Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Seagrass Baskets Set of 3Harris 9" Roller SetVax Mach 1 Pet 1400w HEPA bagless Vacuum CleanerGoodmans iPod Micro System MICRO1467IHigh School Musical East High Forever CurtainsGallery Oslo Contemporary MirrorOral B Dual Clean Brush Head 2 PackPanasonic Upright Bags 296 PN21Tu White Wooden Storage 3 PackBody Sculpture Pilates Deluxe SetMitre Five-a-side Training SetRoary the Racing Car Remote Control CarTontarelli 25L Bullet BinOakham 2 Seater Fabric PlumSalter Mi Body Analyser ScalesLinks Choice 'Super Sized' Golf Practice NetOdyssey Tumble Twist Bath Mat TealHot Wheels Power LaptopVeet Rechargeable EpilatorK'NEX Dragon Drop CoasterUniversal Keyboard StandSupreme Soft Grip Deep StockpotDifferent By Design 24% Lead Crystal Wine Glasses 4Verbatim DVD+R Blank Disks Spindle of 50Netgear 85 Mbps Wall Plugged Ethernet SwitchRing Powering Battery Charger 12Amp 6V to 12VDartington Spark Small Tumblers Drinking Glasses 2 PackKenwood kMix Hand Blender RedPanasonic 46" Full HD 1080p Digital Plasma TV TX-P46SRemington Shine Therapy 2000W Dryer
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Antler Water Resistant Camera Cover
Your camera is a treasured and often expensive piece of equipment so protect it with this secure water-resistant case from Antler. Perfect whether you're at the beach, by the pool, boating or camping in wet weather, this case will help reduce unwanted accidents As well as being water-resistant, this versatile case is also sand and dust resistant and comes with an adjustable cord. It has a clear window at the front and the rear so you can see its settings without having to take it out. With a blue finish, i

Toshiba SD190E DVD Player
Get the cutting edge in home entertainment with the Toshiba SD-190 DVD player. With DivX, high resolution PAL progressive, an MP3 player and JPEG viewer in addition to its many playback capabilities, it's sure to keep you entertained. The entry-level player allows you to watch pre-recorded DVDs in excellent quality and with great sound via the rear analogue 2-channel input.

LG Wavedom Microwave Black
Cook, defrost and reheat delicious, nutritious food at home with the LG Black Wavedom Microwave. This 850W oven with 23L capacity has five power levels to cook your food to perfection and a weight sensor to accurately determine your cooking needs. The auto cook, defrost and reheat settings are real time savers, and the round cavity concentrates all the machine's energy on your food without wastage. The screen features smart LED and a digital clock, and the extra-large 32cm turntable ensures that cooking po

Poach Pod Green
These clever little pods are perfect for poaching eggs, baking flans and cakes, or moulding chocolates. They are made from heat resistant silicone (to about 350°C), making them flexible, non-stick, and perfect for the oven or for poaching. These cute little kitchen additions come in a fresh green colour. They float in water to keep your eggs in tact when poaching. Microwave and dishwasher safe.

Tu Chloe Cushion Lilac
The satin texture of this 43 x 43cm Tu Lilac Chloe cushion feels great against the skin and is deliciously cool. The floral designs give the cushion character and style. This gorgeous cushion has no feathers to plague the allergy-prone. The cover is also machine washable at 40°C for total convenience.

Shearer Mango Spa Candle
Shearer has been in business since 1897 perfecting long burning, attractive candles. Infused with a tropical mango scent this candle comes in a solid glass pot with a silver coloured, screw lid making it easy to store and transport should you move house or want to send as a gift. From inside their glass houses these candles create a warming glow, the perfect companion to a relaxing bath or evening in. Warning: Never leave a burning candle unattended.

BSA Folding Bike 20", Gunmetal
Small, folding bikes make excellent commuter bikes, and this great little bike will let you zip around this city yet gives you the flexibility to get on trains or busses if you need. Security is less of an issue too, as you just fold it up, and take it into work - no leaving it outside for 8 hours a day. Suitable for young and old, men and women. The frame is made of steel, which absorbs little vibrations better than aluminium. The cool gunmetal colouring keeps things looking clean and sleek, while the 6 g

Sainsbury's Basics Hand Mixer
A purpose-built hand mixer, perfect for mixing cake mix, batters, eggs and cream. It features 5 speed settings and removable beaters for easy cleaning.

Brabantia 50L Stainless Steel Laundry Bin White/Matt
At 50L this large laundry bin is big enough to store the whole families washing until it's ready for the machine. With an attractive matt white steel barrel the perforated base provides ventilation keeping the contents aired and the removable cotton liner makes it easy to lift out and carry the washing to the machine. The plastic base prevents slipping and scraping and the removable lid makes for easy access and gives the bin a compact look. It comes with a 10 year guarantee.

JVC Green Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a verdant green to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best f

Deluxe Terminator Arm
John and Sarah Connor would probably rather steer clear of the T-600, a fearsome Terminator warrior with a humanoid appearance sometimes used by Skynet for infiltration or espionage. Kids will love playing with this Deluxe Terminator Arm - now they can stage their own Terminator battles with friends, playing the fearsome Terminator foes themselves! The arm has a steel plated chrome effect finish, mechanical firing action, Terminator sound effects and a vibrating rumble. Requires 3 x AA batteries (not incl

Jones Cortina Alarm Clock
This retro Fifties style alarm clock will lend a quirky yet elegant refinement to any bedroom. The steel casing is durable, compact and attractive, and the quartz mechanism keeps time efficiently. The Jones Cortina Alarm Clock is guaranteed for a year from purchase and is powered by winding - no batteries required.

Nigella Set of 3 Cake Tins
Nigella Lawson is famed for her decadent and indulgent cake and biscuit recipes. This cake tin set has a warm cream finish with Nigella's emblem embossed on top for a classic and high quality look. When empty these three tins will sit inside each other like Russian dolls. They're smart enough to have out on any work top, and they also look attractive when piled on top of one another. The tins come complete with a recipe card featuring three of Nigella's delicious but simple recipes for you to enjoy baking.

Gordon Ramsay Dinner Plates Set of 4
This handsome but simple Gordon Ramsay dinnerware set comprises 4 dinner plates. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you can have the same restaurant quality tableware in your home as

Simplehuman Pedal Bin Black Plastic 40L
When you're buying a bin you need it to be as practical as possible - this design by Simplehuman has lots of great features. Its narrow shape slots into tight spaces while still being wide enough to avoid spillage when emptying dustpans and plates; integrated wheels are handy for heavy loads that need emptying outside; pedal operation for ease and hygiene and a slow close lid to prevent any noisy clattering! Made from smooth plastic this bin is lightweight and easy to clean. Its large capacity caters well

SanDisk 8GB USB Drive
Take your files with you or transfer between two machines with this USB drive. Its retractable USB connector means that there is no need for a cap to keep your stick protected when on the move, while 8GB worth of storage space means that you can store plenty of data. One click password protection ensures that your files are protected wherever your memory stick goes.

Vax AAA Spring Clean Carpet Cleaner Solution 1.5l
Spring clean at any time of the year - Vax AAA is great for cleaning the carpets throughout your home. 1.5 litres will go a long way.

Power Rangers Deluxe Jungle Pride Megazord
If they are to defeat the evil powers of Dai Shi, the Power Rangers must reach within themselves and learn to work as a team, combining their animal spirits. Once they have made contact with their animal spirits, Casey becomes the Red Ranger (Tiger), Theo morphs into the Blue Ranger (Jaguar) and Lily transforms into the Yellow Ranger (Cheetah). Fans of the Power Rangers will love the Power Rangers Deluxe Jungle Pride Megazord - the combination of the 3 fierce Jungle Cat Zords. Play with them separately, or

LEGO Creator Stegosaurus
For young dinosaur enthusiasts and aspiring palaeontologists everywhere, it's the LEGO Creator Stegosaurus. This fierce Jurassic herbivore has armour fins, powerful jaws, spiky tail and light-up eyes. And if you feel in the mood for some other prehistoric "thunder lizard", simply rebuild your Stegosaurus into a T-Rex or a Pterodactyl! The set contains 731 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted

Sainsbury's Extra Deep Large Bookcase Maple
Sainsbury's has created this bookcase to help out with all your storage needs. This model has 5 shelves, 3 of which are adjustable allowing you to tailor this bookcase to your exact needs. Although intended for books, this maple effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat packed requiring full assembly, so it can be put together in the correct room without having to squeeze it through a door or stairwell. Full instructions and fixtures come included in

Duracell Plus AA Batteries Pack of 20
Suitable for all appliances requiring an AA battery.

Leather Faced Office Chair
A good office chair will provide comfort, support and flexibility for your working day. High backed, this faux Leather Faced Office Chair will support your spine and neck, while the cushioned seat cradles your weight offering comfort whilst at work. The black textured faux leather is wipe clean and contemporary. Black plastic arms taper down at the front to follow the natural contours of your body and offer support to your elbows and forearms. A 360°-rotation means you can quickly spin round to the printe

Tu Pintuck Panels Duvet Set Green
Brighten up your bedroom with the Pintuck Panels bedding range. These duvet sets are embellished with an attractive and distinctive pintuck satin panel design, giving your bed a stylish and contemporary look. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases, with buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220cm. The

Tu Spring Form Cake Tin
This Tu Spring Form Cake Tin is a home baker's dream. Made from durable, long lasting carbon steel with a non stick coating, it allows you to bake a delicious cake with the minimum of fuss. The spring form mechanism makes removing the cake after baking a breeze - just unfasten the buckle and slide the cake out on to a rack to cool.

Dora the Explorer Trike with Parent Pole
Build up your child's confidence and independence with this Dora the Explorer Trike. Start out using the detachable parent pole for security and safety, then remove it once your child feels ready to ride alone. The three-wheeler's bright and colourful design will delight young adventurers, and the rear tipper bucket is a handy storage space for toys or other baggage - factor in the detachable handlebar carry bag and there's more room than you'll ever need for extras! The strong, robust tubular steel frame

S&C Three-tier Stand for up to 37-inch TVs Grey Glass
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This larger ZIN371448/HYB model is a three-tiered, blackened aluminium and grey glass construction with black ceramic edges on the glass. It has a cable management feature to reduce cable clutter. Good for use with up to 37-inch televisions. Optional bol

Apple iPod Nano 8GB Orange
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Belkin Laptop Cooling Pad White
If your lap gets a little too hot when you're sat in your PJs browsing the internet, your laptop might be overheating. This cooling pad from Belkin plugs into your computer's USB slot so that you don't need to carry around a power adapter and you won't be making a dent on your electricity bills to keep cool.

Sony 32" KDL32S5500U Digital HD Ready LCD TV
Watch your favourite TV, films and more with this versatile TV. Thanks to Bravia Engine 2 picture enhancement technology, it delivers stunning picture clarity, colour, depth and definition, while the 25,000:1 dynamic contrast ratio ensures deep, cinema-like blacks. Aside from being HD-ready and having built-in Freeview, this sleekly designed machine features Scene Select, allowing you to easily adapt the picture and sound settings to best suit what you're watching. Three HDMI inputs make it simple to conn

Philips HDMI DVD Player DVP3360/05
A slim, stylish and highly versatile player with flawless, true-to-life picture quality and the ability to play virtually any disc, the DVP 3360 player gives you a full-scale movie and music entertainment experience. You can play virtually any media format and file you want, whether DivX, MP3, WMA or JPEG - just about every available form of media file is supported. Progressive Scan technology produces a noticeably sharper picture. Screen Fit ensures that the image fills the whole screen, whatever you're