With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Odyssey Tumble Twist Bath Mat Black
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This sleek black bath mat will look great with any bathroom decor.

Le Creuset 20cm Omelette Pan Almond
This 20cm omelette pan in an almond finish is suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and oven, grill, freezer and dishwasher safe. The non stick finish makes it perfect for all kinds of frying or grilling jobs. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the pan and to allow use on the hob, under the grill and even in the oven. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, du

Pinkey's Keyboard Pink
The Pinkey's Keyboard is a great way for youngsters to learn the basics of creating music. This 49 key electronic piano has multiple functions, demonstration songs, 16 preset tones, 10 rhythms and 8 percussion settings, plus rhythm programming. The keyboard also has a record and playback function, so kids can listen to their playing and monitor their own progress as they gain proficiency. The keyboard can be powered off the mains (lead included) or by batteries (not included).

Little Tikes Princess Coupe
Thirty years after the original Cozy Coupe hit driveways and backyards, the latest incarnation has features that kids of yesteryear could only have dreamed of. This version of the classic Cozy Coupe is built with little girls in mind. It has all the features of the Cozy Coupe, but the little details mean this is very much a young lady's vehicle. The high seat back makes "driving" more comfortable, while storage behind the seat is another great feature. The easy to grip steering wheel even has a working hor

Rowlinson Canterbury Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Canterbury Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The classical influenced design gives the structure an old world feel, while the roof provides both shelter and shade. Made from sustainably sourced hardwood timber, this attractive arbour has latticed sides to accommodate climbing plants.

Sainsbury's Shaggy Chenille Bath Mat Charcoal
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Blast Full Size 5 Piece Drum kit
The Blast Full Size 5 Piece Drum Kit is a great way for beginners to learn the basics of creating rhythm. The set includes 5 drums, hi-hat and crash cymbals, a stool and sticks - everything to get started.

Abru Blue Seal 2 Tread Chrome Step Stool
The Abru Blue Seal 2 Tread Chrome Step Stool has an attractive, clean-to-handle chrome finish. It has large rubber, matted treads for stability and safety, and folds flat for easy storage. The design complies with British Standard EN14183. The ladder also doubles as a stool, with the high safety rail doubling as a support. The sturdy steel construction can bear up to 150kg, making it ideal for a range of household and DIY tasks. It has a total height of 96cm and a top step height of 47cm.

Sony Printable CD-R Blank Disks 10 Pack
A pack of 10 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. You can also print artwork directly onto the CD using an appropriate printer. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.

Seagate Freeagent Desk 1TB External Hard Dive
Fast disk speed and an excellent amount of storage space makes the Seagate Freeagent Desk a good accompaniment to any PC desktop computer. With 1TB of storage, you can store up to 250,000 MP3s, 285,000 digital photos or 440 hours of DVD quality video. With an automatic backup facility, you can store your important files and be safe in the knowledge that they will be backed-up if your PC hard drive should crash. Please note: this product is not compatible with Macintosh computers.

Genoa Regular Sofa Chocolate Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Carmen Girls Dryer Pack
Carmen has built up a reputation over the past 35 years as a trusted brand in the hair and personal care market. The Carmen Girls Dryer Pack is a perfect first hair dryer for young ladies, and in funky hot pink, it's a gorgeous accessory too. The 2000W dryer has a lightweight, compact design for better styling control and comfort. It's perfect for travelling and comes with a fab pink handbag and mobile phone charm for extra pizzazz. It's got two heat and speed settings for rough or precision blow drying an

Universal Microfibre Bags
As the name suggests, this type of vacuum cleaner bag is manufactured for extra durability and the need for the highest filtration performance. Use these bags to eliminate dust, particulates and odours from your home or workplace. Each pack contains three bags.

Fisher Price Rainforest Mobile
Let classical music or gentle sounds of the rainforest accompany baby to sleep with this Rainforest Mobile. Shiny green leaves hypnotically twirl while a dragonfly playfully swirls between them. Activated by remote control so you needn't disturb your little one once they've drifted off. Requires 3 x D plus 2 x AA batteries (not included). Suitable for children from birth.

Ewbank Power Plus Rechargeable Floor Sweeper
The Ewbank Power Plus Rechargeable Floor Sweeper is portable, light and easy to use and it can be used to clean carpets, tiles and laminate floors. The 4.8V motor is rechargeable and gives up to 30 minutes' operation from a single charge, so it's cordless for hassle free use. The easy to empty dustpan makes it simple to clear out, and there's even a wall bracket for out of the way storage.

Tu Squares Rug Cream
This Tu Squares rug in handsome cream will enhance any room. Its contemporary geometric style makes it versatile and because it's made from 100% wool, it has a lovely pile that's luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room. Because the rug is handmade, some fibres may become loose. Vacuum clean the pile regularly for a pristine appearance.

Belkin 17" Messenger Bag Chocolate/Tourmaline
As well as protecting your 17" laptop on the move, this Messenger Bag from Belkin has the space to store your commonly used items, whilst having a separate compartment for your laptop to save it from scratches and damage. Foam padding saves your technology from a nasty fall, whilst the bag also has space for MP3 players, mobile phones, business cards, stationary and anything else you might need with you on your journey.

Oakham Regular Sofa Sand
A traditional shape with its high back and roll arms, the Oakam regular sofa is all about comfort. A sprung seat and deep cushioning - foam filled underneath and fibre filled on the back - ensure that once you sit down you won't want to get up. Finished in sand to match a broad range of decors, this sofa has pleat detail on the upper back that adds a smart finish. UK-Made too.

Tu Tiffany Floor Lamp
This Tiffany-style lamp in brushed antique brass has a cream and amber glass shade. Floor lamps help to create mood and this lamp does just that by creating a soft warm glow that escapes through the open top shade. A heavy metal base gives this lamp a high quality look and feel. A button switch on the mains cable switches the lamp on and off, and a single bulb is included in the pack.

Braun Series 390 Shaver
The rechargeable Braun 390 offers shaving comfort and convenience at an affordable price. With Smart Foil and a contour-hugging head, it gets at every hair, even in hard-to-reach areas, following the face's shape for a gentle and smooth shave. The unit's twin-foil, three-stage cutting system shaves longer hair and stubble progressively closer in one stroke, without pulling or tugging. The slim precision shaver head gets into hard-to-shave areas and can tackle hairs of every length. There's also a long-hair

UFC Undisputed for Xbox 360 by THQ
Test your skills as you use the new-generation physics engine to control ultra-realistic mixed martial arts gameplay. Explore and combine various fighting styles as you fight to the top of 5 different weight categories, and experience fights with the UFC's 80 top fighters! Use muay, Thai, boxing, or kickboxing to stun, slow down or knock out your opponent, or go to the ground with wrestling and Brazilian jiu-jitsu and tap him out! All this with the full ringside effects of jeering crowds and commentators t

Wireless G Range Extender
If you're losing internet network signal throughout your house, you can extend the range of your signal with this Wireless Range Extender. The Wireless G Universal Range Extender relays the signals of your wireless network and extends its range. With a wireless router as the central connection point, your network can reach further, enabling your computers to share files, printers and hard drives quickly and reliably. You can also use the Range Extender to add wireless capabilities to your wired network.

Liverpool Football Club Single Duvet Set
Liverpool Football Club's official, licensed single duvet set comprising a duvet cover and pillowcase featuring the club's badge against a red background. The duvet fastens with poppers and is machine washable.

Zoggs Roll Up Armbands
These bright orange armbands can be inflated then easily and comfortably rolled up a child's arm, eliminating the fiddly task of inflating them while they are being worn. They also feature dual air chambers, so even if there is a leak, the rollup will remain inflated. Suitable for ages 1-6.

Kenilworth Large Scatter Back Sofa Pattern Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Remington BHT100 Body Groomer
There's nothing more embarrassing than unwanted body hair, and that's where the Remington Body Groomer can help. The groomer comes complete with 3 different combs (1.3mm, 2.5mm, 3.5mm) to let you trim and tidy body hair for smooth, touchable skin all over. The device has an angled shaving head for easy, efficient shaving. It can be used with the cord for mains power or charged and used cordless for up to 40 minutes per charge (charging time 16 hours). It can even be used in the shower for wet or dry shavi

Sainsbury's Phone Pouch Black
Protect your mobile handset with this universal case with secure magnetic fastener. While it isn't waterproof, it will help keep your mobile clean while you're on the move.

Tu Classic Droplet Table Lamp Cream
A classic table lamp, with an antiqued faux brass base, and a soft, cream-coloured lampshade. The lamp features cut glass ornaments and the base has a subtle brushed pattern to eliminate harsh reflections yet retain shine. Takes bulbs of up to 60W.

Zoggs Bobin Swim Jacket Blue
Unlike many flotation aids, the blue Bobin allows small children to develop their natural swimming position while helping to keep them afloat. The Bobin allows complete freedom of movement, and does not keep the wearer in an unnatural upright position in the water. It's made from neoprene, and the puncture-proof foam floatation aids can be gradually removed as your child's confidence and swimming ability increase. The Bobin is not a life jacket, and children should still be supervised while in the water.

Jones Large Bell Alarm Clock Red
This fun, classic retro style bell alarm clock will ensure you never oversleep again. The cheerful, old-fashioned shape will match any bedroom decor - or pop it on the mantelpiece for a quirky touch in the living room. The clock has a durable red steel case and an easy to read face with large numerals, and features a working twin bell alarm. The Jones Large Bell Alarm Clock is guaranteed for a year from purchase and requires 1 x C battery (not included).