Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

in-tune Emergency Mobile Charger
Charge your phone in an emergency with this mobile charger. Compatible with many mobile phone brands and the Playstation PSP, it gives you up to 60 minutes of talk time or 50 minutes of charge time.

Philips 6940 Mains Rotary Shaver
The Philips Mains Rotary Shaver makes shaving a breeze! Mains driven for extra power, it gives a super-close, easy shave for ultimate smoothness. The shaver's lift and cut technology moves the hair away from the face, getting closer to the root for a slick, comfortable shave. The reflex action system adjusts to every curve of your face and neck, shaving larger areas at once for quicker grooming, while the individual floating heads are angled for fuller contact. The pop-up trimmer is built-in for handy mou

Sainsbury's Sprung Ortho Mattress
Sainsbury's Sprung Ortho Mattress is a firmer mattress with traditional hand tufting and quality fillings. Ideal for those looking for comfort, but also a more supportive sleeping surface. The mattress has handles and air ventilators in the mattress border. It will require turning from time to time, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure tha

BSA Figaro 26" Rigid Girls
Teenagers and young adults will feel at home on this versatile pink Figaro mountain bike. With a 6-speed gear set, 26" wheel and suitable for girls with an inside leg measurement of between 71-84cm, it's a wise choice for getting to school on time.

Jones Ice Cream Clock
The Jones Ice Cream Wall Clock features a classic retro ice cream advertisement printed on glass for a cheerful, vintage effect. Perfect for a kitchen wall. The Jones Ice Cream Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Breville Café Series Brushed Stainless Steel Kettle
This smartly moulded 3000W Breville Café Series Brushed Stainless Steel Kettle, part of the exclusive Café Series range, has a concealed rapid boil element, so you won't have long to wait for a much needed cuppa. It will look attractive on your work top even when not in use. The removable, washable filter prevents sediment and limescale from being deposited in your drink, and with its 1500ml capacity, you can boil plenty of water in one go. The illuminated water gauge makes it perfectly simple to use, an

Philips HDMI DVD Player DVP3360/05
A slim, stylish and highly versatile player with flawless, true-to-life picture quality and the ability to play virtually any disc, the DVP 3360 player gives you a full-scale movie and music entertainment experience. You can play virtually any media format and file you want, whether DivX, MP3, WMA or JPEG - just about every available form of media file is supported. Progressive Scan technology produces a noticeably sharper picture. Screen Fit ensures that the image fills the whole screen, whatever you're

Tu Enamel Frame 4x6" Cream
This Tu metal picture frame is silver plated with a cream enamel pearlised finish. A high shine makes this picture frame a pretty gift or stylish shelf decoration.

Amefa Monogram Florida Stainless Steel 32 Piece Cutlery Set
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Mitre Alto Size 5 Football
A size 5 football with white, red and black design. Created with recreational quality and play on grass in mind, this is a great basic football for occasional use and friendly games.

Tu Medium Depth Baking Tray with Rack Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. It also comes with an optional stainless steel rack to suspend some foods above the base - perfect for letting the heat of your oven completely surround your food. It also lets fat drip away into the base, leaving you with a healthier meal. It's made to last and has smooth edges. It's dishwasher safe for ease of use.

Belkin 2m 6 Socket Surgemaster Surge Protector with Phone Protection
Protect your important electrical equipment from power surges with this fully-featured Belkin surge protector adaptor. With an incredible insurance backup from Belkin of up to £100,000, Belkin has such confidence in this product that it will replace any equipment that is damaged by electrical power surges while correctly connected to the adaptor. This adaptor has space for up to 6 standard three-prong plugs, as well as space for a telephone or fax. The power sockets also rotate through 180 degrees to allow

Green Forest Wall Art
Lose yourself in a tranquil, sun dappled forest without leaving your sitting room! The natural, muted autumnal colours in this print will lend an organic note to a variety of interior settings. The canvas measures 80 x 118cm. The MDF wood frame is resistant to warp, moisture and compression.

Gordon Ramsay Side Plates Set of 4
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Braun Series 320 Foil Shaver
Control and precision are combined in this great shaver, with a contour-hugging head that adjusts to the natural curves of your face. Its sharp under-cutter and middle trimmer offer a really close shave, even in hard to reach areas, and it has an extendable trimmer for moustache and sideburns. Takes 16 hours to fully charge and gives 30 minutes' cordless shaving. It has a 5-minute quick-charge and LED charging indicator.

Samsung NC10 Laptop Black
If maximum portability is what you require, this 10.2-inch (1024 x 600) laptop offers a full-size keyboard on a computer that is one of the lightest in its class (1.3kg). Processing power, while less than larger laptops, is specifically tailored to your portable needs, and will still run a variety of programs without any slowdown. This model is slim and black with high-quality design. The Intel Atom N270 processor works at 1.6GHz, while 1GB of memory is plenty for any on-the-go computing. Perfect for offic

Infantino Barn Shape Sorter
The Infantino Barn Shape Sorter is a sturdy, colourful barn with opening door. Four letter shapes fit through colour coded holes in the barn roof to aid babies' development as they learn to sort matching shapes and letters while learning numbers, colours and animal names. Four farmyard friends with colour coded bases sit in front and the clock face has a moving hand. When it's clean-up time just herd everyone inside, grab the roof-top carry handle and go - keeping it all together for the next time baby pl

Nintendo DS Lite Handheld Console with Professor Layton Bundle Black
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games solution. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun ga

Christy Elliot Cushion
Christy cushions are the last word in luxury and comfort. This beautiful 40 x 40cm Christy Elliot Cushion will add a touch of class to any style-conscious home. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the cover is 67% polyester and 33% viscose with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Duracell Electronic LR44 Batteries Pack of 2
Suitable for all appliances requiring a LR44 battery.

Corner Linen Bin Seagrass
This attractive seagrass linen bin has been cleverly designed with a right angled side to fit snugly into a corner. Inside is a removable cotton liner to keep the contents ventilated and fresh and it has a hinged lid for easy access.

Supreme Soft Grip Pasta Insert
Cook pasta easily with this pasta insert. For use in the 20cm stockpot, simply add water and pasta, cook and then remove for draining. This great device can also be used for cooking potatoes and vegetables. Made from stainless steel, it has soft to touch silicone handles that reduces the transfer of heat when used on the hob. This pasta insert, when used with the Deep Stockpot, is safe to use on all hobs. Easy to clean and dishwasher safe, it has a folded lip for easy pouring. Manufacturer's guarantee o

Tu Faux Silk Curtains Black
These striking faux silk curtains will add a sophisticated elegance to any room. With the appearance of raw silk, the texture of the curtains allows the light to bounce off them beautifully making any room glow. Styled with pencil pleats, the curtains will hang luxuriously from any window. 100% polyester curtain with lining. Machine wash at 40°C. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the ov

Gallery Ornate Mantle Mirror White
This mirror has a Venetian 3-dimensional patterned frame finished in white. It's got bevelled glass and can be hung either portrait or landscape making it the ideal focal point for any room in the home. The Gallery mirror collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories.

Peppa Pig Push and Go Beach Buggy
Fans of the hit children's television show Peppa Pig will love this Peppa Pig Push and Go Beach Buggy! Take Peppa and her family out for the day on a fabulous beach adventure. The bright maroon buggy contains Peppa, Mummy and Daddy Pig and George, plus a picnic hamper on the back for their day out. Push the car down and watch it go! The buggy is complete with music, lights and sound effects from the show for added fun. Requires 3 x AAA and 3 x LR44 batteries (not included). Suitable for kids aged 18 mont

De'Longhi Stainless Steel 4 Slice toaster Steel Cream
If you like toast, or have a large family, the De'Longhi four slice toaster is just what you need. Each pair of slots can be used independently to save energy and they're extra deep to allow for larger slices and crumpets. A high rise function means even the smallest of slices can be easily removed and there's a dial to set the level of browning, plus a defrost and reheat button. A cancel button stops the machine mid cycle should you realise that your toast is brown enough.

Christy Elliot Throw Soft Gold
Large, luxurious and warm, the Christy Ardenia throw is ideal for chilly evenings and is made from a blend of cotton and viscose for softness and comfort. Use as a throw on a bed, or for snuggling up, the rich cream and gold fabric will add a touch of class to any room or bedroom. Quilted for extra warmth, these throws are practical, beautiful accessories that will brighten up your home. Dry clean only.

Tu Pintuck Panels Duvet Set Pink
Brighten up your bedroom with the Pintuck Panels bedding range. These duvet sets are embellished with an attractive and distinctive pintuck satin panel design, giving your bed a stylish and contemporary look. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220

Hoover Purepower Pets 2100W Bagged Upright Vacuum Cleaner Black
Hoover, the classic name in vacuum cleaners, has a long history of high quality products that deliver excellent cleaning power. This upright vacuum cleaner, tailored for the pet loving home owner, offers a range of useful features.

Baby Annabell Changing Bag
The Baby Annabell Changing Bag, made in the shape of a sheep, contains everything you need when out and about with your Baby Annabell and includes two nappies and a bottle. Suitable for ages 3+.