Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Let's Cook Fruit FactoryBelkin Universal Media Reader BlackSainsbury's 8 Function Cycle ComputerFairtrade Housewife Pillowcase CreamDifferent by Design Wine Glass 4 PackAddison Large SideboardEasy Karaoke Party Pack 2Ravenhead Kilner Clip Top Glass Jar 1LNigella BlissHome Bread BinConstellation 16" Trolley Case Leopard PrintJVC Portable CD Radio RD-EZ11BUnder Bed Shoe Storage 3 PackK'NEX Amusement Park Series - Octopus RideDuracell Plus 2025 BatteryTu Black Aluminium Frying PanDe'Longhi EC710 Pump-Driven Espresso Coffee MakerIgglepiggle Backpack Safety SetSort and Spin BlenderMorphy Richards 2400W Mulberry Comfigrip Turbo Tip Steam ITenn Cool Flow Ladies Long Sleeved Cycle JerseyPhilips CD2554S/05 Quad PhoneMinky Jumbo Silver AirerYork DB4 Multi Functional BenchDanica Hemstitch White TableclothDe'Longhi Icona Kettle BlackYamaha NP30 Portable Digital PianoVerbatim DVD+R Blank Disks Spindle of 50Philips Nivea Rotary ShaverTu Plain Dye Single Sheet and Pillowcase Set LilacBodum Kenya Coffee Maker 8 Cup
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Tu Pleated Swirl Lampshade Cream
A traditional, attractive pleated lampshade in cream.

Tu 3 Tier Square Tube Metal Shelf with Wheels
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Square Tube Metal Shelf with Wheels. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its geometrically appealing square bars, and with 3 steel shelves, the unit's large enough to hold a whole assortment of unguents and grooming appliances. Its castors make it easy to push around. Some assembly is required.

Lilbourne Large Sofa Bed Madras Leather Chocolate
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Gu

Polly Pocket Aquatica
It doesn't have to be summer to splash around at the water park with Polly Pocket. This aqua park has dolphins, a pool, a slide, and a cold dunk bucket. Let Polly swim in the water and see her hair magically change colour as it gets wet! Suitable for children aged 4+.

Dyson DC19 T2 Cylinder Vacuum Cleaner
Dyson vacuum cleaners are known for their high-quality design and excellent, long-lasting suction technology. The Dyson DC19 T2 Cylinder Vacuum Cleaner is light enough to carry, has wheels for easy movement and an onboard caddy containing brush, stair, crevice and Flat Out" floor tools. As they're light and manoeuvrable, cylinder vacuums are ideal for stairs and those rooms that require many changes of direction. With 280 air watts of constant suction power, Dyson Root Cyclone Technology means there'll be

Simplehuman Slim Pedal Bin 35L
This chic, stainless-steel bin is fingerprint-proof allowing for chic design minus the grime! The slim pedal bin is designed for top-notch durability and created with Simplehuman's solid steel platform pedal. The durable, dent-proof plastic lid is easy to wipe and stays open for longer cleans. Simplehuman's smart bucket bag change system and patented lid shox" technology make this innovative bin easy to use with smooth closing action. The slim, narrow shape makes it a perfect fit for tight spaces, without

Zoggs Aqua Adventurer Snorkel Mask and Flipper Set
A snorkel, mask and flippers come together in this pack that gives children all they need to explore the ocean. The adjustable strap on the flippers means the set will fit a child as they grow, while the mask and snorkel are made from high quality PVC. All the equipment is chlorine resistant, so it's also suitable for use in the pool. Finished in bright blue, suitable for ages 3-5.

Ben 10 Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of Ben 10 curtains by the Cartoon Network are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

Jones Medium Bell Alarm Clock Cream
This fun, classic retro style bell alarm clock will ensure you never oversleep again. The cheerful, old-fashioned shape will match any bedroom decor. The clock has a durable cream plastic case and an easy to read face with large numerals, and features a working twin bell alarm. The Jones Medium Bell Alarm Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Duracell Plus AA Batteries Bulk Pack of 24
Suitable for all appliances requiring an AA battery.

Samsung ES15 10 Megapixel Digital Camera Silver
A great little digital camera for the budget conscious buyer, the Samsung ES15 10 Megapixel Digital Camera does without the bells and whistles, but keeps the essentials: 10 megapixel photos for large printing and a useful 3x zoom lens (38mm to 114mm equivalent). A range of useful automatic functions keeps things simple, fuss-free and high quality. Digital image stabilisation works to reduce image blur, while face detection automatically finds faces in the frame and focuses on them. It also makes sure the f

Gallery Contemporary Bevelled Full Length Mirror
The Gallery Contemporary Bevelled Full Length Mirror features an antique silver paint finish frame with bevelled glass inset - the overall effect is one of contemporary style that would suit a broad range of décor styles. The mirror can be hung landscape or portrait and comes complete with wall fixings. The Gallery mirror collection is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Norton King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton King Size Bed is a 5' contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. Wooden slats carry the mattress (not included) while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is final

Sony DVD-RW Blank Disks 25 Pack
A pack of 25 rewritable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Oral B Pro White Brush Head 4 Pack
Get your teeth gleaming white with these four Oral B Pro Bright brush heads with special polishing cups that gently removes stains to naturally whiten teeth. The outer bristles surround each tooth to clean thoroughly for a naturally white and healthy smile. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

My Little Baby Born Boy Mummy I Can Swim
My Little Baby Born Boy Mummy I Can Swim loves the water and really swims moving arms and kicking legs when placed in the water. The set includes swimsuit, sandals and towel. Suitable for ages 3+.

Draper 204 Piece Drill and Bit Set
This massive kit contains a huge variety of drill bits and attachments, good for just about ever task you'll ever need. All the bits are made from high quality materials. The set contains thin, titanium-coated HSS drill bits, and larger HSS drill bits. Also includes hole saws, wood boring bits, and flat wood bits, and masonry bits, as well as a large range of screw inserts and hex bits, drilling depth stoppers (if your drill didn't come with them), and a large selection of extra long screw type bits.

Bristan Victorian Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires o

Hannah Montana Guitars Curtains
It's fun to have your favourite characters from the telly or the cinema come alive in your very own bedroom. Brighten up any space with this vibrant 100% cotton, ready-made curtain set that will make every fan smile. Pack includes a pair of curtains with tie backs. Curtains are machine washable.

Gordon Ramsay Pudding/Mixing Bowl
This pudding/mixing bowl by Gordon Ramsay for Royal Doulton is as good looking as it is practical. Made from porcelain, it is scratch and heat resistant so you can mix and bake in it and it's attractive enough to serve at the table with its stylish white ribbed design. Freezer and microwave safe it is part of a modular range that stacks easily for safe storage.

in-tune 2nd Generation iPod Touch Leather Case
Protect your iPod Touch with this specifically designed leather case. Folding up to look like a wallet, your iPod is tucked away safely in its own compartment. With a strap incorporated into the design, you can hook in securely on your person or slide it into your pocket. With two credit card sized pockets you can also put in your plastic, meaning that you can keep your personal belongings in the same place when travelling around. The case also includes a screen and dock protector - ensuring that your iPo

Nicky Clarke 2000W Detox AC Salon Hair Dryer
This powerful hair dryer features nano silver technology to help release toxins from hair, leaving it beautifully radiant, shiny and revitalised. It also features a long life motor while the ionic output helps to smooth and control unruly tresses and the tourmaline technology helps to make hair softer, easier to style and is kinder to follicles. The 3 heat, 2 speed settings make for precision styling control and it features a cool shot button, salon cable and hanging tool. It comes with a removable air fil

Sainsbury's Lexmark 1 Colour Ink Cartridge
The Sainsbury's Lexmark 1 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 1 ink cartridge. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to

Tu Jacquard Cream Throw
Perfect for snuggling up in luxury, this fringed Tu Jacquard Cream Throw is silky soft, cosy and chic. In classic, versatile cream viscose blend featuring woven curlicues, it will go with just about any colour scheme.

Ecoiffier Construction Trolley
This multi-level construction trolley has everything your little one might need to fix leaks, cracks and build supports. Miniature accessories include drill bits and screwdrivers. Wheels make it easy to push from job to job! Suitable for children over 18 months.

Rattan Corner Linen Bin White
This attractive white rattan linen bin has been cleverly designed with a right angled side to fit snugly into a corner. Inside is a removable cotton liner to keep the contents ventilated and fresh and it has a hinged lid for easy access.

Sainsbury's Slotted Screwdriver Set
Three slotted screwdrivers with shaft lengths of 4cm, 7.5cm and 10cm. They all have magnetic tips to help keep the screw on the end of the driver, plus handles moulded in two types of plastic for a secure grip.

Remington Shine Therapy Dryer Refill Pack
The Remington Shine Therapy Dryer Refill Pack contains two Shine Therapy Cartridges that last up to 40 uses, depending on your hair length and type. Enhance and beautify your hair with Remington's Shine Therapy. This light blend of non greasy conditioners with avocado oil - rich in vitamins A, E and D - leaves your hair 92% healthier looking, 88% less frizzy, 86% smoother and 85% softer and in better condition. For use with the Remington Shine Therapy 2000W Dryer - also available from Sainsbury's!

Zap Faux Leather Beanbag Black
Zap has created this stylish, black beanbag for comfortable lounging. Its faux leather exterior can be wiped clean which makes it ideal for everyday use. Filled with flame-retardant polystyrene beads for ultimate comfort and safety. Not suitable for children under 3.

Mega Bloks Struxx Basixx 40
The Struxx Basixx 40 is a challenging, exciting, futuristic building set consisting of balls, sockets and rods that snap together to create an array of constructions. The set contains 408 parts and 40 building suggestions, from helicopters to race cars to giant scorpions - not that you have to stick to the suggested patterns. Kids will find their imaginations and creativity expanding as they build and build to their hearts' content.