Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Lausanne Chair Leather ChocolateBody Sculpture Power TrainerWestern Digital My Passport Essential 320GB Portable Hard Tu Pintuck Panels Duvet Set PinkSamsung LE32B350 32" HD Ready Digital LCD TV BlackSmart GlobeLatina Metal Frame CanopyBT Freestyle 310 Twin Handset PhoneYork Diamond 90kg Olympic Rubber ISO-Grip SetMicroplane Universal SliderEpson T080 Cyan Ink CartridgeSainsbury's Shackle Lock LongWho Wants to be a Millionaire Plug and PlayBelkin Sonic Wave Silicon Sleeve for iPod Nano PinkNigella Set of 3 Cake TinsBuckarooJones Cortina Alarm ClockSamsung LE19B450 19" Digital HD Ready LCD TV WhiteShearer Coconut Spa CandleNigella Living Kitchen Storage JarPanasonic iPod Dock Hi-fi SC-PM38EB-KTu Chocolate Corded ThrowPanasonic TG6421 Silver Twin HandsetBT Graphite 1100 Twin Handset PhoneCompaq CQ60-313SA 15.6in 2.1GHz LaptopDuracell Multi ChargerDyson Stubborn Dirt BrushSabichi 24cm StockpotBreville 2 Slice Sandwich ToasterDunlop DDH Stand Golf Bag
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Tu Metal Cabinet with Circle Mirror White
This robust metal bathroom cabinet has a circular mirror built into the door, it also has a magnetic locking mechanism to make sure all your smellies stay in their rightful place, rather than across your bathroom floor. White and easy to clean with just a damp cloth, this cabinet measures 33 x 33cm and has a depth of 15cm.

Autumn Fruits Mugs 4 Pack
Warm autumnal colours enrich this fruit mug set. Featuring colourful apples, plums and pears on a beige background and script on the handles, rims and base. These dainty mugs are perfect for a tea party or dressing up your everyday set. They're dishwasher and microwave safe.

In the Night Garden Igglepiggle Tricycle
This In the Night Garden Igglepiggle Trike comes equipped with a fluffy Igglepiggle rucksack and squeaker. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The tricycle's chunky blow-moulded wheels provide extra stability, and the robust tubular steel frame will withstand many long hours of play. There's a rear bucket for storage, so kids can take toys with them on rides, and the removable parent handle lets you keep more than just an eye on your child's safety

Guitar Hero Metallica Solus for Xbox 360 by Activision
Release your inner rock god and join Metallica in this version of Guitar Hero. They are some seriously heavy tracks to get your teeth into: 'Sad But True', 'Creeping Death' and the epic 'One' are just for starters - and the other Metallica tracks read like a 'best of' compilation. Also included in the play list is a host of songs by bands that directly influenced Metallica; Slayer, Judas Priest and Lynyrd Skynyrd all contribute. Play along to and master such eternal rock and metal classics as 'Ace of Spade

Nicky Clarke 2000W Detox AC Salon Hair Dryer
This powerful hair dryer features nano silver technology to help release toxins from hair, leaving it beautifully radiant, shiny and revitalised. It also features a long life motor while the ionic output helps to smooth and control unruly tresses and the tourmaline technology helps to make hair softer, easier to style and is kinder to follicles. The 3 heat, 2 speed settings make for precision styling control and it features a cool shot button, salon cable and hanging tool. It comes with a removable air fil

Different by Design Towel White
Our high quality Different by Design zero twist towels are a heavier 550g per square metre and are made from fine 100% cotton yarn. The zero twist yarn makes for extra softness, reassuring bulk and exceptional drying. Generously sized, they have detailed panel edges for an enhanced, attractive finish.

Samsung Q2 8GB MP3 Player Black
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 technology to recreate the three dimensional environment that the recording took place in. This results in much

Carlton Powerblade 3000 Badminton Racket
This full sized badminton racket is suitable for all levels of play, the Isoframe geometry increases the length of the central string for a larger sweet spot for added performance quality. The lightweight aluminium head is complemented by the durable steel handle, combined they make a powerful play.

Minky Pro Workstation
The Minky Pro Workstation is more than just an ironing board. Its convenient ironing features include an extension lead (so you can iron where it suits you), a flex holder to keep the electric cord safely out of the way and a sleeve board for tricky ironing on delicate items. There's also a flip out coat hanger rail and a laundry rack underneath the board for storing ironed clothes out of the way without creasing them. It has a 100% cotton cover with a mesh surface to allow steam to flow easily through your

Sainsbury's Towel Clover Pink
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

HP 15 Black Ink Cartridge
The HP 15 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 15 ink cartridge - HP Deskjet 810c, HP Deskjet 816c/825c/840c/843c/845c, HP Deskjet 916c/920c/940c/HP Colour Copier 310, HP Deskjet 3810/3816/3820/3822 series, HP Officejet 5110/v30/v40/v45 /HP PSC 750/950/Fax 1230, HP PSC 500. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Genoa Chair Mink Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. All the cushions are reversible to extend their life and the entire so

Hannah Montana Guitar
Young Hannah Montana fans may choose to follow in her footsteps and become stars themselves, having hours of fun with the Hannah Montana Guitar. The hit Disney series inspires all its fans to musical greatness! Kids can play along to 8 different beats in 8 different instrument styles. This guitar lets them play along to 8 different rhythms and 8 guitar styles to keep kids entertained for hours. It's got a real whammy bar for rock star effects and an embroidered shoulder strap like Hannah's own guitar! Use

Panasonic Cylinder Bags
Replacement vacuum cleaner bags for a range of Panasonic, and Black & Decker vacuum cleaners. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 5 bags. These bags are suitable for the following Panasonic Series: MCE60 Series, MCE 70 Series, MCE80 Series, MCE600 Series, MCE700 Series, MCE800 Series, MCE900 Series, and MCE 7000 Series. Also compatible with the Black & Decker Housekee

Amefa Monogram Florida Stainless Steel 32 Piece Cutlery Set
A polished 32 piece cutlery set for up to 8. Each place setting includes a serrated knife, fork, dessert spoon and teaspoon to take you from main course through to coffee! The polished stainless steel is dishwasher-safe making it suitable for everyday use, while the embellishment on the tapered handles lends itself to a dinner party. The set comes boxed and has a 10 year guarantee. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Dora the Explorer Sand and Water Activity Table
A versatile play table that is divided in half to accommodate water and sand. Stands low to the ground so even small children can enjoy making sandcastles and splashing around. A hard plastic top can be placed over the table turning the play space into a wipe clean conventional table perfect for drawing, painting or even eating. Can be easily taken apart and stacked for storage. Includes a bucket, watering can, sieve, spade, sand mould and sticker sheet for hours of fun. Suitable for children over 3 years

Dirt Devil 2000W Bagless Vacuum with Turbo Brush Red and Silver
This powerful, roller type vacuum cleaner offers a 2000W motor and a large, bagless 2.5L capacity - all in a funky, upbeat design. Six stage filtration keeps your home hygenic while cyclonic technology lets you use power efficiently. The set includes a hard floor brush, a crevice tool, a turbo cleaning brush, an anti-allergy fabric brush and flexible hosing to make your chores much easier. The non-scratch wheels are perfect for wheeling around on expensive, polished wooden surfaces, or anywhere else. The

Milton 6 Drawer Chest
Part of the Milton bedroom range, this straight legged chest of drawers has six drawers on metal runners. Four long drawers sit below two smaller side-by-side drawers, all with wooden button knob handles in the same solid ash as the body. The flat top would make a great spot for a free standing mirror, jewellery box, picture frames or grooming products. This lovely chest is made from solid natural white ash (a hardwood) and ash veneer. It will blend beautifully with any other pieces from Milton bedroom fu

Tu Purple Damask Duvet Set
Give your bedroom a splash of daring colour with this bright and beautiful bedset. The polycotton mix is comfortable the duvet cover has buttons to keep the duvet secure. The single set consists of a single duvet cover and matching pillowcase, the double, king and super king sets contain a duvet cover and two pillow cases. The single duvet cover measures 135cm x 200cm, the double is 200cm x 200cm, the king size is 230cm x 220cm, and the super king size is 260cm x 220cm. The housewife pillowcase measures 7

Tu Plain Dye Single Sheet and Pillowcase Set Blue
Expand your linen supply with these versatile and durable polycotton pillowcase and sheet sets. The simple, solid colours on offer mean they can be matched to most any existing bedsets so you can add to whatever duvets and pillows are already on your beds. Fully machine washable and tumble dryer safe, each set contains a 90 x 190cm fitted sheet and two matching 75 x 50cm pillowcases. Machine wash at 40 degrees C.

Russell Hobbs Gizmo Jar Opener
Some jars just refuse to open, but this great Russell Hobbs Gizmo jar opener will soon make light work of those stubborn lids. With no strength required this machine will open virtually any size jar and is suitable for both left and right handed use. It is collapsible for easy storage and would make a perfect present as it comes gift boxed.

Playmobil Animal Clinic
Kids who like animals will love caring for them in the Playmobil Animal Clinic. The set includes a vet, a mother and child. The clinic building has opening doors and is equipped with tables, drawers, an ultrasound machine, a bird aviary containing three exotic birds, bunny pen with three rabbits and the dog pen - home to four puppies! In addition to the examination room, there's an animal feeding station with milk warmer and milk bottles, a Shetland pony, a peacock, one large tree and lots of animal care ac

Puppy In My Pocket Dreamhouse
Your Puppies will love their Dreamhouse - the perfect home for happy Puppies! The playground has a seesaw and carousel for hours of play, plus feeding necessities so you can keep your Puppies well-fed. The Dreamhouse Playset includes four Puppies that are exclusive to this playset. The pack contains 1 Dreamhouse playset, 4 exclusive Puppy figures, playmat, see-saw, carousel and feeding and grooming accessories. Suitable for ages 4+.

Ravenhead Kilner Clip Top Glass Jar 1.5L
Ravenhead Kilner Clip Top Glass Storage Jars are practical and solid. With thick glass, a sturdy metal clip and sealing rubber ring they can be used to keep food fresh, for jam making or as simple but attractive vases for flowers.

Croydex Wooden Shelf Mirror Light Wood
This sleek glass mirror and integrated floating shelf on a light wood mount has a contemporary style. All fixtures and fittings are included in the pack; keyhole mounts securely fix this mirror to the wall. Easy to follow fitting instructions are included in the pack.

York C101 Cycle
If you're new to home cycling exercise routines, then this black machine from York is a perfect place to start. With 4 fitness test programmes it will push you to different workout levels and has an easy to operate computer giving your feedback with its simple 4 function results. Measuring 92 x 55 x 129cm, this cycle uses manual magnetic resistance offering a smooth motion which is adjustable. The maximum user weight on this cycle is 100kg and with an adjustable seat that can be put into various positions,

Toni and Guy Signature 2000W AC Dryer
Toni and Guy's award-winning hairstyling knowledge is behind their Signature 2000W AC Dryer, for professional results. The long-life dryer includes a salon-level motor with a turbo-shot for extra power and a cool-shot to set your style. The Signature 2000W AC Dryer boasts a removable rear filter for easy cleaning, with a 3m cable and hanging loop.

Microplane Classic Zester
The Microplane Classic Zester is an invaluable tool for amateur chefs. Made from hardy, surgical-grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything from citrus rind to chocolate or hard cheeses like Parmesan and Pecorino. The base of the grater has protective tabs to avoid scratching your counter tops, and the grater is dishwasher safe.

Kenwood White Blender
Make smoothies, juices, batters and all manner of other yumminess with the Kenwood White Blender. With a large, family-sized jug (1.6l), a multi-mill for grinding herbs, spices and fresh coffee and other fantastic features, this is a great blender to have in any kitchen. The 600W blender has an easy-to-clean design (all removable parts are dishwasher-safe) and on-board cord storage for maximum convenience, two speeds for varying smoothness and a pulse function for chunkier consistencies. Safety features in

Fogarty Premier Down Pillow
Fogarty's Premier Goose Down Pillows contain fine clusters of down that promote moisture transfer so aiding a comfortable night's sleep. Pocket stitched to ensure the filling remains evenly distributed, this pillow holds its shape and is easy to look after and can be machine washed at 60ºC to eradicate dust mites.