Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Tu Rebound Pillow PairMorphy Richards Accents Die Cast 4 Slice Toaster BlackRowlinson Jaipur ArbourSainsbury's Front & Rear Light with BracketsBosch Hand BlenderRevelation Korat 24" ABS RollercaseSony DPF-D70 7-Inch Digital Photo Frame Blackin-tune 4th Generation iPod Nano Silicon Case 3 PackEpson C13T0484 Yellow Ink CartridgeLexmark 1 Colour Ink CartridgeWii Play for Wii by NintendoTu Faux Leather File Holder Brown 2 PackRevelation Oregon 26" Casual RollercaseMitre Fusion Size 5 Training FootballDisney Pixar Bumper PackRavenhead Kilner Clip Top Glass Jar 1LLEGO City Concrete MixerSony Cyber-shot DSC-T900 BlackMasterplug 10m 4-way Cassette Reel Extension CableBrabantia Waste Storage Touch Bin Metallic Grey 30LMonte Carlo Aluminium BenchBelkin Basic Car Charger for iPodTu Squares Rug GreenDunlop Pro Tour Tennis 3 Ball TubeTu 5kg Mechanical Stainless Steel ScalesBelfield Urban Plain Cream CurtainsJones Apollo Wall Clock BlackSamsung U5 2GB MP3 Player BlackSainsbury's Chunky Willow Basket SmallPhilips 6940 Mains Rotary Shaver
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Simplehuman Bin Liner Size G
Simplehuman liners are the must-have choice for your Superhuman bins because they are specifically designed to fit. If you choose another brand of liner you risk unsightly overhang. Ranging in various sizes depending on your bin, you can be sure that you'll be getting extra-thick liners and draw-string closure with the Simplehuman brand.

Puzzle Extra - Disney Cars
Have fun building a 1000 piece 2-dimensional puzzle that can then be stacked onto the display plinth provided to reveal a secret 3-dimensional image. If putting each of this fun puzzle together isn't enough, once displayed it's possible to paint the front image with the paint applicator provided. Perfect for all Disney Cars fans! Suitable for children aged 4+.

Oral B Pro White Brush Head 4 Pack
Get your teeth gleaming white with these four Oral B Pro Bright brush heads with special polishing cups that gently removes stains to naturally whiten teeth. The outer bristles surround each tooth to clean thoroughly for a naturally white and healthy smile. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

Homedics Shiatsu Therapist Back Massager
The shiatsu mechanism on the Homedics Shiatsu Therapist Back Massager moves up and down your back for a deep, soothing massage - from shoulder blades to your lumbar region. It can also deliver penetrating heat to help work the stresses and pain from your muscles, and can be used to spot massage a specific area. If the rotation is not needed, a fixed rolling massager can be selected to roll up and down your back.

Tu Faux Silk Curtains Green
These striking faux silk curtains will add a sophisticated elegance to any room. With the appearance of raw silk, the texture of the curtains allows the light to bounce off them beautifully making any room glow. Styled with pencil pleats, the curtains will hang luxuriously from any window. 100% polyester curtain with lining. Machine wash at 40°C. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the ov

Le Creuset Petit Casserole Dish Volcanic 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in volcanic orange enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Sanyo Stainless Steel 25L Digital Microwave Oven and Grill
This 25L combination microwave oven features a child lock for safety, 8 auto menus, 8 power levels, simultaneous cooking, 99 minute timer, quick and delay start, a 1000W double grill and has an attractive stainless steel finish. So whatever meals your family demand, with this combination microwave oven and grill you'll be able to satisfy them in double quick time. One year guarantee.

Uno Flash
A modern twist on this popular card game! Forget the rules of play that send you clockwise or anti-clockwise Uno Flash is electronic and will randomly select who goes next. Relax for even a second and you'll miss your turn! Requires 3 x AA batteries, included in the pack. Suitable for children aged 7+.

Fisher Price Jupiter Ride On
The roto moulded Fisher Price Jupiter Ride On is a great toy for young Fireman Sam fans. With opening door, rear storage compartment and Fireman Sam's hard hat with sounds, youngsters won't want to travel any other way. Suitable for ages 2-5. Fireman Sam's helmet takes 2 x AA batteries (included).

Microplane Fine Ribbon Grater
The Microplane Fine Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical grade stainless steel with a comfy grip plastic handle, it's ideal for finely grating anything from hard and soft cheese to chocolate, cabbage and apples - perfect for delicious coleslaw! The base of the grater has protective tabs to avoid scratching your counter tops, and the whole thing is dishwasher safe for maximum convenience. Protect your fingers and get more value out of your food with the Microplan

Bob the Builder Quad Skates
Kids, join Bob the Builder on these fabulous Quad Skates and get mobile! Perfect for active youngsters, these colourful four-wheeled skates are decorated with the character Bob the Builder from the hit children's TV programme. The easily adjustable skates fit children's shoe sizes 8-13 and have 3 safety functions including front wheels locked, forwards only and free wheel, and come equipped with quick release fastening straps. Suitable for age 3+.

Tu Chloe Duvet Set Lilac
With a lilac panel and embroidered flowers on a white background, Chloe duvet sets are as beautiful as they are comfortable. Made from a polycotton mix they're cool in summer and warm in winter. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220cm. The housew

Braun CruZer 4 Shaver
To describe this as a mere shaver doesn't do justice to its versatility - this is a full body-hair maintenance system. It's well-equipped to tackle all your depilatory needs. Designed for both face and body shaving, the floating foil adjusts to your face and body contours, while the SmartFoil system captures hair that grows in all directions. The result is an extra-close, smooth shave. The twin-sided rotating styler has different trimming widths to suit your needs. A multi-length beard-trimming attachment

Philips Whole Fruit Juicer
You can say goodbye to the hassle of chopping prior to juicing as this Philips juicer takes fruit and vegetables in their whole form. Its large capacity makes continuous juicing easier and its micro mesh filter squeezes the fruit further, meaning more juice! The juicer has a 550W motor, 2 speeds and comes complete with a 1.5L jug. The removable pulp container is dishwasher safe and the juicer comes with a useful recipe book packed full of juicing suggestions.

Sainsbury's 38 Piece Toolkit with 4.8v Rechargeable Cordless Screwdriver
This affordable, fully-featured tool kit takes the sweat out of loosening and tightening screws, and a variety of other DIY tasks. The small handheld 4.8V, rechargeable screwdriver flicks simply from clockwise to anti-clockwise rotation, and has a small light on the base to illuminate the work area - no more fumbling in the dark, stripping screw heads or scratching paint. The screwdriver set has a large assortment of useful attachments, such as regular flat and Phillips (star) screwdrivers, Recharges off

Verbatim DVD+R Blank Disks Spindle of 25
Verbatim Spindle of 25 DVD+R offers 4.7GB of storage space per disc and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files, these are compatible with DVD+R recorders and most DVD players. Limited lifetime warranty.

Gelert Tripod Stool
If you're in need of a quick convenient seat when you're camping or caravanning, then this tripod from Gelert is just the thing. It has a lightweight aluminium frame and a polyester base for comfort. Weighing just under 0.5kg so can easily be transported or carried when trekking.

Gordon Ramsay Pudding/Mixing Bowl
This pudding/mixing bowl by Gordon Ramsay for Royal Doulton is as good looking as it is practical. Made from porcelain, it is scratch and heat resistant so you can mix and bake in it and it's attractive enough to serve at the table with its stylish white ribbed design. Freezer and microwave safe it is part of a modular range that stacks easily for safe storage.

Le Creuset Petit Casserole Dish Granite 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in granite grey enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Remington Wet 2 Straight Slim Straightener
Want beautiful salon-straight hair in no time at all, without having to dry it first? You need the Remington Wet 2 Straight Slim Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 15 seconds. The high-grade ceramic Teflon-coated plates ensure even heat distribution, smoother gliding and are infused with frizz-resistant conditioners. Best of all, the straightener can be used on wet hair; no need to th

Salter Black Glass Electronic Bathroom Scales
Check your weight with the Salter Black Glass Electronic Bathroom Scales. The sleek design of ultra strong tempered black glass means it'll always look great in your bathroom, while its extra slim platform makes it easy to stash away. The blue LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet to ensure accuracy on any su

Fogarty Easycare All Seasons 13.5 tog Duvet
As the UK's temperatures are so changeable it can be difficult to choose the right duvet, so Fogarty has cleverly come up with an All Seasons duvet to cater for both warm and cold nights. This duvet is three duvet combinations in one, a cool 4.5 tog duvet for the summer and a warmer 9.0 tog duvet for spring that combine to make a cosy 13.5 tog for the cold winter months. Made from 100% hollow fibre for comfort and loft, this duvet set is non-allergenic and easy to look after, being both machine washable and

Banyan Set of 2 Dining Chairs
Made from sheesham, an Indian hardwood, Banyan furniture highlights the wood's natural grain and is hand finished to a smooth semi gloss finish. These robust Banyan Dining Chairs feature high backs and are designed to match the Banyan Dining Table. They are delivered fully assembled. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all a

Different by Design Egyptian Cotton Flat Sheet White
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding and will wear beautifully with age. The dimensions for the single flat sheet are 180cm x 260cm, the double measures 230cm x 260cm, the kingsize measures 275cm x 275cm. Machine wash at 40°C.

LEGO Technic Dirt Bike
Prepare to race off road and on with the LEGO Technic Dirt Bike! Rev it up with the working drive chain that powers the V2 engine, then challenge any off-road terrain with front and rear suspension and a working kickstand. If the dirt bike loses its appeal, just rebuild it into a Chopper (instructions included). The set contains 248 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act o

Buckaroo
Prospectors, saddle up! We're off on a mining expedition with a moody mule - and you never know when he's going to start bucking! Gently, gingerly stack your belongings on his back, but don't let him get excited, or all your careful work will be for nothing! This unpredictable animal is a hoot and a half - it's always a surprise when he bucks, scattering carefully stacked gear, and a whole lot of fun. With 3 skill levels and easy to set up, Buckaroo is a great game for kids aged 4 and up. The set includes

Doorway Chinning Bar
For great abs and upper body results, turn any door frame into a workout station with this Chinning Bar from York. Fitted with brackets, which are included, you can achieve tighter stomach muscles and stronger arms with this simple piece of equipment. Made of metal and rubber the bar measures 67.7cm across and can be relied on to hold your weight once it is screwed into the frame.

Kenwood kMix Stand Mixer Almond
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. The almond Kenwood kMix Stand Mixer embodies the Kenwood Chef values in a chic, stunning design. It's the perfect baking tool. With its balloon whisk, K-beater, spatula and dough hook, you can create any pastry delight you fancy. It even has a fold function for lighter pastries and cakes. The kMix's durable, solid aluminium body is non slip for worktop stabil

Lox Armoured Cable Lock
This hardened steel lock offers a good compromise between security and flexibility. It is a high strength twisted steel cable on the inside, and then for added protection, features a coat of armour - hardened steel links surrounding the length of the cable, doubling the security while keeping the package flexible. The cylinder of the lock is pick and drill resistant, and the whole lock is covered in a durable vinyl compound to protect the lock from the outside.

Jamie Oliver Champagne Flutes 4 Pack
Celebrate in style with this set of four champagne flutes by Jamie Oliver. Whether you're enjoying a bubbly cocktail or vintage fizz these 210ml flutes will make the party. Easily cleaned and dishwasher safe they come in a very handy carry case if you are visiting friends and would make a perfect present.