Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Toshiba RD-99DT DVD Recorder with 250GB Hard Drive
Get the absolute cutting edge in home entertainment with the Toshiba RD-99DT DVD Recorder. Pause and rewind live TV (including digital Freeview), and even record up to 280 hours of programming with the large hard drive. With DVD upscaling (720p, 1080i and 1080p), high resolution PAL progressive, an MP3 player and JPEG viewer in addition to its many playback capabilities, it's sure to keep you entertained. It includes a digital tuner, so you can pick up Freeview with no hassle and with no extra equipment.

Premier Housewares Recycle Bags
Three bags to help you organise your recycling - one in yellow for plastic, one in green for glass and one in blue for paper. They're washable and join together conveniently with simple stud fastenings.

Tu Medium Depth Baking Tray with Rack Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. It also comes with an optional stainless steel rack to suspend some foods above the base - perfect for letting the heat of your oven completely surround your food. It also lets fat drip away into the base, leaving you with a healthier meal. It's made to last and has smooth edges. It's dishwasher safe for ease of use.

LEGO City Off Road Fire Truck
Take charge and put out brush fires as the Fire Chief of LEGO City, with the LEGO City Off Road Fire Truck. The 131 piece set includes the Fire Chief mini figure, his rescue truck and trailer full of great fire fighting equipment, including a fire extinguisher, axe, fire hose attached to the trailer and a saw! LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimula

Le Creuset Petit Casserole Dish Blue 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in blue enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

TomTom ONE V4 Carry Case
A specially designed, durable carry-case to protect your TomTom ONE from scuffs and scratches. It is large enough to accommodate the TomTom ONE and the windscreen mount, leaving no trace in your car, and saving you the hassle of detaching the device from the mount all the time. Comes with a one-year guarantee.

Tefal Bienvenue 26cm Frying Pan
Fry food to perfection in this 26cm regular-depth frying pan from Tefal. Featuring a Thermospot, it will show you when it is perfectly pre-heated in order to seal in the flavour of your food. Made from aluminium in a traditional black design, it has an anti-abrasion copper speckled base making it incredibly tough and hard-wearing. Being non-stick you will be able to stir and toss your food easily and it has a stay cool Bakelite handle. It is freezer and dishwasher safe and can be used on all hob types exce

Chef'n G' Rabbit Pepper
Grind pepper with just one hand in this incredibly cute pepper grinder by Chef'n. Shaped like a black rabbit, you squeeze the ear-handles and the pepper is dispensed from the bottom. Refill it easily at the tail by pulling out the plug and pouring pepper inside. Holding 25g, it is pre-loaded with fresh peppercorns and its grind coarseness can be adjusted to suit your taste. The ergonomic soft to touch handle is easy to hold and use and it fits perfectly in one hand, great for quick use. It would look gr

Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Red
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is finished in red. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a fraction of

Triton Kito Chrome 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Kito Chrome 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with 5 spray patterns works like a charm, so

Truck and Trailer
This public services truck has two trailers to carry around the 15 bold coloured bricks that are included in this pack. The back trailer even tips so children can have fun dropping and collecting contents. A push-and-pull handle means this truck can be moved easily from job to job! Robust enough to withstand knocks and scrapes, this truck and trailer playset is also wipe clean so sticky fingerprints are easily removed. Suitable for children over 18 months.

Ross Performance Composite Audio Video (AV) Cable 1.5m
Connect stereo audio and video outputs from DVD, VCR, satellite receiver or games consoles to you television.

Epson T0441 Black Ink Cartridge
The Epson T0441 Black Ink Cartridge is compatible with any Epson printer that takes an Epson T0441 ink cartridge - EPSON Stylus C64/C66 series, EPSON Stylus C84/C86 series and EPSON Stylus C64/C66 series. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Verbatim DVD+R Slim Cases Pack of 10
The Verbatim Pack of 10 DVD+R Slim Cases is a pack of DVD+Rs with slim jewel cases. They offer 4.7GB of storage space each and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files. Compatible with DVD+R recorders and most DVD players. Limited lifetime warranty.

Slatted Bamboo Cupboard Dark Stain
It is easy to run out of storage space particularly in modern homes where expansive cupboard space and nooks and crannies for shelving aren't always in the design make-up. If you're in need of somewhere to store books, DVDs, beauty products or toilet rolls this slimline cupboard with one interior shelf could be really useful. Made from dark stain wood and bamboo for a contemporary look, this cupboard would look neat in a bathroom, bedroom or living room. Its flat top lends itself to storing further odds and

HP 21 Black Ink Cartridge
The HP 21 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 21 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Officejet 4315/4355, HP Officejet J3680, HP PSC 1402/1410/1415/1417, HP Fax 3180. It is suitable for use with p

Supreme Soft Grip Steamer Insert
Steaming your food is a healthy and quick way to create some delicious meals. Be it vegetables, chicken or shellfish, this 20cm steamer insert will cook your food to perfection and is for use with the 20cm stockpot. The stainless steel steamer has a brushed steel finish and it suitable for use on all hob types. Easy to clean and dishwasher safe it features soft to touch silicone handles that reduces the transfer of heat when used on the hob. Manufacturers guarantee of 25 years.

Tu Stamping 16-piece Cutlery Set
This 16-piece cutlery set contains 4 forks, knives, dessert and tea spoons and is made from smooth stainless steel. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Verbatim 4GB SDHC Memory Card Class 6
The Verbatim 4GB SDHC Memory Card Class 6 is a Secure Digital High Capacity (SDHC) card featuring 4GB capacity. It is a class 6 SDHC card, and offers very high speed transfers. Store thousands of photos or hundreds of songs. It also features low power consumption in addition to its high speed. The product comes with a 2 year manufacturer's warranty.

Metronic 320GB Set Top Box and Digital Video Recorder
Television viewing perfection. If you have an analogue television and want to access the high quality world of digital television, this set top Digital Video Recorder (DVR) will let you tune into Freeview's 40+ channels, and even pause and rewind live TV. You can record two channels at the same time, so you never have to miss your favourite programmes - especially good for sport! The 320GB hard drive will let you record hours and hours of TV before you need to delete old recordings. The player offers all

Cello 19" HD Ready Digital TV/DVD Combo Black C1973F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. This piano black HD-ready 19-inch model, with built-in Freeview, DVD player and Electronic Programme Guide, makes a great second or bedroom TV. The widescreen set has 1440 x 900 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, so the picture and sound quality are excellent.

Rowlinson Round Top Arch
Beautify your garden with this Rowlinson Heavy Duty Round Top Arch. Made from sustainably sourced timber, this attractive and sturdy arch has trellis sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The Rowlinson Heavy Duty Round Top Arch is guaranteed for 15 years against rot. Some assembly required. This product is not available to customers in Northern Ireland.

Philips Portable CD/radio with iPod Dock DC1010/05
A brilliant little portable hi-fi system, perfect for playing music from your iPod, CDs or the radio. The iPod dock will both play music and recharge your iPod while connected. Control the whole system with an easy little remote control. The player has a dynamic bass boost to fill a small to medium-sized room with great deep notes. It can run off mains power, or, for portability, it can run off six LR14 batteries (not included). Comes with a 12 month guarantee.

Sainsbury's 1800W Hairdryer
Producing 1800W of power, this chic black and chrome dryer has two heat and speed settings and a cool shot button so you can set your style. With LED operation indicator, easy clean filter and auto-shut off.

Braun Solo X'Elle 40 Tweezers Epilator
Get rid of unwanted hair quickly and easily with this proven epilation system from Braun. The epilation head is exceptionally efficient and features 40 tweezers that are specially arranged to remove more hair in a single stroke. SmartLight technology puts you in full control by illuminating the area being epilated so you can see even the finest hairs. Two speeds bring unprecedented versatility, while massaging rollers make epilation a relaxing and pleasant experience.

Terrance Conran Large Sauce Jug
Serve your sauce in style with this large white stoneware jug by Terrance Conran for Royal Doulton. It looks just like a bird with its serving lip depicting the head and the large flat handle, the tail. Well balanced for safe serving, it is both practical and good looking. It's microwave and dishwasher safe.

iPod Shuffle New Generation 4GB Silver
The ingenious, new generation iPod Shuffle improves on the original iPod shuffle idea of few controls and simplicity. The new shuffle is even sleeker and smaller than the last iPod shuffle - this one is only 4.5cm x 0.7cm. It can be controlled by a remote built into the headphone cord. To make up for its lack of a screen, the new device will actually speak the name of the song and the artist if you wish, in 14 languages for people who listen to foreign music. For the music lover who likes a surprise, the

Chichester Carving Dish
Carve up your meats and poultry easily and cleanly with this stainless steel spiked Chichester Carving Dish. The 42cm x 32cm dish has 8 very sharp spikes to hold the meat in place while you slice it. Made to the highest standards, it is perfect for large roasts and can be heated up in a low oven before use. It is heat resistant and has grooves on either side to catch the juices from the meat. Its satin finish is attractive and durable, so it can be used frequently and is dishwasher safe. Thin and easy to

BaByliss Pro 230 Sleek and Curl Straightener
Products from industry leaders BaByliss are the choice of professionals. For salon-straight hair or sleek and sexy curls in the comfort of your own home, get the BaByliss Pro 230 Sleek and Curl Straightener. The 25% longer ionic ceramic plates generate an even heat transfer that's gentler on the hair for a healthy looking, glossy finish. The straightener heats up to its maximum temperature of 230°C in just 15 seconds, while fast heat recovery maintains a constantly high temperature during use. The automat

Revelation Oregon 22" Casual Rollercase
Travel in style with this black casual suitcase from Revelation at Antler. Made from tough durable fabric to withstand the strains of travelling, this suitcase has a moulded top and side carrier handles for easy transportation. Measuring 56 x 42 x 22cm, (22 x 16 x 8") it features a single stem handle with a push button locking mechanism.