Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

D and T Brushed Brass Co-axial Socket
Bring a smart, subtle touch to your home's electrical fittings with this brushed brassco-axial socket, which is manufactured to the highest quality and safety standards.

Tenn Cycling Gloves Black
These black cycling gloves provide both excellent grip and comfort, and boast a range of features from a hybrid design that allows for the best of all worlds. The palm area has specially designed gel pads to spread the force of your hands on the grips, while still allowing your hand to open and close freely. Also on the palm area is a dotting of extra-grip rubber to increase your grip even after long rides where moisture starts becoming a problem for bare hands. On the back, the glove is made of a four-way

BT Graphite 1500 Phone
This smart handset combines function and flexibility while handling all your phone needs. It has a built-in answering machine that allows up to 12 minutes' recording time, a 50 name and number directory and last number redial (up to 10 numbers). You can choose from 5 different ringtones each for base and handset. Fully charged, it allows up to 10 hours' talk time and 100 hours' standby, while the range is up to 50m indoors and 300m outdoors, giving you both the time and room to roam. Other useful feature

Oral B Vitality Pro White Power Toothbrush
Thanks to its flexible, gently pulsating brush head, the Oral B Vitality Pro White Power Toothbrush removes far more plaque than a regular manual brush and leaves your teeth feeling clean and fresh. Its integrated timer will tell you when you've been brushing for the 2 minutes recommended by dentists, and the pressure sensitive feature ensures you don't brush too hard, saving your gums from recession and damage. The Oral B Vitality Pro White Power Toothbrush carries a 2 year manufacturer's guarantee, and c

Russell Hobbs Satin Classic 2 Slice Toaster
This satin steel Russell Hobbs 2 slice toaster is sure to bring style to any kitchen. The extra wide slots mean thick bread can be toasted easily, centred guides ensure even toasting and it also has reheat and frozen settings. It automatically pops up when ready, but does feature a cancel function if you wish to stop it early. This toaster has a variable electronic browning control, a carriage travel layer with extra lift for small bread and a removable crumb tray for easy cleaning.

Guitar Hero Metallica Solus for Xbox 360 by Activision
Release your inner rock god and join Metallica in this version of Guitar Hero. They are some seriously heavy tracks to get your teeth into: 'Sad But True', 'Creeping Death' and the epic 'One' are just for starters - and the other Metallica tracks read like a 'best of' compilation. Also included in the play list is a host of songs by bands that directly influenced Metallica; Slayer, Judas Priest and Lynyrd Skynyrd all contribute. Play along to and master such eternal rock and metal classics as 'Ace of Spade

Sony Headphone Replacement Ear Buds
Sony headphone ear pieces can be replaced should one (or both) be lost or damaged. These Ear Buds for Sony in-ear headphones are compact and comfortable for every day use. The pack includes a small, a medium and a large pair to suit your individual ear size.

Tu Leaf Floor Lamp Antique Brass
Floor lighting can really help create a cosy feeling in sitting and dining rooms. This brass lamp has an antique finish for a vintage feel, a slender stem with 3 bulbs encased in frosted glass for a flower-like look. Twisting stems with delicate leaves entwine around the bulbs and the switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a table lamp in the same design if you like your lighting to match. Bulbs are incl

Magnext iCoaster
Kids will love the experience of building and running this fantastic, multiple award-winning iCoaster toy roller coaster - there are so many varying designs to create! The iCoaster combines sight, sound and speed with magnetism, high tech design and fascinating physics. The perpetual magnetic elevator will enchant youngsters, sparking an interest in how it works and inspiring them to find out more. The 18 sections of track snap manually into place and there are 20 background music and sensor beats - or plu

Zebco Fishing Lantern
This fishing Lantern from Zebco is ideal for night fishing or early morning sessions. Its 23 white LEDs create glare-free, bright light and the brightness can be adjusted in 3 simple clicks. Operated by 4 x D batteries (not included)

Yamaha PSRE223 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha PSRE223 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme and a new design and feature layout for easy play and use. The PSRE223 has 61 full size keys and 32 note polyphony and plays 375 sounds (including stereo grand piano, Xglite voices and 12 drum kits) in 100 different styles. It boasts 106 one touch settings, a MIDI connection and

Sainsbury's Child Cycle Helmet Orange
This child helmet comes in an eye catching orange colour, and is adjustable to fit head sizes from 48cm to 54cm. It's an essential addition if you're taking your child cycling or in a child bike seat. The head size is easy to adjust with a simple turn of a wheel while the helmet is on or off. Complies with European safety standard EN 1078.

Wood-Like Soft Blocks - 80pcs
Maybe not one for the young carpenter yet, but Halitit's wood-like soft blocks are excellent for the creative builder to get to grips with. These 80 pieces come in assorted sizes and are ideal for developing your child's creativity skills. Machine washable and presented in a zip-up storage bag, this is one building project that won't make a mess. Suitable for children aged 12months+.

Different by Design Bath Mat Zinc
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

Nicky Clarke Fizz Control Hair Straighteners
The UK's favourite hairdresser, Nicky Clarke, brings you this great hair straightener with ceramic plates and ionic technology, both of which help create long lasting, perfectly straight hair. The ceramic plates ensure even heat distribution, both kinder to your hair and better for consistent straightening. The straightener has variable heat settings and the cord swivels, it's got a cool tip and auto-shut off.

JVC White Gumy Headphones
JVC's Gumy headphone range has been designed to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are an icy white to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Zyliss Electronic Multipeeler
The Zyliss Electronic Multipeeler is perhaps the greatest peeler around. Its powerful battery operated motor makes it easy and efficient to use and ideal for those with limited hand mobility. It's perfect for peeling both hard and soft fruit and vegetables - and will even grate cheese or chocolate! The oscillating serrated blades remove only a thin layer of peel, leaving behind as much of the goodness in fruit and vegetables as possible and cutting down on waste. The blade cover keeps the gadget sharp and

Epson T0891 Black Ink Cartridge
The Epson T0891 Black Ink Cartridge is compatible with any Epson printer that takes an Epson T0891 ink cartridge - EPSON Stylus S20/SX100 series, EPSON Stylus SX200/SX400 series and EPSON Stylus SX600FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Different by Design Square Beaded Cushion Silver
Classy, charming and eye-catching, this Different By Design throw cushion will add an individual touch to your living room. The silvery fabric adds a modern touch, while the beadwork gives them a touch of luxury. Place them on armchairs or on a sofa. Dry clean only.

Prolux Large Oval Shower Screen
The Prolux Large Oval Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the oval screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail and shelves are handy additional features. Elegant and functional, the screen will complement an

K'NEX Double Ferris Wheel
This fun ferris wheel set will keep children stimulated for hours. Over 970 parts must be pieced together to create a double ferris wheel. Complete with a motor, the ferris wheels will actually spin round in opposite directions just like a real one once successfully completed! Forms part of a larger range, which can be collected to create a fun amusement park. Great for encouraging team work and entertaining children indoors. Suitable for children over 9 years, this K'NEX Ferris Wheel requires 2 x AA batte

Newark Dining Table
A practical, contemporary table for the busy family home, the Newark Dining Table is finished in ash veneer and blends beautifully with the Newark Dining Chairs. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all access routes. See our Furniture Buying Guide for more details.

Masterplug Continental Travel Adaptor
Keep all your essential gadgets charged when you travel to the continent.

Tu Rounded Square 12 Piece Dinnerware Set Black
A modern stoneware dinner set for four, containing four each of the following: dinner plates, generous side plates and bowls. This set is dishwasher and microwave safe.

Lilbourne Large Sofa Natural
This comfortable UK-made large sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Easy Karaoke VKG14 Silver
Beat the recession by organising a fun karaoke night in! The Easy Karaoke VKG14 is a portable karaoke machine with an updated design that you can use in your own living room - it plugs easily into your TV and/or sound system and has its own built in amplifier, speaker, video camera and monitor for loads of fun. The set includes a silver CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (video out, plus phono out should you wish to play the sound through your TV), a 1

Easy Karaoke Hits Of Grease
Beat the recession by organising a fun karaoke night in! Easy Karaoke Hits of Grease features loads of songs from the hit movie - some of the all time favourites of karaoke fundamentalists the world over! From "Greased Lightning" to "You're the One That I Want" via "Hopelessly Devoted to You" and "Look at Me, I'm Sandra Dee", this disc contains songs for individual voices, duets and even songs for a whole group of singers to perform at once. Relive the fun of the 1950s with Danny, Sandy and the gang... Fo

Zyliss Electronic Multipeeler
The Zyliss Electronic Multipeeler is perhaps the greatest peeler around. Its powerful battery operated motor makes it easy and efficient to use and ideal for those with limited hand mobility. It's perfect for peeling both hard and soft fruit and vegetables - and will even grate cheese or chocolate! The oscillating serrated blades remove only a thin layer of peel, leaving behind as much of the goodness in fruit and vegetables as possible and cutting down on waste. The blade cover keeps the gadget sharp and

Sainsbury's Manual 17l Microwave Oven Stainless Steel and Black
Cook, defrost and warm up delicious, nutritious food at home with the Sainsbury's Manual Microwave Oven. This simple, functional 700W oven with 17L capacity has five power levels to cook your food to perfection with the minimum of fuss. Controlled by a rotary dial for speedy time and power setting selection, the microwave is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in attractive, polished stainless steel with black trim, this appliance will fit

Philips CD1554B/05 Quad Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. It uses digital recording for messages of up to ten minutes in total. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces power as you move closer to the base station. The set contains one answer phone base station, th