If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Oral B Dual Clean Brush Head 4 PackiDect N1i Single TelephoneStar Wars R2D2 LaptopToyota 26 Stitch Sewing MachineJamie Oliver Overworked mugSamsung Q2 8GB MP3 Player BlackSainsbury's 5 Piece Paint BrushBig Brain Academy for Wii by NintendoBelkin Tune cast II FM TransmitterWillow Tree Mother and SonOakham Chair SandSainsbury's Dark Seagrass Basket LargeZebco Starter Carp SetD and T Brushed Brass Co-axial SocketMitre Alto Size 5 FootballNicky Clarke 1200W Hot Air StylerVacu Vin Rapid Ice Wine CoolerGuitar Hero World Tour Solus for Wii by ActivisionTu Stainless Steel Cabinet with Mirror DoorYork X301 Cross TrainerBunnykins 2 Piece Christening SetLausanne Chair NaturalPanasonic Micro Hi-fi SC-PM5EB-SBodum Assam Cast Iron Tea Press 0.5lWillow Tree SistersLEGO Power Miners Claw DiggerJVC Silver Marshmallow HeadphonesMinky X Tender AirerPush and Pull Hammer TruckGloE Clap and Glow Bear
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Tu Faux Leather Tablemat and Coaster Black 4 Pack
Four durable, faux leather table mats and coasters, with neat stitching detail. These can be wiped clean with a damp cloth. Heat resistant up to 90°C, not suitable for items taken directly from the hob.

Value Golf Balls 12 Pack
This 12 ball pack contains second balls refinished to an as new condition. The old clear coat is removed, and with it go the scuffs and marks that affect playability. It's then finished with a new glossy coat that enhances the ball's durability and appearance. For most golfers, the small performance discrepancy that can occur in used balls is more than offset by the greater value of refinished balls. They make a fantastic gift idea.

Tu Black Aluminium 16cm Saucepan with Lid
The Sainsbury's own brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for one or two, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant and long

TomTom XL Classic Sat Nav UK and Ireland
The TomTom XL Classic GPS navigation unit is small, slim, and incredibly handy. It has a large, 4.3in widescreen with a simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. The device comes loaded with the latest map updates, in this case, maps of the UK and Ireland. TomTom will even let you download the most up-to-date version of a map free from

Terminator Voice Changer
John and Sarah Connor would probably rather steer clear of the T 600, a fearsome Terminator warrior with a humanoid appearance sometimes used by Skynet for infiltration or espionage. Kids will love playing with this Terminator Voice Changer mask - now they can stage their own Terminator battles with friends, looking and sounding just like the fearsome Terminator foes themselves! The mask has a steel plated chrome effect finish, red LED lights, Terminator sound effects and a voice activator. Requires 3 x A

Playmobil Amphibious Vehicle
The Playmobil Amphibious Vehicle is a buggy that drives on land and floats on water! The set includes an aquatic crew and a fearsome Velociraptor, plus a caged trailer with cable winch coupling. Perfect toy for aspiring dinosaur hunters, palaeontologists and adventurers! For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys for children. The cheerful, brightly coloured plastic figures, playsets and accessories are durable, dependable and fun to play w

Mastrad Black Cheese Mill
Grate cheese or chocolate with ease in this turning cheese mill from Mastrad. It has 3 different sized graters conveniently stored in the lid; simply attach your chosen grater to the bottom, pop your cheese into the holder, put the lid on the main black part of the body and you're ready. Take off the bottom safety lid and start to grind the cheese by turning the grater into itself. Suitable for use with either hand and in a stylish black and silver colour, you'll get perfect grated cheese every time. Simp

Constellation 26" Navy Ellipse Trolley Case Printed
If you've ever mistakenly taken somebody else's luggage off the conveyor belt at an airport, or frantically had to chase down someone as they trundle off with your smalls, this is the trolley case for you. With vibrant colours, its fashion print design stands out from the rest, and with corner wheels, you don't even have to lift it, although if you want to, there's handy top and side handles to help you out. Holding 87L, the case weighs 4kg when empty.

Lexmark 31 Photo Black Ink Cartridge
The Lexmark 31 Photo Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 31 ink cartridge - Z845, Z1300, Z1310, Z1320, Z1400, Z1410, Z1420, Z2320 , Z2420, Z810, Z812, Z815, Z816, Z818, P910, P915, P4310, P4330, P4350, P6210, P6250, P6350, X2500, X2510, X2530, X2550, X5070, X5320, X5370, X5490, X5570, X2650, X3530, X3550, X4530, X4550, X3650, X4650, X3310, X3330, X3350, X5210, X5250, X5260, X5270, X5410, X5450, X5470, X7170, X7310, X7350, X8310, X8350, X5495, Professional Series L

Philips Jug Kettle White
Help save the environment and your bills by using this energy-saving kettle by Philips. With its cup-gauge water level indicator you can avoid boiling more water than you need which will save energy. A double-action water filter makes for cleaner water and a cleaner kettle, as a scale collector attracts scale from the water and the filter stops the remaining particles from being poured into your drink. Cordless and safe to use, this white and grey 1.7L kettle has an automatic shut-off feature, double-boil d

Mitre Tiger Size 5 Rugby Ball
Whether you're having some fun in the back garden or training to wear the Lions jersey, you'll be doing it in style with this high grip white PVC rugby ball by Mitre. At size 5 it is full match size. It inflates using a traditional sports pin. Please note that colours may vary from the product illustrated.

LEGO Technic Excavator
No construction site can do without the impressive LEGO Technic Excavator! Hydraulic actuators raise and lower the articulated arm, the bucket extends and contracts, the cab manually swivels 360°, and the Excavator rolls on caterpillar tracks. The LEGO Technic Excavator can be rebuilt into the Tracked Dumper (just download the additional instructions). The set contains 720 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticat

Rowlinson Canterbury Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Canterbury Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The classical influenced design gives the structure an old world feel, while the roof provides both shelter and shade. Made from sustainably sourced hardwood timber, this attractive arbour has latticed sides to accommodate climbing plants.

Christy Beach Towel Hot Floral
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large 100% cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A hot orange and pink floral pattern makes for a fun and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.

Tu Applique Floral Duvet Set Gold
This duvet cover and pillowcase come in cream with gold and floral detailing in faux silk. The combination of fabrics gives this set a luxurious feel that will enhance any bedroom giving it a feminine and quality feel. Flowers are appliqued and joined by trails of white embroidery. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Humax PVR9300 320GB Digital TV Recorder
Humax has long been a leader in providing user-friendly, reliable and affordable digital television recorders, and that tradition continues with the PVR9300T. Black and unobtrusive, it brings you all the added channels of Freeview+, while its 320GB hard drive will store up to 200 hours of your favourite programmes. Easy to install and set up, the Twin Tuner allows you to record one channel while watching another, or to record two channels simultaneously while playing back a previous recording, so it's ver

Thermos Blue Snack Pot
The Thermos Blue Snack Pot is fashioned out of blue and grey plastic and is intended to keep things cold for up to 3 hours. Its durable plastic body is virtually unbreakable and contains no glass liner. Includes folding spoon. Hand wash only and it's not recommended for use in the microwave. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is perfect to ta

Lilbourne Large Sofa Bed Alaska Leather Chocolate
The ideal answer to putting up occasional guests, this UK-made large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is semi aniline with a cracked wax finish - see our Furniture Buyi

South African Bulrush Abstract Wall Art
Add a dash of texture to your home with this exotic piece of South African wall art. The muted hues will blend beautifully with any design scheme, and the natural, stylised look of bulrushes from Africa's riversides will add an organic feel to your living room. The artwork measures 70 x 70cm and is mounted on a durable wooden frame.

in-tune Dynamic Headphones IS4
in-tune Dynamic headphones ensure that you hear your music with minimal outside noise interference. The high quality driver units give crisp treble and deep bass in a comfy design. Perfect for everyday use.

Curver Deco Storage Box Pink
The Curver Deco Storage Box has a 25L capacity and is pretty, durable and functional. The colourful psychedelic design will complement most design schemes and brighten up a room - no need to kick this crate under the bed in the spare room! It comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Vivo Soup Bowl White
This white fine china soup bowl has been given a contemporary edge - its internal edge features an attractive wavy edge. A practical deep fill soup bowl, it's both dishwasher and microwave safe. Comes with a 1 year guarantee.

Seagate FreeAgent Go Silver 320GB Portable Hard Drive
A sleek, extremely thin portable drive, perhaps the thinnest you can buy - with a useful 320GB of space. The cables are even extra compact. The drive takes care of automatic backups, because often people forget or don't bother to back up their data. Automation is perhaps one of the most important factors, while encryption keeps your files safe. The silver design keeps it in tune with modern computer design. The Seagate FreeAgent Go 320GB Portable Hard Drive carries a 5 year guarantee.

Vidal Sassoon Tong and Brush
Vidal Sassoon's Tong and Brush combination brings salon elegance and ease-of-use with a 19mm tong. An additional brush attachment creates volume and curls in short hair, ringlets in long hair or defined flicks in mid-to-long layered styles. Variable heat settings give maximum control while minimising heat damage. A swivel cord makes styling easy and comfortable, while a built-in safety stand guards against accidental damage.

HP 336 Black Ink Cartridge
The HP 336 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 336 ink cartridge - HP Deskjet 5440, HP Deskjet D4160, HP Officejet 6310/6315, HP PSC 1507, HP PSC 1510/ HP PSC 1510s, HP Photosmart 2570, HP Photosmart 2575, HP Photosmart 2710, HP Photosmart C3170/C3180/s, HP Photosmart C3190, HP Photosmart 7850. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

BaByliss Thermo Ceramic Rollers
Products from industry leaders BaByliss are the choice of professionals. For perfect salon curls, you need BaByliss Thermo Ceramic Rollers. Heated rollers are the choice of hairdressers for achieving curls, waves and volume. This styling kit contains 20 high heat ceramic flocked rollers for fast, gentle curl formation and a gorgeous shiny finish. With ultra fast heat up, they're ready to use in just 4 minutes and they have variable temperature control to suit different hair types - hotter for thicker hair u

Call of Duty 5 World At War Game for PS3 by Activision
It's war! Traverse the jungles of Japan or drive the Germans out of Berlin in a World War Two setting with the fifth game in the phenomenally successful Call of Duty series. This game employs the same video engine system as introduced in Call of Duty 4: Modern Warfare, so the cinematic quality of the actual gameplay remains the same: astounding and completely immersive. Be ready to fight off numerous enemies while trying to fulfil your objectives in an open battlefield, complete with fully destructible surr

Belkin USB2.0 Extension Cable 1.8m
If your can't USB connector can't quite stretch, give it an extra 6ft (1.8m) with this extension cable. Its copper-foil reduces cross talk and interference and easy grip connectors ensure your connection isn't lost - even in the tightest places.

Natural Wicker Garden Tool Set
This Natural Wicker Garden Tool Set is durable and practical, the set comes in a prety basket making it an ideal gift for keen gardeners. The set consists of a fork, trowel, hand rake, planting trowel and furrowing tool, each of which has a wooden handle with comfy foam grip and with a matching green, rust resistant, and heat treated blade. All components pack neatly and conveniently into the elastic straps on the wicker basket for easy storage... although the set is so attractive you probably won't want t

Tu Faux Leather CD/DVD Box Brown
A CD/DVD box is an alternative storage solution to a rack or tower, offering the flexibility of being packed away inside a cupboard or under a bed should you not require immediate access to your entire film or music collection. This chocolate brown faux leather box forms part of a wider range so it's possible to buy matching office and bedroom storage solutions in the same stylish design.