide IronTu Black Aluminium 14cm MilkpanLexmark 17 and 27 Black and Colour Ink Cartridge MultipackChef'n Garlic ZoomMorphy Richards 4-Slice Cream Accents ToasterPlay Road MatLEGO Creator StegosaurusBody Sculpture Soft Neoprene Dumbbell Tree 20lbMasterplug Large cable reel 30mEasy Karaoke Pop ClassicsLausanne Chair NaturalRowlinson Gainsborough GazeboStainless Steel Bird Nut FeederCello 19" HD-Ready Digital TV/DVD Combo with iPod DocSlatted Bamboo Hallway Storage Unit Dark StainTomTom ONE V4 Carry CaseMicroplane Fine Ribbon GraterPremier Housewares Recycle BagsAntony Worrall Thompson Roaster and Baking Tray Twin PackLausanne Large Sofa NaturalSharp 22L Digital Microwave with Stainless Steel TrimTomTom XL Live IQ Routes Edition UK EU and IrelandPlay-Doh In The Night Garden Playsetin-tune iPod FM Transmitter IC-10
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

PortaPuzzle 1000 Deluxe
We don't always have time to complete a puzzle from start to finish in one sitting and it can be frustrating to break up all your hard work to make room on the table for dinner or because it's time to go home, which is why this portable puzzle carry bag is a must-have for jigsaw fans! Opening up, a flat surface provides the ideal space on which to build most 1000 piece puzzles. When it's time to take a break, simply fold over the two side flaps fasten the zip to securely lock all puzzle pieces in places un

Universal Keyboard Stand
This universal Keyboard Stand has a sturdy black metal and rubber for supporting a full sized keyboard during practice and performance. Strong plastic grips hold the keyboard securely in place while you play, and the stand folds flat for easy transportation and storage.

Jamie Oliver Denim Oven Glove
Protect your hand from hot objects while working in the kitchen with this large oven glove from Jamie Oliver. Manufactured in a stylish denim material, it features grooves to help with getting a grip of kitchen utensils. The inside is lined and it features a hook eye so it can be hung away. This one size, unisex glove can be used on both the right and left hand.

Philips 4.5-bar Steam Generator
Ready to use in less than 2 minutes, this iron combines maximum steam output with high pressure to give exceptionally fast results - even on difficult fabrics. Continuous steam output of up to 110g/minute is achieved thanks to the small amounts of water that are pumped into the boiler each time. The specially designed soleplate combines superior ceramic coating for smooth gliding on all fabrics and carefully designed vents for powerful crease removal. Comfort is a prominent feature of this iron.

Vax AAA Spring Clean Carpet Cleaner Solution 1.5l
Spring clean at any time of the year - Vax AAA is great for cleaning the carpets throughout your home. 1.5 litres will go a long way.

Rowlinson Rustic Arch
Beautify your garden with this Rowlinson Rustic Arch. Made from sustainably sourced timber, this attractive arch has latticed sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The Rowlinson Rustic Arch is guaranteed for 15 years against rot. Some assembly required. This product is not available to customers in Northern Ireland.

BT Graphite 1500 Twin Handset Phone
This smart twin-handset combines function and flexibility while handling all your phone needs. It has a built-in answering machine that allows 12 minutes' recording time, a 50 name and number directory and redial (up to 10 numbers). You can choose from 5 different ringtones each for base and handset. Fully charged, each handset allows up to 10 hours' talk time and 100 hours' standby, while the range is up to 50m indoors and 300m outdoors, giving you both the time and the room to roam. Other useful featur

Tu Boys' Pop Up Storage
This Tu Boys' Pop Up Storage box provides ideal extra storage for a boy's bedroom. The zip shut box has handles on the ends, making it easier to lift on to shelves. The box's sturdy, tan polyester canvas shell is supported by an ingenious wire frame that can be collapsed so that the whole thing can be folded flat when not in use. The box is wipe clean for convenience and has a plastic label sleeve on one end for easy identification. Not suitable for children under 3 years of age.

Disney Princesses Talk and Teach Telephone
The Disney Princesses Talk and Teach Telephone is an educational toy that's also plenty of fun! Children can develop their motor and conversational skills as they play, egged on by the fun sounds they can draw from the toy and the pretty Disney Princesses Ariel (The Little Mermaid), Sleeping Beauty, Snow White and Belle (Beauty and the Beast) they know and love from the movies. The classic pink phone has a removable handset and 5 activities (Number Fun, Finding Game, Watch the Lights, Shopping Fun and Musi

Le Creuset 26cm Cast Iron Shallow Casserole Dish Volcanic
This 26cm, 2L casserole dish in a volcanic orange finish is ideal for paella, couscous or simple seafood linguini. The shallow, wide base of this versatile pot allows maximum contact between the food and the heat. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°

Ross Printer Cable
A standard printer cable for connecting your computer to a USB printer. Features the standard type A USB plug for your computer and the standard type B plug for your printer.

Brita Multi Fit Water Filter Cartridge 3 Pack
The Multi-Fit can be adapted to fit Kenwood, Rowenta, Saey and Boots filter systems. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime scale, aluminium and heavy metals. Finally, active carbon filtration occurs which significantly reduces substances that affect smell and taste such as chlorine and organic impurities. The result: clean, fresh water from your tap.

Belkin VGA/SVGA Cable 1.8m
A 1.8m VGA/SVGA connection cable, ideal for connecting your PC to a monitor (recommended for 17" and larger) or for connecting your computer to a compatible television.

York T102 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T102 Treadmill. Its LCD screen shows a range of workout programmes and with a top speed of 13km/h, it is excellent for less intensive walking or light running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. There is also an accessory tray, so you can keep yourself hydrated, or have somewher

Constellation 28" ABS Trolley Case Black
Made from ABS plastic, this trolley case is as light as a feather, albeit a rather spacious feather! Weighing just 5kg with a mammoth capacity of 120L, this case has a fully lined interior with clothes retainer in the lid and base. With top and side grip handles and wheels to pull it along, it's easy to manoeuvre - allowing you to lug your stuff all the way from baggage reclaim to your final destination without breaking sweat.

Pop-Up Toy Box (Large)
With all those doting grandparents, uncles and aunties spoiling your child with toys every birthday and Christmas, at three years old it might be time to invest in a large storage box to put them all in. This pop-up box from Halitit flat packs down when not in use, and comes with attached clips for extra strength and soft carry handles. When in use, the box measures 40.5 x 40.5 x 25.5cm. Suitable for children aged 3+.

Ready Steady Cook Bistro Casserole Pot
The Ready Steady Cook Bistro Casserole Pot is the essential addition to any kitchen for delicious stews or soups all year round! Crafted in stainless steel with an aluminium encased base for even heat distribution, the 24cm casserole is equipped with a glass lid and cool-touch, silicon coated, riveted handles. The casserole has a 5 litre capacity, is dishwasher and oven safe, suitable for all hob types (including induction hobs) and carries a 25 year guarantee. The Ready Steady Cook Bistro Casserole Pot i

D and T Brushed Steel 1 Gang Light Switch
Improving your electricals? Fancy bringing a metallic touch to your home? This single-gang light switch from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic light switch.

Silentnight Latex Comfort Pillow
The latex core of this pillow contours around the head and neck offering more support than an ordinary pillow, so it is ideal for people looking to reduce stress, pain and aching joints. A hollow fibre surround cradles the head and neck offering firm support that doesn't loose its shape. Non-allergenic this pillow is suitable for down and feather allergy sufferers. Hand wash only.

Mitre Protector 90 Shinguard Small Orange
An effective shin pad with two quick velcro calf-straps for securing the pads, and a step-in ankle anchoring system. Apart from the normal hard plastic and effective padding for protecting your shins, the ankle area is also protected with softer padding to allow for full movement. These small shin guards are suitable for wearers from 120cm to 140cm tall (3ft 1in to 4ft 7in).

Sainsbury's HP 56 Black Ink Cartridge
The Sainsbury's HP 56 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 56 ink cartridge - HP Deskjet 450ci/450cbi/450wbt, HP Deskjet 5145/5150/5151/5550/5552, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Deskjet 9650/9670/9680/9680gp, HP Digital Copier 410, HP Officejet 4105/4110, HP Officejet 4212/4215/4219/4252/4255, HP Officejet 5505/5510/5515, HP Officejet 5605/5607/5610/5615, HP Officejet 6110, HP PSC 1110/1200/1205, HP PSC 1210/1213/1215/1217/1219, HP PSC 1310, HP

Philips Rotary Shaver 8290
The Philips Rotary Shaver 8290's shaving heads have 3 tracks for 50% more shaving surface than standard rotary shaving heads for a faster, closer shave. The shaver's super lift and cut technology lifts the hair away from the face, allowing you to shave nearer the root for an extra close - yet comfortable - shave. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stubble, while the reflex action system adjusts to every curve of your

Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Pink
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is finished in pink. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a fraction o

Yamaha YPT210 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha YPT210 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme. The YPT210 has 61 full size keys and 32 note polyphony and plays 375 sounds in 100 different styles. It boasts 106 one touch settings, a MIDI connection and a backlit LCD display screen - not to mention the stereo grand piano feature and built in metronome. Playing is amplified b

Bristan Capri Bath Taps
Made from durable brass with a handsome chrome finish, the Bristan Capri Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.3 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a gentle lift to operate. Bristan Capri Bath Taps carry a 5 year guarantee and work well with most designs in the exci

Sainsbury's 2 Slice Stainless Steel Toaster
A 2-slice toaster with an attractive brushed stainless steel finish. Features wide slots that can accommodate thicker slices of bread, a standard duration/browning setting, and 2 clever auto settings for toasting frozen bread and reheating already-toasted slices. It also has a useful cancel button.. There's a built-in cable storage system, a high-lift function lets you get at smaller pieces, and of course it comes with a removable crumb tray for easy cleaning, and has insulated cool-touch walls.

Tu Two Tone Square 12 Piece Dinnerware Set
The unusual shape of these stoneware pieces makes this dinner set a conversation piece. Slightly squared off, each item is glazed in a neutral sand colour. The set features: dinner plates x 4, side plates x 4 and cereal bowls x 4. These pieces are both dishwasher and microwave safe.

Belkin 2m 4 Socket Surgemaster Surge Protector
Protect your important electrical equipment from power surges with this Belkin surge protector adaptor, with room for 4 standard three-prong plugs. With up to £25,000 of electrical insurance included, Belkin has such confidence in this product that it will replace any equipment that is damaged by electrical power surges while correctly connected.

Plum Rectangular Children's Picnic Table
Perfect for home picnicking or just letting children have their tea in the sun, the delightful rustic Plum Rectangular Children's Picnic Table seats 4 kids very comfortably. The picturesque design combines table top, supports and built in parallel benches in a single unit in a natural timber finish. The sustainably sourced wood is pressure treated for longevity and sturdiness and guaranteed for 1 year. Some assembly is required, the wood is pre-drilled and all fixings are included. This product is not available

Easy Karaoke VKG14 Silver
Beat the recession by organising a fun karaoke night in! The Easy Karaoke VKG14 is a portable karaoke machine with an updated design that you can use in your own living room - it plugs easily into your TV and/or sound system and has its own built in amplifier, speaker, video camera and monitor for loads of fun. The set includes a silver CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (video out, plus phono out should you wish to play the sound through your TV), a 1