Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Creda Spa 300PC 10.5kW Chrome Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300PC 10.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 8 spray p

Tu Metal Cabinet with Circle Mirror White
This robust metal bathroom cabinet has a circular mirror built into the door, it also has a magnetic locking mechanism to make sure all your smellies stay in their rightful place, rather than across your bathroom floor. White and easy to clean with just a damp cloth, this cabinet measures 33 x 33cm and has a depth of 15cm.

Duracell Plus AA Batteries Bulk Pack of 24
Suitable for all appliances requiring an AA battery.

Tu Cushion and Throw Set Chocolate
A pair of cushions and a soft tasselled throw are the perfect accessory when you need some extra comfort. The soft chenille-like texture makes the set very gentle on the skin and the cushions are perfectly stuffed with just the right amount of padding. Bound with satin ribbon, this set makes a great housewarming gift. The throw measures 100cm x 150cm, while the cushion measures 38cm x 38cm. Machine wash at 40°C.

iDect N1i Single Telephone
This cordless black digital phone has an indoor range of 50m and 300m outdoors, an inverse backlit display and gives 10 hours' talk time and 100 hours' standby time. The answering machine accommodates 15 minutes of total recorded messages. Aside from a 100 name and number phone book, other features include caller ID, 30-call log, last number redial, call waiting and call timer, a range of ringtones, message playback from handset and base and eco mode for power saving.

Sainsbury's Shaggy Chenille Bath Mat Sage Green
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Amefa Monogram Jesmond Stainless Steel 24 Piece Cutlery Set
A cutlery set for up to 6 people containing 24 pieces. The set contains 6 serrated knives, forks, dessert spoons and teaspoons. The pieces are created from stainless steel so they're dishwasher-safe, making them ideal for everyday use, while the decorative embellishment at the tip of the handles make them stylish enough for use at a dinner party. The set comes boxed and has a 10 year guarantee. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age

Belkin 2m 4 Socket Surgemaster Surge Protector
Protect your important electrical equipment from power surges with this Belkin surge protector adaptor, with room for 4 standard three-prong plugs. With up to £25,000 of electrical insurance included, Belkin has such confidence in this product that it will replace any equipment that is damaged by electrical power surges while correctly connected.

Tu Fitted Sheet Plain Non-iron Teal
This convenient non-iron fitted sheet in teal is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Philips 6517 Satinelle Ice Epilator and Ladyshave
This epilator uses the soothing properties of ice to make your hair removal more comfortable and easy. The patented ice-head follows every curve of your body. The epilator is rechargeable, so you don't have to plug it in. The washable head makes it hygienic and easy to clean. The double ultrasonic massage rollers on this Philips Satinelle Epilator ease the sensation of epilating for use on legs, underarms and your bikini line. The curved epilator head with hypo-allergenic ceramic discs grab the shortest ha

Norton King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton King Size Bed is a 5' contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. Wooden slats carry the mattress (not included) while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is final

Sainsbury's Basics Hand Mixer
A purpose-built hand mixer, perfect for mixing cake mix, batters, eggs and cream. It features 5 speed settings and removable beaters for easy cleaning.

Chichester Carving Dish
Carve up your meats and poultry easily and cleanly with this stainless steel spiked Chichester Carving Dish. The 42cm x 32cm dish has 8 very sharp spikes to hold the meat in place while you slice it. Made to the highest standards, it is perfect for large roasts and can be heated up in a low oven before use. It is heat resistant and has grooves on either side to catch the juices from the meat. Its satin finish is attractive and durable, so it can be used frequently and is dishwasher safe. Thin and easy to

The Firm Fat Burn Sculpting Ball - 6lb Kit
Burn fat while doing strength training! An all-in-one fitness product that improves your strength and tone, while burning fat to give you a sleek, slender physique. This product comes with a 6lb soft touch green ball and an exclusive DVD fitness programme designed around the Sculpting Ball to burn more fat by targeting your core muscles, the torso, abs and back. Working off this strong foundation makes all your other training more effective.

Ring o' Roses Fifi
Fifi and the Flowertots are a cheerful bunch who love the environment and have lots of fun together! They love to sing and play, and your child will love playing Ring o' Roses with Fifi. Just hold Fifi's hands and she magically begins to sing. Join hands in a circle, include Fifi in the ring and dance around and around, singing along with her. When the game is over, just let go and her song will end! It's well established that nursery rhymes aid in children's mental development, with the rhythm and rhyme

Lexmark 16 Black Ink Cartridge
The Lexmark 16 Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 16 ink cartridge - Z13, i3, Z23, Z25, Z33, Z34, Z35, Z511, Z513, Z515, Z517, Z601, Z602, Z603, Z605, Z611, Z612, Z613, Z614, Z615, Z617, Z640, Z645, Z647, X74, X75, X1110, X1130, X1140, X1150, X1155, X1160, X1170, X1180, X1185, X1190, X1195, X1250, X1270, X1290, X2230, X2240, X2250. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Vi

Masterplug 5m 4-way Cassette Reel Extension Cable
A wind up 5m extension cable incorporating 3 additional plug sockets.

Compression Bags Pack of 4
Make the most of precious storage space with these fantastic compression bags, making up to 4 times as much space in your wardrobes and cupboards. The compression bags protect your belongings from dust, damp and insects as well. No need for a vacuum cleaner to suck the air out - these bags work without one. They're also clear, so you can always see what you've stored inside.

Floor to Ceiling Ball inc. Straps
Improve your speed, agility and hand-eye coordination with this floor to ceiling boxing ball from York. The 9" red and silver ball is made from PU vinyl and comes complete with rubber straps.

Western Digital My Passport Essential 250GB Portable Hard Drive Blue
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 250GB worth of data, you can store or backup 62,000 MP3 tracks, 71,000 digital photos, 110 hours of DVD quality video or 30 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Abbey 4 Drawer Chest
The Abbey 4 Drawer Chest is made from solid sustainably sourced pine, stained an attractive mellow brown. Solid wooden knob style handles complete the classic cottage look, creating a piece of furniture that suits a broad variety of decor styles. The bevelled edges on the top and drawer fronts match the rest of the Abbey bedroom range. Self assembly is required. Note that it is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intende

Dual Lantern Bird Feeder
The Dual Lantern Feeder will encourage feathered friends to spend more time in your garden. Its handsome appearance (painted metal with transparent, durable PVC seed chamber and mesh nut chamber) blends beautifully with any outdoor design scheme. The "double-storey" effect means it can hold both seeds and nuts in two separate chambers, giving it substantial capacity to be filled with almost any type of birdseed or nuts (consult an expert if you're not sure which types are safe and edible for most garden bir

Morphy Richards 2-Slice Cream and Chrome Accents Toaster
Start the day with hot buttered toast, done to perfection. The Morphy Richards 2-Slice Accents Toaster comes in handsome cream and gleaming chrome to add a touch of modern cool to your kitchen décor. Loaded with features, the toaster boasts on-board cable storage; automatic pop-up; high-lift for those smaller, harder-to-reach bits and the fantastic pause-and-check function, so you can stop toasting at any time to check on your toast and then continue the cycle without restarting! In addition, variable slot

Nike+ iPod Sports Kit
Transform your iPod nano into a personal workout coach with the Nike + iPod Sport Kit. This wireless sensor and receiver combination works with your Nike+ shoes and iPod nano to give you real-time feedback during workouts and let you track your performance on your Mac or PC. From your computer, you can evaluate your performance history, set goals, and even challenge other runners to a virtual race. Online, you can join the Nike+ community, for lots of fun facts and stats. The box includes a wireless sens

Vax Force 3 Pets Cylinder Vacuum Cleaner
This powerful vacuum cleaner is great for households with pets whose stubborn hairs can be hard to remove from carpets and upholstery. A high efficiency HEPA filter will catch even the smallest of particles while cyclone technology forces dirt around the drum at such a high speed only the cleanest of air is released back into the room, which is a real bonus for allergy sufferers. Variable suction settings and a turbine brush head will get to work on trodden in dirt for a thorough clean.

Lilbourne Large Sofa Bed Madras Leather Chocolate
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Gu

Grundig iPod Micro System GUAMCIP
With an iPod dock, CD player, FM/MW radio, USB and SD/MMC card slot, this versatile, multi-functional system has today's music fan in mind- as well as a very attractive price tag.

Breville 1800W Easysteam Iron
This Breville EasySteam iron is a fully functional conventional steam iron, and a vertical steaming unit in one - for smoothing clothes as they hang for extra convenience. Also the best way to get wrinkles out of some delicate fabrics such as silk. Good for skirts and dresses too. It has an 1800W element to get it up to temperature quickly and a stainless steel base to spread the heat evenly. It has variable steam output settings and can both output a slow steady stream or a more powerful burst if needed.

K'NEX 400 Pieces Tub
This fun set from K'NEX contains 400 bold-coloured mini bricks, rods, connectors and wheels so you can get creative building vehicles, buildings and other fun contraptions. A handy guide also gives hints and instructions on how to build over 20 different models. The storage box makes for easy transportation of parts and stores pieces between play. Suitable for children over 7 years of age.

Apple iPod Nano 8GB Blue
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function