Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

De'Longhi EC270 Pump-Driven Espresso Maker Black
Make coffee like a professional barista in the comfort of your own home. The De'Longhi Pump-Driven Espresso Maker EC270 is an essential appliance for any coffee-lover's kitchen. The pump system, the traditional way to make espresso, uses 15 bars of pressure to dispense delicious hot coffee drinks quickly and easily from grounds or pods. The transparent water reservoir holds a full litre of water, and the self-priming system means the machine is always ready to use. The machine incorporates a cup warmer, cr

Puppy In My Pocket Puppy Nursery
Welcome to Puppy Nursery, a place for mums to play with and care for their babies. Help Puppy Mums give their babies a bath, let them play on the seesaw and then tuck them into their basket for bedtime. The Puppy Nursery folds up into a handy carrycase for travelling. The Puppy In My Pocket Puppy Nursery set contains 1 carrycase Puppy Nursery playset, 1 Mum and 3 baby figures, basket, see-saw and feeding accessories. Suitable for ages 4+.

Pony In My Pocket Salon
The Pony In My Pocket Salon Playset is wonderful fun! Spend hours creating new hairstyles for these beautiful Pony Mums. The pack includes 1 Salon playset with carry case, 2 exclusive Pony mum figures, bench, hair straighteners, brush, 2 manes and 9 hair clips. Suitable for ages 4+.

Morphy Richards Accents Die Cast 4 Slice Toaster Black
This smart toaster by Morphy Richards combines a retro look with contemporary features. Up to four slices can be toasted at any one time, while variable browning control on each slot lets you have your toast well done while you do your partner's to a light golden. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up and cooled without you realising. A removable crumb tray ma

Kenilworth Large Standard Back Sofa Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Typhoon Asian Table Set for 2
Now you can enjoy your favourite sushi and sashimi from the comfort of your own home with this dinner set by Typhoon. This set includes 2 sets of bamboo chopsticks, 2 chopstick stands and 2 bamboo placemats that double as sushi rolling mats should you want to try your hand at making sushi! Made in China, this set can help re-create an authentic Asian dining experience.

Nigella Living Kitchen Storage Jar
Celebrity cook Nigella Lawson has teamed up with acclaimed designer Sebastian Conran to make this stylish and functional earthenware storage jar finished in a warm cream glaze with an airtight glass lid. This smooth, weighty jar would look great on any worktop, shelf or dresser filled with rice, pasta, sugar, coffee or tea. Specially designed to stand upright, on an angle or laying sideways, this versatile jar is practical while retaining its classic appeal. It's great for everyday use and is dishwasher sa

Tu Patchwork Duvet Set Duck Egg
Cornflower blue patchwork details on a white background create a country cottage look. The polycotton mix ensures both comfort and a long life, as well as the ability to machine wash and tumble dry. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 23

Simplehuman Carrier Bag Holder
Storage is a problem in most houses, this design by Simplehuman stores your shopping bags in a discreet and stylish stainless steel holder, reducing clutter and freeing up valuable cupboard space. Its compact shape makes it ideal for mounting on the wall, behind a cabinet door or even under a shelf.

Solar Powered Floating Fountain
Safe, ecologically responsible, inexpensive and attractive, the Solar Powered Floating Fountain is the perfect water feature for any garden with a pond or swimming pool. The fountain has a non-corroding plastic construction and is solar powered, so no wiring or batteries are required. The pump uses its solar panels to convert sunlight directly into electrical energy - so while you have the soothing sound of running water all day, it's silent at night. Because it has no battery, the fountain is completely

Postman Pat Post Box Bath time Set
Little fans of Postman Pat and his black and white cat will love bath time now! Getting clean has never been such fun. The Postman Pat Post Box Bath time Set is a handsome red post box that opens up to reveal the clean fun within. The set includes 3 washable crayons in bright, vibrant colours, 2 bits of post to put through the slot and foam letters of the alphabet. The letters stick to the sides of the bath when wet and provide plenty of educational fun - teach your children to recognise the letters and t

LG 30l Wavedom Microwave Combi Oven Silver
Cook, roast, grill, defrost and reheat delicious, nutritious food at home with the LG Silver Wavedom Microwave Combi Oven. This combination 900W microwave, 1250W grill and 2050W convection oven has a 30L capacity with five power levels and four programmes to cook your food to perfection and a weight sensor to accurately determine your cooking needs. The auto cook, defrost and reheat settings are real time savers, and the round cavity concentrates all the machine's energy on your food without wastage. The s

Garmin Nuvi 1240 Sat Nav
The Garmin Nuvi 1210 is a great little GPS device for navigating your way through traffic or on foot in the whole of Western Europe (UK and Ireland included). Its bright, large touchscreen makes it easy to use and it's small enough to slip into a bag or pocket if you're out and about. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. It features Garmin's ecoRoute" technology, which works out the most fuel efficient route to a desired destina

Panasonic SDR-S15 Black SD Camcorder Black
An ultra-compact camcorder that crams a very useful amount of features into its highly portable body. It records standard definition television with DVD quality, and can shoot in 4:3 or widescreen 16:9 mode. The 10x zoom lens lets in lots of light (F1.8), so it handles dim situations well. Electric Image Stabilisation reduces camera shake, which is especially useful if you shoot at the long end of the 10x zoom. The 0.6 second quick start function is always ready to record video, rather than losing precio

HP Deskjet 6980 Printer
Print quality pictures with the HP Deskjet 6980 Printer. Able to print up to 36 pages per minute in monochrome or 27 ppm in colour, it has a maximum printer resolution of 4800 x 1200 dpi and connects to your computer via built-in wireless or Ethernet connectivity. The printer is flexible and easy to use. For use with either PC or Mac systems, it's compatible with operating systems Windows® 2000 Professional, XP Home, XP Professional (also Certified for Windows Vista®) and Mac OS X v 10.2.3, 10.3, 10.4. Th

Western Digital 1TB Mybook2 Home Edition External Hard Drive
Store and backup all your important data with the easy-to-use Western Digital My Book Essential Edition hard disk drive. With 1TB worth of storage, there is space to fit up to 285,000 digital photos, 250,000 MP3 songs, 440 hours of DVD quality video or 120 hours of HD video - plenty of space for treasured memories.

Salter 5kg Clock Face Kitchen Scale
The classic Salter Clock Face Scale has a robust construction. The heavy-duty mechanism can take on any weighing job up to 5kg (11lb), and feature an easy to read dial marked with 25-gram graduations for accurate measurement. It includes a large weighing pan, which is dishwasher safe, and stands on sturdy, non-slip feet. The classic Salter Clock Face Scale carries a 15-year guarantee.

Baby Annabell Changing Bag
The Baby Annabell Changing Bag, made in the shape of a sheep, contains everything you need when out and about with your Baby Annabell and includes two nappies and a bottle. Suitable for ages 3+.

Different by Design Copper Bottom Stainless Steel Stock Pot with Lid
Different by Design brings you this oven safe 5.7L stock pot with copper bottom and glass lid. Not just a decorative touch, the copper base absorbs heat beautifully and distributes it evenly across the pan. The rest of the pot is crafted from stainless steel, finished with a dazzling mirror shine. Suitable for a range of large-scale kitchen tasks from making stews and curries to boiling stock, the pot is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progr

Mastrad Egg Cooker
Boil your eggs to perfection with this egg cooker from Mastrad. With a futuristic design, it holds up to 4 eggs and includes a timer that sits above the eggs so you can aim for the exact type of boiled egg you want. The non-stick silicone egg holders are heat resistant and will gently hold your eggs without breaking them. Just put the yellow and green cooker into your saucepan of water and set the steam resistant magnetic timer so you can achieve hard boiled, boiled or soft-boiled eggs. Taking the eggs ou

Odyssey Tumble Twist Bath Mat Charcoal
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This rich grey will add a touch of style to any bathroom.

Masterplug Surge Protected Extension Lead 4-way 2m
This 2m extension lead from Masterplug gives you an additional 3 plug sockets and peace of mind with power surge and telephone signal protection.

Bosch Electric Blade Shredder AXT 2200 Rapid
This hard working machine makes short work of green matter and branches, racking up 90kg per hour of productivity as it tears through branches up to 4cm thick at 3650rpm. The 2200W motor is a workhorse, with the powerful unit's blades enhanced by a plunger that keeps the unit running at capacity. The quality construction takes the unit weight to 12kg, but it's easily moved around on its two wheeled frame. 2 year guarantee.

Sony DVPNS718 HDMI DVD Player
It might be slim, but that doesn't stop Sony's DVP-NS 718 DVD player from packing in a raft of features. Smartly presented and slick in operation, just four buttons grace the front panel, while the remote control operates a comprehensive range of easy-to-navigate screen menus. Most impressive of all and keenly welcomed by film buffs is the Sony's HDMI output with 1080p upscaling. If you have a suitable HDTV, it improves the picture quality of your existing DVDs to near-Blu-ray standard at a fraction of the

Daewoo 20L White Manual Microwave
The Daewoo 20L White Manual Microwave is great for quick cooking, reheating and defrosting all manner of foods - and it's remarkably simple to use.

Sainsbury's Towel Teal
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Russell Hobbs Glass Filter Coffee Maker
This stylish glass filter coffee maker can make up to 1.4L of delicious fresh coffee, which is a generous amount even for a real coffee addict! Simply put your freshly ground coffee in the top and add water. The glass carafe has cool touch wooden handles so it's easy to remove and pour straight into your cup. The warming plate will keep the remaining coffee hot, ready to be drunk once you're ready for more. The filter won't ever need to be replaced, rather it can be removed and washed. Arriving in a neat b

Plum Round Children's Picnic Table
Perfect for home picnicking or just letting children have their tea in the sun, the delightful rustic Plum Round Children's Picnic Table seats 4 kids very comfortably. The picturesque design combines table top, supports and built in seats in a single unit in a natural timber finish.. The sustainably sourced wood is pressure treated for longevity and sturdiness and guaranteed for 1 year. Some assembly is required, the wood is pre-drilled and all fixings are included. This product is not available to customers in

Lausanne Chair Leather Chocolate
The contemporary-styled Lausanne chair is quite simply a great place to sit. It's got a sprung seat and a foam-filled bottom cushion for support and comfort, while the rear cushion is fibre-filled and reversible for a longer life. UK-made, the chair matches the rest of the Lausanne range, so looks great in a wide range of modern decors and offers supreme comfort. The leather is corrected and pigmented - for more details on these terms see our Furniture Buying Guide. As this product is made to order, please

Nintendo Wii Controller
An extra Wii Remote for the Nintendo Wii. You'll need an extra Wii Remote if you want to play multiplayer games on your Nintendo Wii. Filled with the same motion-sensing technology as the bundled remote that comes with the Wii, it's a perfect addition to your gaming arsenal. Completely wireless, and adaptable to all the different games available on the Wii system, with a sturdy strap to keep it safety in your grasp. It comes with a one year guarantee.