If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Marco Pierre White Hand BlenderPanasonic iPod Dock Hi-fi SC-PM38EB-KIn the Night Garden Igglepiggle TricycleAddis 3 Piece Storage SetI Save Money BankTvonics Eco MDR-250 Set Top BoxMitre Alto Size 5 FootballDraper Hammer Drill 500WMini EduTrainSony Active Stability HeadphonesDouble Sided Baby MatLausanne Chair MochaMastrad Silicone Orka Miracle Mitt RedMaxell Crystal Budz Headphones RoseVacu Vin Rapid Ice Wine CoolerSpokey Joe Single Child Bicycle TrailerSylvanian Families The CaravanDyson Dyzolv Spot Remover SprayVerbatim DVD+RW Blank Disks Spindle of 25Tu Pleated Swirl Lampshade CreamTu Wooden Venetian Blind OakInfantino 2 in 1 Tummy Time and Cot Activity MirrorHoover Hurricane Pets and Stairs Vacuum CleanerAnsty Footstool Alaska LeatherTenn Cycling Gloves BlackSainsbury's Towel Clover PinkSainsbury's Shaggy Chenille Bath Mat Sage GreenPostman Pat Post Box Bath time SetVidal Sassoon 2000W Silky Performance DryerHP 22 Colour Ink Cartridge
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

LEGO Creator Race Rider
Get ready to race off road and on with the 3 toys in 1 LEGO Creator Race Rider. This super cool sports bike has working suspension and steering, kick stand, front steering and adjustable wings and windshield. The 266 piece set can be rebuilt into a chopper-style motorcycle or a powerful dragster, and includes instructions for all 3 models. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of

Dunlop X-Fire Comp Ti Tennis Racket
This sporty blue and white racket in durable and lightweight titanium alloy and graphite is perfect for the recreational player looking to improve their game. Suitable for players aged seven years upwards.

In the Night Garden Fold and Go Easel
Draw on the chalkboard, or use the special pens provided on the wipe clean board, then erase and start again! Or you can clip on a colouring sheet and make a drawing from the popular BBC series In the Night Garden to keep. The easel set has sliding drawers to store the contents in: 12 marker pens, eight crayons, six sticks of chalk, colouring pages, clean up sponge and full instructions. Suitable for ages three and up.

Fuji Finepix S1500 10-Megapixel 12x Zoom Digital Camera
A remarkably small camera for its size and features. Sporting a massive 12x zoom (33mm-396mm equivalent), automatic or semi-manual modes, and a SLR-style design, this super-zoom camera frees you from having to change lenses while giving you massive flexibility of shot size. Stabilisation is all important when shooting with such a high zoom-factor, and reduces blur even at night time. Impressively, this camera has a tracking auto-focus, so you can keep moving objects in focus. This high-end feature is norm

Christy Ardenia Cushion
Christy cushions are the last word in luxury and comfort. This beautiful 50 x 30cm Christy Ardenia Cushion will add a touch of class to any style-conscious home. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the cover is 65% cotton and 35% a blend of polyester, nylon and viscose with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Terence Conran Side Plate 4 Pack
Simple lines and classic good looks define these side plates by Terence Conran for Royal Doulton. Dishwasher, microwave and oven safe. With over 50 years experience in design, Sir Terence Conran has brought his creative expertise to the tabletop by creating Terence Conran by Royal Doulton. The range combines the very best of contemporary Conran design with the traditional functionality of the kitchen.

Tu Chocolate Corded Throw
Perfect for snuggling up in, this Tu Corded Chocolate Throw is soft, cosy and fashionable. Made from 85% polyester and 15% nylon, this throw is fully machine washable and can be tumble dried for convenience. Use the throws for extra warmth in bed, as a lap rug while in front of the TV or in a variety of other places.

Lausanne Chair Natural
The contemporary-styled Lausanne chenille chair is quite simply a great place to sit. It's got a sprung seat and a foam-filled bottom cushion for support and comfort, while the rear cushion is fibre-filled and reversible for a longer life. UK-made, the chair matches the rest of the Lausanne range, so looks great in a wide range of modern decors and offers supreme comfort. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statu

Le Creuset 26cm Cast Iron Grillit Almond
This 26cm "grillit", with almond finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of wine to

Tu Pirate Applique Duvet Set
Sail the high seas of Slumberland, me hearty! This cheerful, applique kids' single duvet set features a jolly pirate. The set includes one pillowcase and a single duvet with button fasteners - both machine washable for convenience and ease. Machine wash at 40 degrees C.

Kenwood Multipro Libra Food Processor
For blending, mixing, chopping and juicing, you need the Kenwood Multipro Libra Food Processor. It's a versatile, family-sized food processor for preparing family sized portions. The processor has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 3L plastic bowl and 1.5L blender jug, a coarse and a fine shredding and slicing disc and a fine julienne disc, a stainless steel chopping blade, centrifugal juicer, mill, mini bowl, fine grater, dough tool an

Andrew Collinge Pro Ceramic Digital Straightener
Two time winner of the British Hairdressing Awards Andrew Collinge is one of the most highly respected figures in the hairdressing industry today. Together with Carmen, he has developed a range of signature products for home hair care. The Andrew Collinge Pro Ceramic Digital Straightener gets stunning salon results. It reaches its top temperature of 230°C in just 30 seconds, and it can be used on dry hair for time saving styling. The straightener has an LCD digital display with variable temperature setting

Tu Dinosaur Curtains
These smiling dinosaurs will add a touch of pre-historic fun to any bedroom window frame. Styled with pencil pleats and fully lined, the curtains will hang perfectly from the window and because there're made from a polycotton mix, when they're marked by grubby hands you can machine wash them. Machine wash at 40°C

LG Wavedom Microwave Black
Cook, defrost and reheat delicious, nutritious food at home with the LG Black Wavedom Microwave. This 850W oven with 23L capacity has five power levels to cook your food to perfection and a weight sensor to accurately determine your cooking needs. The auto cook, defrost and reheat settings are real time savers, and the round cavity concentrates all the machine's energy on your food without wastage. The screen features smart LED and a digital clock, and the extra-large 32cm turntable ensures that cooking po

Breville 5.5L Slow Cooker
The Breville 5.5L Slow Cooker is ideal for convenient cooking of curries, casseroles, pot roasts, stews - in fact anything that benefits from long slow cooking! This large-capacity cooker makes life incredibly easy, because you can simply load it up with ingredients, set it to cook and go about your day without constantly having to check on the contents. Attractive and functional, its polished stainless steel exterior belies the power within, and features a removable ceramic pot for serving straight from t

DeLonghi Rotating Basket Fryer
The DeLonghi Rotating Basket Fryer will revolutionise the way you prepare fried foods, from fish and chips to Japanese tempura, thanks to its special rotating basket design. Because of the orbital rotating action of the basket, you only need half as much oil as you would with other models of a similar capacity. The cooler touch body keeps hands and other appliances safe from scorching, while the double filters eliminate much of the odour and oil vapour associated with frying food. An automatic indicator wi

Philips ID5551B/05 Single Phone
This beautiful cordless phone comes from Philips' Design range. Ultra-modern with a highly polished surface, slim profile and top-shelf functionality, this is a gorgeous addition to any home. It uses digital recording for messages of up to thirty minutes. The speakerphone function lets everyone in on the conversation while polyphonic ring tones let you customise your calls. The 200 name phonebook is bright and easy to read. The phone is designed with energy saving in mind, and reduces power as you move c

Dora the Explorer Sand and Water Activity Table
A versatile play table that is divided in half to accommodate water and sand. Stands low to the ground so even small children can enjoy making sandcastles and splashing around. A hard plastic top can be placed over the table turning the play space into a wipe clean conventional table perfect for drawing, painting or even eating. Can be easily taken apart and stacked for storage. Includes a bucket, watering can, sieve, spade, sand mould and sticker sheet for hours of fun. Suitable for children over 3 years

Belkin 15" Messenger Bag Jet/Cabernet
As well as protecting your 15.4" laptop on the move, this Messenger Bag from Belkin has the space to store your commonly used items, while having a separate compartment for your laptop to save it from scratches and damage. Foam padding saves your technology from a nasty fall, while the bag also has space for MP3 players, mobile phones, business cards, stationary and anything else you might need with you on your journey.

Christy Kiro Cushion
Christy cushions are the last word in luxury and comfort. This beautiful, appliqued 50 x 30cm Christy Kiro Cushion will brighten up any style-conscious home. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the cover is 100% satin with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Hanson Alteo Family Health Check Scales
These scales by Hanson have a number of features including one that can be used to calculate the overall body fat of anyone weighing up to 150kg. Turned on with a simple touch of your foot these easy to use scales will display your weight in stones, pounds or kilograms and can calculate if you are a healthy weight for your age and height. A memory capacity allows multiple users to log their personal details meaning that the scales can display your results history at the click of a button. A digital LCD di

Lake Branded Golf Balls 30 Pack
A mixture of 30 Lake balls by the leading names in golf is complemented by a zip-top thick plastic storage bag that mimics a mini golf bag. These balls are perfect for any golfer's practice bag, or for use on the course. The balls are a combination of Titleist, Nike, TaylorMade, Precept, Callaway and Top-Flite balls, among others, and the set also comes with a pack of tees.

Russell Hobbs Black/Satin Digital Filter Coffee Maker
Designed to look good and make a mouth-watering cup of delicious coffee, this 12 cup filter maker has a programmable timer with auto on and safety auto off features. Brew strength control means coffee just as you like it - perfect when brewing five cups or less, or if you prefer your coffee to be slightly weaker or stronger than normal. A drip stop mechanism means you can serve while still brewing, and for convenience a water level indicator is located on the side of the machine for precise filling. A remov

Duracell Plus 9V Batteries Bulk Pack of 4
Suitable for all appliances requiring a 9V battery.

Ross Manual SCART Selector 4-way with RCA Connection
This 4-way SCART selector allows you to plug up to four SCART cable appliances into one television SCART socket, and you can change between them at the press of a button. The RCA connection on the selector also lets you plug the SCART cables into RCA sockets on your TV, so the selector is useful if your television doesn't have a SCART socket.

Philips Whole Fruit Juicer Aluminium
Get more juice with less fuss using this large capacity aluminium whole fruit juicer from Philips. The 2L pulp container and extra large feeding tube means it can take whole fruit and vegetables, while a large 1.5L, stainless steel jug allows for continuous juicing and the micro mesh filter squeezes out every last drop. With 2 speeds, a 700W motor and a in-built spout there's little this juicer can't tackle. The removable pulp container is dishwasher safe and it comes complete with a recipe book.

Salter Electronic Kitchen Scale with Readout Bowl
The Salter Electronic Kitchen Scale consists of a shatter resistant 2.5L mixing bowl and weighing pedestal with an easy to read digital LCD display. You can weigh directly on to platform or use most bowls and containers. The clean, classic white Salter Electronic Kitchen Scale is designed for easy storage, and its heavy-duty mechanism can take on any weighing job up to 3kg (7lb). Best of all is the add and weigh function: weigh one ingredient, reset the scale to zero, add more and generate a separate weig

Scooby Doo Single Duvet Set
A fun single duvet set featuring a large friendly picture of Scooby against a blue background from the popular cartoon Scooby Doo. The set includes one pillowcase and one single duvet with popper fasteners - both are machine washable.

Interlocking Floorboard
Protect your floor from heavy gym equipment with these interlocking floor pieces from York. The four interlocking sections covers an area of 1.48 square metres or 16 square feet and more than one box can be bought and fitted together. It is tough and durable and can be used under treadmills, cycles, cross trainers, multigyms and benches.

Tvonics Eco MDR-250 Set Top Box
If you have an old analogue TV, this fully featured Freeview box is a simple and quick solution. To really experience the increase in quality from digital signals, this set top box will connect to your TV via high quality SCART cables. The box has two SCART outputs, so you can send one to your TV and one to your VCR/DVR. With access to the many Freeview channels, and all basic Freeview functionality such as an eight-day electronic programme guide, parental control, Teletext, and Freeview's range of radio c