Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Ross Satellite Extension Lead 1.5m
Satellite extension cables with dual female connectors. Suitable for connecting a satellite or digital decoder box to the dish outlet, or for connecting to or from a signal booster or digital TV/FM aerial. This extension lead includes a coupler, and the connectors are nickel-coated.

Sylvanian Families Ingrid's Camping Set
Rabbit Ingrid Blackberry loves the outdoor life. This set includes everything she needs for her camping adventures: a Sylvanian Families figure, a tent, sleeping bag, rucksack, two stools, camping gas stove, kettle, plates, cutlery, mugs and book. Suitable for ages four and up.

Duracell 1Hour Charger
Using the most powerful recharging technology currently available, the Duracell 1 hour charger allows you to charge AA and AAA batteries in around an hour. This cost-effective, longer lasting power is ideal for high-tech devices such as MP3 players and digital cameras, and can recharge over 1000 times. It comes with 4 Duracell rechargeable batteries, which keep your devices running up to four times longer compared to alkaline batteries.

Samsung DVD-SH893M Digital DVD Recorder 160GB Hard Disk Drive
Watch digital Freeview television, and make use of ultra modern capabilities with this advanced DVD recorder from Samsung. This affordable, feature-packed hard-drive recorder comes with 160GB capacity which allows up to 264 hours of recording time, so you can watch what you want, when you want. Freeview capability gives you a large range of channels to choose from, as well as a useful 8-day electronic programme guide. This player will even let you pause and rewind live television. It will play a wide ran

Zoggs Phoenix Goggles
These goggles feature anti-fog polycarbonate lenses, and the adjustable head strap will ensure you get a perfect fit no matter what your head size.

Sainsbury's 2 Drawer Divan Base
Perfect for a child's or guest's room, or as a day bed in your living room, the Sainsbury's 2 Drawer Divan is a simple divan bed base with 2 pull out drawers for additional storage under the bed. Made of softwood and covered with cream damask, the divan has castors for easy moving. This item comes fully assembled, but note that the mattress is not included. To create your perfect divan, please choose from our range of mattresses- simply order them together. It is your responsibility to ensure that any pr

Yamaha ERG121 Gigmaker Electric Guitar Kit
Get to grips with the electric guitar with the Yamaha Gigmaker Electric Guitar Outfit. This beginner's guitar kit contains everything you'll need to get started on the road to rock stardom. The cool, black ERG121 steel string guitar, designed and manufactured by renowned instrument makers Yamaha, is made from wood with a maple neck and rosewood fingerboard. It's equipped with a single coil pickup and double humbucking pickup, plus tone control, volume control and tremolo. But instrument is just the centrepi

Thomas Track Star Fleece Blanket
Perfect for any kid who loves the hit TV show Thomas the Tank Engine and Friends, this comfy polyester throw will have them curled up cosy and warm for the whole winter! Made from 100% polyester, the throw measures 130x170cm, perfect for over the covers on a chilly night. It can be machine washed at 40°C and tumble dried.

Bristan Sonique Bath Taps
Made from durable brass with a handsome chrome finish, the Bristan Sonique Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.4 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a simple quarter turn to operate. Bristan Sonique Bath Taps carry a 5 year guarantee and work well with most designs

Kenilworth Large Scatter Back Sofa Plain Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

In the Night Garden Ready Bed
If your child is going to a sleepover, this all in one solution is fantastic as it combines a blow up air bed mattress and duvet. Featuring kids' favourite Upsy Daisy from In The Night Garden, this bright pink mattress and cover set will ensure your child has a great night's sleep. A single sized bed, it has a built-in headboard and comes complete with a pump so you can inflate it. It includes its own travel bag making it easy to transport and the non-restrictive covers are fully washable. For safety it h

Philips 32" HD Digital LCD TV 32PFL5404H
Aside from offering excellent picture quality and fantastic sound, Philips TVs are also smart, eco- and user-friendly and look great in any room of the home. The company has done away with manuals (available online) and developed an easy-to-use on-screen start-up and reduced power consumption. This model's WXGA display with state-of-the-art LCD screen technology gives you widescreen HD resolution of 1366 x 768 pixels, with the powerful state-of-the-art Pixel Plus HD Engine stunningly capturing colour, cont

York T102 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T102 Treadmill. Its LCD screen shows a range of workout programmes and with a top speed of 13km/h, it is excellent for less intensive walking or light running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. There is also an accessory tray, so you can keep yourself hydrated, or have somewher

Infantino Block Party Zebra
This fun, soft zebra wagon has 4 activity blocks loaded with interesting textures, hidden surprises, and fun sounds that baby can stack, pack, dump-out or push around. Each block has a different number, textures and a rattle sound: peek-a-boo mirror, hidden picture, teether ring, lion's face, textures, colours and patterns. Suitable for ages 6 months and up.

Lilbourne Chair Madras Leather Chocolate
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for more details.

Equilibrium Kitchen Scales Blue
Weighing out ingredients needn't be a chore with these stylish and attractive Sebastian Conran-designed scales in chrome plated zinc and aqua. Place Equilibrium weights in the blue side and weigh out your ingredients in the washable metal dish. The smooth, heavy metal base has anti-slip feet to prevent it from sliding and scratching surfaces. It's an ideal gift or a fantastic addition to your own cookware collection.

4'7" Football Table
The Plum Football Table is good for hours of fun. The classic game play involves 2 11-a-side football teams, worked via the playing rods on either side of the table. The 140cm table is made from timber with a matt black finish and silver trim, and has solid, adjustable feet for extra stability and balance. The Plum Football Table comes with 2 balls and 2 manual scorers and carries a 12 month manufacturer's guarantee. It is your responsibility to ensure that any products you order will fit into the room o

Toshiba SD190E DVD Player
Get the cutting edge in home entertainment with the Toshiba SD-190 DVD player. With DivX, high resolution PAL progressive, an MP3 player and JPEG viewer in addition to its many playback capabilities, it's sure to keep you entertained. The entry-level player allows you to watch pre-recorded DVDs in excellent quality and with great sound via the rear analogue 2-channel input.

Samsung SMX-F30SP Flash Memory Camcorder
A truly modern, cutting-edge standard definition camcorder, this device from Samsung offers 8th-generation video-processing technology which results in stunning imagery and ease of use. Since a single, very fast chip is used, battery life is extended (up to three hours with a lightweight battery). It also takes still photographs The high-quality, Schneider-Kreuznach lens gives you a massive 34x zoom, while digital image stabilisation keeps your images steady at high zoom. A colour-processing algorithm incr

Milton Bedside Table
Part of the Milton bedroom range, this bedside table has a drawer on metal runners and a shelf, all made from solid ash. Wide enough to support a bedside lamp, the simple lines of this piece of furniture enable it to suit any décor scheme. This lovely unit is made from solid natural white ash (a hardwood) and ash veneer. It will blend beautifully with any other pieces from Milton bedroom furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit

Tu Spring Form Cake Tin
This Tu Spring Form Cake Tin is a home baker's dream. Made from durable, long lasting carbon steel with a non stick coating, it allows you to bake a delicious cake with the minimum of fuss. The spring form mechanism makes removing the cake after baking a breeze - just unfasten the buckle and slide the cake out on to a rack to cool.

Hot Wheels Cyborg Spinner
Race your die-cast Hot Wheels down the track, but watch out for the angry cyborg who doesn't want to let you past! Suitable for children aged 5+.

Sainsbury's Combination Spanner Set
The Sainsbury's 6 piece Combination Spanner set covers a range of nut sizes for everyday household and DIY requirements. The 10mm, 11mm, 12mm, 13mm, 14mm and 17mm (head measurements) spanners are cast in heavy duty carbon steel for strength and durability and come with a plastic snap-in rack for handy storage. With an open ended C spanner head at one end and a 12 flat ring spanner at the other, each tool allows you a range of applied torque for tackling nuts and bolts around the home.

White Hogarth Design Cabinet
This White Hogarth Design Cabinet is an attractive, multi-purpose, free standing storage cabinet for your bathroom. Made from white painted reclaimed MDF, it's a single door cupboard with a useful shelf. Inside the cabinet is an extra, adjustable shelf, making a total of 4 storage surfaces. The White Hogarth Design Cabinet requires some self assembly, fits in a corner and is easy to clean.

Tu Spring Form Cake Tin
This Tu Spring Form Cake Tin is a home baker's dream. Made from durable, long lasting carbon steel with a non stick coating, it allows you to bake a delicious cake with the minimum of fuss. The spring form mechanism makes removing the cake after baking a breeze - just unfasten the buckle and slide the cake out on to a rack to cool.

Mowbray Natural 2 Seater Sofa
The Mowbray Natural 2 Seater Sofa is a traditional, comfortable sofa with a contemporary look. This simple, plain sofa will look great in most design schemes, and the muted upholstery offers a versatile base for accessorising with throws, cushions and other soft furnishings that will enhance the personality of the room. The sofa features sprung seats and reversible, dry cleanable cushions. All of the load bearing parts of Mowbray sofas are constructed using Scandinavian hardwood; for other, non load bearin

Prolux Medium Square Shower Screen
The Prolux Medium Square Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail is a handy additional feature. Elegant and functional, the screen will complement any

Samsung U5 4GB MP3 Player White
This cute little MP3 player from Samsung is the perfect companion for the active person. It's small, and simply connects to your PC via the integrated USB plug. It's perfect for any active activity where a larger MP3 player may bounce around and become distracting. Available in a range of colours, this is the white version. It has a small OLED screen to view song titles or artist names - the OLED gives a great range of viewing angles. The little screen will even display album artwork. A fitness function le

Panasonic TG8421 Black Quad Handset Phone
These elegant phones are the top of Panasonic's digital cordless range and certainly look and act the part. Boasting a sleek black design, they will fit into even the most sophisticated environments, so they're ideal for home or office. Fully charged, they allow up to 15 hours' talk time and 250 hours' standby time, and have a 2" colour LCD display screens. Caller ID with caller ID memory, call waiting and text messaging capability are available, subject to your line subscription. With 40 minutes recordin

Ghostbusters: The Video Game
With the same blend of oddball humour and ghostly frights of the movies, Ghostbusters: The Video Game puts you in the shoes of a ghostbuster battling against a huge range of ghosts that haunt our world. Use a range of upgradeable weapons an equipment as you navigate a completely new story, set two years after the events of the Ghostbusters II film. Use scanners to analyse objects, earn money, pick the right weapon for each enemy class and capture them in traps. Stunning graphics and beautiful lighting effe