Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

York Diamond 32.5kg Dial Tech Dumbells & Stand
A true innovation in the ease of use of weights. Simply dial in the desired weight while the dumbbell is on the provided stand, then pick up the weight! No fussing with screws or collars or loose weight plates. Flexible and simple. Dial up from 2.5kg to 32.5kg in 2.5kg steps. Ergonomic, soft touch rubber handles provide good, comfortable grips to prevent hands getting sore, while the mid-height stand means you don't have to stoop all the time. The rack also has security loops to keep the dumbbells securely

Masterplug Surge Protected 4-way 2m plus Telecoms Protection
This 2m extension lead from Masterplug gives you an additional 3 plug sockets and gives you the peace of mind of power surge protection.

Tu Rounded Square 12 Piece Dinnerware Set Duck Egg
A subtle, understated dinner set for four, made from stoneware. The set contains four ech of the following: dinner plates, generous side plates and bowls. This set is dishwasher and microwave safe.

LEGO City Front-End Loader
LEGO City is a busy metropolis, but it's also loads of fun! Get involved in building and maintaining LEGO City with the LEGO City Front-End Loader. It's a rough, tough construction machine that finds clearing out a construction site incredibly easy. With its big excavator bucket and heavy-duty wheels, it can load up a dump truck and get back to work in no time! The loader's front end pivots, while its bucket lifts and lowers. The 108 piece set includes 1 construction worker mini figure! LEGO's watchwords

DeLonghi Black Icona Pump Espresso Maker
Make delicious hot coffee drinks at home with the DeLonghi Icona Pump Espresso Maker. In sexy, classic onyx black, it's a stylish addition to any kitchen. With high-performing 15-bar pump pressure, a traditional stainless steel cappuccino milk frother, a 2-in-1 filter holder and built-in tamper and crema device for perfect crema - all controlled with just three simple buttons - the machine practically does the job for you, leaving you looking like an accomplished barista.

Epson Stylus Photo 1400 Colour Printer
Print great photos with the Epson Stylus Photo 1400 Printer. Able to print an 8" x 10" colour photo in 111 seconds, it has a maximum printer resolution of 5760 x 1440 dpi and maximum scanner resolution of 1200 x 2400 and connects to your network via USB. The photo printer is flexible and easy to use. For use with either PC or Mac systems, it's compatible with operating systems Windows® 98 SE, ME, 2000, XP and XP x64 and Mac OS® X 10.2.8 or later. The printing system is capable of borderless printing. The

Salter Mi Body Analyser Scales
Check your weight with the Salter Mi Body Analyser Scales. It'll always look great in your bathroom, while its extra slim platform makes it easy to stash away. The LCD digital display ensures total accuracy on the readout every time. This remarkable extra high capacity scale records body fat, hydration level, muscle mass, basal metabolic rate, body mass index and visceral fat for complete fitness information. It includes 3 fitness modes for varying levels of fitness. The display provides exact measurements

Circulon Steel Elite French Skillet 24cm
The Circulon Steel 24cm French Skillet is designed to stand the test of time. It features a patented Total® Ti Titanium composite Hi-Low release system that is designed to outlast all other stainless steel non-stick pans. In addition, this technology protects the non-stick surface from abrasion and allows trapped moisture to escape for even browning. The pan features a stainless steel and silicone handle, a bonded aluminium base for fast even heat distribution and as well as being dishwasher safe, the pan i

Apple iPod Nano 16GB Silver
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its most popular flash memory player. With a huge 16GB of space - enough for up to 4,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' fu

Morphy Richards Accents Black and Stainless Steel Jug kettle
The Morphy Richards Accents Kettle is a stylish addition to any kitchen. The polished 1.7 litre stainless steel kettle features a removable, washable limescale filter to stop bits getting into your drink. The 3kW concealed element means the water boils rapidly, saving you time and precious energy, and the 360° cordless base is suitable for left- or right-handed people. The Morphy Richards Accents Kettle carries a 2-year manufacturer's guarantee.

Bodum Kenya Tea Press
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Kenya Tea Press is beautifully designed with round windows. However, the beauty of the tea press is that you get to see the amber liquid and gently floating tea leaves so can pour the tea when it is exactly to your taste. Dishwasher safe. To use, simply place the desired amount of loose-leaf tea into the filter. Fill with hot water to a level just below t

Sainsbury's Pillow Protectors 2 Pack
Pillow protectors can extend the life of your pillows while still allowing them to breathe. These polycotton slips are machine washable, making them suitable for everyday use.

Antony Worrall Thompson Roaster and Baking Tray Twin Pack
Celebrity chef Antony Worrall Thompson has developed a range of specially designed cookware that will enhance the food emanating from any kitchen. This twin pack of a roaster and a baking tray will serve perfectly for a range of cooking tasks, from braising to roasting to baking, and are suitable for small or large meals. The set consists of a shallow 36cm baking tray and a deep 36cm roasting pan, each made of tough, durable enamelled steel and heat resistant up to 230°C. The Antony Worrall Thompson Roast

Zap Cotton Drill Beanbag Blue
For relaxed informal seating it's hard to beat a beanbag. This one's pair-shaped and has a removable, washable hard wearing cotton cover. It's not suitable for children under 3.

Duracell Plus AA Batteries Pack of 8
Suitable for all appliances requiring an AA battery.

Dirt Devil Dash 9.6V Hand-Held Vacuum Cleaner White
A simple, portable vacuum cleaner offering good, basic performance on a budget. The 9.6V motor means it'll pick up all little pieces of dust, while three levels of filtration keep the dust inside. Lightweight at only 1.36kg, it's easy to pull this little device around the home to keep any area clean. Comes with a one year guarantee.

STYLE: FLOCKED GOTHIC LEAF TABLE LAMP
NOT_SPECIFIED

Peppa Pig Hide and Seek
Where can Peppa Pig be hiding? Fans of Peppa Pig know she can't bear to be without her Teddy for long, so they'll want to reunite them as soon as possible! They'll love the Peppa Pig Hide and Seek toy. Get someone to hide Peppa in another room, then call her on the interactive Teddy remote and she'll offer clues to help you find her! Peppa's voice calls through the remote to let you know "You're too cold!" or "You're getting warmer!", until you find her. After playtime is over, this soft, huggable Peppa P

Different by Design Bath Mat Cream
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

Fuji Finepix Z33WP 10-Megapixel 3x Zoom Waterproof Digital Camera Blue
A lot of cameras are touted as 'take anywhere' cameras, but this waterproof one you really can take anywhere. Perfect for anything from a sunny afternoon picnic to swimming at the beach, this camera offers ultimate flexibility. A 3x optical zoom (35mm-105mm equivalent) gives you flexible shot sizes, while the 10-megapixel sensor gives stunning, high resolution photos. A range of automatic functions makes shooting in a wide range of situations as easy as pressing the shutter button. Available in a range of b

Ludlow Large Sofa Natural
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow large two seater sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

KidiZoom Digital Camera
The KidiZoom Digital Camera is a fun and educational toy that really works! Children can take pictures, make videos and play games on it. The camera has a viewfinder and flash so kids can take real pictures, previewing them on the 4.6cm colour LCD screen and editing them by connecting via USB to a home PC. It has 16MB of on board memory and can support up to a 2GB SD memory card (not included). The KidiZoom can even be connected to a TV so kids can view their photos and movies or play games on the screen.

Belkin DVI Cable 1.8m
A 1.8m DVI connection cable, guaranteed to work with all digital flat panel and liquid crystal displays (LCD).

Tu Hollowfibre 10.5 tog Duvet
Tu Hollowfibre Duvet is ideal for those with animal fibre allergies. At 10.5 tog this duvet will provide warmth and comfort in cooler temperatures. This duvet is machine washable and can be dried on a low heat in the tumble drier.

Tu Enamel Frame 8x10" Cream
This Tu metal picture frame is silver plated with a cream enamel pearlised finish. A high shine makes this picture frame a pretty gift or stylish shelf decoration.

STYLE: FLOCKED GOTHIC LEAF TABLE LAMP
NOT_SPECIFIED

Sainsbury's Bread Maker
Bake your own delicious, home-made bread with the Sainsbury's Bread Maker. It comes in basic, classic black to fit seamlessly into any sophisticated kitchen setting. The 600W motor saves you the trouble of the labour-intensive kneading involved in making bread by hand. With two loaf sizes, cake and jam settings and a rapid bake function, the bread maker is versatile and convenient. The timer delay means you can add ingredients in the evening and wake up in the morning to freshly baked bread. The machine's

Draper 14.4V Cordless Rotary Drill
A powerful 14.4V cordless drill and screwdriver, with a useful set of features such as variable speed and 17 position torque control to prevent over-tightening. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switch

LEGO Power Miners Thunder Driller
Underground, there's a continuing battle being fought. Hungry rock monsters are on the loose, gobbling up crystals and causing havoc. The rugged Thunder Driller is the most important vehicle on the Power Miners team. With its massive double-geared, auto-rotating planetary drill, it tunnels through solid stone to reach deep underground caverns and hidden rock monster hives. As long as its magma core engine is fuelled up and its huge spiked wheels keep turning, the Thunder Driller's powerful dual-direction dr

Sainsbury's 3 Piece Powertool Set
This 3 piece toolkit from Sainsbury's has a cordless drill, a smaller cordless screwdriver, and a handy, mains-powered sander. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug-in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switching on when not desired. The smal