Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Pavilion Nest of 3 Tables
The Pavilion Nest of Tables features 3 side tables, each slightly smaller than the next. The smaller ones fit beneath the large one to save space when not in use. A medium sheen varnish allows the grain of the oak to show through. These tables will blend beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of years. The wood has an attractive colour and grain, and seasoned oak is extremely tough and hard-wearing. Some

Epson T080 Yellow Ink Cartridge
The Epson T080 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T080 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Weight Watchers Body Fat Precision Scales
These scales do it all! They feature a large LCD display and measure in stone, pounds and kilos in 100g increments. If you're after exact numbers, they also measure your BMI. Their maximum weight capacity is 23 stone and they've a 10 person memory. Optional carpet feet for use on soft flooring. Includes a long life battery. 10 year warranty.

Chef'n Pepperball
Grind your pepper in style with this rabbit head shaped grinder from Chef'n. Simple to use, just squeeze the handles together using one hand and the pepper will dispense from the bottom. Holding 21g of pre-filled peppercorns, this rabbit head grinder is easy to refill by just opening the slot on the side. Clear so you can see how much pepper is left, you can also adjust the coarseness of the grind to suit your taste. Sturdy and durable it will look great on any work surface and will be a talking point a

Sylvanian Families Applewood Department Store
The Sylvanian Applewood Department store, run by the Mouse family, overlooks the Village Square and has both a merchandise area and a café. The pack contains more than 200 accessories in total, including rocking horse, piano, clothes and café accessories including glasses and ice cream sundaes. Suitable for ages four and up.

Verbatim 2GB Secure Digital Memory Card
The Verbatim 2GB Secure Digital Memory Card is a high capacity Secure Digital (SD) card that features 2GB of memory and will allow you to store thousands of photos on a digital camera. If used in a portable music player, it can store hundreds of songs. It will work in any device that uses SD cards. It features low power consumption, giving you more time on the move, and quick transfer rates so you don't have to spend too much time at the computer. It features a manufacturer's 2 year warranty.

Antler Earplugs and Eye Mask
If you find it hard to sleep with light and noise then this eye mask and earplug set would be a great buy. The light-excluding mask has an elasticated strap to fit all head sizes and the 2 soft touch ear plugs help silence the world. Perfect for busy aeroplane journeys or other disturbed sleep situations.

Panasonic TG8421 Black Quad Handset Phone
These elegant phones are the top of Panasonic's digital cordless range and certainly look and act the part. Boasting a sleek black design, they will fit into even the most sophisticated environments, so they're ideal for home or office. Fully charged, they allow up to 15 hours' talk time and 250 hours' standby time, and have a 2" colour LCD display screens. Caller ID with caller ID memory, call waiting and text messaging capability are available, subject to your line subscription. With 40 minutes recordin

Dyson Stubborn Dirt Brush
Sometimes dirt has a way of working deep into carpet fibres, making it tricky to get out. This Stubborn Dirt Brush has bristles coarse enough to agitate and loosen stubborn dirt but soft enough that it they won't damage carpet or rug fibres.

Vivo Soup Bowl White
This white fine china soup bowl has been given a contemporary edge - its internal edge features an attractive wavy edge. A practical deep fill soup bowl, it's both dishwasher and microwave safe. Comes with a 1 year guarantee.

Bristan Sonique Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Sonique Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.5 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires onl

Singer Confidence 7465 Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Singer Confidence 7465 Sewing Machine. The Singer Confidence 7465, made by a company drawing on more than 150 years of experience, aims to set new standards in ease of use and its range of features. With 50 built in automatic stitches, the Singer Confidence 7465 Sewing Machine is perfect for a huge range of sewing applications, yet simple to thread and operate. This machine can handle a variety of heavy duty tasks like sewing through lay

Triton Passion 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Passion 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with single spray pattern works like a charm, so

Baby Born Summertime Classic Set
Baby Born is ready for a day in the sun - well protected in her trendy sun hat and matching sun dress. Her "pooch" in a handbag adds a stylish touch. Suitable for ages three and up.

Philips Ladyshave with Aloe Vera Strip
With versatility comes responsibility - for a close, even shave! The Philips Ladyshave has an aloe Vera strip that allows a smooth, hydrated shave, and a floating shaving head ensures that the shave will adjust to each contour and curve on your body. For use in and out of the shower, the Ladyshave gives to at least 20 minutes of shaving time before it needs recharging, with the sensitivity for shaving legs and underarms as well as the tools to deal with your bikini line, the Ladyshave could become your new

Apple Universal Dock
The Apple Universal Dock serves as a convenient home base for charging and uploading music to your iPod. Through the use of interchangeable inserts, it works with iPhone and all iPod models that have a dock connector. So even if you own more than one iPod or iPhone, you can keep just one Dock connected to your computer, stereo or TV. When your iPod or iPhone is in the Dock and connected to a stereo or TV, the included Apple Remote lets you experience songs, slideshows, and more from across the room. Just

Lilbourne Large Sofa New Floral Cream
This comfortable UK-made large sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Mitre Easy Fold Goal 6 x 3ft
This foldable goal is perfect for a game at the park or in the backyard. The sturdy powder coated frame is extremely durable, and the net attaches easily to the frame with velcro tabs. When it's not in use, it's easy to fold flat and store out of the way. It's sold with a one year guarantee.

Odyssey Tumble Twist Bath Mat Teal
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This deep aqua colour will add a splash of vibrancy to any bathroom.

Newark Set of 2 Dining Chairs
The Newark Set of 2 Dining Chairs is a pair of contemporary dining chairs covered with dark brown cushioned faux leather. A high back offers support and gives the chairs a distinctive look. Stained wood veneer legs complete the contemporary look. These chairs coordinate with the Newark Dining Table. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured

Philips 2300W Steamglide Ceramic Steam Iron
Designed with power and comfort in mind, this 2300W iron has a special soleplate combining small vents for superior gliding on all fabrics and large vents for powerful crease removal. The 95g/minute steam boost easily removes stubborn creases, while excellent crease removal is achieved through the continuous high steam of 35g/minute. A pointed tip helps iron tricky areas, with fine spray available to moisten dry ironing and vertical steam for hanging fabrics. An extra large 300ml water tank means less refil

Traditional Rattan Linen Bin Honey
A traditional looking linen bin in a stained honey colour rattan with a removable lid and draw string cotton liner to keep the contents protected and ventilated. Rattan is light and durable making this bin robust but still easy to carry should you need to move it. The liner is machine washable making it ideal for storing clean linen or dirty laundry.

Pony In My Pocket Stable
The Pony In My Pocket Stable Playset is home to the Paso Fino Pony Family! The pack includes 1 Pony Stable playset, 1 exclusive Paso Fino Mum and 2 exclusive Paso Fino foal figures - available only in this playset. Suitable for ages 4+.

Tomy Quack Attack
An interactive 2-4 player shooting gallery style game where ducks battle it out against farmers and other farmyard animals. Fast-paced and sure to evoke laughs and light hearted competition this game is good for encouraging hand to eye co-ordination. Requires 2 x C batteries. Suitable for children 5 years and up.

Morphy Richards 2000W Turbosteam Iron Blue
A great basic steam iron with a range of useful features and fresh design in blue and white. It's lightweight with an aluminium soleplate, and small for easy storage. The translucent easy-view water tank lets you keep an eye on your water level. It has a no-drip system and a fine spray for hard-to-iron creases and sensitive fabrics. The water tank also fills easily for less spillages. Comes with a two-year guarantee.

POWERbreathe Fitness Classic Blue
How hard you work depends on your breathing. This brilliant product trains the most underemphasized but important aspect of athletic performance in casual or amateur sport today: breathing. This drug-free device will help you to increase your breathing strength, which influences muscular endurance. Just two four minute sessions a day will greatly improve how well your body takes in oxygen. Also great for performers such as singers and musicians. Included are four sterilisation tablets to keep your POWERbr

Sainsbury's Lexmark 16, 26, 17 and 27 Black and Colour Ink Cartridge Multipack
The Sainsbury's Lexmark 16, 26, 17 and 27 Black and Colour Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either a Lexmark 16, 26, 17 or 27 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not on

Milton 5 Drawer Tallboy
Part of the Milton bedroom range, this slim line tallboy has 5 vertically stacked drawers, all with wooden button knob handles in the same solid ash as the body. Perfect for underwear, beauty products, books or other small items. This lovely unit is made from solid natural white ash (a hardwood) and ash veneer. It will blend beautifully with any other pieces from Milton bedroom furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the r

Dyson Mattress Tool
A great addition to your Dyson vacuum, this mattress tool helps keep dust-mites and other nasties at bay on your mattresses and upholstery. A wide flat head is easily swept over your un-made bed or sofa making it less likely to cause allergies and aiding better hygiene and comfort.

Ecoiffier Workbench
Whether your tot has desires to be a carpenter, electrician, plumber, builder or just likes banging around, this workshop bench is perfect. Multi-layers, shelves and hooks are home to tools such as drills and spanners for mending and fixing things around the home! Suitable for children over 2 years.