Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Harvest Design 8 Basket Storage Unit
This Harvest Design 8 Basket Storage Unit is an attractive, multi purpose, free standing storage unit for a bedroom or living room. Made from white painted reclaimed MDF, it's equipped with 6 small and 2 large maize weave pull out basket drawers for simple storage. Should you so wish, take the baskets out for use elsewhere and simply use the shelves on their own. The Harvest Design 8 Basket Storage Unit requires some self assembly, fits in a corner and is easy to clean.

Kenwood Mini Chopper
If you hate chopping veg, herbs and spices- and let's face it, who doesn't?- and fancy a cheat, you need the Kenwood Mini Chopper. It's a versatile, compact and incredibly handy little chopping device that's had its praises sung by none other than celebrity chef Delia Smith! Not only is it as cute as a button, this space saving, labour eradicating little gadget has 300W of power for efficient chopping at 2 speeds to give you complete control. The chopper has a safety interlock function, so it won't switch

Tu Plain Chenille Throw Natural
Pamper yourself with this comfy chenille throw for the bedroom or lounge. Use it to snuggle up, over your bed for extra warmth on those cold winter nights. Dry clean only.

in-tune iPod 30/60GB Leather Black Case
This black leather case provides the ultimate protection for iPods. Made from soft napa leather it still provides access to the click wheel, headphone port and hold switch. A magnetic closure stops it from flapping open inadvertently.

Duracell Security MN21Battery
With more and more items being controlled remotely, and security now being remotely controlled, the Duracell Security MN21 is designed specifically for use in security equipment such as car alarms and keys. Please check that this battery is the correct size for your purpose.

Belkin Home/Office Laptop Power Adapter
When on the move, it can be a hassle to carry multiple power adapters to charge all the electronic gizmos that the modern moving communicator requires to stay in touch with the modern world. With 12 tips included, you can charge your laptop, iPod, Blackberry or almost any other piece of mobile equipment all from one handy power adapter. Please note: due to specific patents and electrical requirements, tips for Apple laptops are not included.

Sainsbury's Shaggy Chenille Bath Mat Navy
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Le Creuset 20cm Cast Iron Omelette Pan Granite
This 20cm omelette pan in a granite finish is suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and oven, grill, freezer and dishwasher safe. The non stick finish makes it perfect for all kinds of frying or grilling jobs. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the pan and to allow use on the hob, under the grill and even in the oven. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, du

Sainsbury's Basics Blender
However much or however little time you spend in the kitchen, you can't live without this Sainsbury's Basics Blender. Apart from the usual blending, whizzing and chopping, this table blender also has a liquidiser function for making thicker juices, purees and baby food. The Sainsbury's Basics Blender has two speeds as well as pulse function, a pouring spout on the durable 1.5L plastic jug, non slip feet, a safety lock and built-in cable storage for easy tidying away. The 450W blender carries a 1 year manu

In the Night Garden Igglepiggle Magical Musical Ride On
This adorable electronic and mechanical Ride On features a lifelike scene from favourite children's television programme In the Night Garden, with movement and authentic sounds. Powered by 3 x AAA batteries (included) Igglepiggle rocks backwards and forwards in his boat, while the mechanism plays music and sounds from the show. Children can either propel themselves around on the Ride On or be pushed from behind by means of a sturdy plastic handle. Suitable for ages 1-3.

Russell Hobbs Serenity Stainless Steel Jug Kettle
This 1.7L, polished stainless steel kettle by Russell Hobbs has a quiet boil feature for less noise when heating water. With a push button for opening the lid, the kettle rapidly boils water with the 3kW concealed element. The 360 degree base also stores the cord and with a dual water gauge it is suitable for both right and left handed use. A removable filter means it is easily cleaned.

DeLonghi Red Icona Pump Espresso Maker
Make delicious hot coffee drinks at home with the DeLonghi Icona Pump Espresso Maker. In fabulous, eye-catching, glossy scarlet, it's a stylish addition to any kitchen. With high-performing 15-bar pump pressure, a traditional stainless steel cappuccino milk frother, a 2-in-1 filter holder and built-in tamper and crema device for perfect crema - all controlled with just three simple buttons - the machine practically does the job for you, leaving you looking like an accomplished barista. The 1l water tank an

BaByliss You Curl
Products from industry leaders BaByliss are the choice of professionals. The BaByliss You Curl combines ceramic hot plates with curved cooling plates to create salon perfect curls in a single stroke. The styler is so simple to use, it makes curling as easy as straightening. The professional high heat performance creates long lasting curls in seconds. The styler heats up to its maximum temperature of 180°C fast for salon temperature performance and has heat recovery for constant high heat. With 3 heat sett

Tenn Ladies 8 Panel Cycle Shorts Black
Ladies' cycling shorts designed to draw moisture away from the body, keep you warm, and support your muscles. These black shorts have a range of professional features designed for the active cyclist. Featuring an anatomical design, as well as a flattering, stylish design, these are great shorts for your cycling, no matter what level. A professional, 8 panel flat-stitched seam means these shorts reduce chafing, while an anti-bacterial insert helps keep you healthy. And leg grippers stop the shorts from gathering up as you pedal. All finished off with a low sheen fabric.

Terence Conran Medium Pie Dish and Black Bird
Cook the perfect pie in this oval dish from the Terence Conran range at Royal Doulton. Made from attractive stoneware it measures 30cm x 20cm and has a wide lip, perfect for pie making. Simply fill the dish with delicious ingredients and don't forget to add the little blackbird which lets steam escape for crisp light, golden pastry. It can be used in the microwave, stored in the freezer and is dishwasher safe.

Olympus Mju 5000 12 Megapixel Metallic Magenta Digital Camera
The Olympus Mju 5000 is a highly functional camera with a range of photo-improving technology packed into its fun, compact design. A high resolution 12 megapixel sensor keeps quality high enough to enlarge to poster size, while the 5x zoom lens (36mm - 180mm) means you can take photos of distant subjects. The large, modern LCD screen is extra bright and even works in bright sunlight, and has a high viewing angle, letting friends see your photos easily as well. An intelligent auto mode recognises different

Liverpool Football Club Single Duvet Set
Liverpool Football Club's official, licensed single duvet set comprising a duvet cover and pillowcase featuring the club's badge against a red background. The duvet fastens with poppers and is machine washable.

Rushbrookes Flamenco Blue Double Oven Glove
Get cooking in style in the Rushbrookes Flamenco Blue Double Oven Glove. This cheerful sky blue oven glove covered in white polka dots fits both hands at once for lifting heavy casseroles and trays out of the oven while protecting your hands from burns. It can be washed either by hand or in the machine. When Rushbrookes first began manufacturing aprons for Smithfield Market's butchers in 1837, the iconic butcher's stripe design was created. 170 years later, the range of designs and patterns available has b

Meccano Easy Box
The Meccano Easy Box set lets kids' imaginations run wild. Designed for young children, this construction set consists of 100 chunky, cheerfully coloured plastic sections that have a great soft feel to them and are 100% safe. Fun and educational, the set can be used to build 10 different models (assembly instructions included) and comes with a bright green storage tub to make tidy up time easy as pie. Why not try the Meccano Mechanical Box set for double the fun!

Philips 32" Full HD 1080p Digital LCD TV 32PFL5604H
Aside from offering excellent picture quality and fantastic sound, Philips TVs are also smart, eco- and user-friendly and look great in any room of the home. The company has done away with manuals (available online) and developed an easy-to-use on-screen start-up and reduced power consumption. This model's full HD screen has a widescreen resolution of 1920 x 1080 pixels, the highest resolution of HD sources for the best possible picture quality. The powerful state-of-the-art Pixel Plus HD Engine stunningly

Oral B Pro White Brush Head 4 Pack
Get your teeth gleaming white with these four Oral B Pro Bright brush heads with special polishing cups that gently removes stains to naturally whiten teeth. The outer bristles surround each tooth to clean thoroughly for a naturally white and healthy smile. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

Creda Spa 100 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 100 8.5kW Electric Shower has an easy to use rotary control for on/off, temperature and flow selection and has a power on indicator to let you know when it's working. The showerhead with 3 spray patterns is wipe clean, so you don't need to worry about the build up of annoying limescale. The pack contains the heater unit in gl

Brita Classic Refill Cartridge 6 Pack
This pack of 6 filter cartridges will last for 6 months providing you with fresh filtered water on tap.

Breville 2 Slice Toaster Stainless Steel
The Breville 2 Slice Stainless Steel Toaster isn't just a toaster; it's a designer kitchen accessory that defrosts, reheats and toasts. In polished, rust-proof stainless steel with black trim, this marvellous device has long, variable width slots for varying slice thicknesses and a maximum power rating of 1000W. The toaster incorporates a defrost button for toasting frozen bread straight from the freezer, reheat function, variable browning control for light or dark toast, and while we all know a watched to

Samsung Pay As You Go G600 Vodafone
This is one seriously sleek and stylish pay-as-you-go phone. Slim without being flimsy, it has a smooth slide-open action and fits nicely in the hand. Offering up to 7 hours talk time and 380 hours on standby, the G600 has an excellent 5 megapixel camera. The screen is large at 2.2in (measured diagonally), with 16 million colours and 240 x 320 pixels. There are two useful camera modes - panorama mode is great for wide views such as landscapes, while macro mode takes sharp close-up shots. There's a built-

Bodum Kenya Tea Press
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Kenya Tea Press is beautifully designed with round windows. However, the beauty of the tea press is that you get to see the amber liquid and gently floating tea leaves so can pour the tea when it is exactly to your taste. Dishwasher safe. To use, simply place the desired amount of loose-leaf tea into the filter. Fill with hot water to a level just below t

Rowlinson Decking Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided ready cut with full assembly instruct

Tu Emily Duvet Set Aubergine
Embellished with floral appliqués and embroidery, the Emily duvet set adds a touch of feminine style to any bedroom. The satiny texture of the duvet cover feels soft, while the underside polycotton mix is both cosy and hard wearing. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the king

Sylvanian Families Sister at Home Set
Young Sister Tailbury works hard at her lessons and homework. The set includes a sister Tailbury Dog figure, desk, chair, cabinet, rucksack, globe and desk accessories. Suitable for ages four and up.

Tu Pillowcase Non-iron Pair Green
These convenient non-iron pillowcases in green are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcase measures 70cm x 50cm. Machine wash at 40°C.