There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Duracell Mini ChargerSainsbury's Stainless Steel BlenderLet's Cook Ice Cream ParlourBen 10 Single Duvet SetSylvanian Families Village Flower StallMarco Pierre White BlenderCircle of Love, Love of My LifeTu Butcher's BlockTu Duck Egg Table ClothBelkin Screen Overlays for iPod Nano 4th Generation Pack oCurver Mobile Storage Crate with lidBT Synergy 5100 Quad Handset PhoneOdyssey Towel PalmMy Baby KnowsBelkin 15" Messenger Bag Chocolate/TourmalineNigella Set of 3 Cake TinsCanon Ixus 980IS 14.7 Megapixel Digital CameraHoover Purepower 2100W Bagged Upright Vacuum Cleaner BluePhilips Rotary Shaver 8260Sainsbury's Pocket Sprung Memory MattressLausanne Corner Chaise Madras Leather Chocolate Left HandHomedics Ceramic Tile Electronic ScaleEdge Kick Boxing SetSainsbury's Peg Basket and 100 PegsKenwood Cube Blender and MillSainsbury's Towel LimeBaByliss 10-in-1 Pivotal Grooming SystemSainsbury's Extra Deep Large Bookcase BeechSainsbury's Basics Sandwich ToasterPrestige Advantage 5 Piece Cookware Set Black
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Bristan Java Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Java Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift to operate. The Bristan Jav

Singer Traditional 2259 Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Singer Traditional 2259 Sewing Machine. The Singer Traditional 2259, made by a company drawing on more than 150 years of experience, is part of a range of machines which combine quality traditional technology and construction with an elegant, attractive design. With 19 built in automatic stitches, the Singer Traditional 2259 Sewing Machine is perfect for a range of sewing applications, yet still simple to thread and operate. This machine

Circle of Love, Love of My Life
This smooth, white porcelain ornament is a touching representation of love between a man and a woman. A tapered, artistic heart shape rises up around the couple, making this a touching gift or a decorative ornament for the home.

Sainsbury's Towel Plum
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Creda Spa 300PC 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300PC 8.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 8 spray pa

Dyson Zorb Carpet Powder
This clever cleaning powder is designed to be used in conjunction with any Dyson vacuum to give grubby carpets a spring clean that will leave them looking and smelling fresher and newer. Simply sprinkle the moist powder on the offending carpet or rug then leave for half an hour, in which time the tiny particles will have attached themselves to thousands of dust, bacteria and mould spores, which are swiftly sucked up into your vacuum - leaving behind a pleasant flowery smell.

Tu Pillowcase Non-iron Pair Grey
These convenient non-iron pillowcases in grey are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Sony CD Marker Pens 4
You can write directly onto the top of CDs and DVDs with this specifically designed marker pen. Help yourself mark and distinguish between your media, making certain you don't throw away something you shouldn't!

In the Night Garden Upsy Daisy Tri Scooter
This In the Night Garden 3 wheeled scooter comes equipped with an adorable Upsy Daisy figure mounted on the handlebars. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The scooter's three wheels provide extra stability, while the printed anti-slip footplate adds further to the scooter's overall safety. The adjustable handlebars have translucent handgrips which match the wheels. Some assembly is required. Suitable for ages 3+.

Epson T016 Magenta Ink Cartridge
The Epson T016 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T016 ink cartridge - EPSON Stylus D68PE and EPSON Stylus D88/D88PE. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Peppa Pig Sound Cubes
These fun cubes can be lined up to make fun Peppa Pig images, when correctly aligned Peppa Pig will speak one of your 6 favourite sayings. These robust, wipe-clean cubes make a fun learning tool for younger children. Requires 2 x AA batteries, which are included in the pack. Comes in neat packaging making it an ideal gift.

Amefa Dubarry Stainless Steel 24 Piece Cutlery Set
A traditional 24 piece cutlery set containing 6 place settings. Each setting has a serrated knife, fork, dessert spoon and teaspoon to help you enjoy your meal from main course through to coffee! The tapered handles with subtle embellishment make them comfortable to use. Dishwasher-safe, this set is suitable for everyday use, while its polished stainless steel finish make it equally good for special occasion dinner parties. The set comes boxed and has a 10 year guarantee. This is an age restricted produ

Le Creuset Rectangular Roasting Dish Volcanic 26cm
This volcanic orange Le Creuset roasting dish has been hand-finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher, it has riveted lips at each end which serve as sure grip handles.

Sainsbury's AC Hair Dryer
This stylish and functional hairdryer has an attractive matt black finish and comes with patent black diffuser and concentrator nozzle. With three heat and two speed settings it offers professional styling, while a cool shot button enables you to set your style beautifully. Producing 1800W of power, it features an easy-clean filter and automatic shut-off.

Tu Chrome 50 CD Tower
This chrome tower has space for 50 CDs to slot in horizontally. Keeps your music collection looking neat and organised, with the spines of each CD on display so you can find what you're looking for at a glance. Requires no assembly, this handy CD rack is ready to use immediately!

Tu Dinosaur Fleece
Perfect for snuggling up in luxury, little boys will love this Tu Dinosaur Fleece - soft, cosy and pretty. Made from 100% polyester, this throw is fully machine washable and can be tumble dried for convenience. Little ones can use the fleece for extra warmth or as a lap rug while reading or in front of the TV - the possibilities are endless, not to mention the playing and fort building potential! Pair it with any Tu children's bed linen or cushions also available from Sainsbury's.

HP 15 Black Ink Cartridge
The HP 15 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 15 ink cartridge - HP Deskjet 810c, HP Deskjet 816c/825c/840c/843c/845c, HP Deskjet 916c/920c/940c/HP Colour Copier 310, HP Deskjet 3810/3816/3820/3822 series, HP Officejet 5110/v30/v40/v45 /HP PSC 750/950/Fax 1230, HP PSC 500. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Croydex Frosted Layer Mirror
A contemporary-style mirror with a clear frame and frosted glass that stands away from the frame giving it a 3D effect. The simple design makes for easy cleaning and lends itself to being hung in portrait or landscape. Decorative chrome fixings are included with keyhole mounts to secure this mirror securely to the wall. Easy to follow instructions are included in the pack.

Sylvanian Families Mother at Home Set
The Sylvanian Families Mother At Home set consists of the Mother Tailbury Dog figure, fridge/freezer, dairy foods, drinks and vegetable accessories. Suitable for ages four and up.

Autocare Folding Sun Shade Twin Pack
If you're going on a long road trip, these fold-away sun shades are a very useful car accessory to have, especially if you have kids in the back. They measure 44x38cm, will fit most windows and will block out a lot of sunshine, keeping the interior cool, and saving you energy costs by letting you turn the air conditioning down. They are spring-action, and with a quick twist, fold away neatly to roughly the size of your hand, and come in a closable pouch, for easy glove box storage when not in use. To open

Tomy Rainbow Aquadraw
Little people often make a big mess! Which is why Tomy has created this infant-friendly drawing game that allows kids to be as creative as they like without the risk of stray ink, spills or spotting. Simply fill the aqua pen with water and draw directly onto the special mat provided to see a rainbow of colours come alive as you draw! As the water slowly dries the pictures will fade away leaving a blank canvas for the next masterpiece! A larger aquadraw" paint brush is provided for wider brushstrokes. Desig

Body Sculpture Power Trainer
The Body Sculpture Power Trainer's strong vibrations add a new dimension to age old exercises, and also work on repairing and rejuvenating tired and damaged muscles. The strong tubular steel frame and wheeled base make it both strong and portable, but the major attractions are the portable frame that makes it perfect for users of any height. The user computer measures time and speed, and displays three pre set programs. It's ideal for use for stepping, push ups, sit ups, pelvic raises and dips, and can al

Ross 60" Rail LCD/Plasma Wall Mount
This unobtrusive mount for 60" LCD and plasma televisions up to 80kg in weight, can be conveniently tilted 5 degrees to reduce glare.

Tu Stamping 16-piece Cutlery Set
This 16-piece cutlery set contains 4 forks, knives, dessert and tea spoons and is made from smooth stainless steel. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

LG 32" 1080 Digital LCD TV
This attractive, high-gloss, black TV has the functions to match its form. HD 1080p-ready and with built-in Freeview, it also has a Twin XD Engine. With resolution of 1920 x 1080, a contrast ratio of 80,000:1 and a 5ms response time, it delivers images of superior quality, colour and sharpness. The combination of 24p Real Cinema, Clear Voice and Invisible Speakers with SRS TruSurround XT makes watching films a cinematic experience. Intelligent Sensor automatically adjusts the brightness, sharpness, colour

In-Bag Air Freshener
Freshen your house as you vacuum with these clever bag inserts for your vacuum cleaner. Simply slip them inside a new bag before fitting it to your vacuum, and as the air circulates, the air is deodourised and freshened. Never again will you have that strange dusty smell after your weekly vacuum.

Abru Domestic Triple Extension Ladder
The Abru Domestic Triple Extension Ladder has an attractive, clean-to-handle aluminium finish. It has wide, non-slip D-rungs for comfort and security and ribbed feet for extra grip. The 3 sections have 9 rungs each, amounting to a closed height of 2.57m and extended height of 6.35m. Because the ladder is made of aluminium, it's extremely lightweight and easy to carry. Nevertheless, the sturdy construction can bear up to 95kg, making it ideal for a range of household and DIY tasks. The Abru Domestic Triple

Bristan Design Utility Lever Bath Taps
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a lift to operate. Bristan Design Utility Lever Bath Taps carry a 5 year guarantee and work well with m

Canvas 3 Piece Single Suite
If you're looking for easy, reliable storage at an affordable price, this is the suite for you. Consisting of a canvas single wardrobe, 3 tier shelf and 3 drawer chest, this canvas 3 piece single suite is a terrific space saver, perfect for children's bedrooms or a guest room. The wardrobe's hanging space is perfect for jackets, trousers or skirts and dresses and the drawers at the bottom will hold plenty of folded clothing, while the 3 tier sturdy wooden shelves are great for storing additional clothes, bo

BaByliss For Men I-Trim Stubble
Designer stubble has never been easier with this trimming system from Babyliss. It has 30 ultra-precise length settings - from just 0.5-15mm - giving you incredible control for the look you want. With a high-gloss plastic body, and silver and brushed metal-effect detail, it’s a great tool for the style conscious man. Its clever LCD screen displays the cutting length in mm, as well as remaining charge - so you know exactly what’s happening.