If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Brita Marella Cool White Annual Pack
The Brita Marella Cool White Water Filter Jug is an environmentally friendly and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and the jug is dishwasher safe and fits in the fridge door. This deluxe pack includes 12 Maxtra cartridges which will keep you in fresh filtered water for a whole year. The Brita filter system works by passing the water through a fine

Canon Ixus 100IS 12.1 Megapixel Digital Camera Silver
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. At just 18mm thick, it is exceptionally slim. This is a stylish, compact camera in silver. Sporting a traditional square design, it comes with a modern, high resolution 12 megapixel sensor, a 3x optical zoom (33mm - 100mm equivalent) and optical image stabilisation to keep your images from blurring. Like all Canon's compact cameras, this one has a full

York DB4 Multi Functional Bench
The York DB4 Multi Functional Bench is a stylish, black bench for basic home exercise use. It has both a range of 10 incline or decline settings and is convertible into a sit-up bench. It is well padded, and has padded rollers for comfortable ankle and knee support. Good for a large range of dumbbell exercises and sit-ups. The bench has a 200kg maximum weight limit, including the user.

Kenilworth Chair Standard Back Plum
This UK-made Kenilworth chenille chair is slightly deeper than a traditional chair and with its fibre-filled rear cushion guarantees comfort. It's also got a sprung seat and a removable seat cushion filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Ecoiffier Farm Playset
Make like Farmer Giles and enjoy all the fun of the farm without getting your boots muddy! This multi-level farmyard comes complete with mini-tractors, animals and characters. The doors and windows open so you can feed the animals inside and a pulley system even helps move bails of hay! Robust enough to withstand knocks and scrapes, this farm playset is also wipe-clean so sticky fingerprints are easily removed. Suitable for children over 18 months.

Sony DVD-RW Blank Disks 10 Pack
A pack of 10 rewritable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Sainsbury's Shaggy Chenille Bath Mat Plum
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Humax PVR9300 320GB Digital TV Recorder
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Different by Design Hard Anodised 16cm Saucepan
The Sainsbury's Different By Design brand leads the pack with this aluminium saucepan. Suitable for boiling veg, cooking pasta or heating soup for one or two people, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with a classic, non-stick brushed pewter finish and cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years to come. The aluminium is anodised, a process used to make the meta

Epson T0714 Yellow Ink Cartridge
The Epson T0714 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T0714 ink cartridge - EPSON Stylus D78/DX4000 series/DX5000 series/DX6000 series/DX7000F, EPSON Stylus D92/DX4400 series, EPSON Stylus D120/DX7400 series/DX8400 series/DX9400F series, EPSON Stylus S20/SX100 series, EPSON Stylus SX200 series/SX400 series, EPSON Stylus SX600FW, EPSON Stylus Office BX300F and EPSON Stylus Office B40W/BX600FW. It is suitable for use with photo paper. Epson will collect your used ink c

Bosch TDA5640GB PROTECT II Steam Iron
The Bosch Energy 2400W Steam Iron is a superb performer, offering horizontal and vertical ironing. Standard features include an anti-limescale system to stop calcification, a self-cleaning system and no drip technology so you can iron with confidence even before the iron's hot enough. It's quick and easy to use and at 2400W, the Bosch Power will heat up super-fast. The specially treated, scratch-proof ceramic soleplate ensures durability and smooth gliding for creaseless performance, while the steam outp

BaByliss Salon Pro Dryer
Products from industry leaders BaByliss are the choice of professionals. For salon professional power without the heft, you need the BaByliss Salon Pro Dryer. With powerful air flow for ultra fast drying, ionic conditioning for frizz free shine and heat balancing ceramic technology, it has every feature you'd expect from a professional salon dryer. The dryer's powerful 2000W motor delivers high pressure airflow for fast drying, even on thicker hair. Heat balancing ceramic technology ensures even heat distr

Tu Medium Depth Baking Tray with Rack Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. It also comes with an optional stainless steel rack to suspend some foods above the base - perfect for letting the heat of your oven completely surround your food. It also lets fat drip away into the base, leaving you with a healthier meal. It's made to last and has smooth edges. It's dishwasher safe for ease of use.

TomTom XL Classic Sat Nav UK and Ireland
The TomTom XL Classic GPS navigation unit is small, slim, and incredibly handy. It has a large, 4.3in widescreen with a simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. The device comes loaded with the latest map updates, in this case, maps of the UK and Ireland. TomTom will even let you download the most up-to-date version of a map free from

Xbox 360 Arcade Console White and Sega Superstars Tennis
If you call yourself a serious gamer, then the Xbox 360 is pretty much the best place to start. This Arcade console has everything you need to get started straight away. Connect to your TV with the cable provided, plug into the mains and switch on - once you've set up your profile on the interface dashboard, you're ready to go. Included with the Arcade console is a full Silver membership to Xbox Live, which provides you with a host of online content, and will set you up properly for when you're ready to u

Kenwood Jug Kettle Stainless Steel
This stainless steel kettle with black accents has a rapid boil feature so you don't have to wait long for your cuppa! A concealed element and washable filter contribute to a limescale-free drink, while a water window allows you to see exactly how much water is in the kettle. A safety cut off feature prevents the kettle from boiling dry while anti-slip feet reduce the potential for slipping or scratching on surfaces. Suitable for left or right handed users, the easy grip handle and 360 degree base means t

Mitre Drift Trainer Size 5 Rugby Ball
Whether you're having some fun in the back garden or training to wear the Lions jersey, you'll be doing it in style with this high grip white PVC rugby ball by Mitre. At size 5 it is full match size. It inflates using a traditional sports pin. Please note that colours may vary from the product illustrated.

Duracell Multi Charger
A gadget for the whole family, the Duracell Multicharger for NiMH Batteries can charge AA, AAA, C and D batteries in 7 hours and 9V batteries inn 11-12 hours. LED indicators show when the batteries are charging and fully charged, so you know exactly what’s happening. The timer-operated charger plugs directly into the mains, so there’s no fiddling about with adaptors. The device offers simultaneous charging, so you can charge different battery sizes at the same time. Batteries not included.

SanDisk 4GB Micro SD Memory Card
If you need more capacity for ring tones on your phone or photos on your camera, this 4GB Micro SD card should fit into most SD slots. Measuring 11mm x 15mm and just 1mm thick, this tiny card with big capacity gives more storage space on your mobile phone.

Triton Etana Satin 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Etana Satin 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with 5 spray patterns works like a charm, so

Tu Duck Egg Napkin Set
Keep faces and fingers clean with this pack of four Tu Duck Egg Napkins. Made from 100% cotton, the napkins are machine washable and can be tumble dried. Matching Tu Duck Egg Table Cloths are also available from Sainsbury's.

HP 21 Black Ink Cartridge
The HP 21 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 21 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Officejet 4315/4355, HP Officejet J3680, HP PSC 1402/1410/1415/1417, HP Fax 3180. It is suitable for use with p

Verbatim 4GB MicroSDHC Card Class 4
The Verbatim 4GB MicroSDHC Card Class 4 is a very high capacity card, little bigger than a thumb nail, that's compatible with any electronic devices supporting MicroSDHC cards, especially mobile phones, smartphones and other portable devices. The product features fast (class 4) transfer rates and low power consumption, allowing you to spend more time on the move with your portable device. The product carries a 2 year manufacturer's warranty.

Tu Rome Mother & Child Floor Lamp Brushed Chrome
This floor light has an uplighter that works on a dimmer and a smaller directional light that can be adjusted to suit your focus exactly making this a versatile and functional lamp that still looks stylish. A brushed chrome finish gives a contemporary look while frosted glass encases each bulb for a soft warm light. Bulbs are included, so you'll be ready to use this floor light immediately.

Apple iPod Nano 8GB Black
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Lexmark 17 Black Ink Cartridge
The Lexmark 17 Black Ink Cartridge is compatible with any Lexmark printer that takes an Lexmark 17 ink cartridge - Z13, i3, Z23, Z25, Z33, Z34, Z35, Z511, Z513, Z515, Z517, Z601, Z602, Z603, Z605, Z611, Z612, Z613, Z614, Z615, Z617, Z640, Z645, Z647, X74, X75, X1110, X1130, X1140, X1150, X1155, X1160, X1170, X1180, X1185, X1190, X1195, X1250, X1270, X1290, X2230, X2240, X2250. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. V

TomTom One IQ Routes Edition UK and Ireland
The TomTom ONE IQ Routes Edition satnav is small, slim, and incredibly handy. It has a bright, 3.5in, simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. Using the latest TomTom IQ Routes" technology, it finds you quicker routes to your destination (up to 35% faster). It also has advanced lane guidance, which takes the stress out of picking the r

Binatone Speakeasy 3410 Telephone
This cordless DECT phone set combines comfort, freedom and flexibility, with up to nine hours' talk time and 150 hours' standby. The large buttons and display make it very easy to use, and it is hearing aid compatible. Between the two sets, you can store up to 300 names and numbers, while the answering machine allows up to 14 minutes' total digital recording with remote access. Caller display saves information on the last 20 incoming calls and the last 10 outgoing numbers are saved. Other features includ

Suffolk Low End Double Bed
The Suffolk furniture range is made from rubberwood and MDF and has a contemporary white painted finish. The Suffolk Low End Double Bed has a high wooden headboard and matching lower footboard in the same design. Unvarnished wooden slats support the mattress, which is not included. It will blend beautifully with other pieces from the Suffolk furniture range. Thanks to its dense grain and limited shrinkage, rubberwood is incredibly durable, and is now used extensively in the furniture industry. In addition,

LEGO Deluxe Brick Box
The perfect starter kit for kids learning to build and play, the LEGO Deluxe Brick Box is a great pick and mix selection. A big, durable storage box, it features a transparent lid and is filled with LEGO pieces in all shapes, colours and styles. With large and medium base plates to create a variety of tableaux, 2 LEGO mini figures and special house and vehicle pieces, young builders will have enough for years of imagination, creativity and fun! The LEGO Deluxe Brick Box also includes a special Idea Book wit