With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page BaByliss Elegance Purple 2200w Hair DryerHannah Montana Electric GuitarSony Ericsson Pay As You Go T280 T-MobileTu Brushed Nickel Effect Curtain Pole with Ball FinialWilkinson Sword Stainless Steel Digging ForkPhilips Jug Kettle Stainless SteelRussell Hobbs Stainless Steel Jug KettleDunlop DDH Junior Half Package SetJVC Yellow Gumy Air Cushion HeadphonesTu Twist Ceiling Light ChromeLEGO City Police TruckLexmark 28 and 29 2 Ink Cartridge MultipackDora the Explorer Bubble Blowing MachineLEGO Road Construction SetEpson T080 Magenta Ink CartridgeOpera Towel TealKenwood kMix Stand Mixer PeppercornCreda Spa 100 8.5kW Electric ShowerSainsbury's Extra Deep Large Bookcase BeechLouisa Console TableMorphy Richards 2000W Turbosteam Iron BlueFisher Price Peek-a-Boo PianoOral B Vitality Precision Cleaner and Timer ToothbrushMasterplug Surge Extension Lead 2mSainsbury's Jigsaw with LaserTu Taffeta Hearts Bedsetin-tune Emergency Mobile ChargerEasy Karaoke R&B ClassicsZoggs Little Ripper GogglesTu Succulent in Tall Cylinder Vase
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Liverpool Cushion
If you're a football fan why not go that extra mile and accessorise with your favourite teams colours? This fun, colourful cushion mimics a football with all the colours and insignias found on the official kit. Packaged in a mesh drawstring bag with one side emblazoned with Liverpool FC branding. Inside you'll find a squidgy ball cushion which is fun to toss around, use as a throw pillow in a fan's bedroom or to simply cuddle up to on a long car ride home. Spot clean only. Not suitable for children unde

Ross 4 in 1 TV Remote Control
With multiple appliances come multiple remotes. If finding the right one is becoming a chore, now's the time for a 4 in 1 remote control; compatible with most branded televisions, video players, DVD players and satellite receivers.

Sainsbury's Basics Blender
However much or however little time you spend in the kitchen, you can't live without this Sainsbury's Basics Blender. Apart from the usual blending, whizzing and chopping, this table blender also has a liquidiser function for making thicker juices, purees and baby food. The Sainsbury's Basics Blender has two speeds as well as pulse function, a pouring spout on the durable 1.5L plastic jug, non slip feet, a safety lock and built-in cable storage for easy tidying away. The 450W blender carries a 1 year manu

Tu 16 Piece Set White Cutlery Set
Contemporary cutlery with a thick white forged handle that will bring a touch of style to any place setting. This 16-piece set of 4 forks, knives, dessert spoons and teaspoons is made of polished stainless steel and comes in a neat presentation box. Hand-wash recommended. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Philips 20W ES Energy Saver Light Bulb
This brilliant 20W energy saving lightbulb outputs the equivalent of a 100W incandescent bulb, but saves you energy. While looking like a normal light bulb, the soft light will add beautiful atmosphere to any situation. It is an Edison Screw (ES) type fitting. It saves you up to 80% on your energy costs, and will last for up to 6 years. This bulb cannot be used with a dimmer switch.

Rowlinson Shiplap Workshop 9x18 2 Door Apex Shed
This handsome wooden apex shed, constructed from sustainably sourced timber, provides an attractive and compact storage space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid sheet roof insulates the interior against damp and other degrading conditions, but the wood will require periodic treatment. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting.

Verbatim Optical Black and Silver Desk Mouse
The Verbatim Optical Black and Silver Desk Mouse is a basic desktop mouse, only better. This mouse features a high resolution, 1000dpi optical sensor which is up to 2.5 times more reliable than a regular mouse. The mouse is suitable for right and left-handed people and has 5 buttons, 3 of which are programmable via the bundled software. Compatible with USB, Windows 98, ME, 2000, XP and Vista, Mac 9.x and higher, this product is covered by a 2 year manufacturer's guarantee.

In the Night Garden Rug 67x67cm
This soft, fun rug will add a splash of colour to any child's bedroom or play area. Featuring an image from the popular children's TV series In the Night Garden, the rug has a non-slip backing to prevent accidents. Suitable for everyday use, this rug is machine washable, useful for cleaning up the inevitable spills and spoils.

Tu Rounded Square 12 Piece Dinnerware Set Cream
A subtle, understated dinner set for 4 made of stoneware. The set contains 4 dinner plates, 4 generous side plates and 4 bowls. The set is dishwasher, microwave and freezer safe.

Morphy Richards Brushed Stainless Steel BRITA Kettle
Switch to the Morphy Richards BRITA Kettle and you'll see and taste the difference! Filtered water not only tastes great, it's also better for you and will improve the aroma, flavour and colour of your hot drinks. BRITA's Maxtra cartridges drastically reduce the amount of limescale, lead and other impurities present in ordinary tap water in no time at all, because the kettle and filter work simultaneously, filtering and boiling up to 1.5 litres of water at the same time. Once the cartridge needs replacing,

Tu 3 Square Bar Freestanding Towel Stand
Encourage your family to hang their towels up and let them dry properly with this Tu 3 Square Bar Freestanding Towel Stand. If you've a corner spare in your bathroom, it's the ideal spot for this rail. The chrome plated frame is attractive, with its geometrically appealing square bars, and large enough to hold towels without protruding too far into your bathroom. Some assembly is required.

York G201 Vertical Multigym
Perform over 30 exercises in your home with this vertical compact multi gym from York. These include arm curls, leg extensions, low rowing and weight lifting from the 100kg weight stack. Measuring 215 x 115 x 196cm, this silver multi gym offers a solid, heavy duty construction and has a maximum user load of 125kg. It has well padded upholstery for extra comfort and the arm curl pads can be removed or adjusted into two different heights. It requires home assembly.

Gallery Novem Multi Wall Mirror
The Novem is a quirky retro piece consisting of 8 mirrored panels secured to a chrome-effect frame. Designed to be hung in a portrait position, wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

LEGO City Farm
LEGO City needs fresh food and farm produce, so help stock the larders of the city with the LEGO City Farm. The farm set contains farm buildings, tractor and trailer, grain silo, equipment, two male farmer mini figures, a female farmer mini figure and animals: cow, bull, dog and cat. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagination and de

Samsung WEP-210 Bluetooth Headset
Small, light and innovatively designed, Samsung's WEP-210 Bluetooth headset enables you to effortlessly talk on the phone anywhere, any time, and in - just about - any situation. Weighing only 8.5g and giving up to 4 hours talk time (70 hours standby), it features voice dialling, call reject, call waiting and volume control. A handy travel charger is also included.

UFC Undisputed for Xbox 360 by THQ
Test your skills as you use the new-generation physics engine to control ultra-realistic mixed martial arts gameplay. Explore and combine various fighting styles as you fight to the top of 5 different weight categories, and experience fights with the UFC's 80 top fighters! Use muay, Thai, boxing, or kickboxing to stun, slow down or knock out your opponent, or go to the ground with wrestling and Brazilian jiu-jitsu and tap him out! All this with the full ringside effects of jeering crowds and commentators t

Nintendo Wii Console White
Get yourself the incredibly popular Nintendo Wii console with its motion-controlled gaming controls. When holding the Wii Remote you simply mimic the action you want your player to act out, and the device accurately reads your movement and translates it onto the screen. No more button mashing to move a character - actually move! The Nintendo Wii is one of the few gaming consoles that bridges age groups and is fun for everyone. This console comes with Wii Sports included, giving you five games for free: bow

BaByliss Curl and Press
Products from industry leaders BaByliss are the choice of professionals. For sleek and sexy curls, spirals and ringlets in the comfort of your own home, get the BaByliss Curl and Press. The ceramic coated tong generates an even heat transfer that's gentler on the hair for a healthy looking, long lasting, glossy finish. The curling tong heats up to its maximum temperature of 190°C in just 30 seconds, while fast heat recovery maintains a constantly high temperature during use. It's a breeze to use: just win

Sainsbury's Towel Cream
Sainsbury's is committed to supporting a sustainable cotton industry, and by using 100% Fair Trade cotton in this towel range it is supporting small-scale cotton farmers by paying them a fair and equal price. A weight of 500g per square metre makes these towels hard-wearing enough for every day use, and the ringspun cotton with its long loops ensures they're soft and warm with excellent absorbent qualities.

Hot Wheels Junior Laptop
Encourage learning with this Hot Wheels Junior Laptop. Kids will get a kick out of practising colours, shapes, memory puzzles, as well as upper and lower case letters when using this car-shaped computer. The mini A-Z keyboard will introduce younger learners to typing and computer orientation. Requires 3 x AA batteries, which are included in the pack. Suitable for children over 3 years.

Tu Dinosaur Fleece
Perfect for snuggling up in luxury, little boys will love this Tu Dinosaur Fleece - soft, cosy and pretty. Made from 100% polyester, this throw is fully machine washable and can be tumble dried for convenience. Little ones can use the fleece for extra warmth or as a lap rug while reading or in front of the TV - the possibilities are endless, not to mention the playing and fort building potential! Pair it with any Tu children's bed linen or cushions also available from Sainsbury's.

Jones Amigo Travel Alarm Clock Chrome
This travel timepiece has a retro vintage look - why lose out on style just because you're away from home? The durable protective plastic case opens to reveal a classic Fifties style dial, run by a quality quartz mechanism. The Jones Amigo Travel Alarm Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Plum Palermo Trough
No need to keep your planting to ground level - enhance your garden's natural beauty with the Plum Palermo Trough. Made from sustainably sourced timber, this attractive trough is an ideal gardening space for patio or terrace areas, lawn edges or vegetable/herb gardens. Increase the gardening potential of even the smallest gardens with a multi-level effect, or simply use it as a pot holder. The natural timber finish will blend perfectly into any landscaping design, and the inlaid tile is an attractive extra detai

Tu Fitted Sheet Plain Non-iron Lilac
This convenient non-iron fitted sheet in lilac is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Nut Feeder
The Nut Feeder will encourage feathered friends to spend more time in your garden. Its handsome appearance (green painted steel with wire mesh nut cylinder) blends beautifully with any outdoor design scheme.

LEGO City Fire Station
Take charge and put out fires as the Fire Chief of LEGO City, in charge of the LEGO City Fire Station. The station has everything you need to save the day: central station with control and alarm rooms, 2 garages with working doors, 4 brave fire-fighter mini figures, big fire truck and fire chief's car. The truck's ladder extends to reach the highest buildings and the whole set can be divided up for easier play! The set contains 600 pieces. LEGO's watchwords are "Education through play": from LEGO's simples

Apple USB Power Adapter
This compact power adapter offers fast, efficient charging at home, in the office, or on the go. Its universal design means that it works around the world, with the help of the Apple World Travel Adapter Kit (sold separately).

Andrew Collinge 2200W Ceramic Ionic Dryer
The Andrew Collinge Ceramic Ionic Dryer has a tourmaline ceramic grill which maintains even heat distribution and eliminates heat spots to prevent heat damage to your hair. The continuous ionic output speeds up the drying process, also avoiding the damaging effects of dehydration and preventing frizziness. The 2200W dryer has two speed and three heat settings, plus a cool shot function to set your style, and the concentrator nozzle directs the airflow on to a small area of the hair for fast, easy styling.

Sainsbury's Basics Cookware Set
Cookware needn't be expensive and this great set from the Sainsbury's Basic range will ensure you cook some great food. It includes a 14cm milk pan, 16cm saucepan with lid, 18cm saucepan with lid and a 25cm frying pan. All the saucepans are non-stick and both the pans and the lids are made from carbon-steel material. The cool to touch Bakelite handles have a thumb groove for sturdy holding and feature holes so they can be hung up for storage purposes.

Morphy Richards Jetstream Steam Generator
The Morphy Richards Jetstream Steam Generator has a various features to let you get the most out of your laundry with far less fuss than ever before. The powerful 2200W steam generator will heat up in just two minutes for time-saving household use, and the massive separate 1-litre water tank allows you to iron for longer without refilling, making the whole job easier and the iron itself lighter to use. The vertical steaming abilities let you iron or refresh hanging garments, curtains or blinds. The stainl