Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Gaiam Taebo Contact Complete
Tone, strengthen and slim your body with this great DVD and punching bag kit from Billy Blanks. The bag fills with air, while a water filled base ensures it bounces back to take whatever punishment Billy tells you to give it. The five foot speed bag takes about 15 minutes to inflate, and then it's time to get sweating with Billy's world famous full body workouts on two DVDs. A pump and inflating instructions are included.

Infantino Merry Monkey Travel Gym
This super gym with toy arch and 3 hanging toys entertains baby through sight, touch and sound. The detachable toy bar becomes the perfect crib activity centre when secured to the sides of a cot, and the whole thing zips up into a convenient travel bag! It's a great take-anywhere play gym. Suitable from birth.

Kenwood Stainless Steel 2 Slice Toaster
This compact two-slice toaster is made from stainless steel and would look great in any modern kitchen. Featuring bread lift, defrost button and removable crumb tray, this toaster produces great toast fast! Also features reheat button, coolwall, variable width slots and cord storage. It's sold with a one year guarantee.

Lausanne Chair Mocha
The contemporary-styled Lausanne chenille chair is quite simply a great place to sit. It's got a sprung seat and a foam-filled bottom cushion for support and comfort, while the rear cushion is fibre-filled and reversible for a longer life. UK-made, the chair matches the rest of the Lausanne range, so looks great in a wide range of modern decors and offers supreme comfort. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statu

Hozelock Easyclear 3000
The Hozelock EasyClear 3 in 1 Clearwater and Fountain Pump is the answer for all pond enthusiasts. Position the fully integrated unit (containing UVC, filter and pump) in your pond to guarantee beautiful, clear, healthy water. Suitable for ponds up to 3000 litres, the EasyClear also functions as an attractive, anti-clog fountain head. With three display options (two tier, three tier and bell formations), the head extension is segmented to suit a variety of pond depths. The filter has tool free access for c

Philips 20W ES Energy Saver Light Bulb
This brilliant 20W energy saving lightbulb outputs the equivalent of a 100W incandescent bulb, but saves you energy. While looking like a normal light bulb, the soft light will add beautiful atmosphere to any situation. It is an Edison Screw (ES) type fitting. It saves you up to 80% on your energy costs, and will last for up to 6 years. This bulb cannot be used with a dimmer switch.

Sainsbury's Shaggy Chenille Bath Mat Navy
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Verbatim Printable CD-R Blank Disks Spindle of 25
The Verbatim Spindle of 25 Printable CD-R contains fast recordable CD-R discs with the latest in quick write speeds up to 52x. These CDs also feature a printable surface which has been specifically designed to retain more colour fidelity than older printable CD products. Contains Verbatim's AZO" technology, assuring a higher quality, longer lasting write. Limited lifetime warranty.

Sainsbury's HP 57 Colour Ink Cartridge
The Sainsbury's HP 57 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 57 ink cartridge. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to

Fogarty Anti-allergy Mattress Protector
Fogarty's Anti-allergy Mattress Protector has been approved by the British Allergy Association for its level of anti-bacterial, anti-dust mite and anti-fungal protection which work to improve the comfort and rest of allergy sufferers. Ideal for everyday use, it is machine washable and can be tumble dried.

Autoglym Bodywork Shampoo and Conditioner
This specially designed car shampoo will not strip polish off your car like most other cleaners. It's purpose built to remove the thin film of dirt that traffic can leave on your bodywork, but not remove the protective polish barrier underneath. It will keep your car looking good, and protected for much longer, allowing you to go longer between each polish. This shampoo will also leave a glossy, water-repellent barrier, also protecting your car and the polish coating from getting damaged by the occasional

Gatsby Small Sideboard
The Gatsby Small Sideboard will complement any home. Made from sustainably sourced birch, a hardwood that's extremely strong and characterised by its fine grain, attractive sheen and ripples of dark wood, it's been stained a rich dark brown and then lacquered and has elegant brass fittings. The sideboard provides storage for crockery, silverware and glassware - not to mention table linen.

Philips Whole Fruit Juicer
You can say goodbye to the hassle of chopping prior to juicing as this Philips juicer takes fruit and vegetables in their whole form. Its large capacity makes continuous juicing easier and its micro mesh filter squeezes the fruit further, meaning more juice! The juicer has a 550W motor, 2 speeds and comes complete with a 1.5L jug. The removable pulp container is dishwasher safe and the juicer comes with a useful recipe book packed full of juicing suggestions.

Kenwood Traditional Kettle Stainless Steel
This stainless steel kettle by Kenwood has all the look of a traditional kettle, but without the need to heat it on the hob. Plugged into the mains it has a rapid boil element, so you only have to wait seconds for it to boil and what's more, it does this almost silently! Suitable for left or right handed users, the easy grip handle and 360 degree base means the kettle can be lifted or put down at any angle. A water window makes it easy to see how much liquid is inside and a boil dry safety cut out will prot

Duracell Plus CR2 Batteries Pack of 2
Suitable for all appliances requiring a CR2 battery.

Body Sculpture Power Trainer
The Body Sculpture Power Trainer's strong vibrations add a new dimension to age old exercises, and also work on repairing and rejuvenating tired and damaged muscles. The strong tubular steel frame and wheeled base make it both strong and portable, but the major attractions are the portable frame that makes it perfect for users of any height. The user computer measures time and speed, and displays three pre set programs. It's ideal for use for stepping, push ups, sit ups, pelvic raises and dips, and can al

Nursery Rhymes Caterpillar
The Nursery Rhymes Caterpillar is a fun and entertaining bedside buddy for babies and small tots. The soft, brightly-coloured hanging toy with friendly face and head introduces your child to nursery rhymes by day and sings lullabies by night. The caterpillar has 4 interactive buttons and bright pictures representing some of the favourite nursery rhymes featured. The bright, textured buttons activate the rhymes, spoken in an appealing, soothing voice, with fun sound effects and melodies. The phrases, flashi

Vax Power 1 Bagless Upright Vac
The Vax Power 1 Bagless Upright Vac is an ideal vacuuming solution for any environment. The upright vacuum cleaner is lightweight and easy to manoeuvre, with castors and a carry handle. With 1600W of power and 140 air watts, it will vacuum all carpet types. HEPA filtration makes it a great relief for allergy sufferers. It also features five carpet height adjustments, and an on-board crevice tool.

Who Wants to be a Millionaire Plug and Play
Who wants to be millionaire? Who doesn't! Now you can play the thrilling game show at home any time you want! It's perfect for games evenings or family gatherings and can be played by up to 4 players or teams at once. Just plug the Who Wants to be a Millionaire Plug and Play game into your TV set and you're ready to go. There are 4 handsets for selecting answers and choosing life lines - you can opt to phone a friend, go 50/50, walk away or ask the audience - just like on TV. The game has over 2,000 genuin

Tu Enamel Frame 8x10" Cream
This Tu metal picture frame is silver plated with a cream enamel pearlised finish. A high shine makes this picture frame a pretty gift or stylish shelf decoration.

Weight Watchers Silver Precision Electronic Scales
These Weight Watchers Precision scales feature a large LCD display and measure body weight in 100g increments in stone, kilos or pounds with a maximum weight capacity of 23 stone. They've a sturdy, impact resistant platform, a simple foot activated switch, and optional feet for use on carpets. Long-life battery included. 10 year warranty.

LG Wavedom Microwave Black
Cook, defrost and reheat delicious, nutritious food at home with the LG Black Wavedom Microwave. This 850W oven with 23L capacity has five power levels to cook your food to perfection and a weight sensor to accurately determine your cooking needs. The auto cook, defrost and reheat settings are real time savers, and the round cavity concentrates all the machine's energy on your food without wastage. The screen features smart LED and a digital clock, and the extra-large 32cm turntable ensures that cooking po

Norfolk Pair of Dining Chairs
Manufactured from solid beech with a light pine shade stain, these Norfolk Dining Chairs have seats upholstered in soft faux mink suede for a luxury dining experience. The moulded legs and curved ladder backrests look attractive and offer comfort and support. The chairs are sold in a pair and will match beautifully with the Norfolk Dining Table. The Norfolk Pair of Dining Chairs is guaranteed by the manufacturer for 1 year. It is your responsibility to ensure that any products you order will fit into the

Tu Anti-allergy 10.5 tog Duvet
Dust, bacteria and fungal growth can cause irritation for allergy sufferers, and one way to lessen the trauma of waking up stuffy and irritated is to use an anti-allergy duvet. Tu Anti-allergy Duvets have a special treatment that works against bacteria and fungal growth to allow a more comfortable night's sleep for allergy sufferers. This duvet is machine washable and suitable for the tumble drier.

Ross LCD Plasma Cleaner
Clean your television or computer screen with this specially designed cleaner. With a bottle of fluid and two washable micro fibre cloths provided, you can get your flat panel screen shining within a couple of squirts

Sony DVD+R Blank Disks 50 Pack
A pack of 50 writable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Writable DVDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Chef'n G' Rabbit Pepper
Grind pepper with just one hand in this incredibly cute pepper grinder by Chef'n. Shaped like a black rabbit, you squeeze the ear-handles and the pepper is dispensed from the bottom. Refill it easily at the tail by pulling out the plug and pouring pepper inside. Holding 25g, it is pre-loaded with fresh peppercorns and its grind coarseness can be adjusted to suit your taste. The ergonomic soft to touch handle is easy to hold and use and it fits perfectly in one hand, great for quick use. It would look gr

Jones Mini Darwin Mantle Clock
This elegant little "shabby chic" clock can be either wall mounted or placed on its own metal stand to sit on the mantelpiece. Made from wood composite with an "antique" look printed face, it's a modern classic. The Jones Mini Darwin Mantle Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Sainsbury's Synthetic Chamois
A synthetic chamois for scratch-free car care and cleaning, measuring 43 x 32cm.

Masterplug Energy Saving 3-way Adaptor with Remote
You can take control of multiple adaptors with this remote control from Masterplug that allows you to turn single or multiple adaptors on and off at the click of a button. The remote can control up to 16 adaptors so at the flick of one switch, all 16 are automatically turned on or off, saving energy, time and money.