There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Banyan Large Side BoardWeight Watchers Easy Read Glass Precision Body Analyser ScLilbourne Regular Sofa ChocolateDirt Devil 12V Hand Held Vacuum Red and SilverTu Cushion and Throw Set ChocolateRussell Hobbs 17L Touch Microwave WhiteDraper 18V Cordless Hammer Drill and CaseBSA Atlanta 26" Rigid Men's Mountain Bike, Blue/BlackTouch 2G Crystal CaseOakham Chair SandCanon PIXMA iP4600 Colour PrinterCello 22" HD Ready Digital TV/DVD Combo Black C2273FChelsea Football Club BeanbagWestern Digital My Passport Essential 250GB Portable Hard Le Creuset 23cm Cast Iron Oval Casserole Dish VolcanicVerbatim Black 640GB USB External Hard DriveEpson T0712 Cyan Ink CartridgeCroydex Wooden Shelf Mirror Light WoodBT Freestyle 750 Trio Handset PhoneMinster Accent Chair Seattle Spot PlumMarco Pierre White Mini Food ProcessorRussell Hobbs Black 2 Slice ToasterLilbourne Large Sofa Bed Fabric New Floral CreamCanon Ixus 990IS 12.1 Megapixel Digital Camera SilverTu 16 Piece Set White Cutlery SetMonopoly Here and Now World EditionGatsby Set of 2 Tunis ChairsLEGO City Fire StationZoggs Phoenix GogglesMeccano Spykee Mini Vox
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Microplane Medium Ribbon Grater
The Microplane Medium Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical-grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything when a medium texture is required. The base of the grater has protective tabs to avoid scratching your counter tops, and the grater is dishwasher safe. Protect your fingers and get more value out of your food with the Microplane Universal Slider - also available from Sainsbury's!

Universal Keyboard Stand
This universal Keyboard Stand has a sturdy black metal and rubber for supporting a full sized keyboard during practice and performance. Strong plastic grips hold the keyboard securely in place while you play, and the stand folds flat for easy transportation and storage.

Tu Faux Silk Curtains Green
These striking faux silk curtains will add a sophisticated elegance to any room. With the appearance of raw silk, the texture of the curtains allows the light to bounce off them beautifully making any room glow. Styled with pencil pleats, the curtains will hang luxuriously from any window. 100% polyester curtain with lining. Machine wash at 40°C. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the ov

Sainsbury's Pillow Protectors 2 Pack
Pillow protectors can extend the life of your pillows while still allowing them to breathe. These polycotton slips are machine washable, making them suitable for everyday use.

Tomy Rummikub
A great numbers game for 2-4 players. Build 'sets' or 'runs' of numbers then manipulate them into sums and patterns to achieve high scores. A fun way to train your brain and improve number and strategy skills. Rummikub provides addictive fun as you become faster at competing against siblings or friends for more complex results. Designed for players aged 8 upwards. The attractive box makes this an ideal gift for a friend or family member.

Tu Chrome Toilet Brush Holder
An attractive, chromed toilet brush holder.

Oral B Sensitive Brush Heads 2 Pack
These Oral B Extra Soft Power Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Basics 7 Piece Food Storage Set
Food storage containers needn't be an expensive purchase as this 7 piece, watertight storage box set shows. With plastic storage in 5 different sizes both square and circular, you'll be able to store food or other products in the fridge and freezer. They can also be used in the microwave.

Bosch AHS 4-16 Electric Hedge Cutter
This Bosch hedge cutter features a high-grade, diamond-ground, precision 42cm steel blade for long sharp cuts and a 6m cable. It has a 390w electric motor and 16mm tooth blade which will cope with hedges with ease. At 2.9kg it's extremely lightweight and with its perfectly placed centre of gravity and ergonomic shaped handle it's very comfortable when holding above your head for prolonged periods of time. Two year guarantee.

S&C Two-cabinet Stand for up to 37-inch TVs Light Oak
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This ZIN372100/LOI model is beautiful, light oak veneer design with two flip-down storage units. It has a cable management feature to reduce cable clutter. Good for use with up to 37-inch televisions. Put your TV on top, and your AV equipment out of the

Sainsbury's 5m Measuring Tape
Measure twice and cut once - this tape measure will help you do just that. Marked in metric only, this tape will measure up to five metres, has a belt clip, hanging loop and push-button action to stop the tape retracting.

JVC Micro Hi-fi UX-G100B
This 10W micro hi-fi is ideal where space is tight and plays regular CDs, MP3s and WMAs (and displays their information on the screen), as well as playing and recording to cassettes. The digital display also functions as a clock or timer.

Tu Satin Square Quilt Black
Perfect for snuggling up in luxury in your own living room, this quilted faux satin throw is silky soft, cosy and fashionable. In classic, glossy black, it will go with just about any colour scheme and is fully machine washable. Use this throw for extra warmth in bed, as a lap rug while in front of the TV - the possibilities are endless.

Oak 5 Tier Shelving Unit
Small in footprint, this Oak 5 Tier Shelving Unit provides useful storage when space is at a premium. Ideal for use in bathrooms, it's freestanding, made of solid oak and just needs a wipe with a damp cloth to keep it looking at its best. Requires some self assembly, easy to follow instructions are included in the pack.

Wood & Slate Alpine Bird House
The Wood & Slate Alpine Bird House will encourage feathered friends to spend more time in your garden. Its quaint, natural appearance will blend beautifully with any outdoor design scheme. The small entrance and sturdy structure mean smaller birds will be safe inside from predators and scavengers. There's no self assembly required; just hang the bird house by its hanging cord from a strong branch, retire to a discreet distance and watch the birds flood in. The Wood & Slate Alpine Bird House carries a 1 yea

Tu Cocktail Shaker
Create some fantastic cocktails with the Sainsbury's Tu Cocktail Shaker. The top lid doubles as a spirit measure so you can keep track of how much alcohol you are putting in your cocktails. Pour your spirits, syrups and other ingredients into the reservoir, pop on the top half and the cap and shake! Then remove the cap and strain into glasses. There's no limit to the number of concoctions you can come up with, and with all the cocktail guides available online, you can easily mix the classics for a fabulou

Connect 4 Reinvention
The classic vertical Connect 4 game has undergone a revamp for extra fun! Slot the counters into the frame to create rows of 4 - vertically, horizontally or diagonally - all the time trying to prevent your opponent from doing the same& while they try to block you! The new version lets you poke the counters out of the frame after the initial game is over. If the counter is part of a foursome, you keep it! It's the same principle, but with double the fun. Connect 4 Reinvention has a function for locking the

Rowlinson Wrenbury Seat
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Wrenbury Seat. This seat is the perfect setting for relaxing or simply somewhere quiet for a read or enjoying the fresh air. The compact design gives the structure a cosy, welcoming feel and the lattice detailing provides plenty of opportunities for climbing plants. Made from sustainably sourced timber and steel, this attractive seat is pressure treated for longevity and hardiness. The powder-coated steel will fit perfectly into any

Verbatim CD-RW Blank Disks Spindle of 10
Rewriteable CDs can be erased and rewritten over and over again. Conventional CD-RWs become degraded on every rewrite cycle, limiting their useful lifespan, but Verbatim Spindle of 10 CD-RW uses Verbatim's SERL" technology that allows them to be rewritten over 1,000 times, making the discs very useful and cost effective for people who need to store different data on a regular basis, such as presentations, personal backups and media storage. These CD-RWs come in a 10 pack spindle, and offer a variable 8x-12

Odyssey Tumble Twist Bath Mat Palm
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This lime green colour will add a splash of vibrancy to any bathroom.

Constellation 20" Trolley Case Leopard Print
They say a leopard never changes its spots, but you'll be able to change regularly with the amount of clothes you can fit into this leopard print trolley case. With a capacity of 34.9L and weight of 3.7kg, there is plenty of space for clothing, and the clothes retainers in the base make sure everything is well packed. With wheels and extendable handle, you can prowl your domain with confidence that everything you need is safely packed away.

Slatted Bamboo Hallway Storage Unit White
Hallways can easily become cluttered with coats, gloves, scarves and stray keys. This handy storage unit has 4 button hooks for hanging coats and 4 baskets that sit on an upper shelf for storing mittens and other outdoor accessories to keep your hallway tidy and organised. Two keyhole fixtures are included for hanging this unit horizontally on the wall. Will require some self assembly, easy to follow instructions are included in the pack.

Belkin TuneBase FM with ClearScan
Listen to your iPod in the car with the sleek, black Belkin TuneBase FM. Hit the button and let the ClearScan technology cut through the static as it scans for the best FM frequency available, transmitting your tunes straight to the car's stereo system for crystal clear sound. The additional PRO setting further optimises audio and boosts volume. The TuneBase FM also features a custom designed swivel cradle with a flexible steel neck mount with integrated antenna which holds your iPod securely, and includes

Suffolk Mirror
The Suffolk furniture range is made from clean, fresh looking white painted rubberwood to evoke a French country style. The cottage inspired design is refreshingly airy and will match just about any bedroom decor. The Suffolk Mirror, at 1m tall, provides enough reflection to really help bounce light around a room, as well as being ideal for checking your appearance! Comes with wall fittings.

Panasonic 32" HD-Ready Digital LCD TV TX-L32X10B
This superb Panasonic Viera LCD TV delivers stunning images and is high-definition ready. It has a wide colour viewing angle, high 30,000:1 dynamic contrast and Panasonic's Intelligent Frame Creation technology to achieve razor-sharp motion-picture playback. 24p Smooth Film capability makes film viewing "truer" by showing films at the same speed as at the cinema, while V-Audio Surround fills the room with crystal clear sound. Viera Link allows interconnected operation of various AV devices using only the

Thermos Everyday Flask 0.5L
This stainless steel, lightweight flask is vacuum sealed ensuring it won't leak. It also allows for cold items to remain chilled for 24 hours, and hot items to remain heated for 8 hours. It's got a built-in easy to use auto-stopper, and features a cap which doubles as a cup. Comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is

Lausanne Regular Sofa Natural
The contemporary-styled Lausanne chenille regular sofa is perfect for lounging. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this sofa looks great in a wide range of modern decors and offers supreme comfort.

Odyssey Towel Palm
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Fairtrade Housewife Pillowcase Cream
The Fairtrade mark on this product guarantees that the small-scale cotton farmers have been paid a fair and stable price, and an additional premium enables local communities to invest in improvements such as healthcare, education and wellbeing. Machine wash at 40°C

Newark Dining Table
A practical, contemporary table for the busy family home, the Newark Dining Table is finished in ash veneer and blends beautifully with the Newark Dining Chairs. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all access routes. See our Furniture Buying Guide for more details.