Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Milton King Size BedDirt Devil 2200W Bagless Vacuum Cleaner Red and SilverLe Creuset 20cm Cast Iron Omelette Pan GraniteDeLonghi Black Icona Pump Espresso MakerJVC White Gumy HeadphonesVax Hand Held Steam CleanerCanvas Double WardrobeUniversal Keyboard StandRazor RipstikWhite Hogarth Design TallboyAbru Blue Seal 2 Tread Chrome Step StoolJones Cortina Alarm ClockPhilips Satinelle EpilatorAura Double BedGarmin Nuvi 1240 Sat NavSainsbury's Shaggy Chenille Bath Mat YellowGelert Envelope Sleeping BagPlum Lomond ArchZap Cotton Drill Beanbag ChocolateWestern Digital My Passport Essential 250GB Portable Hard Le Creuset Corkscrew and Foil Cutter Gift SetEquilibrium Kitchen Scales BlueBreville 1kg Deep Fat Fryer WhiteOdyssey Towel WhiteRoary the Racing Car Sand and Water TablePhilips Senseo Coffee MakerDanica Hemstitch White TableclothSainsbury's Gel Saddle CoverOpera Towel CharcoalDifferent by Design Crystal Glass Jug
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Olympus Mju Accessory Kit
A useful set of accessories for your Olympus compact digital camera. It includes a silver Mju neck strap and an extra battery to keep you going. Also included is a stylish, purpose-built Mju leather case to keep your camera in top condition. Compatible with all Olympus cameras except the Mju Tough.

Kenwood Prospero Compact Stand Mixer
Short on space? New to food prep? You need the Kenwood Prospero Compact Stand Mixer. It's a versatile yet simple machine with loads of functions to give you confidence in the kitchen - ideal for light, everyday family use and basic food preparation. Prospero has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 4.3L stainless steel bowl, dough tool, whisk attachment and K beater; splash guard and on board cord storage. Prospero has variable speed sett

Ecoiffier Ironing Board, Iron and Vacuum
A folding ironing board, vacuum and ironing board allow little people to play house as they set about helping with imaginary housework. A great way to let them get creative and feel they are helping out mum and dad. Suitable for children over 18 months.

Morphy Richards 2000W Turbosteam Iron Green
A great basic steam iron with a range of useful features and a fresh design in green and white. It's lightweight with an aluminium soleplate, and small for easy storage. The translucent easy-view water tank lets you keep an eye on your water level. It has a no-drip system and a fine spray for hard-to-iron creases and sensitive fabrics. The water tank also fills easily for less spillages. Comes with a two-year guarantee.

Dyson Stubborn Dirt Brush
Sometimes dirt has a way of working deep into carpet fibres, making it tricky to get out. This Stubborn Dirt Brush has bristles coarse enough to agitate and loosen stubborn dirt but soft enough that it they won't damage carpet or rug fibres.

Epson T0711 Black Ink Cartridge
The Epson T0711 Black Ink Cartridge is compatible with any Epson printer that takes an Epson T0711 ink cartridge - EPSON Stylus D78/DX4000 series/DX5000 series/DX6000 series/DX7000F, EPSON Stylus D92/DX4400 series, EPSON Stylus D120/DX7400 series/DX8400 series/DX9400F series, EPSON Stylus S20/SX100 series, EPSON Stylus SX200 series/SX400 series, EPSON Stylus SX600FW, EPSON Stylus Office BX300F and EPSON Stylus Office B40W/BX600FW. It is suitable for use with photo paper. Epson will collect your used ink ca

Hot Wheels Junior Laptop
Encourage learning with this Hot Wheels Junior Laptop. Kids will get a kick out of practising colours, shapes, memory puzzles, as well as upper and lower case letters when using this car-shaped computer. The mini A-Z keyboard will introduce younger learners to typing and computer orientation. Requires 3 x AA batteries, which are included in the pack. Suitable for children over 3 years.

Ludlow Large Sofa Sage
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow large two seater sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

Sylvanian Families Chocolate Rabbit Family
Sylvania's Chocolate Rabbit family are famous confectioners who make the most delicious chocolate creations. The whole family is sold as a set. Suitable for ages four and up.

JVC Blue Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds and cables of these headphones are a bright blue to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick t

Canon CL-41 Colour Ink Cartridge
The Canon CL-41 Colour Inkjet Cartridge is not just a high-yield colour cartridge that gives great results whatever your printing needs, but it also lasts for roughly 300 printed pages (or 120 photos). The CL 41 Colour Inkjet Cartridge is designed to be used with Canon Pixma MP150, MP170, MP180, MP210, MP450 & MP470 Multifunctions; iP1600 & iP1800 printers; Canon Pixma iP2200, iP2500, iP6210D & iP6220D printers.

Leapfrog Learn and Groove Learning Table
Little people are learning all the time and this Leapfrog Learn and Groove Learning Table can make that early development process real fun. The low standing table is the perfect height for little folk to enjoy its interactive songs, shapes, toys and bold colours. A simple switch changes the language from English to French, giving kids a head start in foreign languages. The Leapfrog Learn and Groove Learning Table is robust and wipe clean, so sticky fingers and spills are no problem. It's suitable for child

PURE Tempus-1S Cherry DAB Radio
This varnished cherrywood veneer portable radio looks great and produces good sound quality from its digital receiver and single speaker. It also includes a great alarm with a range of natural sounds to help you relax. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. A large memory of 30 presets let you quickly jump between many of your favourite radio stations. It has a headphone jack in case you need to listen without disturbi

Baby Born Summertime Classic Set
Baby Born is ready for a day in the sun - well protected in her trendy sun hat and matching sun dress. Her "pooch" in a handbag adds a stylish touch. Suitable for ages three and up.

BSA Folding Bike 20", Gunmetal
Small, folding bikes make excellent commuter bikes, and this great little bike will let you zip around this city yet gives you the flexibility to get on trains or busses if you need. Security is less of an issue too, as you just fold it up, and take it into work - no leaving it outside for 8 hours a day. Suitable for young and old, men and women. The frame is made of steel, which absorbs little vibrations better than aluminium. The cool gunmetal colouring keeps things looking clean and sleek, while the 6 g

Ethos Butcher Block Trolley with Bamboo Top
Add to your kitchen workspace surfaces with the Ethos Butcher Block Trolley with Bamboo Top. This hip height trolley is a space saving marvel - with wine rack, drawer, removable tea tray shelf and base shelf for storage, it also makes an additional workspace for food preparation or any other household use. Because it's mounted on castors, the Ethos Butcher Block Trolley can be wheeled around to where you need it, when you need it, and then tucked safely out of the way in a corner when you don't. With the c

JVC Yellow Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a bright yellow to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best f

York Diamond C302 Cycle
If you have a serious attitude to exercise and want a sturdy and high class cycle machine then this high performance machine from York is just the piece of equipment you need. Eighteen fitness test results will push your body to extreme limits and with four heart rate programmes you can easily get your heart beat racing. Get lots of feedback on how your workout is advancing on the large LED display which shows you 10 function results and also measure your heart rate with the hand pulse sensors situated on

Lexmark 24 Colour Ink Cartridge
The Lexmark 24 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 24 ink cartridge - Z1400, Z1410, Z1420, X3530, X3550, X4530, X4550. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

De'Longhi Icona 4 Slice Toaster Black
Four variable size slots and 6 heat settings will ensure your toast - from thin slices to big doorsteps - is exactly to your liking. Each pair of slots can be used independently to save energy, while extra deep slots allow for larger slices. A high rise function means even the smallest of slices can be easily removed. A frozen bread setting and reheat function are great for hectic lifestyles, while a mid cycle cancel button means you can pop your toast up at any time.

HP 21 Black Ink Cartridge
The HP 21 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 21 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Officejet 4315/4355, HP Officejet J3680, HP PSC 1402/1410/1415/1417, HP Fax 3180. It is suitable for use with p

Wood & Slate Bird House
The Wood & Slate Bird House will encourage feathered friends to spend more time in your garden. Its quaint, natural appearance (untreated wooden box with grey slate roof) blends beautifully with any outdoor design scheme. The small entrance and sturdy structure mean smaller birds will be safe inside from predators and scavengers, while the handy pull-out drawer base makes for quick and easy cleaning when your winged guests are not at home. There's no self assembly required; just hang the bird house by its

Chelsea Football Club Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of official licensed curtains from Chelsea United Football Club are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

Scimitar Tank
Support your infantry with the firepower of the H.M. Armed Forces Army Tactical Battle Tank. Inspired by both the Scimitar Armoured Reconnaissance Vehicle and the Challenger 2, this tank is just as manoeuvrable and has a firing missile. Rubber tracks give maximum grip whatever the terrain, the turret rotates, the gun elevates and the store boxes open, as do the two hatches, which can take 10" figures. Suitable for children aged 5+.

Fiskars Twist It Watering Can
This attractive, clever black and orange Twist It Watering Can holds 10L. The rose is adjustable and can be twisted to spray or pour water, depending on your plants' needs. The handy hinged swivel handle makes the can easier to carry and wield and can be pushed down for compact storage when not in use. The wide mouth at the top makes filling the tank as easy as pie, and it's suitable for indoor and outdoor use.

Easy Karaoke DM-525 Wired Microphone
The Easy Karaoke DM-525 Wired Microphone is a professional dynamic black microphone for use with karaoke machines and amplifiers. This quality microphone is a great addition to your existing karaoke set up - should you want to add a second singer for backing vocals, duets or harmonies, just add the DM-525. Pair the Easy Karaoke DM-525 Wired Microphone with any of the karaoke machines available from Sainsbury's!

Nintendo DSi Handheld Console White
The Nintendo DSi is the ultimate travel companion and portable games solution. It is the latest update to the massively popular DS range of handheld consoles. It shares all the features of the previous DS Lite, but adds larger screens and two cameras for interactive programs and fun photo taking and editing. The DS series is notable for appealing to all age and interest groups. The new DSi carries on this tradition of accessible gaming. While capable of 3D graphics and 16 channel audio, Nintendo's focus on

Gelert Double Layer Sleeping Bag
Have a cosy night sleep when camping or in the outdoors with this great double layer sleeping bag from Gelert. Made from 250gm² of mono foam, this mummy-shaped sleeping bag is suitable for use in two seasons. The sleeping bag has shoulder and zip baffles to stop heat escaping and a comfort hood to place under pillows or it can be used by itself. It is also thick enough to be used in really cold climates with an extreme comfort rating -14.7°C. It has a full length, anti bite locking zip to stop it snaggin

Panasonic SDR-H80 SD and HDD Camcorder Silver
An ultra-compact, camcorder that crams a massive zoom lens and a huge hard drive for long record times into a highly portable body. It records standard definition television with DVD quality, and can shoot in 4:3 or widescreen 16:9 mode. Also has stylish silver and black design. The hybrid storage design lets you record on either an SD or SDHC card (where 32GB will let you record up to 26 hours), or on the built-in 80GB hard drive - which will record up to 54 hours of footage. That's an amazing 14 hours on

Jamie Oliver White Baby Platter
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher, freezer, oven and microwave safe. This classic and durable plater will look beautiful on any table and serve you well for years to come.