Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Mastrad Silicone Orka Miracle Mitt Red
This bright red, heat-resistant silicone hand oven mitt offers a brilliant, non-slip gripping section to make sure you don't drop any pots or pans, while the silicone keeps your hands from burning even with the hottest of kitchen ovens. It's washable and has a small hole so that it can be hung up when not in use.

WWE The Cell Playset
Fights, camera, action! Young fans of World Wrestling Entertainment will really love this WWE The Cell Playset. Modelled closely on the infamous Cell from the TV show, this caged wrestling ring is totally awesome! The playset opens up so kids can stage wrestling matches between their favourite athletes, and the trapdoor at the top and the launching stanchions let them launch body slamming attacks from above! Lock in NOW! Figures are sold separately, and the WWE The Cell Playset does not require batteries.

Tu Heart Shaped Rug
This Tu Heart Shaped rug is a must have for any little princess's bedroom. In pale and hot pink, it will delight youngsters and match just about any girlie design scheme from Barbie to Polly Pocket. In 100% acrylic, it has a soft pile that's luxury for little feet. At 65 x 65cm, this rug is perfect for the floor next to a bed. It is machine washable at 30°C. Warning: this product contains latex.

Philips 32" HD Digital LCD TV 32PFL5404H
Aside from offering excellent picture quality and fantastic sound, Philips TVs are also smart, eco- and user-friendly and look great in any room of the home. The company has done away with manuals (available online) and developed an easy-to-use on-screen start-up and reduced power consumption. This model's WXGA display with state-of-the-art LCD screen technology gives you widescreen HD resolution of 1366 x 768 pixels, with the powerful state-of-the-art Pixel Plus HD Engine stunningly capturing colour, cont

Tu Damask Duvet and Pillow Set Teal
Perfect for adding a funky splash of colour to any room, this teal and sky blue duvet and pillowcase set are sure to provide a retro chic look. The bedding is made of a cotton blend. The single bed set contains one pillowcase and one duvet cover, the double and kingsize contain one duvet cover and two pillowcases. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220cm. The housewife pillowcases for all size sets are 75cm x 50cm. Machine wash at

York X101 Cross Trainer
If you're new to the prospects of home exercise, then this compact cross trainer from York is a perfect purchase. Well constructed, it has 8 fitness test programmes for simple and effective exercise routines. A large LCD display shows which work out you are doing and shows four different result functions. Measuring 136 x 65 x 153cm, this black and red cross trainer uses manual magnetic resistance and an adjustable stride length means you can match it to your own natural stride pattern. The maximum user wei

Braun CruZer 4 Shaver
To describe this as a mere shaver doesn't do justice to its versatility - this is a full body-hair maintenance system. It's well-equipped to tackle all your depilatory needs. Designed for both face and body shaving, the floating foil adjusts to your face and body contours, while the SmartFoil system captures hair that grows in all directions. The result is an extra-close, smooth shave. The twin-sided rotating styler has different trimming widths to suit your needs. A multi-length beard-trimming attachment

Morphy Richards 6.5L Chrome Slow Cooker
Cook delicious curries, joints, stews or whatever you fancy without the fuss of constantly watching the pot! The Morphy Richards 6.5L Stainless Steel Slow Cooker frees you up to go about your day while it takes care of the dinner, gradually cooking your food until it's done to a turn. This attractive polished steel cooker has a strong glass lid and removable ceramic pot that doubles as a great serving dish - and both are completely dishwasher safe. The non-stick coating makes it easy to clean, and the cool

Tu Leaf Table Lamp Antique Brass
Table lamps can help create mood in a room and become a great focal point. This pretty antique brass table light has the feel of a plant in bloom about it, with two bulbs encased in white frosted glass as the bulbs and brass leaves twisting elegantly around the stem. The switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a floor lamp in the same design if you like your lighting to match. Bulbs are included in the pa

Ben 10 Safety Helmet
Let Ben 10 be the hero to keep your child safe on the road, whether cycling, scooting or skating! The Ben 10 safety helmet is perfect for fans of the immensely popular kids' TV show. The helmet features air vents for cooling and comfort, a fully printed outer shell with Ben 10 branding, a lightweight EPS inner shell, adjustable straps for growing heads and foam padding for extra comfort and fit. The Ben 10 helmet conforms to European safety standards EN1078. Suitable for ages 1+.

Sony Printable DVD-R Blank Disks 10 Pack
A pack of 10 writable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. You can also print artwork directly onto the DVD using an appropriate printer. Writable DVDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Naples Upholstered Double Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Naples Upholstered Double Bed is a 4'6" faux leather bed frame with a sleek, contemporary look in chocolate brown, ideal for any modern bedroom. The large headboard runs all the way down to the floor and is lightly cushioned for your comfort. Wooden slats support the mattress (not included) and are screwed in to prevent slipping. Four mahogany stained wooden feet complete the look and 2

AA Patrol Bike
The AA Patrol Bike, a children's sit and ride bike, is a ton of fun! The sturdily constructed body is a gleaming yellow, with the authorised and exclusive AA branding that they'll love. It's equipped with easy-grip handle bars with a turning restrictor for safety and a squeaky hooter, and has a 3-wheel design for added stability. The bike's large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instructions and an operation manual are included in the package,

Sprig Adventure Guide Violet Rio
Adventure guide Violet Rio wants to take her friends on a tour of the Amazon Rainforest and kids can come along! The Violet Rio figure can be plugged into any Sprig vehicle and she's ready to head into the thickest and most forbidding parts of the Amazon. Violet Rig is made from Sprigwood, a 100% durable, child-safe, bio-composite material made from reclaimed wood and recycled plastic that is dyed during the manufacturing process, eliminating the need for paint. Sprig Toys are designed, created and built

KidiZoom Digital Camera
The KidiZoom Digital Camera is a fun and educational toy that really works! Children can take pictures, make videos and play games on it. The camera has a viewfinder and flash so kids can take real pictures, previewing them on the 4.6cm colour LCD screen and editing them by connecting via USB to a home PC. It has 16MB of on board memory and can support up to a 2GB SD memory card (not included). The KidiZoom can even be connected to a TV so kids can view their photos and movies or play games on the screen.

Ansty Footstool Sand
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect

Kenwood Traditional Kettle Stainless Steel
This stainless steel kettle by Kenwood has all the look of a traditional kettle, but without the need to heat it on the hob. Plugged into the mains it has a rapid boil element, so you only have to wait seconds for it to boil and what's more, it does this almost silently! Suitable for left or right handed users, the easy grip handle and 360 degree base means the kettle can be lifted or put down at any angle. A water window makes it easy to see how much liquid is inside and a boil dry safety cut out will prot

Ken Hom 31cm 10 Piece Wok Set
Have yourself a taste of Asia with this family-sized 10-piece wok set. Includes a 31cm carbon steel wok, a carbon steel lid, a tempura rack, a pair of cooking chopsticks, 4 pairs of eating chopsticks, a stainless steel turner and an instruction and recipe book.

Aerobed Inflatable Mattress Classic
You can turn any room into a spare bedroom with the self-inflating Aerobed mattress. Inflating in just 60 seconds and deflating in 15, you can create a comfortable living space with minimal effort. Puncture resistant with a soft, flocked PVC sleeping surface, the Aerobed Classic fits standard sheets perfectly and comes with a quilted mattress cover and carry bag. It is machine washable too, meaning you can sleep easy regardless of who your guests are. Includes an electric pump.

Wooden Frame and Rattan Storage Cupboard Natural
It's easy to run out of storage space particularly in modern homes where expansive cupboard space and nooks and crannies for shelving aren't always in the design make-up. If you're in need of somewhere to store books, DVDs or beauty products then this slimline cupboard with one interior shelf could be really useful. Made from natural coloured rattan and hard wood for a traditional look, this cupboard would look neat in a bathroom, bedroom or living room. The flat top lends itself as an extra shelf should yo

Minky X Wing Airer
The Minky X Wing Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a single, simple move. The arms can be secured horizontally for drying delicate "dry flat" items, or at varying angles for drying longer items. In addition to its 14m of hanging space, the Minky X Wing has corner slots for hooking up clothes hangers for drying shirts. It folds flat for easy storage behind a door, in a cupboard or under a bed.

Panasonic DMR-EX769EBK DVD Recorder with 160GB HDD
This Panasonic DVD player with HDMI includes upscaling for HD and a TV recording function, making this just about the most fully featured DVD player one can buy today. A great player for watching regular DVDs on a regular or high-definition TV, and a multi-format player that will play JPEG still pictures, and MPEG, DivX and WMA videos. The modern DVD player uses Panasonic's own technology to upscale regular DVDs for high-resolution HDTVs. It scales the signal up to a full HD resolution of 1920x1080, and in

Infantino Block Party Zebra
This fun, soft zebra wagon has 4 activity blocks loaded with interesting textures, hidden surprises, and fun sounds that baby can stack, pack, dump-out or push around. Each block has a different number, textures and a rattle sound: peek-a-boo mirror, hidden picture, teether ring, lion's face, textures, colours and patterns. Suitable for ages 6 months and up.

Wood & Slate Bird Seed Feeder
The Wood & Slate Seed Feeder will encourage feathered friends to spend more time in your garden. Its quaint, natural appearance will blend beautifully with any outdoor design scheme. At 24cm tall, it has a substantial capacity and can be filled with any type of birdseed (consult an expert if you're not sure which seed types are safe and edible for most garden birds). There's no self assembly required; just fill with seed, hang, retire to a discreet distance and watch the birds fly in. The Wood & Slate Seed

Tu Deep Baking Tray Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. This baking tray will last you through many cooking sessions and is perfect for a large range of foods. It has smooth edges and is dishwasher safe for ease of use.

Tu Stainless Steel Cabinet with Frosted Door
This robust stainless steel bathroom cabinet reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism on the frosted door makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 60cm and has a depth of 12cm.

Oral B Dual Clean Brush Head 4 Pack
These Oral B Dual Clean Brush Heads come in a pack of 4 and can be used to replace the brush heads on Oral B Triumph ProfessionalCare 9000 Series, Oral B ProfessionalCare 8000 Series, Oral B Vitality Precision Clean, Oral B Vitality Dual Clean, Oral B Vitality Sensitive, Oral B Vitality White + Clean, Oral B AdvancePower 900. With 2 moving brush heads in one, these heads provide twice the cleaning action, cleaning, freshening and caring for your gum while penetrating hard to reach areas. The colouring on

HP 21 Black Ink Cartridge
The HP 21 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 21 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Officejet 4315/4355, HP Officejet J3680, HP PSC 1402/1410/1415/1417, HP Fax 3180. It is suitable for use with photo paper.

Rattan Corner Linen Bin Honey
This attractive honey coloured rattan linen bin has been cleverly designed with a right angled side to fit snugly into a corner. Inside is a removable cotton liner to keep the contents ventilated and fresh and it has a hinged lid for easy access.

Rattan Corner Linen Bin Honey
This attractive honey coloured rattan linen bin has been cleverly designed with a right angled side to fit snugly into a corner. Inside is a removable cotton liner to keep the contents ventilated and fresh and it has a hinged lid for easy access.