Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

JVC Orange Gumy Earphones
JVC's Gumy headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a bright orange to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Belkin 17" Notebook Sleeve Neoprene Choc/Tourmaline
If you need a sleeve to keep your 17" laptop safe from bumps and bruises on the move, this 360-degree foam padded Neoprene sleeve helps cushion your laptop from a fall. You can use the sleeve in conjunction with a bag, or just carry the laptop in the sleeve on its own.

Belkin Leather Sleeve for iPod Nano Black
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Leather Sleeve for iPod Nano. This sexy black leather sleeve will fit any 4th generation iPod Nano. The clear screen protector lets you navigate menus as easily as ever, while the sleeve's design allows access to the ports and dock connector. The Belkin Leather Sleeve for iPod Nano is made from structured, durable leather and carries a lifetime manufacturer's guarantee.

Tu Medium Depth Baking Tray with Rack Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. It also comes with an optional stainless steel rack to suspend some foods above the base - perfect for letting the heat of your oven completely surround your food. It also lets fat drip away into the base, leaving you with a healthier meal. It's made to last and has smooth edges. It's dishwasher safe for ease of use.

BT Graphite 1500 Twin Handset Phone
This smart twin-handset combines function and flexibility while handling all your phone needs. It has a built-in answering machine that allows 12 minutes' recording time, a 50 name and number directory and redial (up to 10 numbers). You can choose from 5 different ringtones each for base and handset. Fully charged, each handset allows up to 10 hours' talk time and 100 hours' standby, while the range is up to 50m indoors and 300m outdoors, giving you both the time and the room to roam. Other useful featur

Playmobil Expedition Ship
The Playmobil Expedition Ship floats on water and can be upgraded by fitting an underwater motor (sold separately). Its transparent base allows the passengers and crew on board to observe marine life beneath the ship. The boat has a working anchor and winch (the latter of which can be used with the Playmobil Shark Diver or Deep Sea Diving Bell, sold separately). The set also includes a captain, frogman and cabin boy and lots of accessories, like a floating buoy and a treasure chest. For more than 50 years

H.M. Armed Forces Navy Royal Marines Commando Uniform
This detailed 3-piece uniform has been inspired by the fatigues worn by the Royal Marine Commandos and will provide exactly the right degree of protection for a range of operational environments - bedroom, garden or park. Consisting of temperate camouflage shirt with the Royal Marine Commando flash and built-in patrol vest, trousers and green beret, this uniform set is suitable for children aged 5-8, sized between 110-128cm.

Jones Cortina Alarm Clock
This retro Fifties style alarm clock will lend a quirky yet elegant refinement to any bedroom. The steel casing is durable, compact and attractive, and the quartz mechanism keeps time efficiently. The Jones Cortina Alarm Clock is guaranteed for a year from purchase and is powered by winding - no batteries required.

Epson Stylus Office BX300F Business Inkjet Colour Printer
Print, copy, fax and scan with the multi purpose, multi function Epson Stylus Office BX300F Business Inkjet Printer. Able to print 31 pages per minute in monochrome and 15 pages per minute in colour, it has a maximum printer resolution of 5760 x 1440 dpi and maximum scanner resolution of 1200 x 2400, and connects to your computer via a USB connection. It scans photos, documents and even 3D objects. The all-in-one printer is flexible and easy to use, with 5 fax speed-dials and an automatic document feeder.

Apple iPod Nano 8GB Silver
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Philips CD1552B/05 Twin Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. It uses digital recording for messages of up to ten minutes in total. The 50 name phonebook is displayed on a bright, easy to read display. It is designed with energy saving in mind, and reduces power when you move closer to the base station. The set contains one answerp

Panasonic Upright Bags 296 PN21
Replacement vacuum cleaner bags for a range of Panasonic upright vacuum cleaners. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 5 bags. These bags are suitable for the following Panasonic series: MCE40, MCE450, MCE460, MCE50, MCE550, MCE560, the ICON series, and the MCE580 series.

Draper SDS Hammer Drill 900W Set
This 900W SDS hammer drill mixes ergonomic design with good functionality. More powerful than cordless versions, this draws power from the mains with a 3m cord. It offers variable speed control. It comes with a range of useful features, such as a rotation stop for chiselling, and a variable depth rod so make sure all your drilling is the same. Being a more powerful drill, this one needs a chuck key to tighten bits into it. The second handle has 360 degrees of movement, allowing you to make it as comfortabl

Winnie the Pooh 3 Wheel Scooter
Get your little ones active with this Winnie the Pooh three wheel scooter with colourful front handlebars and foot mat. The strong, robust tubular steel frame has non inflatable tyres, meaning no danger of punctures or mishaps, and the extra wide baseboard offers excellent stability and safety. The bonus stickers allow kids to create their own unique Winnie the Pooh design. Suitable for age 3+.

Baby Annabell Bathrobes and Shoe Luxury Set
Just what you need to care for Baby Annabell. This beautiful towelling dressing gown with belt comes with matching slippers, decorated with sheep. Perfect for sleepy time! Suitable for ages 3+.

Constellation 22" Navy Ellipse Trolley Case Printed
If you've ever mistakenly taken somebody else's luggage off the conveyor belt at an airport, or frantically had to chase down someone as they trundle off with your smalls, this is the trolley case for you. With vibrant colours, its fashion print design stands out from the rest, and with corner wheels, you don't even have to lift it, although if you want to, there's handy top and side handles to help you out. Holding 60L, the case weighs 3.4kg when empty.

Tenn Cycling Gloves Black
These black cycling gloves provide both excellent grip and comfort, and boast a range of features from a hybrid design that allows for the best of all worlds. The palm area has specially designed gel pads to spread the force of your hands on the grips, while still allowing your hand to open and close freely. Also on the palm area is a dotting of extra-grip rubber to increase your grip even after long rides where moisture starts becoming a problem for bare hands. On the back, the glove is made of a four-way

Weight Watchers Ultra Slim Glass Body Analyser Scales
These scales are ideal for the accurate measurement and monitoring of body weight, BMI, body fat and body water. The ultra slim design and brushed metal and glass finish give it an airy and sleek look. They feature a 4 user memory, BMI, body fat and body water measurer, impact resistant safety glass, large display, and they measure in stone, pounds or kilos with a maximum weight capacity of 23 stone. Long-life battery included. 15 year warranty.

Tu Waffle Cuff Button Bedset White
A fresh white duvet and pillowcase set. Waffle fabric runs along the outer edge of each and fastens up with enlarged buttons for an attractive design feature. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Zebco Starter Carp Set
Perfect for younger anglers or first time fishermen, the Zebco Starter Carp Set contains everything you need to get started. The set consists of 2, 3.6m glass fibre carp rod and reel combos in their own rod bag, a rod pod (for holding the rod in position while fishing), a bait indicator set and 3 alarms (so you'll always know when you've had a bite), 1.80m carp landing net, weighing mat (no need to wait to find out what your catch weighs) and end tackle. The Zebco Starter Carp Set carries a 2 year guarant

Microplane Medium Ribbon Grater
The Microplane Medium Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical-grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything when a medium texture is required. The base of the grater has protective tabs to avoid scratching your counter tops, and the grater is dishwasher safe. Protect your fingers and get more value out of your food with the Microplane Universal Slider - also available from Sainsbury's!

Bratz World House
Bratz girls like to kick back and relax in ultimate style and luxury - and now you can visit the Bratz World House and help them. This open style dolls house has over 20 accessories to help create beautiful bathrooms, dressing rooms, kitchens and bedrooms. Elegantly decorated, this attractive Bratz house can be folded neatly away when not in use. In its neat, cute box this house would make an ideal gift - Bratz dolls are sold separately. It's suitable for children over 6 years of age.

Lexmark 27 Colour Ink Cartridge
The Lexmark 27 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 27 ink cartridge - Z13, i3, Z23, Z25, Z33, Z34, Z35, Z511, Z513, Z515, Z517, Z601, Z602, Z603, Z605, Z611, Z612, Z613, Z614, Z615, Z617, Z640, Z645, Z647, X74, X75, X1110, X1130, X1140, X1150, X1155, X1160, X1170, X1180, X1185, X1190, X1195, X1250, X1270, X1290, X2230, X2240, X2250. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. V

Samsung DVD-SH893M Digital DVD Recorder 160GB Hard Disk Drive
Watch digital Freeview television, and make use of ultra modern capabilities with this advanced DVD recorder from Samsung. This affordable, feature-packed hard-drive recorder comes with 160GB capacity which allows up to 264 hours of recording time, so you can watch what you want, when you want. Freeview capability gives you a large range of channels to choose from, as well as a useful 8-day electronic programme guide. This player will even let you pause and rewind live television. It will play a wide ran

Sainsbury's Bread Maker
Bake your own delicious, home-made bread with the Sainsbury's Bread Maker. It comes in basic, classic black to fit seamlessly into any sophisticated kitchen setting. The 600W motor saves you the trouble of the labour-intensive kneading involved in making bread by hand. With two loaf sizes, cake and jam settings and a rapid bake function, the bread maker is versatile and convenient. The timer delay means you can add ingredients in the evening and wake up in the morning to freshly baked bread. The machine's

Tu Hollowfibre 4.5 tog Duvet
Sainsbury's Hollowfibre Duvet is ideal for those with animal fibre allergies as it has a synthetic filling. At 4.5 tog this duvet is more suitable for warmer nights in spring and summer. The duvet is machine washable and can be dried on a low heat in the tumble drier.

H.M. Armed Forces Army Infantryman Desert Outfit
This detailed 3-piece uniform has been inspired by the fatigues worn in desert conditions and will provide exactly the right degree of protection for a range of operational environments - bedroom, garden or park. Consisting of desert camouflage shirt and built-in patrol vest, trousers and hat, this uniform set is suitable for children aged 6-8, sized between 110-128cm.

Sainsbury's 4.8V Cordless Screwdriver Set
This affordable kit takes the sweat out of loosening and tightening screws, and nuts and bolts. The small handheld 4.8V, rechargeable screwdriver flicks simply from clockwise to anti-clockwise rotation, and has a small light on the base to illuminate the work area - no more fumbling in the dark, stripping screw heads or scratching paint. A safety-lock stops the screwdriver from switching on when not desired. The screwdriver set has a large assortment of useful attachments, from regular flat and Phillips (s

Samsung HT-BD1220 Blu-ray Home Theatre System
Experience photo-realistic television and deep, bassy, engulfing 2.1 stereo sound with this Blu-ray home theatre system from Samsung. Connect it up to an HDTV to experience clarity and detail of both visuals and audio with Blu-ray, high definition movies. Blu-ray players are the next generation of video technology, offering stunning HD video. Movies on Blu-ray Discs contain up to four times the resolution of DVDs for incredible clarity and stunning audio quality. If you have an HDTV, a Blu-ray player is th

Brabantia Waste Storage Touch Bin Brilliant Steel 30L
Brabantia takes pride in making durable, timeless kitchenware that will look as good in 5-10 years' time as it does today. This Brabantia bin has a 30L capacity and soft touch lid for minimal noise and effort when opening and closing. The modern, sleek steel outer cylinder is durable and easy to clean, while inside, a removable plastic container has a handy carry handle and ventilation holes to allow excess air to escape when a bin liner is inserted. A plastic rim around the base will protect your floor fro