Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Vivo Large Tumbler GreenPhilips CD2554S/05 Quad PhoneFisher Price Rainforest Waterfall SootherPURE One Elite White DAB RadioDuracell Ultra AA Batteries 4 PackYork Diamond T302 TreadmillToshiba Regza 32AV615DB 32" HD Ready Digital LCD TVAura Single Underbed StorageTu Kids Tell the Time ClockPhilips 8W SES Energy Saving CandleTu Rounded Square 12 Piece Dinnerware Set Duck EggHP 363 Black Ink CartridgeLe Creuset Rectangular Baking Dish Almond 32cmTu Clip Frame 16x23" 2 PackSylvanian Families Village Gift ShopMaxell Crystal Budz Headphones Silk PearlTower 5.5 Litre Aluminium Pressure CookerThomas Tank Engine Ready BedPuppy In My Pocket Puppy NurseryTu Faux Leather Tablemat and Coaster Chocolate 4 PackBSA Dakota 24" Dual Suspension BoysHP LaserJet P1505n PrinterTriton Etana 8.5kW Electric ShowerBraun Series 390 ShaverJVC Red Gumy Air Cushion HeadphonesYork C201 CycleBrabantia 30m 3-arm Rotary Compact AirerTVonics DTR-Z250 250GB Digital Television RecorderEdge Kick Boxing SetHug-A-Bug
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Russell Hobbs Serenity Stainless Steel Jug Kettle
This 1.7L, polished stainless steel kettle by Russell Hobbs has a quiet boil feature for less noise when heating water. With a push button for opening the lid, the kettle rapidly boils water with the 3kW concealed element. The 360 degree base also stores the cord and with a dual water gauge it is suitable for both right and left handed use. A removable filter means it is easily cleaned.

Wasgij Destiny 8 - High Season
This 1000 piece puzzle is for serious jigsaw fans. Wasgij, which spells jigsaw backwards, has created a topsy-turvy game whose finished image is not the one shown on the box! Expect frustration and a lot of fun as this challenging game for children aged 12 + starts to take shape. The picture on the front of the box gives a clue as to the final picture you must piece together. The perfect game for training your brain, encouraging team-work or entertaining yourself during cosy days inside.

Apple iPod Shuffle 1GB Blue
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Peppa Pig Push Along Pram
Fans of the hit children's TV programme Peppa Pig will love this Peppa Pig Push Along Pram. Not only is it plenty of fun and big enough for your child's dolls or other toys (up to 30cm), pushing the pram along helps children develop motor and coordination skills and builds little muscles. The adjustable handle means that the toy grows with your child, and it's equipped with Peppa Pig-decorated bedding and hood. The pram body is easily released so that the top half can be used as a carry cradle. Kids will l

Sainsbury's Towel Duck Egg
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Fuji Finepix J20 10-Megapixel 3x Zoom Digital Camera Silver
This simple, silver compact camera offers great performance on a budget, and a super-slim body to boot. A 10-megapixel sensor takes high resolution images, while the 2.9x zoom lens (35.5mm-106.5mm equivalent) allows you flexibility in your shooting. A stabilisation function lets you take photos even in darker areas without motion blur. A full range of auto functions and flash make this a great little walk-around camera to take with you everywhere, be it picnics or parties. Takes SD cards, and comes with a

Tu Rounded Square 12 Piece Dinnerware Set Cream
A subtle, understated dinner set for 4 made of stoneware. The set contains 4 dinner plates, 4 generous side plates and 4 bowls. The set is dishwasher, microwave and freezer safe.

Lexmark 32 Black Ink Cartridge
The Lexmark 32 Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 32 ink cartridge - Z810, Z812, Z815, Z816, Z818, P910, P915, P4310, P4330, P4350, P6210, P6250, P6350, X3310, X3330, X3350, X5210, X5250, X5260, X5270, X5410, X5450, X5470, X7170, X7310, X7350, X8310, X8350. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Sony Cyber-shot DSC-W270
This great little compact camera from Sony is slim and pocketable. It has a great wide angle lens (28mm equivalent), perfect for landscapes and large groups, and a range of useful features that let you focus on having fun rather than fiddling with camera settings. It also takes high resolution photos with its 12 megapixel sensor.

Gordon Ramsay Cereal Bowls Set of 4
This handsome yet simple Gordon Ramsay dinnerware set comprises 4 cereal bowls. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you can have the same restaurant quality tableware in your home as

Body Sculpture Pilates Deluxe Set
With a focus on breathing, muscle tone, body control and wellbeing, Pilates is the complete mind and body workout - and this set has all you need to build strength and stamina. It contains a power band, two 900g toning balls and a 26" gym ball with hand pump.

Nigella Lawson Classic Salt & Pepper Piglets
Season your food in style with these adorable salt and pepper piglets. They'll add an entertaining touch to your dinner table and are a great conversation piece. The set includes a handy tray and two open ceramic piglets waiting to be filled with ground salt and pepper. All the components are dishwasher-safe and carry a 1 year manufacturer's guarantee.

Sainsbury's Towel Nutmeg
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Odyssey Towel Cream
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Sainsbury's 18V Impact Cordless Drill
The most powerful Sainsbury's cordless drill, with added optional hammer function - a must-have for drilling through masonry. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switching on when not desired. Comes with

Sainsbury's AC Hair Dryer
This stylish and functional hairdryer has an attractive matt black finish and comes with patent black diffuser and concentrator nozzle. With three heat and two speed settings it offers professional styling, while a cool shot button enables you to set your style beautifully. Producing 1800W of power, it features an easy-clean filter and automatic shut-off.

Tu Anna Silver Stitch Duvet Set
Pretty up your bedroom with bedding from the Anna Silver Stitch range. This classic white duvet set is adorned with a silver embroidery design and as it's made from a polycotton mix it's both comfy and hardwearing. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230c

Brabantia Pedal Bin 3L
This bin is finished in stainless steel and features a robust pedal action. Its small size means it can go places a bigger bin can't - under a desk, or in the bathroom. It's got a removable plastic inner bucket to make the emptying process that much easier and has a 10 year guarantee.

Sainsbury's Water Hyacinth Weave Basket Small
Water hyacinth has attractive thick reeds which here have been weaved around a metal frame to form a deep sided basket perfect for storing laundry, paperwork, scarves or grooming products. Handles at either end make for easy carrying, this basket is both light and durable. Larger hyacinth weave baskets are available for this basket to slot inside and form part of a larger storage collection. Can be wiped clean with a dry cloth to remove dust.

Tu Bed in a Bag Black and White
This clever set has everything you need to make your bed look beautiful. A duvet cover, two pillowcases, a cushion cover and satin bed runner will give your bedroom a complete transformation. The cotton mix white pillowcases and duvet cover have attractive circle embroidery in shades of grey, which ties in nicely with the satin black cushion cover and runner. The satin runner is quilted and soft to touch making an attractive footer for any bed. This full set comes in a handy transparent carry bag. The duve

Panasonic TG6411 Black Single Handset Phone
This phone from Panasonic promises excellent speech clarity, boasts sleek looks and features a large 1.8" amber-backlit LCD display and illuminated keypad. Fully charged, talk time is up to an impressive 18 hours, with up to 170 hours on standby. Other features include a 100 name and number phonebook, speakerphone, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling (additional handset required), keypad lock, clock and alarm. Caller ID with caller ID memory and call waiting are a

Tower 5.5 Litre Aluminium Pressure Cooker
Hectic lifestyles mean we don't always have as much time to spend cooking as we'd like. Pressure cookers can really help out in the kitchen, taking only a third of the time to cook your favourite dishes. This medium capacity pressure cooker has an easy open and close lid that locks automatically for your safety and a helpful 'pressure ready' indicator so you can tell at a glance when the correct pressure has been reached. A non-stick interior keeps cleaning time and effort to a minimum while an aluminium ba

Tu Black Aluminium Egg Poacher
Time for a healthy, protein-rich breakfast? Then no more greasy fried foods - poached eggs and toast are the tasty way to go. The Sainsbury's own brand leads the pack with this aluminium egg poacher set. Large enough to cook 4 eggs at once, the poacher is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on your eggs' progress at a glance and traps the heat to steam-cook them perfectly. Constructed from lightweight, durable aluminium with a classic, non-stick black fin

Rowlinson Honey Playhouse
Kids love having their own space to play house in - and a playhouse is ideal! The Rowlinson Honey Playhouse will fit in a corner, so kids can enjoy their own abode in even the smallest garden. Little ones will love the freedom to enjoy their own "home", playing games and giving tea parties on the playhouse's little veranda. The tongue and groove loglap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid board apex roof with mineral felt covering a

Ludlow Regular Sofa Natural
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow regular sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

HP 57 Colour Ink Cartridge
The HP 57 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 57 ink cartridge - HP Deskjet 450ci/450cbi/450wbt, HP Deskjet 5145/5150/5151/5550/5552, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Deskjet 9650/9670/9680/9680gp, HP Digital Copier 410, HP Officejet 4105/4110, HP Officejet 4212/4215/4219/4252/4255, HP Officejet 5505/5510/5515, HP Officejet 5605/5607/5610/5615, HP Officejet 6110, HP PSC 1110/1200/1205, HP PSC 1210/1213/1215/1217/1219, HP PSC 1310, HP PSC 1311/13

Humax PVR9300 320GB Digital TV Recorder
Humax has long been a leader in providing user-friendly, reliable and affordable digital television recorders, and that tradition continues with the PVR9300T. Black and unobtrusive, it brings you all the added channels of Freeview+, while its 320GB hard drive will store up to 200 hours of your favourite programmes. Easy to install and set up, the Twin Tuner allows you to record one channel while watching another, or to record two channels simultaneously while playing back a previous recording, so it's ver

Oak 3 Tier Towel Stand
Encourage your family to hang their towels up and let them dry properly with this Oak 3 Tier Towel Stand. If you've a corner spare in your bathroom, it's the ideal spot for this rail. The natural oak frame is attractive and large enough to hold several towels without protruding too far into your bathroom space. Because it's freestanding, it's easy to move around should the need arise. Match it with the Oak Cabinet with Shelf, also available from Sainsbury's!

Duracell Ultra M3 D Batteries Pack of 2
Duracell D2 Ultra are non-rechargeable batteries designed to be long-lasting in all common electronic devices. Each battery comes with an inbuilt power checker so that you know how much energy remains.

Circulon Steel Elite French Skillet 24cm
The Circulon Steel 24cm French Skillet is designed to stand the test of time. It features a patented Total® Ti Titanium composite Hi-Low release system that is designed to outlast all other stainless steel non-stick pans. In addition, this technology protects the non-stick surface from abrasion and allows trapped moisture to escape for even browning. The pan features a stainless steel and silicone handle, a bonded aluminium base for fast even heat distribution and as well as being dishwasher safe, the pan i