Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Xbox 360 Wireless Controller White
Enjoy any Xbox game to its fullest, and stay in complete control with this Xbox 360 Wireless Controller in white. It has ports to accommodate a headset for when you're playing online, and you can use it to access the Xbox Dashboard mid-play to check out your profile updates. It acts like a remote control when you're listening to CDs or ripping them onto your console, watching DVDs or flicking through your photos. When you're ready to call it a day, simply switch off the console remotely with the controller

Triton Passion 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Passion 8.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with single spray pattern works like a charm, so

Binatone Style 1210 Single Telephone
This entry-level DECT phone has a 40 name-and-number phonebook and gives up to eight hours' talk time, 80 hours' standby. There are eight ringer melodies, call transfer capabilities and a mute button. Ringer and handset volume are also adjustable. The display shows call duration as well as storing the numbers of the last 20 calls, while the answering machine gives up to 15 minutes' total recording time and has remote access. There is also redial ability for the last ten numbers. EZcom turns additional han

Tu Wooden Venetian Blind Walnut
A basswood Venetian blind stained an attractive walnut colour. It's height adjustable with a fabric side cord and rolling stick to change the angle of the slats. It can be cut to size if required and guide lines are included in the pack along with fixtures and fittings. Wipe with a duster or damp cloth to keep clean.

Samsung Q2 8GB MP3 Player Black
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Fuji Finepix Z33WP 10-Megapixel 3x Zoom Waterproof Digital Camera Blue
A lot of cameras are touted as 'take anywhere' cameras, but this waterproof one you really can take anywhere. Perfect for anything from a sunny afternoon picnic to swimming at the beach, this camera offers ultimate flexibility. A 3x optical zoom (35mm-105mm equivalent) gives you flexible shot sizes, while the 10-megapixel sensor gives stunning, high resolution photos. A range of automatic functions makes shooting in a wide range of situations as easy as pressing the shutter button. Available in a range of b

Samsung ES55 10 Megapixel Digital Camera Black
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Brita Marella Cool Blue Filter Jug
The Brita Marella Cool Blue Water Filter Jug is an environmentally friendly and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The Brita system is dishwasher-safe and has the added bonus of fitting in the fridge door. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange re

Olympus Mju 5000 12 Megapixel Metallic Magenta Digital Camera
The Olympus Mju 5000 is a highly functional camera with a range of photo-improving technology packed into its fun, compact design. A high resolution 12 megapixel sensor keeps quality high enough to enlarge to poster size, while the 5x zoom lens (36mm - 180mm) means you can take photos of distant subjects. The large, modern LCD screen is extra bright and even works in bright sunlight, and has a high viewing angle, letting friends see your photos easily as well. An intelligent auto mode recognises different

Gelert Deluxe folding camping chair
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Philips Portable CD/FM Player AZ102S/05
A compact portable music player, great for someone who needs to move around with their music. It has a dynamic bass boost to fill a small to medium-sized room with deep notes. It offers a range of playback options - CD, CD-R, CD-RW - FM radio, and it has a line-in jack, so you can play music off a portable MP3 player as well. It can run off mains power or, for portability, off six LR14 batteries. Comes with a 12 month guarantee.

Netgear Wall Plugged Ethernet Bridge XE102
The Netgear Wall Plugged Ethernet Bridge XE102 uses your existing electrical wiring to give your whole household access to your Cable/DSL connection. Quick and easy to install, the bridge plugs directly into a wall outlet, reducing clutter and saving valuable space. It is equipped with a 10BASE-T Ethernet port and a 14 Mbps powerline port, has easy to read icon LEDs and protects your network communications. The package also contains an Ethernet adapter, installation guide, Ethernet cable, resource CD and w

Tu 3 Tier Oval Caddy with Frosted Glass
This very attractive Tu 3 Tier Oval Caddy is the perfect storage unit for a smallish bathroom. With a chrome finish frame and 3 frosted glass shelves, it's guaranteed to complement just about any bathroom décor. Use the caddy to store cosmetics, toothbrushes, electric shavers or anything else you need to hand in the bathroom. It's freestanding, so you can put it wherever you like.

Braun Series 340 Shaver
The rechargeable Braun 340 offers shaving comfort and convenience at an affordable price. It is equipped with SmartFoil and a three-stage cutting system that shaves longer hair and stubble progressively closer in one stroke, without pulling or tugging. The slim precision shaver head gets into hard-to-shave areas and can tackle hairs of every length. There's also a long-hair trimmer for precise management of longer hair. The unit can be quickly and easily cleaned under running water.

Basic Headphones
These basic earbud headphones are useful as spares or for private listening indoors.

Sainsbury's Stainless Steel Panini Press
A stylish Panini press constructed of stainless steel and featuring a floating hinge to accommodate any thickness of sandwich you wish to toast. The cooking surface is grooved to give your food an attractive griddle pattern. It features a ready to cook light, variable temperature setting, and a lock to keep the press closed when not in use. It can also be used as an open grill and has a larger grilling surface than the Health Grill. It excels at toasting all sorts of sandwiches.

Ecoiffier 2 in 1 Kitchen and Shop
Children love to play grown up: pretending to cook and shop can provide endless entertainment. This shop and kitchen in one comes complete with an oven you can open, kitchen accessories such as pots, pans and pepper pots for cooking up delicious imaginary soups and a fun shop with a credit card machine where all these tasty wares can be bought! Robust enough to withstand knocks and scrapes, this kitchen and shop combination is also wipe-clean so sticky fingerprints are easily removed. Suitable for childr

Maxell Crystal Budz Headphones Platinum
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut platinum Swarovski crystals that look sensational. These in-ear headphones deliver the frequency range and response found in full size headphones in a direct to the ear package, all while isolating you from external noise.

Tu White Napkin Set
Keep faces and fingers clean and touch up your table all at once with this pack of four very attractive Tu White Napkins. Made from 100% cotton, the napkins are machine washable and can be tumble dried. Matching Tu White Table Cloths are also available from Sainsbury's.

Ben 10 Ultimate Omnitrix
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Sainsbury's 6-piece Garden Furniture Set
This traditional wooden garden furniture set is ideal for summer and would make a beautiful addition to any garden or patio. Small enough to fit into limited space, it’s also large enough for four people to sit round it comfortably and is perfect for meals and entertaining. Simple and elegant, it features four sturdy, slatted chairs that can be furnished with cushions, or left as they are, according to taste. The large, green parasol provides enough shade for four people

York X101 Cross Trainer
If you're new to the prospects of home exercise, then this compact cross trainer from York is a perfect purchase. Well constructed, it has 8 fitness test programmes for simple and effective exercise routines. A large LCD display shows which work out you are doing and shows four different result functions. Measuring 136 x 65 x 153cm, this black and red cross trainer uses manual magnetic resistance and an adjustable stride length means you can match it to your own natural stride pattern. The maximum user wei

Oral B Flexi Soft Brush Head 2 Pack
These Oral B Flexi Soft Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Sony Blue Tube Headphones
These fashionable Sony Tube Headphones have 16mm high density neodymium magnet driver units for clear, powerful audio and an acoustic twin turbo circuit for deep bass sound. The thin housing and slim duct make for a comfortable fit in your ears. The handy cord slider keeps cables untangled, and the earphones have black earbuds and a transparent blue finish. Sony Tube Headphones are perfect for MP3 players and iPods and come with a compact storage case.

Sylvanian Families Mother at Home Set
The Sylvanian Families Mother At Home set consists of the Mother Tailbury Dog figure, fridge/freezer, dairy foods, drinks and vegetable accessories. Suitable for ages four and up.

Abbey Double Bed
Crafted from sustainably sourced wood, the Abbey Double Bed offers classic, cosy style for your home. The slats are birch while the rest of the bed is made from pine stained an attractive mellow brown. The bevelled headboard and footboard are designed to complement the rest of the Abbey bedroom range.

Nigella Living Kitchen Appetiser Bowl Set Cream
This party bowl set would make a great addition to any dinner party, with five egg shaped mini bowls nestling on a round plate. The matt cream glaze gives a neutral and simple finish, with just a touch of sheen inside the bowls. They're simple and appealing - much like Nigella Lawson's indulgent recipes. Weighty and smooth, this party bowl set has a high quality look and feel. It's also suitable for the dishwasher, microwave and freezer. Packaged in an attractive pale yellow and duck egg blue box, this set

Sainsbury's 17L Digital Microwave Oven and Grill Stainless Steel & Black
Cook, defrost and reheat delicious, nutritious food at home with the Sainsbury's Basics Manual Microwave Oven. This simple, functional 700W oven with 17L capacity has five power levels as well as a 1000W grill, to cook your food to perfection with the minimum of fuss. The microwave and grill are programmable with eight auto menus and a time-saving auto cook function. The unit is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in attractive, polished st

Le Creuset Rectangular Roasting Dish Granite 26cm
This granite grey Le Creuset roasting dish has been-hand finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher, it has riveted lips at each end which serve as sure grip handles.

Sony DVD+R Blank Disks 25 Pack
A spindle of 25 writable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Writable DVDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.