Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Hoover Handy Plus 3.6V Handheld Bagless Vacuum Cleaner Green
Hoover, the classic name in vacuum cleaners, has a long history of high quality products that deliver excellent cleaning power. This ultra-modern handheld vacuum cleaner with sleek, fluid curves upholds this tradition and takes it to a new level of excellence in portability. The new NiMH rechargeable batteries allow for more efficient recharging, while Hoover's Unique Contour Nozzle actually adjusts to uneven surfaces to allow for amazing cleaning power from a small device such as this. A flip-out crevice

Baby's First Birthday Set
Get the party going with Baby's First Birthday Set - including Mini Wave Drum, Baby Maracas, Ring My Bell, Clip Clap, Rainboshaker and a CD of music to play along to. Suitable for children aged 12 months and over.

Easy Karaoke PM-425 Wired Microphone
The Easy Karaoke PM-525 Wired Microphone is a professional dynamic pink microphone for use with karaoke machines and amplifiers. This quality microphone is a great addition to your existing karaoke set up - should you want to add a second singer for backing vocals, duets or harmonies, just add the PM-525. Pair the Easy Karaoke PM-525 Wired Microphone with any of the karaoke machines available from Sainsbury's!

Nintendo Wii Controller
An extra Wii Remote for the Nintendo Wii. You'll need an extra Wii Remote if you want to play multiplayer games on your Nintendo Wii. Filled with the same motion-sensing technology as the bundled remote that comes with the Wii, it's a perfect addition to your gaming arsenal. Completely wireless, and adaptable to all the different games available on the Wii system, with a sturdy strap to keep it safety in your grasp. It comes with a one year guarantee.

York 50kg Cast Iron Barbell and Dumbbell Set
A good value for money, no-frills, cast iron weight set for light to medium home use. This 50kg set includes two dumbbells and a barbell for more variety in your home workout. The weights are industry standard, cast iron black discs with chrome spinlock bars to mount the weights on. It contains a number of weights allowing you to vary your workout as you need. The bars' metal handles have a non-slip finish, and spinlock collars to secure the weights. The set contains: 6 x 0.5kg discs, 6 x 1.25kg discs, 4

Chef'n Saltball
Mill your salt in style with this rabbit head shaped grinder from Chef'n. Simple to use, just squeeze the handles together using one hand and the salt will dispense from the bottom. Holding 80g of pre-filled fresh sea salt, this rabbit head grinder is easy to refill by just opening the slot on the side. Transparent so you can see how much salt is left, you can also adjust the coarseness of the grind to suit your taste. Sturdy and durable it will look great on any work surface and will be a talking point

Edublocks - 26 pcs
A young architect's mind can be aided with having 26 pieces of Halitit Edublocks at their disposal. These large, durable and machine washable blocks will help your child develop their creativity skills. It might not be the housing extension you'd always dreamed of, but getting them started early may pay dividends in the future! Suitable for children of all ages.

Easy Karaoke Hits Of Abba
Beat the recession by organising a fun karaoke night in! Easy Karaoke Hits of Abba features loads of songs by the Eurovision Song Contest winning group - some of the all time favourites of karaoke fundamentalists the world over! From "Mamma Mia" to "Waterloo" via "Super Trouper", "Gimme Gimme Gimme" and loads more, this 2 disc set contains plenty of songs for female singers - or adventurous male ones! Relive the fun of the 1970s with Agnetha, Benny, Bjorn and Anni-Frid...

High School Musical Cool Cardz
Make your own high quality laminated High School Musical cards with this safe and mess free laminating machine! The set contains a locker style Card Design Studio, two sticker sheets, four ink stamps, ink pad, 15 laminates, 15 Cool Cardz, glitter gel pen, black pen and Best Friends card tag and chain. Suitable for ages six and up.

Intempo DAB/FM Radio iPod Dock RDi
This is a lovely little speaker system that looks great and really delivers when it comes to sound and features, and yet won't break the bank, price-wise. Not only does it play music from your iPod (or almost any audio device using the line-in jack), it has a built-in DAB/FM radio and alarm clock. Stylishly compact in glossy black and with smooth rounded lines, it will definitely fit neatly into any room of the house and then fill it with lovely musical noise.

Morphy Richards 2000W Turbosteam Iron Green
A great basic steam iron with a range of useful features and a fresh design in green and white. It's lightweight with an aluminium soleplate, and small for easy storage. The translucent easy-view water tank lets you keep an eye on your water level. It has a no-drip system and a fine spray for hard-to-iron creases and sensitive fabrics. The water tank also fills easily for less spillages. Comes with a two-year guarantee.

Odyssey Towel Teal
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Tu Shallow Baking Tray Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. This baking tray will last you through many cooking sessions and is perfect for baking thinner foods such as pizza, crisping flat breads and tortillas, and warming up foccacias or naan breads. It has smooth edges and is dishwasher safe for ease of use.

Tu Chopping Boards 2 Pack
Keep your kitchen work tops protected from stains, scratches and gouges with these attractive Tu chopping boards. Made from durable white plastic with cheerful red trim, the set includes a smaller board for smaller tasks, such as chopping herbs, garlic or cheese; and a larger board for chopping veg or slicing bread. These chopping boards are knife friendly, so they won't blunt your favourite kitchen knives, and they can be hung conveniently out of the way by their handle holes for handy storage.

Philips iPod Dock and Micro Hi-Fi DC146
A brilliant little hi-fi system, perfect for playing music from your iPod, CDs or the radio. A clever retractable iPod dock slides away when not in use. The iPod dock will both play music and recharge your iPod while connected. Control the whole system with an easy remote control. The CD player will play CDs, CD-Rs and CD-RWs. The radio remembers up to 20 presets so you can quickly get to the station you want. The player has a dynamic bass boost to fill a small to medium sized room with great deep notes.

Sainsbury's Light Up Roly Bug
Sainsbury's Light Up Roly Bug is a fun, brightly coloured toy for toddlers. The friendly, engaging plastic toy has sturdy wheels, a cheerful face and a pull cord. Roll him along by pulling the cord and watch the flashing lights light up and blink cheerfully. Sainsbury's Light Up Roly Bug requires 2 x AAA batteries (included). Suitable for children aged 12 months and over.

Braun Series 390 Shaver
The rechargeable Braun 390 offers shaving comfort and convenience at an affordable price. With Smart Foil and a contour-hugging head, it gets at every hair, even in hard-to-reach areas, following the face's shape for a gentle and smooth shave. The unit's twin-foil, three-stage cutting system shaves longer hair and stubble progressively closer in one stroke, without pulling or tugging. The slim precision shaver head gets into hard-to-shave areas and can tackle hairs of every length. There's also a long-hair

Tu Chloe Duvet Set Lilac
With a lilac panel and embroidered flowers on a white background, Chloe duvet sets are as beautiful as they are comfortable. Made from a polycotton mix they're cool in summer and warm in winter. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220cm. The housew

Bristan Design Utility Lever Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Basin Mixer consists of a hot and cold mixer tap and a clicker waste. Modern looking and attractive, they'll fit in with most bathroom suites. The clicker waste negates the need for a plug and chain - just press and click to close and do the same to open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free

PURE One Elite Black DAB Radio
A classy performer, this stylish, well turned out portable radio produces beautiful sound quality, both from its digital receiver to its punchy speakers. Finished in a lovely, tactile satin, this version is soft black. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. A large memory of 50 presets let you quickly jump between your favourite radio stations. It has a headphone jack in case you need to listen without disturbing others

Nerf Dart Tag Strike Fire
Nerf Dart Tag is an amped up game of tag for children to enjoy both indoors and out! Pop on the vest and hold the shooter to aim your harmless darts at your opponent, and count points by the number of darts stuck to vests at the end of a session! There are many variations of the game (rules included) - not counting the ones you make up yourself, of course! The set includes 12 micro-darts, 2 Dart Tag pistols, scoring vests and safety vision glasses. A great way for kids to let off steam, practice their aimi

Willow Tree Grandmother
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Grandmother' symbolises familial love between a grandparent and grandchild, this ornament shows the special fondness that grandparents have for their younger family members. This attractive ornament is made of hand-finished resin.

Children's Toy and Book Storage Unit
This Children's Toy and Book Storage Unit is a perfect place for your kids to keep their toys and books! A sturdy wood style frame of reclaimed, varnished MDF holds cheerful red, blue, green and yellow plastic toy bins which will comfortably and conveniently hold all their toys, with two canvas hammock style hanging book "shelves", suitable for all book sizes. Practical and attractive, the unit's storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small p

Premium 14" Holdall Croc Black
Feed the croc! This cabin-sized holdall/vanity case style bag with zip top opening and twin grip handles is a stylish place to stash all you're bits when on the move.

Belkin FastCAT 5e Patch Cable 5m Blue
If you want to connect your computer directly to your router or to another computer, a CAT5e patch cable is a quicker more efficient way of doing it over a standard CAT5 cable. It has 50-micron gold plated connectors to ensure a clean and clear transmission and is guaranteed for life.

Philips Naturally Whiter Toothbrush
The white and lime Philips Naturally Whiter spins at 15000 oscillations per minute, cleaning every nook and cranny in and between your teeth to ensure your mouth is as healthy as can be. The Sonicare will provide up to a week's brushing from a single 16 hour charge of its rechargeable batteries. Simple place it on its base and it re-powers. Pressure control stops you damaging your teeth if you press too hard. You can even store two extra brush heads in the brush. Sold with a two year guarantee.

Wii Play for Wii by Nintendo
There's no better way to become acquainted with your Wii than Wii Play. Nine mini-games plus a Wii controller provide all the skill training you'll need. There are sporty games - billiards, table tennis and a shooting game with some unusual targets, but there are also some not-so-ordinary games, too. Tanks will have the boys making explosion noises as they try to blow each other up.

Apple iPod Nano 8GB Silver
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Russell Hobbs 2 Slice Brushed Stainless Steel Toaster
Bring style to your kitchen with this brushed satin stainless steel Russell Hobbs 2 slice toaster. The extra wide slots mean thick bread can be toasted easily and it also has reheat and frozen settings to toast bread straight from the freezer. It automatically pops up when ready, but does feature a cancel function if you wish to stop it early. This toaster has a variable electronic browning control, blue LEDs and a removable crumb tray for easy cleaning.

Tu Boys' Pop Up Storage
This Tu Boys' Pop Up Storage box provides ideal extra storage for a boy's bedroom. The zip shut box has handles on the ends, making it easier to lift on to shelves. The box's sturdy, tan polyester canvas shell is supported by an ingenious wire frame that can be collapsed so that the whole thing can be folded flat when not in use. The box is wipe clean for convenience and has a plastic label sleeve on one end for easy identification. Not suitable for children under 3 years of age.