Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Lilbourne Chair Chocolate
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to orde

Philips CD1501B/05 Single Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. The 50 name phonebook is displayed on a bright, easy to read display. It is designed with energy saving in mind, and reduces power when you use the phone closer to the base station. The set contains one phone and one base station. Comes with a one year guarantee.

JVC Pink Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a vibrant pink to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters wh

Sainsbury's Towel Charcoal Grey
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Jones Large Bell Alarm Clock Black
This fun, classic retro style bell alarm clock will ensure you never oversleep again. The cheerful, old-fashioned shape will match any bedroom decor - or pop it on the mantelpiece for a quirky touch in the living room. The clock has a durable black steel case and an easy to read face with large numerals, and features a working twin bell alarm. The Jones Large Bell Alarm Clock is guaranteed for a year from purchase and requires 1 x C battery (not included).

in-tune iPod Travel Speakers IS-11
in-tune iPod Travel Speakers are perfect for when you're on the move. They provide high quality sound, have a built-in volume control, are USB powered and can also be used to charge your iPod too. Compatible with iPod nano, iPod classic and iPod touch.

Belkin USB2.0 Device Cable 3m
This cable will connect USB devices such as external hard drives, printers and scanners to your PC or Mac. Stretching to 6feet (1.8m), there is plenty of slack to connect across a long distance.

Tu Pillowcase Non-iron Pair Duck Egg
These convenient non-iron pillowcases in duck egg are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcase is 70cm x 50cm. Machine wash at 40°C.

Odyssey Tumble Twist Bath Mat Palm
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This lime green colour will add a splash of vibrancy to any bathroom.

Dunlop Tempo Lite Ti Squash Racket
The attractive red and white frame of this Dunlop Tempo Lite Ti Squash Racket is made of concave titanium alloy making it both lightweight and durable. A PowerMax fan string arrangement provides a large and powerful playing area. This racket is suitable for players of all abilities from age seven upwards.

Zyliss Electronic Multipeeler
The Zyliss Electronic Multipeeler is perhaps the greatest peeler around. Its powerful battery operated motor makes it easy and efficient to use and ideal for those with limited hand mobility. It's perfect for peeling both hard and soft fruit and vegetables - and will even grate cheese or chocolate! The oscillating serrated blades remove only a thin layer of peel, leaving behind as much of the goodness in fruit and vegetables as possible and cutting down on waste. The blade cover keeps the gadget sharp and

Brabantia 40L Wood & Stainless Steel Laundry Bin
Dirty laundry can be unsightly and smelly if it's left lying around. Brabantia has designed this functional and stylish laundry bin to help keep your laundry out of sight and well ventilated to prevent potential odours. At 40L it has a polished steel barrel big enough to store a fair amount of dirty washing until it's ready for the machine. The perforated base provides ventilation keeping the contents well aired, while a removable cotton liner makes for easy transportation when you want to carry items to

Cranium Wow
Cranium, the team board game, took the world by storm as it combined the fun and frolics of Charades, Trivial Pursuit, Eye Spy, Pictionary, Intros and countless other guessing, deduction, skill and knowledge games in a brilliant mix and match game. Now there's Cranium Wow - still the same fun of sketching, sculpting, humming, acting, miming, word gaming, giggling, hooting, roaring and all the rest of it, but bigger, better and different than ever before! There are 600 brand new cards and all new moving pie

Belkin Sonic Wave Silicon Sleeve for iPod Nano Black
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Sonic Wave Silicon Sleeve for iPod Nano. This sexy two tone black and red textured sleeve will fit any 4th generation iPod Nano. The sleeve's design allows access to the ports and dock connector. The Belkin Sonic Wave Silicon Sleeve for iPod Nano is durable and strong and carries a lifetime manufacturer's guarantee.

Minky Jumbo Silver Airer
The Minky Jumbo Silver Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a single move and secures itself in position automatically with a safe, simple locking system that's equally simple to unlock when the laundry is dry. It has wider rails for drying larger loads or garments. In addition to its whopping 20.5m of hanging space, the Minky Jumbo Silver Airer has four corner slots for hooking up clothes hangers for drying s

LEGO DUPLO Thomas Starter Set
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The DUPLO Thomas Starter Set lets kids role play with their favourite children's TV character, helping Thomas the Tank Engine carry coal around the island of Sodor. The circular track takes him past Callan Station, a windmill and a signal station. The set of 82 pieces includes Thomas, Sir Topham Hatt, tracks, station, water tow

Rowlinson Aluminium and Wood Monaco Arbour
Create a comfortable, relaxing sanctuary in your garden with this handsome Rowlinson Victoria Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The contemporary influenced design gives the structure a clean, modern feel, while the open slatted roof provides light.

Pavilion Pair of Ladderback Dining Chairs
Manufactured from solid oak with a medium stain, these Pavilion Ladderback Dining Chairs have seats upholstered in dark brown bonded leather for a luxury dining experience. The chairs are sold in a pair and will match beautifully with the Pavilion Dining Table, Sideboard and any other pieces in the stylish, oak Pavilion range. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensu

Philips Sonicare Brush Head Triple Pack
Replacement head pack for Philips Sonicare electric toothbrushes - pack of 3.

Rowlinson Weston Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Weston Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The unusual design gives the structure a cottagey feel, while the solid roof provides shelter and shade. Made from sustainably sourced timber, this attractive arbour has unusual trellised wing sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The natural timbe

Milton 5 Drawer Tallboy
Part of the Milton bedroom range, this slim line tallboy has 5 vertically stacked drawers, all with wooden button knob handles in the same solid ash as the body. Perfect for underwear, beauty products, books or other small items. This lovely unit is made from solid natural white ash (a hardwood) and ash veneer. It will blend beautifully with any other pieces from Milton bedroom furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the r

Nova Easy Glide Box
Strata's Maxi Easy Glide Box is a great way to get organised. The clear, tough, durable polypropylene box has a capacity of 30L and can be used for any kind of household storage - indoors or out - from gardening tools to out of season clothing and everything in between. The clear lid ensures that the contents remain safe, dry and tidy, and you can tell at a glance what's inside. If you have more than one the crates can be stacked one inside the other when not in use to save space. The Maxi Easy Glide Box h

Croydex Single Door Illuminated Cabinet
This bathroom cabinet provides ample storage space for beauty products, medicines and daily wash stuff across 6 shelves and 8 compartments. A built-in interior 12v light allows you to easily see the contents of your cabinet. The wood used to make this cabinet is sustainably sourced. Fixtures and easy to follow instructions are included in the pack. One bulb is included in the pack so you're ready to fix up your cabinet and start using immediately!

Ross Printer Cable
A standard printer cable for connecting your computer to a USB printer. Features the standard type A USB plug for your computer and the standard type B plug for your printer.

Typhoon Asian Dinner Set for 2
Two sets of bamboo chopsticks, rests, mats, ceramic rice bowls and dipping dishes mean that you can recreate the mood of your favourite noodle bar in the comfort of your home. Just add food and enjoy!

Panasonic SC-PT170EB-K Home Cinema 5.1 System
Panasonic's DVD home theatre system is a great way to improve your DVD playing experience by giving you 5.1 surround sound and a high quality DVD player. Panasonic has a range of new technologies in this system that will make your music and television experience better than ever! The speakers have 300W combined output, spread over 5 satellite speakers and a sub woofer for powerful bass notes, all in a compact design. The central speaker is made with bamboo technology for increased audio fidelity, giving ex

Vidal Sassoon 2000W Silky Performance Dryer
Create confident styles with Vidal Sassoon's powerful 2000W Silky Performance Dryer. Multiple heat and speed settings work with the air concentrator nozzle to give flexible styling and a precision touch. An ergonomic handle ensures comfort, while a removable end-cap and hang-up loop make it the perfect travelling companion.

Smart Globe
Use the Smart Pen to select any country around the globe then learn about its population, time zones, history, currency and people. Each country has 30 fun activities to help you learn facts and news from around the world from flags to weather disasters. Connecting to the SmartGlobe internet server will update your system with age appropriate information so this SmartGlobe will never go out of date. Three age settings are available so children as young as 5 can happily use this globe. A wireless smartpen

Tu Linen Glass Cloths
These cream Tu Linen Glass Cloths are suitable for polishing glass or crystal. They're machine washable and come in a pack of three.

Husky Coca Cola Mini Fridge
Keep your drinks cold while freeing up more room in your fridge for food - and enjoy ice cold Coke whenever you like. This funky, efficient Husky Coca Cola Mini Fridge is just what you need to keep your drinks at optimum temperature. It chills up to 40 cans of beer at a time - its adjustable thermostat has 5 settings. The red design means it'll look great anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the interior temperature constant. It's a compressor re