If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Hannah Montana Microphone Fleece Blanket
Perfect for any tweener who loves the hit TV show Hannah Montana, this comfy polyester throw will have them curled up cosy and warm for the whole winter! Made from 100% polyester, the throw measures 120x150cm, perfect for over the covers on a chilly night. It can be machine washed at 40°C and tumble dried.

D and T Brushed Steel 1 Gang 13A Socket
Improving your electricals? Fancy bringing a metallic touch to your home? This single-gang 13A plug socket from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic sockets.

Cluedo
Whodunit this time? Cluedo, the all-time classic murder mystery game, has had an upgrade for a more modern crime cracking experience! The suspects - Kasandra Scarlett (famous actress), Jacob Green ("go-to guy"), Jack Mustard (ex football player), Victor Plum (billionaire video game designer), Eleanor Peacock (manners freak from a political family) and Diane White (former child star) - have new occupations, backgrounds and more fully developed characters - plus they each have a special ability that can be us

Sankey 200L Water Butt
Water is a precious resource. Make sure you don't waste a single drop by using the Sankey 200L Water Butt. This above ground container is stackable and contemporary with a sturdy, robust design, perfect for collecting and storing rainwater. Its structure and materials make it lightweight, weather resistant and shatterproof. The Sankey 200L Water Butt is compact enough for use in smaller gardens or minimal spaces, and the square shape means it can be positioned against a wall. It comes in a natural, unassum

Fogarty Easycare All Seasons 13.5 tog Duvet
As the UK's temperatures are so changeable it can be difficult to choose the right duvet, so Fogarty has cleverly come up with an All Seasons duvet to cater for both warm and cold nights. This duvet is three duvet combinations in one, a cool 4.5 tog duvet for the summer and a warmer 9.0 tog duvet for spring that combine to make a cosy 13.5 tog for the cold winter months. Made from 100% hollow fibre for comfort and loft, this duvet set is non-allergenic and easy to look after, being both machine washable and

Sony Blue Tube Headphones
These fashionable Sony Tube Headphones have 16mm high density neodymium magnet driver units for clear, powerful audio and an acoustic twin turbo circuit for deep bass sound. The thin housing and slim duct make for a comfortable fit in your ears. The handy cord slider keeps cables untangled, and the earphones have black earbuds and a transparent blue finish. Sony Tube Headphones are perfect for MP3 players and iPods and come with a compact storage case.

Odyssey Tumble Twist Bath Mat White
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This fresh crisp white colour will look great in any bath or shower room.

JVC Red Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a bright red to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters who

Seagrass and Water Hyacinth Nesting Baskets Pair
This pair of seagrass and water hyacinth baskets nest to take up less space for when not being used. They're both reinforced with a wire frame and have handles at each end.

S&C Three-tier Stand for up to 37-inch TVs Glass and Aluminium
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This ZIN321535/CLI model is a three-tiered, aluminium and clear glass construction. It has a cable management feature to reduce cable clutter. Good for use with up to 37-inch televisions. The glass is toughened safety glass, so it can take the weight of

Morphy Richards Aspects Jug Kettle Stainless Steel
This attractive jug style kettle has a polished stainless steel body to bring a touch of style to any kitchen. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users, while a rapid boil element means you never have to wait long for your cuppa! Quiet boil technology means the noise of the kettle won't cause an unwelcome interference. With an eight cup water capacity, this kettle is ideal for larger households. Easy to clean and descale owing t

JVC Red Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a bright red to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters who

Lilbourne Large Sofa Bed Madras Leather Chocolate
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Gu

Zoggs Bobin Swim Jacket Blue
Unlike many flotation aids, the blue Bobin allows small children to develop their natural swimming position while helping to keep them afloat. The Bobin allows complete freedom of movement, and does not keep the wearer in an unnatural upright position in the water. It's made from neoprene, and the puncture-proof foam floatation aids can be gradually removed as your child's confidence and swimming ability increase. The Bobin is not a life jacket, and children should still be supervised while in the water.

LG 32" HD Digital LCD TV
This attractive, high-gloss, black TV has the functions to match its form. HD-ready and with built-in Freeview, it also has a Twin XD Engine. With resolution of 1366 x 768, a contrast ratio of 30,000:1 and a 5ms response time, it delivers images of superior quality, colour and sharpness. The combination of 24p Real Cinema, Clear Voice and Invisible Speakers with SRS TruSurround XT makes watching films a cinematic experience. In addition, there are different AV viewing modes for movies, games and sport, des

Duracell Mini Charger
This value for money device charges two AA or two AAA batteries in up to 8 hours. Its ultra compact design gives you portable convenience, and it’s ideal for high-drain gadgets such as digital cameras. A handy LED indicator lets you know when the batteries are fully charged, so you know when they’re ready. The pack includes two AA NiMH rechargeable batteries.

Hot Wheels Cyborg Spinner
Race your die-cast Hot Wheels down the track, but watch out for the angry cyborg who doesn't want to let you past! Suitable for children aged 5+.

Tu 5 Piece Utensil Set Black
Whether it's pasta, eggs, veg, soup, stew or anything else you're cooking, your kitchen needs this Sainsbury's 5 Piece Utensil Set in elegant black. The set includes a masher, slotted turner, nylon turner (with a non scratch head to protect your non stick cookware), slotted spoon and spaghetti spoon - each fashioned from stainless steel with a durable, black ABS handle.

Hot Wheels Trick Tracks Jurassic Starter Set
Race your Hot Wheels along the obstacle-laden track but watch out for the dinosaurs! Suitable for children aged 4+.

Sainsbury's Dark Seagrass 4 Drawer Tall Storage
This set of drawers, made from dark stained seagrass set in a powder-coated steel frame, is wide and deep enough to house beauty products, dry flannels, cotton buds, razors and even toilet paper, making it a great storage solution for the bathroom or bedroom. The drawers are fully removable and sit within a chrome and rattan frame, which is both light and durable. The flat top could be used to store further odds and ends or would fit snugly under a work surface, desk or dressing table.

Sainsbury's Shaggy Chenille Bath Mat Yellow
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Brabantia Waste Storage Built-in Black Bin 10L
This 10L built-in bin from Brabantia is designed to fit most kitchen and bathroom cabinets and features a sturdy removable plastic bucket making it easy to clean and change bin liners. It's made of corrosion-resistant materials, so is ideal for humid conditions, and is sold with a 10 year guarantee.

HP 364 Magenta Ink Cartridge
The HP 364 Magenta Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 364 ink cartridge - HP Photosmart B8550/C53244/C5380/C63244/C6380/D5460. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Dyson Dyzolv Spot Remover Spray
This great little spray from Dyson gets to work on grease, food and soil stains and spills. After mobilising and cleaning away stains, a fast drying agent returns your carpet or rug back to its original state in no time at all. Ph neutral and environmentally friendly, this stain remover won't harm you or your surroundings. It works best on wool and stain resistant carpets.

Western Digital My Passport Essential 320GB Portable Hard Drive Black
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Toshiba Regza 32AV615DB 32" HD Ready Digital LCD TV
This HD Ready LCD screen from Toshiba is a great TV, with a range of useful technologies built-in to keep the clutter down. It has a digital tuner to get Freeview, while it also has HDMI and a PC connection option to watch HD television with amazing detail. The lovely black bevelled design hides good, slim speakers that offer great stereo performance. The digital auto-tune keeps things incredibly easy, while Active Vision technology makes the TV images look their best. Component video connections let you c

Draper Workbench Power Tool Kit
This handy set comes with all the tools you'll need to get started on some serious DIY. A brilliant kit for those who have none of these tools yet, or who need one or two replacement tools, and want to expand their DIY prowess. The easy to fold workbench is only one part of why this is a brilliant set. The fold-down workbench is well designed to be as flexible and useful in the workshop as possible. It has dual clamping action for stability, and 24 holes along the length of the work surface for clamping do

Thermos Orion Soft Touch Travel Mug
The Orion Soft Touch Travel Mug has double wall insulation keeping your beverage hot for 2 hours and cold for 4 hours. The ergonomic integrated handle makes gripping the mug easy so there's no chance of hands getting burnt or chilled. The mug is splash resistant and allows you to drink through the lid. The Orion fits most car cup holders and comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool gl

Guitar Hero World Tour Super Bundle for PS3 by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero super bundle you have all you need to get up and running - except a TV and games console. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar, even more sensitive fret buttons for

Jones Ambassador Wall Clock Chrome
This stylish wall mounted clock will lend a touch of class to any home. Simple and classy, it will fit into just about any design scheme. The glass lens and metal casing are understatedly elegant, and the quartz mechanism keeps time efficiently. The Jones Ambassador Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).