Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

LG 32" HD Digital LCD TV
This attractive, high-gloss, black TV has the functions to match its form. HD-ready and with built-in Freeview, it also has a Twin XD Engine. With resolution of 1366 x 768, a contrast ratio of 30,000:1 and a 5ms response time, it delivers images of superior quality, colour and sharpness. The combination of 24p Real Cinema, Clear Voice and Invisible Speakers with SRS TruSurround XT makes watching films a cinematic experience. In addition, there are different AV viewing modes for movies, games and sport, des

Yamaha NP30 Portable Digital Piano
Perfect for gigging musicians, the Yamaha NP30 Portable Digital Piano is a lightweight, portable electric piano with extraordinary sound and powerful output that's ideal for performance. The NP30 has 76 full size, touch sensitive box style keys and 32 note polyphony. It plays 10 sounds (with 3 effects) and boasts a MIDI connection. Playing is amplified by 2 powerful 6w speakers and there is a headphone jack so that you can practice at any hour without disturbing others within earshot. There's even an on bo

Star Wars Clone Wars Electronic Lightsaber
Any young intergalactic warrior needs his or her own electronic lightsaber to fight the Clone Wars alongside the heroic Jedi or the tyrannical Sith. The lightsaber is the weapon of choice for both sides in the fight for freedom or domination. At the touch of a button the spring-activated blade of the lightsaber extends from its hilt - just like in the movies - to almost a full metre in length! The battery-operated lightsaber emits a realistic power-activated buzz and illuminates exactly like Anakin Skywalk

Andrew Collinge Pro Ceramic Digital Straightener
Two time winner of the British Hairdressing Awards Andrew Collinge is one of the most highly respected figures in the hairdressing industry today. Together with Carmen, he has developed a range of signature products for home hair care. The Andrew Collinge Pro Ceramic Digital Straightener gets stunning salon results. It reaches its top temperature of 230°C in just 30 seconds, and it can be used on dry hair for time saving styling. The straightener has an LCD digital display with variable temperature setting

Big Brain Academy for Wii by Nintendo
Get your little grey cells on their toes and working out at the Wii Big Brain Academy! Your brain will be tested with a broad range of tasks and puzzles designed to specifically target memory, logic and reasoning. You'll find them easy at first but they'll get trickier as you progress, and you're also against the clock! Suitable for ages 3 and over.

Tu Pintuck Panel Curtains
These striking, satiny curtains will add a sophisticated elegance to any room. The curtains are available in this attractive fabric in assorted, solid colours to complement your chosen decor scheme. Styled with pintuck panels, the curtains will hang luxuriously from any window.

Philips AT&T Williams Rotary Shaver
The special edition Philips AT&T Williams Rotary Shaver has been designed in close cooperation with AT&T Williams. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stubble, while the reflex action system adjusts to every curve of your face and neck. The comfort shaving heads remain in close, smooth contact with your skin for a fast and efficient shave and the hair collecting chamber leaves no mess behind. Charge it for just 1 hour

Fogarty V Shaped Pillow
Fogarty's V Shaped Pillow is specially designed to give extra support when sitting, making it ideal for reading and watching television in bed or for nursing mothers. Intended for use either as a comfortable cushion or as part of a bed set, this pillow is non-allergenic and can be washed at 40ºC.

Sabichi Stainless Steel 3 Piece Set
Get three great saucepans to enhance your culinary skills with this set from Sabichi. With saucepans at 16cm, 18cm and 20cm wide and made from stainless steel, you're sure to delight with some perfectly cooked food. The glass lids feature steam vents and these mirror polished pans can also be used in the oven. Each has a 3mm encapsulated base which allows for even heat distribution so you're less likely to burn your food. They have riveted stainless steel handles and can be used on both gas and electric

Sesame Street Elmo Live
This cute and cuddly Elmo character from Sesame Street can provide comfort and laughter to children. Just tickle or squeeze his soft nose, belly, foot or back to activate conversation, games, songs and movement - Elmo can stand, sit, wave and even cross his legs! Watch as his mouth opens and his head enthusiastically bobs while he chats. Requires 6 x AA batteries (not included). Suitable for children aged 18 months+.

Sainsbury's Lexmark 16, 26, 17 and 27 Black and Colour Ink Cartridge Multipack
The Sainsbury's Lexmark 16, 26, 17 and 27 Black and Colour Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either a Lexmark 16, 26, 17 or 27 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not on

Tu Faux Silk Curtains Purple
This pair of striking faux silk curtains will add a sophisticated elegance to any room. With the appearance of raw silk, the texture of the curtains allows the light to bounce off them beautifully making any room glow. Styled with pencil pleats, the curtains will hang luxuriously from any window.

Apple iPod Classic 120GB Black
Apple is the market leader when it comes to making MP3 players and the iPod Classic is a must have for any music fan. With a huge 120GB of space - enough for up to 30,000 songs (or 25,000 photos or 150 hours of video) - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, its 'Genius' function lets the player automatically find the songs in your music library that go great together and

Apple iPod Nano 8GB Yellow
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Aqua Beads Flower Tower
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! The Flower Tower is the perfect work station and storage unit for all your aqua beads and templates. The set contains over 800 coloured beads, flower tower, four template sheets, two square layout trays, water sprayer, bead plopper and instruction and handy tips sheets. Suitable for ages fou

Masterplug 16m Handbag
This 16m cable reel is essential when doing DIY or gardening and you need somewhere to plug the drill or lawnmower. Easy to carry with a sturdy inbuilt handle, it has four built-in plug sockets and can be used in temperatures as low as -20°C.

Tu Neutral Faux Leather CD/DVD Tower
This stylish faux leather tower has 5 shelves and can be used to store CDs when stood vertically or DVDs when laid horizontally. Cut away at the front, it's easy to read the spines of your music or film collection and find what you are looking for at a glance. This tower forms part of a larger range so it's possible to buy matching office and bedroom storage solutions in the same stylish design. Stores over 38 CDs or DVDs.

Tu 16 Piece Cutlery Set
Traditional cutlery never goes out of style. This 16-piece set of 4 forks, knives, dessert spoons and teaspoons is made of polished stainless steel and comes in a neat presentation box. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Different by Design Hard Anodised 18cm Saucepan
The Sainsbury's Different By Design brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for several people, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with cast stainless steel handles,

Breville Antony Worrall Thompson Intelligent Blender
Antony Worrall Thompson's Intelligent Blender for Breville is a mini-marvel. Get your five-a-day by making fruit smoothies, whip up smooth mayonnaise or blend chunky soups at the push of a button. Perfectly compact with a 600W motor, the Intelligent Blender will suit any kitchen. Its tough, plastic, 1.5L jug is marked in both metric and imperial units, while the lid includes an in-built measuring cup, removable for adding ingredients during the blending process. The base is solid with non-slip feet, safety

Morphy Richards Aspects Jug Kettle Stainless Steel
This attractive jug style kettle has a polished stainless steel body to bring a touch of style to any kitchen. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users, while a rapid boil element means you never have to wait long for your cuppa! Quiet boil technology means the noise of the kettle won't cause an unwelcome interference. With an eight cup water capacity, this kettle is ideal for larger households. Easy to clean and descale owing t

Sainsbury's Mattress Protector
Mattress protectors can improve the comfort of your bed while protecting your mattress at the same time, making them an essential part of any bedding set. This white quilted mattress protector is machine washable, making it suitable for everyday use. Its synthetic filling makes this product ideal for any one who suffers from feather allergies.

Sainsbury's Easy Clean Fryer
The Sainsbury's Easy Clean Fryer comes in basic, classic black to fit seamlessly into any sophisticated kitchen setting. With 1800W of power and an oil capacity of two litres, it cooks perfect chips every time! The deep fat fryer's removable carbon filter means no awful cooking odours - just delicious, crispy fish and chips, fried chicken or tempura vegetables cooked to perfection. With an adjustable thermostat, ready-to-cook light, viewing window and timer control, it's almost too easy to use. The fryer'

Tu Black Aluminium 20cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's own brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the frying pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant and long lasting cookware will serve you for years to come. Not suitabl

Sprig Adventure Guide Violet Rio
Adventure guide Violet Rio wants to take her friends on a tour of the Amazon Rainforest and kids can come along! The Violet Rio figure can be plugged into any Sprig vehicle and she's ready to head into the thickest and most forbidding parts of the Amazon. Violet Rig is made from Sprigwood, a 100% durable, child-safe, bio-composite material made from reclaimed wood and recycled plastic that is dyed during the manufacturing process, eliminating the need for paint. Sprig Toys are designed, created and built

Odyssey Tumble Twist Bath Mat Palm
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This lime green colour will add a splash of vibrancy to any bathroom.

Magnext Girlz System Deluxe
The Magnext Girlz System Deluxe is a fabulous building set in colours girls will love! The pink, purple, peach and blue pieces and magnetic balls are compatible with all other Magnext building sets. These building pieces sharpen young minds and encourage creativity and imagination building, not to mention maths, science and fine motor skills. With the endless array of shapes to build, the set provides hours of entertainment for inquiring young minds. Suitable for children aged 6+.

Easy Karaoke Hits Of Abba
Beat the recession by organising a fun karaoke night in! Easy Karaoke Hits of Abba features loads of songs by the Eurovision Song Contest winning group - some of the all time favourites of karaoke fundamentalists the world over! From "Mamma Mia" to "Waterloo" via "Super Trouper", "Gimme Gimme Gimme" and loads more, this 2 disc set contains plenty of songs for female singers - or adventurous male ones! Relive the fun of the 1970s with Agnetha, Benny, Bjorn and Anni-Frid...

Vax Rapide Deluxe Carpet Washer
Give your home a thorough clean with The Vax Rapide Deluxe Carpet Washer. This lightweight and easily manoeuvrable machine has a rotating brushbar to help lift dirt and stains from carpet and an upholstery tool for sofas and chairs. There's a built-in filter and it's supplied with a bottle of cleaning solution for instant use. This product comes with a 1 year guarantee.

Gelert Envelope Sleeping Bag
Sleep soundly in this classic square shaped sleeping bag from Gelert. Easy to see in bright red, it is both durable and comfortable and is ideal for use when caravanning, camping or going on sleepovers. It has soft poly-cotton lining, a full-length zip and a ridge-hood for extra comfort. With an internal security pocket sewn on the inside, you can keep money or important documents safe with you while you sleep. Easily cleaned as it is machine washable, this sleeping bag comes complete with a stuff sack so