Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the brand new Sainsburys Online Store you'll find everything that you'd find in your local Sainsburys plus much else besides, including the Sainsburys Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsburys online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsburys you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

Carlton Powerblade 5000 Badminton Racket
This great value full size badminton racket has a modern neon green and graphite grey finish for a professional look. It's suitable for both novice and intermediate players looking to improve their game. Isoframe geometry design increases the length of the middle strings for heightened performance quality. Standard grip size and a head-light design helps to deliver and powerful and accurate play.

Sainsbury's Towel Lilac
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Yamaha PSRE413 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha PSRE413 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme. The PSRE413 has 61 full size, touch sensitive keys and 32 note polyphony and plays 509 sounds (with 139 effects) in 2 variations of 165 different styles. It boasts 106 one touch settings, and real time sound control, a MIDI connection and a backlit LCD display screen. The keyboa

Vidal Sassoon Tong and Brush
Vidal Sassoon's Tong and Brush combination brings salon elegance and ease-of-use with a 19mm tong. An additional brush attachment creates volume and curls in short hair, ringlets in long hair or defined flicks in mid-to-long layered styles. Variable heat settings give maximum control while minimising heat damage. A swivel cord makes styling easy and comfortable, while a built-in safety stand guards against accidental damage.

Odyssey Towel Palm
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Panasonic Triple Blade Foil Shaver
The Panasonic Triple Blade Foil Shaver features a 30 degree blade angle and a flexible pivoting head to ensure optimum contact with your skin and the closest possible shave. The long-life stainless steel blades and foil are durable, sharp and rust-proof. The shaver can be used wet or dry with water, foam or gel and features a detail trimmer for precision in tricky spots. It is powered by a rechargeable battery (240V NiMH - included) for cordless convenience and ease of use. Enclosed is a multi-voltage cha

Kenilworth Large Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Tu Blossom Cushion Duck Egg
The satiny, cottony texture of this 43 x 43cm Tu Blossom cushion feels great against the skin. The embroidered designs give the cushion character and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Willow Tree Friendship
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Friendship' features a female figure holding a poise of flowers and would make a lovely gift for a special friend. This attractive ornament is made of hand-finished resin.

Samsung HT-BD1220 Blu-ray Home Theatre System
Experience photo-realistic television and deep, bassy, engulfing 2.1 stereo sound with this Blu-ray home theatre system from Samsung. Connect it up to an HDTV to experience clarity and detail of both visuals and audio with Blu-ray, high definition movies. Blu-ray players are the next generation of video technology, offering stunning HD video. Movies on Blu-ray Discs contain up to four times the resolution of DVDs for incredible clarity and stunning audio quality. If you have an HDTV, a Blu-ray player is th

Belkin Laptop Cooling Pad Black
If your lap gets a little too hot when you're sat in your PJs browsing the internet, your laptop might be overheating. This cooling pad from Belkin plugs into your computer's USB slot so that you don't need to carry around a power adapter and you won't be making a dent on your electricity bills to keep cool.

Lille Accent Chair Fabric Modern Circles Duck Egg
This pretty armchair would suit a sitting, dining or even bedroom due to its elegant shape, size and fabric. Covered in a floral flock design its tapered wooden feet give it a neat and compact appearance. The back and rounded arms are upholstered and the removable bottom cushion is foam filled.

Husky Drinks Fridge
Keep your drinks cold while freeing up more room in your fridge for food. This stylish, efficient Husky Drinks Fridge is just what you need to keep your drinks at optimum temperature. It chills up to 12 bottles or other drinks at a time - its adjustable thermostat sets the temperature anywhere between 0 and 5°C. The silver door with black interior and exterior mean it'll look gorgeous and appropriate anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the inter

Le Creuset Rectangular Baking Dish Almond 32cm
One of Le Creuset's most versatile dishes due to it's size, this baking dish can be used for roasting, marinating, storing and serving. Its almond enamel coating and stone inner is extremely durable and can withstand extreme temperatures without chipping, cracking or scratching. Dishwasher, grill, oven, freezer and microwave safe this classic dish testifies to Le Creuset's high quality production since 1925.

Tu Stamping 16-piece Cutlery Set
This 16-piece cutlery set contains 4 forks, knives, dessert and tea spoons and is made from smooth stainless steel. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Infantino Discovery Bunny
Develop your baby's sensory awareness with this soft bunny packed with fun features for baby to discover: jittery frog, peek-a-boo mirror, multiple textures, crinkly ears, rattles and chimes. Suitable for ages 6 months and up.

Rowlinson Decking Kit and Balustrade Kit and Pergola Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking, Balustrade and Pergola Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this exquisitely simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided r

Tu Ornate Shade
This ornate hanging lamp fitting has cut glass droplets to catch and refract light like a traditional chandelier. It has an elegant shape and the shade is covered in a light cream fabric which will coordinate with a range of colour schemes. Recommended for use with a bulb not exceeding 60W.

Minky Automatic Airer
The Minky Automatic Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a single, simple move. It has castors for easy mobility, plenty of hanging space and is equipped with a mesh shelf for "dry flat" items like delicate wool jerseys. The Minky Automatic offers a whopping 20m of total drying space, yet folds flat for easy storage behind a door, in a cupboard or under a bed.

Lausanne Chair Mocha
The contemporary-styled Lausanne chenille chair is quite simply a great place to sit. It's got a sprung seat and a foam-filled bottom cushion for support and comfort, while the rear cushion is fibre-filled and reversible for a longer life. UK-made, the chair matches the rest of the Lausanne range, so looks great in a wide range of modern decors and offers supreme comfort. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statu

Philips 4 Slice Toaster Stainless Steel
This 4 slice toaster from Philips means you can toast two slices or four with its independent 2-slice operation. Get golden-brown toast whether you're using thick or thin slices with this silver stainless steel toaster. With two variable-width slots which are also extra deep, this powerful 1800W toaster has a reheat setting to warm or further brown just-toasted bread. Defrost and toast bread from frozen during any of the 7 browning settings on this stylish, brushed black-metal toaster. It's safe to use wi

Sylvanian Families Garden Barbeque Set
Father Cat Maurice Chantilly is famous for his barbecue parties and marvellous hospitality. The food is always delicious and plentiful. The set contains one Maurice Chantilly figure, two chairs, one table, one parasol, one barbecue, cooking tools, food, plates and glasses. Suitable for ages four and up.

Morphy Richards Latitude 2 Slice Toaster Titanium
This modern toaster has a sleek and contemporary design that sets it apart from most other models. The slim line titanium and stainless steel body has one long slot suitable for two slices of bread, longer ciabattas or baguettes. There's variable browning control, while to make sure you get the perfect piece of toast every time there is even a pause and check feature. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat functio

Rowlinson Montrose Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Montrose Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The quirky design gives the structure an individualistic feel, while the unusual shape provides extra seating space and fits conveniently into a right-angled corner. Made from sustainably sourced timber, this attractive arbour has trellis sides to accommodate climbing plants and is pressure treate

Children's Blue Wardrobe
This Children's Blue Wardrobe is an attractive, simple to put together, free standing storage unit for a bedroom or dressing room. Made from blue non woven fabric and mild steel, it has a strong frame that's both attractive and very stable. The unit includes a rail for hanging clothes and a roll down front cover. The Children's Blue Wardrobe requires some self assembly, fits in a corner and is easy to clean.

Tu Plain Chenille Throw Natural
Pamper yourself with this comfy chenille throw for the bedroom or lounge. Use it to snuggle up, over your bed for extra warmth on those cold winter nights. Dry clean only.

Netgear Wireless Starter Kit DGB111G
The Netgear Wireless Starter Kit DGB111G is five devices in one, comprising everything you need to get started on the internet or upgrade your current system: an ADSL modem, router, 10/100 LAN switch, 802.11g access point and SPI Double Firewall. It allows you to share broadband access between all your networked computers wirelessly or using Ethernet cables. The high speed wireless capability allows you to download large files, video conference and share and play high quality digital media without interrup

Homedics Shiatsu Back Massager
The shiatsu mechanism on this Homedics Shiatsu Back Massager moves up and down your back for a deep, soothing massage - from shoulder blades to your lumbar region. It can also deliver penetrating heat to help work stresses and pain from your muscles. A hand held control allows you to concentrate the massager on either your upper or lower back, or let its soothing fingers run free. A temperature function allows the therapeutic powers of heat to ease tense muscles and relax sore spots. The massage mechanism

Zoggs Marengo Sun Protection Float Suit
The pretty pink Marengo Sun Protection Float Suit is a buoyancy jacket that allows a child to practise swimming in a natural position with complete range of motion while still enjoying the benefits of floatation assistance - with the added benefit of sun protection. The removable floatation inserts can be removed gradually as your child's confidence and swimming ability increase. The sun protection is a massive UV50+. Suitable for ages 1-2.

TomTom GO 540 Live UK and Ireland
The TomTom GO 740 LIVE is one of TomTom's premium units. It has a large, 4.3in widescreen with a simple touchscreen interface and even lets you control it with simple voice commands. Also has wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapes