If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Tu Scroll RugNintendo DS Lite Handheld Console with Brain Training BlacTu Duck Egg Napkin SetDirt Devil Dash 9.6V Hand-Held Vacuum Cleaner WhiteLe Creuset 22cm Cast Iron Round Casserole Dish Graded BlueChristy Peony CushionTu Squares Rug GreenTu Fitted Sheet Plain Non-iron LilacD and T Brushed Brass 400W Touch/Remote Control Dimmer SwiVerbatim DVD-RW Blank Disks Spindle of 25Smart Globe JuniorSnugglepetsMorphy Richards 2000W Turbosteam Iron GreenPhilips Sonicare Deluxe Healthy White ToothbrushMastrad Black Cheese MillZap Cotton Drill Beanbag PinkDuracell Supreme Rechargeable AAA Batteries 4 PackGenoa Chair Mink BrunoCeramic Bird BathMr Men Mr TickleElectrolux Velocity Plus Pet Lover Upright Bagless Vacuum D and T Brushed Brass Single Gang 13A SocketLilbourne Regular Sofa New Floral CreamTu Girls' Pop Up StorageSamsung U5 2GB MP3 Player RedZoggs Zoggy Sun Protection Float SuitRussell Hobbs Glass Filter Coffee MakerLet's Cook Gourmet Cup Cake MakerBlast Kids' 3/4 Size 5 Piece Drum KitHP 348 Ink Cartridge
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Curver Mobile Storage Crate with lid
The Curver Mobile Storage Crate is the perfect way to get organised. The tough, durable polypropylene box has a capacity of 51L and can be used for any kind of household storage - indoors or out - from gardening tools to out of season clothing and everything in between. The silver lid ensures that the contents remain safe, dry and tidy, and the snap lock handles keep it securely shut. Best of all, it has strong plastic wheels for easy mobility even when it's full and too heavy to lift.

Triton Black Glass 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Black Glass 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The quick clean, chrome plated anti limescale showerhead with 5 spray patte

Morphy Richards Advanced Electronic Steam Iron
The Morphy Richards Advanced Electronic Steam Iron has a vast array of features to let you get the most out of your laundry with far less fuss than ever before. Morphy Richards's tip technology produces a powerful shot of steam to help you iron the trickiest of items either horizontally or vertically. The anti-scale system prevents the build-up of limescale for great performance that lasts and lasts. The easy view 350ml water tank lets you keep an eye on your water levels while you iron for longer without

Ecoiffier Construction Site Playset
A fun multi-level construction site including a working crane, figures and miniature construction accessories. Just don't forget your hard hat! Suitable for children over 18 months.

Odyssey Tumble Twist Bath Mat Palm
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This lime green colour will add a splash of vibrancy to any bathroom.

Slendertone System Arm Garment for Women
Tone and define both arms at once with the Slendertone System Arm Garment for Women, an electronic muscle stimulation (EMS) system from Slendertone. Both bicep and triceps muscle groups are worked, making sleek, sexy arms easy to achieve in your free time or on the move. As a part of their new range, the Slendertone System, these armbands function with the Slendertone System hand held controller, available in the System-Abs product, making this an add on product, not a stand alone one. The controller is r

Chef'n Palm Peeler
Peel vegetables safely and efficiently with this fantastic hand peeler from Chef'n. Simply put your fingers through the soft rubber grip on the back and it will fit snugly into your palm. Then just use it by rubbing your hand along the carrot, potato or other vegetable, peeling cleanly and easily. Its green and cream colouring is sure to brighten up your kitchen and can be used in either hand. Easily cleaned and dishwasher safe, it's the only peeler you'll ever need.

Sainsbury's 18V Impact Cordless Drill
The most powerful Sainsbury's cordless drill, with added optional hammer function - a must-have for drilling through masonry. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switching on when not desired. Comes with

Hoover Alyx Pets Vacuum Cleaner
The Hoover Alyx Pets Vacuum Cleaner is a powerful yet compact cyclonic vacuum cleaner for around the home. The 1800W motor provides 230 air watts of variable suction for a variety of household jobs. The bagless cylinder design gives 2 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the clear cylinder allows you to assess the vacuum's remaining capacity at a glance, although there is also a "full" indicator as well.

HP 56 Black Ink Cartridge
The HP 56 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 56 ink cartridge - HP Deskjet 450ci/450cbi/450wbt, HP Deskjet 5145/5150/5151/5550/5552, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Deskjet 9650/9670/9680/9680gp, HP Digital Copier 410, HP Officejet 4105/4110, HP Officejet 4212/4215/4219/4252/4255, HP Officejet 5505/5510/5515, HP Officejet 5605/5607/5610/5615, HP Officejet 6110, HP PSC 1110/1200/1205, HP PSC 1210/1213/1215/1217/1219, HP PSC 1310, HP PSC 1311/131

Epson T0553 Magenta Ink Cartridge
The Epson T0553 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T0553 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Dora The Explorer 3 Wheel Stroller
Fans of the hit children's TV programme Dora the Explorer will love this Dora 3 Wheel Stroller. Not only is it plenty of fun and big enough for your child's dolls or other toys, pushing the pram along helps children develop motor and coordination skills and builds little muscles. The stroller is decorated with Dora motifs and has under seat storage for more toys or other supplies. Kids will love pushing their dolls around in the pram just like Mum. The stroller folds flat for easy storage or to stow in the

ADSL Router with Modem
Connect your wired and wireless desktop computers and notebooks to your Belkin Wireless G Modem Router to share broadband internet access. The Modem Router also lets your computers quickly and efficiently share large files, printers and hard drives. Inbuilt security protects connected computers from unwanted intruders. You can add up to 32 computers to your Wireless Network with additional desktop and notebook adapters.

Sainsbury's Wood Drill Set
Eight drill bits from 3mm to 10mm made from carbon steel. Suitable for wood only.

Weight Watchers Body Fat Precision Scales
These scales do it all! They feature a large LCD display and measure in stone, pounds and kilos in 100g increments. If you're after exact numbers, they also measure your BMI. Their maximum weight capacity is 23 stone and they've a 10 person memory. Optional carpet feet for use on soft flooring. Includes a long life battery. 10 year warranty.

Lille Accent Chair Fabric Classic Floral Red
This pretty armchair would suit a sitting, dining or even bedroom due to its elegant shape, size and fabric. Covered in a floral flock design its tapered wooden feet give it a neat and compact appearance. The back and rounded arms are upholstered and the removable bottom cushion is foam filled.

Philips Mini Hi-Fi FWM154
A powerful hi-fi, with a total output of 40W RMS for driving sound and great clarity. The two-way bass-reflex system brings out those deep notes that smaller speakers can't manage. Dynamic bass-boost and digital sound control allow you to tweak the way your music sounds- so you can personalise the player to suit your listening tastes. It offers a range of playback options - the player will play CDs, CD-Rs, CD-RWs and MP3 CDs . The radio remembers up to 40 presets so you can quickly get to the station you

LEGO City Front-End Loader
LEGO City is a busy metropolis, but it's also loads of fun! Get involved in building and maintaining LEGO City with the LEGO City Front-End Loader. It's a rough, tough construction machine that finds clearing out a construction site incredibly easy. With its big excavator bucket and heavy-duty wheels, it can load up a dump truck and get back to work in no time! The loader's front end pivots, while its bucket lifts and lowers. The 108 piece set includes 1 construction worker mini figure! LEGO's watchwords

Henry 1100W Bagged Cylinder Vacuum Cleaner with Microtex Filtration
The friendly face of cleaning we've come to trust: it's Numatic Henry, the Bagged Cylinder Vacuum Cleaner! Henry is a dry vac with a high performance 1100W Twinflo' motor with hi-lo control for different surface applications and a 4 stage filtration system - not to mention a cheery red face and black hat. The cylinder design has a heavy duty 9L capacity and takes easy to use Microflo dust bags. The vacuum has a high efficiency Microtex filtration system - approved to the highest allergen standard by the Br

Slatted Bamboo Hallway Storage Unit White
Hallways can easily become cluttered with coats, gloves, scarves and stray keys. This handy storage unit has 4 button hooks for hanging coats and 4 baskets that sit on an upper shelf for storing mittens and other outdoor accessories to keep your hallway tidy and organised. Two keyhole fixtures are included for hanging this unit horizontally on the wall. Will require some self assembly, easy to follow instructions are included in the pack.

Playmobil Police Sea Plane
Chase the bad guys in the air or on water! The Playmobil Police Sea Plane has space in it for the pilot and a passenger. It has functional propellers and a wingspan of 40cm, and best of all, it floats in water! The set includes a policeman pilot, a passenger, pistol and clipboard. The perfect toy for aspiring lawmen and pilots! For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys for children. The cheerful, brightly coloured plastic figures, playsets

Aqua Beads Art Deluxe Set
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! With over 1200 beads, the Deluxe Set includes everything you need to get creative with Aqua Beads. The set contains coloured beads, bead holder, eight template sheets, three layout trays, water sprayer, base tray, instruction and handy tips sheets and tidy away tray. Suitable for ages four a

Sainsbury's HP 56 Black Ink Cartridge
The Sainsbury's HP 56 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 56 ink cartridge - HP Deskjet 450ci/450cbi/450wbt, HP Deskjet 5145/5150/5151/5550/5552, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Deskjet 9650/9670/9680/9680gp, HP Digital Copier 410, HP Officejet 4105/4110, HP Officejet 4212/4215/4219/4252/4255, HP Officejet 5505/5510/5515, HP Officejet 5605/5607/5610/5615, HP Officejet 6110, HP PSC 1110/1200/1205, HP PSC 1210/1213/1215/1217/1219, HP PSC 1310, HP

Philips Nivea Rotary Shaver
The Philips Nivea Rotary Shaver brings a smoother touch to personal grooming. The shaver can be used either wet or dry for a refreshing shave in the shower or a quick shave on the go. The flex tracker system automatically follows the curves of your face to protect against skin irritation, and the glide rings on the shaving heads help the shaver move smoothly over your face. It's fully rechargeable, too for a convenient, cordless shave any time, and the refill and charge stand automatically refills shaver wi

Epson T0554 Yellow Ink Cartridge
The Epson T0554 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T0554 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

South African Wheat Wall Art
Add a dash of texture to your home with this exotic piece of South African wall art. The muted hues will blend beautifully with any design scheme, and the natural look of wheat stalks from Africa's plains will add an organic feel to your living room. The artwork measures 100 x 50cm and is mounted on a durable wooden frame.

Verbatim Green 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a metallic, understated green with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and

Apple iPod Touch 16GB
Apple is the market leader when it comes to making MP3 players and the iPod Touch gives you a huge range of features literally in the palm of your hand and at the tips of your fingers. It isn't just music you have to play with, but also movies and videos, games, internet, email, maps and directions, YouTube, photos, calendar, contacts book, stock information, weather, take notes, calculator and you can even get it to talk to your specifically-designed Nike trainers to track your time, distance and calories

Draper 14.4V Cordless Rotary Drill
A powerful 14.4V cordless drill and screwdriver, with a useful set of features such as variable speed and 17 position torque control to prevent over-tightening. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switch

Vivo Oven Platter White
This large dish is practical and stylish and suitable for use in the oven up to 250°C, so it could be used when browning the top of a pasta bake or keeping your roast potatoes warm before serving. Alternatively its shape and size make it the perfect serving platter, big enough to hold large salads or cuts of meat from which people can help themselves. Made of fine china with curved corners and sides, this contemporary dish would make a great addition to any dinnerware collection. Comes with a 1 year guaran