Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Guitar Hero World Tour Super Bundle for PS3 by ActivisionOdyssey Towel CharcoalBSA Dakota 24" Dual Suspension BoysJVC Micro Hi-fi UX-G100BDanica Hemstitch Ivory Napkinsin-tune iPod FM Transmitter IC-10Genoa Chair Leather ChocolateTu Faux Silk Curtains ChocolateSprig Rally RacerDyson DC14 Origin Upright Vacuum CleanerSeagate Freeagent Desk 1TB External Hard DiveRoary the Racing Car Deluxe Silver Hatch Race TrackLe Creuset 26cm Cast Iron Shallow Casserole Dish GranitePlaymobil Expedition ShipFisher Price Imaginext Fire Truck and TowerDartington Florabundance Tulip Crystal VaseGelert Kids Camouflage Sleeping BagFisher Price Little People Royal PalaceKenwood kMix Stand Mixer AlmondVax Mach 3 Upright Vacuum CleanerTu Single Tidy RailFisher Price Modern Vehicles SubAddison Tall BookcaseOakham Large Sofa SandPhilips 2300W Steamglide Ceramic Steam IronRoss 1m 2 Phono to 3.5mm jackBaByliss BEliss 2x Hair DryerDuracell Plus AA Batteries Pack of 8Seagate Freeagent GO 5400.2 250GB Portable Hard DriveLEGO City Crawler Crane
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

AA Patrol Bike
The AA Patrol Bike, a children's sit and ride bike, is a ton of fun! The sturdily constructed body is a gleaming yellow, with the authorised and exclusive AA branding that they'll love. It's equipped with easy-grip handle bars with a turning restrictor for safety and a squeaky hooter, and has a 3-wheel design for added stability. The bike's large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instructions and an operation manual are included in the package,

Abbey 6 Drawer Tall Boy
Narrower than the 4 drawer chest, the Abbey 6 Drawer Tall Boy fits into spaces where its broader brother can't, while providing plenty of storage. Made from solid sustainably sourced pine, stained an attractive mellow brown, with solid wood handles, it features bevelled edges to the drawer fronts and top to create a stylish piece of furniture that matches the rest of the Abbey range of bedroom furniture. Self-assembly is required and note that it is your responsibility to ensure that any products you

Tu Travel Digital Alarm Clock
This compact grey clock is ideal for travel. Its front cover flips down to become a stand when in use then neatly covers the control panel when in transit - condensing it in size and protecting it in one simple step. Digital time, date and alarm settings with a snooze option are included. Frequent travellers will enjoy the two time settings that you can flick between using a simple slide bar that locks in place when not in use. A backlight operated with an easy-find button on the top of the clock makes it

Tu Plain Dye Single Sheet and Pillowcase Set Pink
Expand your linen supply with these versatile and durable polycotton pillowcase and sheet sets. The simple, solid colours on offer mean they can be matched to most any existing bedsets so you can add to whatever duvets and pillows are already on your beds. Fully machine washable and tumble dryer safe, each set contains a 90 x 190cm fitted sheet and two matching 75 x 50cm pillowcases. Machine wash at 40 degrees C.

Tu Pillowcase Non-iron Pair Green
These convenient non-iron pillowcases in green are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcase measures 70cm x 50cm. Machine wash at 40°C.

York Abdo Board
The York Abdo Board is an abdominal exercise board adjustable to four incline levels. It has foam rollers for ankle or knee support, and it folds flat for storage. A simple, effective piece of equipment for the fully stocked home gym. Has a maximum weight limit of 110kg, including the user.

Ross HDMI Cable 1.5m
The modern age requires modern connectivity, and HDMI is the way forward for crystal clear high definition images.

Wooden Tidy Rail
Whether you're running out of closet space in your bedroom or just need somewhere for guests to hang their things in the spare room, the Wooden Tidy Rail is an ideal, inexpensive option. The 69cm long, 155cm high pine rail is simple and attractive, perfect for holding a number of coat hangers and fitted with a base shelf for folded garments or shoes. The 4 coasters on the base make it easy to move around the house, should the need arise.

Different By Design 24% Lead Crystal Wine Glasses 2 Pack
Ideal for any red wine and with an elegant stem, these 24% lead crystal glasses are ideal for more special occasions. They come gift boxed and would make a lovely housewarming, engagement or wedding present for any wine lover. Lead crystal and hand cut, these glasses are dishwasher safe.

Sainsbury's Battery Operated Cash Register
Have fun at the shops with the Sainsbury's Battery Operated Cash Register. A conveyor belt and basket stocked full of realistic miniature Sainsbury's products roll up to the cash register for the shop assistant to check through. A microphone, bar code scanner and paper money provide everything your little one needs to role play shops. It requires 1 x AA battery, included. Suitable for children aged 3+.

Lilbourne Chair Madras Leather Chocolate
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for more details.

Postman Pat SDS Sorting Office Playset
Postman Pat has received a well deserved promotion to Head of the Special Delivery Service (SDS), which means he has to deliver post any time, anywhere! Postman Pat and Jess, his black and white cat, will be busier than ever with the new job. Little fans of the show can now help Postman Pat sort the post, with the Postman Pat SDS Sorting Office Playset. The handsome front of the sorting office has a working slide up door for mail carts to enter, and the back is wide open so kids can recreate their favourit

Gaiam Walk Fit Pedometer plus Audio CD
If you need extra motivation to get outdoors and get fit, this pedometer is all you'll need. It measures steps taken, distance travelled and calories burned, so you can record a new personal best every day and achieve the body you've dreamed of in no time. It also boasts a clock, panic alarm, flashlight and clothing clip. Included with it is a 45 minute CD by Debbie Rocker featuring a workout and pedometer instructions to take your walking workout to the next level.

LEGO City Dump Truck
LEGO City is a busy metropolis, but it's also loads of fun! Help to keep LEGO City clean and tidy during construction with the heavy duty LEGO City Dump Truck. Fill up the 6 wheeled truck's bucket with rocks, drive them away, tip the bucket to dump them out and head back for the next load of rubble. The set includes construction site accessories, barrier, rocks, road sign and driver mini figure, and contains 189 pieces in total. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO pr

Russell Hobbs 20L Stainless Steel Combi Microwave
Cook, defrost and warm up delicious, nutritious food at home with the Russell Hobbs 20L Stainless Steel Combi Microwave. This luxury 800W oven with 20 litre capacity has 10 power levels to cook, grill or defrost your food to perfection with the minimum of fuss.The button-operated convection microwave is also fan assisted and features a grill, and the 24.5cm turntable ensures that cooking power is evenly distributed during any one of the nine prepgrogrammed auto menus.

JVC Blue Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a bright blue to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best fit

Gormiti Island of Gorm Playset and DVD
The island of Gorm playset's features allow kids to create their own adventures on the island of Gorm. The set includes five island pieces, a sky platform refuge, a game board with detailed visual cardboard cut outs from the Silent Forest and three collectible figures. Compatible with all Gormiti playsets, sold separately. Suitable for ages four and up.

Dora the Explorer Sand and Water Activity Table
A versatile play table that is divided in half to accommodate water and sand. Stands low to the ground so even small children can enjoy making sandcastles and splashing around. A hard plastic top can be placed over the table turning the play space into a wipe clean conventional table perfect for drawing, painting or even eating. Can be easily taken apart and stacked for storage. Includes a bucket, watering can, sieve, spade, sand mould and sticker sheet for hours of fun. Suitable for children over 3 years

Tefal Express 4.5-bar Steam Generator
Get professional results and great performance at an affordable price with this excellent steam generator. The powerful steam output of 4.5-bar high pressure makes for quick and easy crease removal, while the 1.4L water tank provides up to two hours of continuous use. The unique Ultraglide ceramic soleplate offers major benefits, including unrivalled gliding motion, superior scratch resistance, hassle-free cleaning and optimum steam diffusion. The vertical steam feature enables you to de-crease hanging su

Belkin Sonic Wave Silicon Sleeve for iPod Nano Black
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Sonic Wave Silicon Sleeve for iPod Nano. This sexy two tone black and red textured sleeve will fit any 4th generation iPod Nano. The sleeve's design allows access to the ports and dock connector. The Belkin Sonic Wave Silicon Sleeve for iPod Nano is durable and strong and carries a lifetime manufacturer's guarantee.

Samsung U5 2GB MP3 Player Black
This neat little MP3 player from Samsung is the perfect companion for the active person. It's small, and simply connects to your PC via the integrated USB plug. It's perfect for any active activity, where a larger MP3 player may bounce around and become distracting. Available in a range of colours, this is the black version. It has a small OLED screen to view song titles or artist names - the OLED gives a great range of viewing angles. The little screen will even display album artwork. A fitness function l

Norton Single Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton Double Bed is a 3' contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. The mattress is not included, while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please e

Philips 20W ES Energy Saver Light Bulb
This brilliant 20W energy saving lightbulb outputs the equivalent of a 100W incandescent bulb, but saves you energy. While looking like a normal light bulb, the soft light will add beautiful atmosphere to any situation. It is an Edison Screw (ES) type fitting. It saves you up to 80% on your energy costs, and will last for up to 6 years. This bulb cannot be used with a dimmer switch.

Tefal Actifry
Healthy eating begins with the right equipment, and the Tefal Actifry is ideal. Stylish and clean in simple white, it's an appliance you'll be proud to display in your kitchen. The deep fryer requires only a single spoon of oil to cook a whole kilogram of perfect chips. The ingenious mixing arm design and heat pulse technology ensure even distribution of the oil throughout the cooking process, so you only consume a fraction of the fat usually associated with such tasty goodies as fish and chips, casseroles

Tu Black Aluminium 14cm Milkpan
Hot cocoa time? The Sainsbury's own brand leads the pack with this aluminium milk pan. This milk pan heats evenly and is suitable for gas or traditional electric hobs. The moulded spout makes for easy pouring. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handle, this piece of elegant and long lasting cookware will serve you for years to come. Not suitable for induction hobs.

Breville Hot Cup
The Breville Hot Cup features patented technology and a rapid boil function, making it four times faster than a standard kettle. With a smooth, black finish and illuminated water gauge, it is a stylish addition to any kitchen. A detachable base and cordless kettle make it easy to use, and it can dispense 5 cups without refilling. A removable drip tray catches any drips and spills. Generous specifications include a 1.5l capacity and a feature that allows you to boil only the amount of water you need. Simply

Polar Gear Chest Cooler Black
Keep your lunch fresh in this stylish, chest-shaped Polar Gear lunch cooler! It's insulated, more flexible than a lunchbox, has a handy carry handle for portability and a top compartment to hold a juice or water bottle or cold drink can. Made from durable polyester with rubberised trims and wipe clean linings - with sealed seams to avoid seepage and crumbs in corners - this lunch bag is large enough to hold a grown up lunch or food for a hungry teen. The bag comes with a reusable mini ice pack to keep the

Ewbank Evolution 2 Manual Sweeper
The Ewbank Evolution 2 Manual Sweeper is portable, light and easy to use. It can be used to clean carpets, tiles and laminate floors and the 3 part handle makes it convenient for cleaning under furniture. The Evolution 2 is manually operated, making it silent, economical and environmentally friendly - and there are no leads to get in your way. It has a pick up to rival any traditional vacuum cleaner and has an extra wide sweeping path to cover more ground, more quickly. The dustpan lever on top of the swee

Philips 6970 Mains/Rechargeable Rotary Shaver
The Philips Mains Rotary Shaver makes shaving a breeze! This model has a rechargeable battery that can give you up to ten days shaving from a single charge - perfect for travelling! Lift and cut technology moves the hair away from the face, allowing you to shave nearer for extra closeness and comfort. The reflex action system adjusts to every curve of your face and neck, shaving larger areas at once for quicker grooming, and the individual floating heads are angled for fuller contact. The pop-up trimmer

Scooby Doo Hide and Seek
Coo-eee! Where are you, Scooby? Fans of Scooby Doo will adore this Hide and Seek Scooby Doo toy with remote control. Get someone to hide Scooby in another room, then call him on the interactive remote and he'll offer clues to help you find him! Scooby's voice calls through the remote to let you know "You're colder than my nose!" or "You're on the right path!", helped by the blue (cold), amber (warm) and red (hot) lights on the zones of your handset. Requires 7 x AAA batteries