At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page LEGO Brick BoxWestern Digital My Passport Essential 250GB Portable Hard Zap Faux Leather Beanbag BlackYork Diamond R301 RowerTu Water Hyacinth 4 Drawer Tall StorageMitre Alto Size 5 FootballClone Wars Star Panel Duvet SetPhilips Clock Radio AJ3112/05Sylvanian Families Chocolate Rabbit FamilyZoggs Phoenix Junior GogglesAddis 8 Piece Storage SetSeagate Freeagent GO 5400.2 500GB Portable Hard Drive SilvApple iPod Nano 8GB PurpleBinatone Style 1210 Twin TelephoneVerbatim Wireless Black Optical Travel MouseKenwood kMix Blender BlackJVC Purple Gumy HeadphonesRevelation Indy 24" Expanding RollercaseSony CMT-BX70DBI DAB Micro System with iPod DockPanasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera SPlaymobil Take Along Pirate Treasure IslandTu Blossom Duvet Set Green and CreamAura WardrobeiDect V2i Twin TelephonePlum Napoli Square PlanterRaleigh Tundra 26" Front Suspension Ladies' Mountain Mega Bloks Fire Station Fold and Go BucketRavenhead Kilner Clip Top Glass Jar 1LSmart Trike Plus for GirlsVerbatim Extra Protection CD-R Blank Disks Spindle of 100
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's Shaggy Chenille Bath Mat Teal
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Tu Dinosaur Curtains
These smiling dinosaurs will add a touch of pre-historic fun to any bedroom window frame. Styled with pencil pleats and fully lined, the curtains will hang perfectly from the window and because there're made from a polycotton mix, when they're marked by grubby hands you can machine wash them. Machine wash at 40°C

Curver Deco Arabesque Storage Box
The Curver Deco Arabesque Storage Box has a 20L capacity and is pretty, durable and functional. The sleek black design will complement most design schemes - no need to kick this crate under the bed in the spare room! It comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Fisher Price Little People Garage
Get in the driving seat and race around this multi-story garage. If you don't fancy using the fun ramp, jump in the lift and let it winch you to the top floor. Real telephone sounds and petrol pump 'dings' help transform this toy into a buzzing repairs and fuel station. Comes complete with two figures, a tow truck, car, and two connectable fence pieces. Robust enough to withstand the inevitable scrapes of child's play this garage is also wipe-clean so sticky fingerprints can be easily washed away. Requir

Verbatim DVD+RW Blank Disks Spindle of 25
The Verbatim Spindle of 25 DVD+RW is a pack of 25 DVD+RW, ReWriteable DVDs. Conventional DVD+RWs become degraded on every rewrite cycle, limiting their useful life, but these use Verbatim's SERL" technology that allows them to be rewritten over 1,000 times, making them very useful for temporary media storage and streaming media. Of course, they can be used for storage of any other files as well. They also offer longer than standard archival life and a 4x write speed, and are compatible with most DVD writer

Tu Target Rug
This Tu Target rug will warm up any room. Its geometric design, of concentric duck egg circles on a rich chocolate background is funky and contemporary, and its textured pile is luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room.

Morphy Richards Accents Polished Silver Filter Coffee Maker
Wake up and smell the Morphy Richards Accents Polished Silver Filter Coffee Maker! If you like your morning brew of delicious filter coffee ready when you wake up, this is the perfect coffee machine for you. With a 12 cup capacity, the Accents Coffee Maker makes coffee in 10 minutes. It has a programmable 24 hour timer, so you can wake up to freshly brewed coffee. The thermostatic hotplate heats milk and, along with the heat resistant lidded carafe, keeps your coffee at a constant, drinkable temperature -

Prolux Silver 4 Fold Shower Screen
The Prolux Silver 4 Fold Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with pearl silver effect aluminium fittings and frames. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs, and then folded back against the wall to save space. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any

SanDisk 8GB USB Drive
Take your files with you or transfer between two machines with this USB drive. Its retractable USB connector means that there is no need for a cap to keep your stick protected when on the move, while 8GB worth of storage space means that you can store plenty of data. One click password protection ensures that your files are protected wherever your memory stick goes.

Hook and Jab Pads
Improve your boxing agility, balance, reflexes and hand-eye coordination with this hook and jab set from York. The 50mm lightweight pads have air foam padding, are durable and have a suede comfort hand area. Stylish in red and silver, these pads have a target area and are ideal for club and home use.

Simplehuman Round Pedal Bin Stainless Steel 30L
This durable stainless steel bin has a dent-proof plastic lid and pedal operation which is both practical and hygienic. The removable inner bucket is washable and has a clever 'smartbucket' function where you can tuck away any excess baggage to hide messy overhang. Anti-slip feet keep this bin securely in place. Comes with a 5 year guarantee.

Tu Grey Radio Controlled Alarm Clock
If you've ever been late for work because your bedroom clock is running a few minutes slow, or worse still you've forgotten to change the time when British summer time starts, then this clock is for you! This compact clock automatically sets itself and updates when the clocks go forward or back using UK radio waves making it both reliable and accurate. The alarm function has a snooze option for those days when you just need a few more minutes in bed, while a back-light allows you to check the time at a glan

Easy Karaoke Party Pack 2
Beat the recession by organising a fun karaoke night in! Easy Karaoke Party Pack 2 features loads of old and new singable hits - including some of the all time favourites of karaoke fundamentalists the world over! Featuring tracks by artists new and old, this fabulous 5 disc compilation contains dozens of popular songs for male and female singers, singly or in groups, across genres from rock to country to folk to pop and beyond. Relive decades' worth of music with your favourite tunes - and perform them yo

York Diamond Narrow Stance Bench
York's new diamond series of weight benches combines cutting edge design features with dynamic, energetic styling that will fit in perfectly in a modern, well-appointed home gym. This narrow stance barbell bench has a range of useful features to make it more flexible and to make your workout less hassle. Featuring high-strength steel uprights, with variable height weight catchers. It can be set to a wide range of angles, from decline, to flat, to full incline, with many angles in between to target the musc

Canvas 3 Tier Shelf Unit
If you're looking for easy, reliable storage at an affordable price, this is the unit for you. This canvas 3 tier shelf unit is a terrific space saver, perfect for children's bedrooms or a guest room. The 3 sturdy wooden shelves will hold clothes, books or toys, and the unit's handsome cream canvas cover has a roll down top to hide the contents, if necessary. This canvas 3 tier shelf has a natural wood finish that will unobtrusively match any bedroom. It can be wiped clean with a damp sponge and carries a

Terence Conran Dinner Plate 4 Pack
Simple lines and classic good looks define these dinner plates by Terence Conran for Royal Doulton. Dishwasher, microwave and oven safe. With over 50 years experience in design, Sir Terence Conran has brought his creative expertise to the tabletop by creating Terence Conran by Royal Doulton. The range combines the very best of contemporary Conran design with the traditional functionality of the kitchen.

Gordon Ramsay Dinner Plates Set of 4
This handsome but simple Gordon Ramsay dinnerware set comprises 4 dinner plates. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you can have the same restaurant quality tableware in your home as

Traditional Rattan Linen Bin Honey
A traditional looking linen bin in a stained honey colour rattan with a removable lid and draw string cotton liner to keep the contents protected and ventilated. Rattan is light and durable making this bin robust but still easy to carry should you need to move it. The liner is machine washable making it ideal for storing clean linen or dirty laundry.

Sainsbury's Household Toolkit
For all your household DIY projects and repairs, get the 53 piece Sainsbury's Household Tool Kit. This kit includes everything you need to get the job done: a claw hammer, long nose pliers, tape measure, magnetic plastic level, 6 precision screwdrivers, a bit driver with 20 bits, an adjustable spanner, 4 combination spanners, a set of 8 metric hexagonal keys and a set of 8 SAE hexagonal keys. The tools are heat treated and chrome plated against corrosion, and the moulded case keeps them secure and in order

EI Carbon Monoxide Alarm
The EI Carbon Monoxide Alarm is a potential life saver. Keep your family protected from CO, the silent killer, with this ingenious, reliable and unobtrusive little device. The alarm is based on proven electrochemical technology with a cell type sensor that checks CO concentration every 50 seconds. It is equipped with automatic self diagnostics functions to ensure that it is always working properly - the alarm will beep and the amber fault light flash every minute if a fault is found. The device is powered

Different by Design Hard Anodised 20cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's Different By Design brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years t

TONI&GUY Slim Defining Straightener
Achieving salon-status style is only possible with the right tools. TONI&GUY's products combine state of the art design and technology with the latest innovative approaches to achieve the best results possible - it's all about styling made simple, for professional results at home. The TONI&GUY Slim Defining Straightener is its bestselling product and ideal for women or men. Perfect for styling shorter and medium length hair, this unisex straightener has ultra slim 15mm ceramic plates and 25 heat options f

Fuji Finepix F60FD 12-Megapixel 3x Zoom Digital Camera
This slick black-and-silver compact camera has everything you need in a little camera: a solid, full metal body, urban style and great functionality in a small package. A 12-megapixel sensor takes high resolution images, while the 3x zoom lens (35mm-105mm equivalent) allows you flexibility in your shooting. A simple video mode also lets you capture 640 x 480 pixel video. Powered by a rechargeable battery. A full range of auto functions and flash make this a great little walk-around camera to take with you

Rowlinson Shiplap 8x6 Modular Apex Shed
This handsome wooden apex shed, constructed from sustainably sourced timber, provides an attractive and compact storage space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid sheet roof and floor insulate the interior against damp and other degrading conditions, but the wood will require periodic treatment. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting. Other fea

Tefal Bienvenue 16cm Saucepan
Great for everyday cooking, this 16cm saucepan from Tefal is made from aluminium with a long lasting non-stick base. Black and in a traditional design, its screen printed copper base ensures efficient heat distribution so your meats are seared and your vegetables are crispy. Oven and freezer safe, this saucepan has a heat resistant stainless steel lid and plastic cool to touch handles. Suitable for use on all hob types except induction heating. It's easy clean and dishwasher safe. Manufacturer's lifetime

Abru Telesteps Black Line Telescopic Extension Ladder
Abru's award-winning, patented Telesteps products comply with European standard EN131. Tremendously flexible and very portable, they can be extended step by step to exactly the height you need. The Abru Telesteps Black Line Telescopic Extension Ladder has an attractive, clean-to-handle aluminium alloy finish. It is easy to carry and has telescopic retraction to make extension simple and quick. It can be retracted back to its compact size in one move. The ladder has wide, comfortable treads for stability

Masterplug Energy Saving 3-way Adaptor with Remote
You can take control of multiple adaptors with this remote control from Masterplug that allows you to turn single or multiple adaptors on and off at the click of a button. The remote can control up to 16 adaptors so at the flick of one switch, all 16 are automatically turned on or off, saving energy, time and money.

JVC Red Gumy Headphones
JVC's Gumy headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a bright red to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Samsung Pay As You Go G600 Vodafone
This is one seriously sleek and stylish pay-as-you-go phone. Slim without being flimsy, it has a smooth slide-open action and fits nicely in the hand. Offering up to 7 hours talk time and 380 hours on standby, the G600 has an excellent 5 megapixel camera. The screen is large at 2.2in (measured diagonally), with 16 million colours and 240 x 320 pixels. There are two useful camera modes - panorama mode is great for wide views such as landscapes, while macro mode takes sharp close-up shots. There's a built-

K'NEX Amusement Park Series - Ferris Wheel
This fun ferris wheel set will keep children stimulated for hours. Over 470 parts must be pieced together to create a miniature ferris wheel. Complete with a motor, the ferris wheel will actually go round just like a real one once successfully completed. Forms part of a larger range, which can be collected to create a fun amusement park. Great for encouraging team work and entertaining children indoors. Suitable for children over 7 years this K'NEX Ferris Wheel requires 2 x AA batteries.