Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

Verbatim DVD-R Blank Disks Spindle of 25
Verbatim Spindle of 25 DVD-R offers 4.7GB of storage space per disc and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files, these are compatible with DVD-R recorders and most DVD players. Limited lifetime warranty.

Thermos Food Flask 0.5L
This stainless steel vacuum insulated flask features a wide mouth which allows you to eat directly from the flask. Keeps hot for up to 5 hours and cold for 24 hours. 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is perfect to take camping or to a more urban jungle - work.

Samsung R522 15.6-inch Laptop Black
A high-quality laptop from Samsung with a large, 15.6-inch, high-resolution display with plenty of processing muscle behind it. This is a premium laptop for more advanced applications at home or on the go, featuring black design and blue lighting for a hyper-modern look. The 2.0GHz processor with 4GB of memory will let you run all sorts of programs with no performance problems. The good resolution (1368 x 768) perfect widescreen 16:9 aspect ratio displays movies in their native size. The display is also LE

LEGO DUPLO Thomas Starter Set
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The DUPLO Thomas Starter Set lets kids role play with their favourite children's TV character, helping Thomas the Tank Engine carry coal around the island of Sodor. The circular track takes him past Callan Station, a windmill and a signal station. The set of 82 pieces includes Thomas, Sir Topham Hatt, tracks, station, water tow

Ben 10 14" Bicycle
This fantastic Ben 10 14 Inch bike is perfect for fans of the immensely popular kids' TV show. The bike features 14" (35cm) spoked wheels with pneumatic tyres, printed chain guard, front and rear calliper brakes and removable stabilisers, and is decorated with graphics from the programme. Both the handlebar and seat height are adjustable. Some assembly is required. Suitable for ages 4-7.

Dartington Wibble Large Bowl
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. Designed to catch the light and bring an architectural edge to the glass, the Wibble design is a visual delight. Perfect for floating flowers or tea lights, the Wibble bowl will make a striking table centre piece and has been designed exclusively for Dartington by Hilary Green.

Jones Ambassador Wall Clock Chrome
This stylish wall mounted clock will lend a touch of class to any home. Simple and classy, it will fit into just about any design scheme. The glass lens and metal casing are understatedly elegant, and the quartz mechanism keeps time efficiently. The Jones Ambassador Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Dr Kawashima's Brain Training for Nintendo DS by Nintendo
Dr Kawashima's Brain Training is nothing short of a phenomenon in Japan, and is one of the most popular ways to flex your mental muscles! So many games, so little time - each is designed to stimulate a particular cerebral skill. Write answers on the screen, and even speak others into the microphone. Manipulate letters, numbers and colours using your speed, skill, memory and control - by the end of a session you'll feel like you can solve anything! Suitable for ages 3 and over.

Morphy Richards Intellichef
The Morphy Richards Intellichef fries, steams, slow cooks, quick stews, cooks rice, bakes, boils, re-heats and keeps food warm. The interior bowl has a 3L working capacity, which means it will cook enough for four people and it's dishwasher safe too for easy cleaning. The machine will keep its contents warm for up to 2 hours after it has finished cooking and you can delay the start of cooking so that your meal is ready when you need it. Naturally there's a recipe book, plus a serving spoon and spatula.

Microsoft Comfort Curve Keyboard Black
Typing for hours can increase your chances of getting Repetitive Strain Injury. This curved keyboard from Microsoft has been specially designed by ergonomic experts to reduce wrist strain by letting your hands rest at a more natural angle. Apart from letting you type more naturally, the keyboard has a range of other useful design features. The keyboard, remarkably, is spill resistant too. It has a range of media control buttons that work with a range of Windows programs, and even iTunes if you use the keyboard on an Apple Mac. It's easy to set up - simply plug in the USB plug and it's ready to go. The keyboard is set up with the enhanced 105-key UK layout.

Kenilworth Large Scatter Back Sofa Pattern Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Oral B Dual Clean Brush Head 4 Pack
These Oral B Dual Clean Brush Heads come in a pack of 4 and can be used to replace the brush heads on Oral B Triumph ProfessionalCare 9000 Series, Oral B ProfessionalCare 8000 Series, Oral B Vitality Precision Clean, Oral B Vitality Dual Clean, Oral B Vitality Sensitive, Oral B Vitality White + Clean, Oral B AdvancePower 900. With 2 moving brush heads in one, these heads provide twice the cleaning action, cleaning, freshening and caring for your gum while penetrating hard to reach areas. The colouring on

Tu Cushion and Throw Set Red
A pair of cushions and a soft tasselled throw are the perfect accessory when you need some extra comfort. The soft chenille-like texture makes the set very gentle on the skin and the cushions are perfectly stuffed with just the right amount of padding. Bound with satin ribbon, this set makes a great housewarming gift. The throw measures 100cm x 150cm, while the cushion measures 38cm x 38cm. Machine wash at 40°C.

Weight Watchers Digital Doctor's Scales
These scales have an extra-large robust platform engineered in heavy duty steel. They feature a non-slip rubber platform which is great for wet bathroom floors and measure body weight in 100g increments, giving you a choice of measurement in stone, kilos or pounds. The scales have a weight capacity of 27 stone and feature a simple foot touch mechanism to activate. There are optional carpet feet for use on soft floors and an extra large LCD display for at-a-glance reading. Long-life batteries included. 10 y

Tu Duck Egg Napkin Set
Keep faces and fingers clean with this pack of four Tu Duck Egg Napkins. Made from 100% cotton, the napkins are machine washable and can be tumble dried. Matching Tu Duck Egg Table Cloths are also available from Sainsbury's.

ADSL Router with Modem
Connect your wired and wireless desktop computers and notebooks to your Belkin Wireless G Modem Router to share broadband internet access. The Modem Router also lets your computers quickly and efficiently share large files, printers and hard drives. Inbuilt security protects connected computers from unwanted intruders. You can add up to 32 computers to your Wireless Network with additional desktop and notebook adapters.

Philips 2400W Steamglide Iron
Remove creases easily and effortlessly from fabrics with this 2400W Steamglide Iron from Philips. Its ergonomic soft-grip handle is perfect for those long ironing sessions and with a steam boost of 150g per minute even the most stubborn creases can be removed. You can use this iron as a vertical steamer to remove creases from hanging fabrics and its pointed tip reaches easily into tricky places like buttons or hems. Delicate garments are protected by a drip-stop system that prevents water droplets staining

Oak Effect Filing Cabinet
This Oak Effect Filing Cabinet is an attractive filing cabinet for a home office or study. Made in a contemporary style from particle board with an oak effect finish, it's equipped with two file drawers for storage of important paperwork. The cabinet holds A4 hanging files (not included) so that you can keep all the bills, contracts and other documents you need, neatly stored away and organised. The unit is lockable and is equipped with castors for easy transport. The Oak Effect Filing Cabinet requires s

Different by Design Wine Glass 4 Pack
These Different by Design Wine Glasses are ideal for red or white wine or even water. Gift boxed, they're ideal as a present or as an addition to your own home. These glasses are hand-wash only.

Mega Bloks Spider Man Metamorpher Vehicle
Stop the Green Goblin in this incredible Spider Man Metamorpher Vehicle. It shifts shape and can become any 1 of 4 different vehicles. Kids will spend hours discovering all the different things it can be. The 110 pieces can be built and rebuilt into an all terrain attack vehicle, a jet fighter and a submersible, including opening cockpit, web launcher and big rubber wheels! Now kids can play at Spider Man with his fabulous changing ride. Suitable for children aged 5+.

Duracell Security MN21Battery
With more and more items being controlled remotely, and security now being remotely controlled, the Duracell Security MN21 is designed specifically for use in security equipment such as car alarms and keys. Please check that this battery is the correct size for your purpose.

BT Freestyle 310 Twin Handset Phone
This set comprises two smart-looking BT Freestyle 310 phones. These popular handsets have nice large buttons and a colour displays, which are easy to read and use. The directory can store up to 100 names and numbers, the call log stores up to 30 calls and there is a 20-call dialled numbers log. Caller ID, call waiting and SMS messaging are available, subject to your line subscription. Fully charged, the phones offer 10 hours' talk time and 100 hours' standby, with a 50m indoor and 300m outdoor range. Othe

Tower 7 Litre Aluminium Pressure Cooker
Hectic lifestyles mean we don't always have as much time to spend cooking as we'd like. Pressure cookers can really help out in the kitchen, taking only a third of the time to cook your favourite dishes. This large, high capacity pressure cooker has an easy open and close lid that locks automatically for your safety and a helpful 'pressure ready' indicator so you can tell at a glance when the correct pressure has been reached. A non-stick interior keeps cleaning time and effort to a minimum, while an alumin

Sainsbury's Electronic Platform Scale
Create perfect dishes and get recipes exactly right with this precision digital scale. Capable of measuring weights up to 5kg, it also features a kg/lb conversion function. The large, clear LCD display is easy to read, and the spacious weighing area is made of easy-to-clean tempered glass. In addition, the unit is nice and slim, so it can be stored in a drawer. Other features include auto-off function and a touch switch.

Bristan Design Utility Lever Bath Taps
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a lift to operate. Bristan Design Utility Lever Bath Taps carry a 5 year guarantee and work well with m

Philips Senseo Coffee Maker
If you like the taste of freshly brewed coffee any time of the day, then look no further than the easy to use Philips Senseo coffee machine. This patented design combines this great coffee maker with Douwe Egberts Senseo coffee pods to offer a full, smooth tasting coffee with a delicious foam layer. Designed to ensure that the right balance of coffee and water is achieved every time, this coffee machine makes great espresso, filtered coffee and cappuccino using a pump action. The 1450W machine has an auto-

Meccano Easy Box
The Meccano Easy Box set lets kids' imaginations run wild. Designed for young children, this construction set consists of 100 chunky, cheerfully coloured plastic sections that have a great soft feel to them and are 100% safe. Fun and educational, the set can be used to build 10 different models (assembly instructions included) and comes with a bright green storage tub to make tidy up time easy as pie. Why not try the Meccano Mechanical Box set for double the fun!

Panasonic SDR-H80 SD and HDD Camcorder Silver
An ultra-compact, camcorder that crams a massive zoom lens and a huge hard drive for long record times into a highly portable body. It records standard definition television with DVD quality, and can shoot in 4:3 or widescreen 16:9 mode. Also has stylish silver and black design. The hybrid storage design lets you record on either an SD or SDHC card (where 32GB will let you record up to 26 hours), or on the built-in 80GB hard drive - which will record up to 54 hours of footage. That's an amazing 14 hours on

Russell Hobbs 26cm Cast Aluminium Griddle Red
Juicy steaks and healthily cooked vegetables are moments away on this non-stick griddle pan from Russell Hobbs. Easier to clean thanks to its non-stick coating, its soft touch removable handle stays cool and packs away neatly when the pan is ready to put away. Dishwasher safe and suitable for all hob types.

Braun CruZer 4 Shaver
To describe this as a mere shaver doesn't do justice to its versatility - this is a full body-hair maintenance system. It's well-equipped to tackle all your depilatory needs. Designed for both face and body shaving, the floating foil adjusts to your face and body contours, while the SmartFoil system captures hair that grows in all directions. The result is an extra-close, smooth shave. The twin-sided rotating styler has different trimming widths to suit your needs. A multi-length beard-trimming attachment