Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Kids Camping Ready Bed Boys
If the kids complained about a rocky, uncomfortable floor on your last camping trip, or if you want to protect them for the back-destroying rigours of camping, this all-in-one camp bed, complete with sleeping bag, inflatable mattress and built-in pillow, could be the answer. Inflating in minutes (pump not included), the all-in-one bed has a removable, machine washable cover and comes in a travel bag. The ReadyBed measures 70 x 170cm and is made up of a PVC mattress, polyester linings and covers.

Hoover 2300W PurePower Pets Bagged HEPA Cylinder Vacuum Cleaner
The Hoover PurePower Pets Bagged Cylinder Vacuum Cleaner with HEPA filtration is a powerful yet compact vacuum cleaner for around the home. The 2300W motor provides 420 air watts of variable suction for a variety of household jobs. The vacuum's capacity is 3.5 litres, and a "full" indicator allows you to assess the bag's remaining capacity at a glance, while the washable HEPA filtration system, combined with Bactizero treatment on the exhaust filter, helps remove allergens from carpets and upholstery.

Braun 3170 Silk-épil Epilator
The Braun 3170 Silk-épil Epilator features Braun's SoftLift technology, designed to lift and remove hairs as short as 0.5mm, letting you remove hair whenever you need instead of having to wait for weeks of regrowth between waxings. Twenty tweezers work in concert to remove hair quickly and efficiently. It also features two massaging rollers to massage your skin both before and after the hair is removed for less irritation. The epilator has two speeds to choose from, and is mains-powered. It comes with a cl

Different by Design Egyptian Cotton Fitted Sheet White
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding, and will wear beautifully with age. The dimensions for the single fitted sheet are 135cm x 190cm, the double measures 135cm x 190cm, the kingsize measures 150cm x 200cm, and the super-kingsize measures 180cm x 200cm. Machine wash at 40°C.

Masterplug Surge Extension Lead 2m
Protect your entire PC setup with this 2m long surge protected extension lead. Easy to set up, the unit comes with its own stand and cable tidies that keep everything organised, it includes ten plug sockets, telecom in/out sockets, modem/broadband in/out sockets and LAN/Ethernet in/out sockets.

Sainsbury's 4 Piece Carpet Car Mat Set
Keep your car's carpets looking top notch with this four-piece car mat carpet set. With a 100% PVC backing to prevent slip and a polyester front for comfort, these mats - for the four footwells in the car - are hand-clean.

Sainsbury's Compact Bagless Upright Vacuum Cleaner
Keep your home clean, hygienic and dust free with the Sainsbury's Compact Bagless Upright Vacuum Cleaner. Not just a cleaning machine, it's a compact, handy and lightweight appliance with cyclonic action that'll save you time as well. This 1200W vacuum has a simple design that's lightweight and easy to carry, with an adjustable height handle that's a blessing for back pain sufferers. The washable, bagless HEPA filter protects asthma and allergy sufferers from pollen and other symptom-inducing matter by fil

BT Graphite 1500 Twin Handset Phone
This smart twin-handset combines function and flexibility while handling all your phone needs. It has a built-in answering machine that allows 12 minutes' recording time, a 50 name and number directory and redial (up to 10 numbers). You can choose from 5 different ringtones each for base and handset. Fully charged, each handset allows up to 10 hours' talk time and 100 hours' standby, while the range is up to 50m indoors and 300m outdoors, giving you both the time and the room to roam. Other useful featur

Belfield Urban Plain Chocolate Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. These fashionable chocolate brown curtains are made from a mix of polyester and cotton and the fabric has attractive dark brown flecks that run down the drop, which add texture to the curtains. They have been lined which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, t

Vacu Vin Wine Saver Kit
No one likes throwing away a half-opened bottle of wine. With the Vacu Vin Wine Saver, you can open a bottle and savour it on another occasion. Perfect for wine tastings, cooks who only need a splash or big parties where leftover bottles are abandoned in large quantities. The Vacu-Vin Wine Saver is a vacuum pump which extracts the air from the opened bottle and re-seals it with a re-usable rubber stopper. Simply place the re-usable stopper in the bottle and extract the air from the bottle using the Vacu-V

Sainsbury's Extra Deep Large Bookcase Maple
Sainsbury's has created this bookcase to help out with all your storage needs. This model has 5 shelves, 3 of which are adjustable allowing you to tailor this bookcase to your exact needs. Although intended for books, this maple effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat packed requiring full assembly, so it can be put together in the correct room without having to squeeze it through a door or stairwell. Full instructions and fixtures come included in

4 Drawer Slatted Bamboo Narrow Unit Dark Stain
Bathrooms and bedrooms can become easily cluttered with make-up, cotton wool pads, razors, hair brushes and grooming products. This dark wood and bamboo drawer set is the perfect storage solution. Hard wood and bamboo slatted drawers are fully removable for easy access. Right angle sides allow for a snug fit against walls or inside cupboards and the flat top gives extra room for keeping bottles, pictures and other stray items! Requires some self assembly, easy to follow instructions are included in the pac

Tu Stainless Steel Cabinet with Mirror Door Square
This robust stainless steel bathroom cabinet reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 30cm and has a depth of 15cm.

York X101 Cross Trainer
If you're new to the prospects of home exercise, then this compact cross trainer from York is a perfect purchase. Well constructed, it has 8 fitness test programmes for simple and effective exercise routines. A large LCD display shows which work out you are doing and shows four different result functions. Measuring 136 x 65 x 153cm, this black and red cross trainer uses manual magnetic resistance and an adjustable stride length means you can match it to your own natural stride pattern. The maximum user wei

Belkin Glow Mouse Pad with 4-Port USB 2.0 Hub
Add additional functionality to your computer whilst lighting your workspace with this illuminating mouse pad and 4-Port USB2.0 hub. The mouse pad offers you three additional USB slots away from interfering with other sockets, and gives a blue glow when plugged in - electric!

Oral B Professional Care 500 Toothbrush
Oral-B Professional Care 500 removes twice as much plaque as a manual toothbrush and operates in one mode (Clean). Its 3D technology, timer and pressure sensor ensure a brighter, cleaner smile, and it includes two precision clean brush heads. With a 10-day charge life it is convenient and energy efficient, and it comes with a 30 day satisfaction money back guarantee and two year guarantee.

Gelert Scafell Rock 5L Bellows Pump
Pump up your airbed and give yourself a mini workout with this 5L foot pump from Gelert.

Tefal 2200W Ultraglide Steam Iron
With its unique Ultraglide ceramic soleplate, the Tefal Ultraglide steam iron has great low friction for an easy glide, with perfect, even heat distribution, and a stable heel for safe and easy storage. It has a 270ml water tank with integrated anti-scale and anti-drip, and 2200W of power for quick heat. With a variable, 0-35g/minute steam output, it gently softens your clothes to make ironing easy while a 95g/minute shot of steam removes even stubborn creases. The Tefal Ultraglide's innovative cord syste

Samsung LE19B450 19" Digital HD Ready LCD TV White
A great little, 19in HD Ready LCD TV from Samsung. Perfect for smaller, more intimate rooms such as kitchens or offices, this LCD has a range of Samsung technologies designed for great quality, effortless viewing. The LCD has an HDMI port, so you can play High Definition content with sharp resolution. Hidden, down-facing speakers produce good sound with fine clarity and impressive bass notes, without spoiling the clean lines of the TV. You can connect via SCART as well if you need to use an older DVD play

iPod Shuffle 4GB USB Cable white
Because the new iPod shuffles are so remarkably tiny, scarcely bigger than an actual USB plug, they need an extra small adapter cable to connect via USB to a computer.

Lexmark 16 and 26 Black and Colour Ink Cartridge Multipack
The Lexmark 16 and 26 Black and Colour Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either a Lexmark 16 or 26 ink cartridge. They are suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Sankey Water Butt Rain Diverter Kit
Water is an immeasurably precious resource. Make sure you don't waste a single drop by using the Sankey Water Butt Rain Diverter Kit to alter the flow of water from a down pipe, round or square, into your water butt. Once the butt is full, the overflow protection mechanism ensures that the water will go back to flowing down the down pipe until water is drawn out of the butt. The Sankey Water Butt Rain Diverter Kit fits all standard 68mm round and 65mm square down pipes.

Polar Gear Chest Cooler Black
Keep your lunch fresh in this stylish, chest-shaped Polar Gear lunch cooler! It's insulated, more flexible than a lunchbox, has a handy carry handle for portability and a top compartment to hold a juice or water bottle or cold drink can. Made from durable polyester with rubberised trims and wipe clean linings - with sealed seams to avoid seepage and crumbs in corners - this lunch bag is large enough to hold a grown up lunch or food for a hungry teen. The bag comes with a reusable mini ice pack to keep the

Garmin Nuvi 1240 Sat Nav
The Garmin Nuvi 1210 is a great little GPS device for navigating your way through traffic or on foot in the whole of Western Europe (UK and Ireland included). Its bright, large touchscreen makes it easy to use and it's small enough to slip into a bag or pocket if you're out and about. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. It features Garmin's ecoRoute" technology, which works out the most fuel efficient route to a desired destina

Sainsbury's 4 Way Crimping Tool
Ideal for electrical jobs in and around the home, the Sainsbury's four-way crimping tool has a range of applications. It's a combination wire cutter, stripper, crimper and non-insulated cable cutter. The high quality heat treated carbon steel blades are marked with gradations of cable thickness as a handy guide to help you select the right slot for crimping. The PVC handle of this 22cm tool is moulded for comfort. Please note that the plastic handle is not insulated and that this tool is not suitable for u

De'Longhi EC710 Pump-Driven Espresso Coffee Maker
Make coffee like a professional barista in the comfort of your own home. The De'Longhi Pump-Driven Espresso Coffee Maker EC710 is an essential appliance for any coffee-lover's kitchen. The high performance pump system, the traditional way to make espresso, uses 15 bars of pressure to dispense delicious hot coffee drinks quickly and easily from grounds or pods. The transparent water reservoir holds 1.3 litres of water and can be refilled at any time, and the self-priming system means the machine is always r

Constellation 22" Navy Ellipse Trolley Case Printed
If you've ever mistakenly taken somebody else's luggage off the conveyor belt at an airport, or frantically had to chase down someone as they trundle off with your smalls, this is the trolley case for you. With vibrant colours, its fashion print design stands out from the rest, and with corner wheels, you don't even have to lift it, although if you want to, there's handy top and side handles to help you out. Holding 60L, the case weighs 3.4kg when empty.

Le Creuset Casserole Dish and Lid Granite 21cm
Le Creuset is a French manufacturer that has been making durable cast iron cookware, hand-finished with hard wearing and attractive coloured enamel, since 1925. This granite grey casserole dish with lid is perfect for cooking stews and casseroles. It's a versatile dish that can withstand extreme temperatures without risk of damage, as it's both oven- and freezer-safe. Although suitable for use in the microwave, this dish is not designed to withstand direct heat. Dishwasher-safe Le Creuset dishes are chip,

Kenwood kMix Hand Mixer Raspberry
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. For beating, mixing and whisking, get the Kenwood kMix Raspberry Hand Mixer. It's a gorgeous, compact hand held mixer for a range of kitchen tasks. The raspberry red mixer has a cast aluminium body that's durable, sleek and strong. Its safety interlock function ensures it won't switch on unless all components are locked in securely. It has 5 speeds plus pulse

Hoover Airvolution Xarion Pets Vacuum Cleaner
The Hoover Airvolution Xarion Pets Vacuum Cleaner is a powerful yet compact vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1500W motor provides 250 air watts of variable suction for a range of household jobs. The bagless cylinder design gives 1.5 litres of capacity - no shopping for expensive, environmentally