Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

In the Night Garden Igglepiggle Tri Scooter
This In the Night Garden 3 wheeled scooter comes equipped with a fluffy Igglepiggle rucksack and squeaker. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The scooter's three wheels provide extra stability, while the printed anti-slip footplate adds further to the scooter's overall safety. The adjustable handlebars have soft handgrips for delicate little hands. Some assembly is required. Suitable for ages 3+.

6' Deluxe Snooker Table
The Plum Deluxe Snooker Table is ideal for a mid-sized games room or converted garage. At 6 foot (183cm) it is large enough for a serious game of recreational snooker. The table is made of timber with a mahogany finish and has solid, stable wooden legs, a ball runner and leather gaiters on the pockets. It comes with a full set of balls and 6 extra reds for English billiards. The set also includes 2 frames, 2 x 132cm cues with cases, chalk, marker board, a set of rules and a cloth brush for keeping the felt

Playmobil Amphibious Vehicle
The Playmobil Amphibious Vehicle is a buggy that drives on land and floats on water! The set includes an aquatic crew and a fearsome Velociraptor, plus a caged trailer with cable winch coupling. Perfect toy for aspiring dinosaur hunters, palaeontologists and adventurers! For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys for children. The cheerful, brightly coloured plastic figures, playsets and accessories are durable, dependable and fun to play w

Punching bag and Mitts
Practise your boxing moves in the comfort of your own home with this 100cm punching bag and mitts set from York. The red and black bag is hard-wearing and easily cleaned. It comes complete with a pair of durable mitts with 4 straps and a guide booklet. It weighs 25kg and is 33cm wide.

In the Night Garden Upsy Daisy and Her Bed
Time for bed, sleepy Upsy Daisy! Any fan of hit children's TV programme In the Night Garden knows how much Upsy Daisy loves her bed, and now kids can have their very own plush Daisy doll to put to sleep when bedtime comes around! Put Upsy Daisy into her bed, cover her up and watch her sleepy eyelids droop as she falls asleep to the gentle rocking of her bed and the soothing melodies it plays... But come the morning, Upsy Daisy and her bed are wide awake! Help her chase her bed as it moves around - catch i

Tu Chrome 50 CD Tower
This chrome tower has space for 50 CDs to slot in horizontally. Keeps your music collection looking neat and organised, with the spines of each CD on display so you can find what you're looking for at a glance. Requires no assembly, this handy CD rack is ready to use immediately!

Christy Kiro Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered and appliqued Christy Kiro Duvet Cover will jazz up any style-conscious bedroom. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking, with linen trim. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be tumble dried f

Ross Manual SCART Selector 4-way with RCA Connection
This 4-way SCART selector allows you to plug up to four SCART cable appliances into one television SCART socket, and you can change between them at the press of a button. The RCA connection on the selector also lets you plug the SCART cables into RCA sockets on your TV, so the selector is useful if your television doesn't have a SCART socket.

Christy Beach Towel Hot Floral
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large 100% cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A hot orange and pink floral pattern makes for a fun and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.

Nescafe Krups Dolce Gusto Red
It's possible to enjoy the smell and taste of freshly brewed coffee in the comfort of your own home with this Nescafe Krups Dolce Gusto in stylish red. Simply insert pods of Nescafe ground coffee and high pressure water and steam forced by a pump will extract rich flavour to bring you your favourite coffee. Whether you enjoy cafe latte, cappuccino, macchiato, mocha, chococcino or espresso, you'll be sipping in seconds. Nescafe knows how urgently you'll want to enjoy your coffee machine so it has included

Fairtrade Plain Dye Fitted Sheet Cream
The Fairtrade mark on this product guarantees that the small-scale cotton farmers have been paid a fair and stable price and an additional premium enables local communities to invest in improvements such as healthcare, education and wellbeing. The dimensions for the single fitted sheet are 135cm x 190cm, the double measures 135cm x 190cm, and the kingsize measures 150cm x 200cm. Machine wash at 40°C

Fisher Price Imaginext Fire Truck and Tower
Go on fire safety missions with this fire station activity toy. A multi-level fire tower and fire truck are on hand to complete the adventures suggested to you when the action figure is placed on the 'activity hotspot'! An extendable ladder, retractable hose and flashing lights and sounds all add thrills to this interactive toy. Requires 3 x AA batteries (not included). Suitable for children aged 3-8.

Chef'n G' Rabbit Salt Mill
Mill sea salt with just one hand in this incredibly cute salt grinder by Chef'n. Shaped like a meringue coloured rabbit, you squeeze the ear-handles and the salt is dispensed from the bottom. Refill it easily at the tail by pulling out the plug and pouring salt inside. Holding 90g, it is pre-loaded with fresh sea salt and its grind coarseness can be adjusted to suit your taste. The ergonomic soft to touch handle is easy to hold and use and it fits perfectly in one hand, great for quick use. It would loo

Sainsbury's Epson T071 4-Ink Cartridge Multipack
The Sainsbury's Epson T071 4-Ink Cartridge Multipack contains 1 black, 1 magenta, 1 cyan and 1 yellow ink cartridge, compatible with any Epson printer that takes an Epson T071 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for

Tu Faux Leather Magazine Holder Chocolate
This chocolate brown faux leather magazine rack has a removable central divider so you can keep your magazines on one side and newspapers on the other, or keep your cookery magazines away from his car ones! The central divide securely fastens with velcro, once removed it is possible to release the base and fold the rack flat, which is handy for transportation, packing and stacking. This rack forms part of a wider range of storage solutions so it's possible to match your magazine rack with other trunks, fil

Tu Mica Dinnerware Set 12 Piece White
This white porcelain dinnerware set has a delicate matt flower pattern set against a bright, white shiny glaze. A set of dinner plates, side plates and bowls enough for 4 full place settings make it perfect for a family meal or for entertaining guests. This dinnerware set must be washed by hand to retain its contemporary finish. It arrives in a neat box making it an ideal gift, if you can bear to give it away!

Fisher Price Rainforest Mobile
Let classical music or gentle sounds of the rainforest accompany baby to sleep with this Rainforest Mobile. Shiny green leaves hypnotically twirl while a dragonfly playfully swirls between them. Activated by remote control so you needn't disturb your little one once they've drifted off. Requires 3 x D plus 2 x AA batteries (not included). Suitable for children from birth.

Tu Classic Droplet Table Lamp Cream
A classic table lamp, with an antiqued faux brass base, and a soft, cream-coloured lampshade. The lamp features cut glass ornaments and the base has a subtle brushed pattern to eliminate harsh reflections yet retain shine. Takes bulbs of up to 60W.

Nintendo DSi Handheld Console White
The Nintendo DSi is the ultimate travel companion and portable games solution. It is the latest update to the massively popular DS range of handheld consoles. It shares all the features of the previous DS Lite, but adds larger screens and two cameras for interactive programs and fun photo taking and editing. The DS series is notable for appealing to all age and interest groups. The new DSi carries on this tradition of accessible gaming. While capable of 3D graphics and 16 channel audio, Nintendo's focus on

Sainsbury's Spirit Level
Make sure your DIY projects turn out dead straight with the Sainsbury's 250mm Spirit Level. Compact enough to fit in your pocket and made of lightweight, durable aluminium, it's easy to wield, fits easily into a toolbox and doubles as a 25cm ruler, with markings on one side for handy measurement. The three capsule windows allow you to determine whether your surfaces are plumb (perfectly vertical), level (perfectly horizontal) or diagonally accurate, depending on your requirements and the angel at which you

Tu Applique Floral Duvet Set Black & White
This duvet cover and pillowcase come in pale grey with black and dark silver detailing in faux silk. The combination of fabrics gives this set a luxurious feel that will enhance any bedroom. Flowers are appliqued on each and joined by trails of white embroidery. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Children's Hearts 9 Bin Toy Storage
Children's Hearts 9 Bin Toy Storage is a perfect place for your little princess to keep her toys! A sturdy wooden frame of varnished, natural pine holds 9 non woven fabric bins which will comfortably and conveniently hold all her toys. Practical and attractive, the unit has a heart motif that little girls will love, and the 9 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even a small person can reach when she needs to. Children's Hearts 6 Bin Toy Storage

Sankey Slim Water Butt Stand
Raise your Sankey 100 Litre Slim Water Butt off the ground to allow easy access to the tap and room for a watering can underneath. The heavy duty Sankey Slim Water Butt Stand is designed specifically for use with the Sankey Slim 100 Litre Water Butt and is compact enough for use in smaller gardens or minimal spaces. The square shape means it can be positioned against a wall. It is stackable and comes in unassuming black and is lightweight, weather resistant and shatterproof. The Sankey 100 Litre Slim Water

Premier Housewares Wooden Spice Rack
This versatile rubberwood spice rack will suit any kitchen. Its rotating base allows for spices to be easily accessed and its shape enables it to be conveniently stood in a corner. The spice rack comes with 12 Schwartz herbs and spices including: paprika, mixed spice, cinnamon, ground ginger, chilli powder medium, ground cumin, turmeric, mixed herbs, basil, parsley, thyme and rosemary.

HP 363 Black Ink Cartridge
The HP 363 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 363 ink cartridge - HP Photosmart 3110/3210/3310/D6160/D7160/D7260/D7360/D7460, HP Photosmart C5180/C6180/C6270/C6280/C6285/C7180/C7280/C8180, HP Photosmart 8250. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Verbatim Black 500GB USB 2.0 External Hard Drive
The Verbatim Black 500GB USB 2.0 External Hard Drive is a stylish, black, steel external hard drive offering a high capacity of 500GB, on which you can store thousands of photos, pictures, music and video files. It's designed with simplicity and compactness in mind, and won't take up needless space on your modern desktop. It is easy to use, plug and play. This 3.5 inch drive uses external power via an adapter (British three-prong and two-prong adapters are included). The drive works faster than smaller des

Triton Forte 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Forte 8.5kW Electric Shower has separate, easy to use controls for temperature and flow selection and is suitable for all plumbing systems. The power on indicator will let you know when it's working. The anti-lime scale showerhead with single spray pattern works like a charm, so you won't need to scrub your bath or shower every o

Circulon Steel Elite French Skillet 24cm
The Circulon Steel 24cm French Skillet is designed to stand the test of time. It features a patented Total® Ti Titanium composite Hi-Low release system that is designed to outlast all other stainless steel non-stick pans. In addition, this technology protects the non-stick surface from abrasion and allows trapped moisture to escape for even browning. The pan features a stainless steel and silicone handle, a bonded aluminium base for fast even heat distribution and as well as being dishwasher safe, the pan i

Daewoo 29L Combination Microwave Oven Stainless Steel
Cook in style with this fan assisted combination microwave oven by Daewoo. With a large capacity and 900W microwave output, this system also boasts a 1950W convection oven and a 1400W quartz grill for lots of cooking possibilities. Featuring a crisp function for cooking pizzas, auto cook options, 1 touch cook menus and 10 power levels, this microwave will make light work of cooking family meals. Auto defrost fish, poultry and meat effortlessly in its stainless steel cavity and let it clean itself with its

Abbey 6 Drawer Tall Boy
Narrower than the 4 drawer chest, the Abbey 6 Drawer Tall Boy fits into spaces where its broader brother can't, while providing plenty of storage. Made from solid sustainably sourced pine, stained an attractive mellow brown, with solid wood handles, it features bevelled edges to the drawer fronts and top to create a stylish piece of furniture that matches the rest of the Abbey range of bedroom furniture. Self-assembly is required and note that it is your responsibility to ensure that any products you