Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Tu 16 Piece Cutlery Set
Traditional cutlery never goes out of style. This 16-piece set of 4 forks, knives, dessert spoons and teaspoons is made of polished stainless steel and comes in a neat presentation box. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Doctor's Mechanical Scales
Mechanical scales are an excellent choice as they don't require batteries. These scales are high capacity with a weight limit of 200kg. They have graduations of 1lb and a large dial that is easy to read. The large platform makes for a comfortable weigh-in and as it's textured, the platform is slip resistant. 5 year warranty.

Epson T044 4 Ink Cartridge Multipack
The Epson T044 4 Ink Cartridge Multipack contains 1 black, 1 cyan, 1 magenta and 1 yellow ink cartridge, compatible with any Epson printer that takes an Epson T044 ink cartridge. They are suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Le Creuset 26cm Cast Iron Grillit Granite
This 26cm "grillit", with granite finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of wine to

Infantino Baby Beach Band
This 5-piece musical instruments set has all the right moves. The clam shakers, lobster maraca, starfish cymbal, fish tambourine and octopus drum play a groovy tropical tune. Suitable for ages 6 months and up.

Panasonic TG6411 Black Single Handset Phone
This phone from Panasonic promises excellent speech clarity, boasts sleek looks and features a large 1.8" amber-backlit LCD display and illuminated keypad. Fully charged, talk time is up to an impressive 18 hours, with up to 170 hours on standby. Other features include a 100 name and number phonebook, speakerphone, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling (additional handset required), keypad lock, clock and alarm. Caller ID with caller ID memory and call waiting are a

Homedics Shiatsu Therapist Back Massager
The shiatsu mechanism on the Homedics Shiatsu Therapist Back Massager moves up and down your back for a deep, soothing massage - from shoulder blades to your lumbar region. It can also deliver penetrating heat to help work the stresses and pain from your muscles, and can be used to spot massage a specific area. If the rotation is not needed, a fixed rolling massager can be selected to roll up and down your back.

Breville Vitesse 2200W Iron
A powerful 2200W iron in a modern black, purple and white finish, this is the perfect blend of aesthetics and functionality. Generating 30g of constant steam, it has a further 80g steam shot to get out stubborn creases and also a vertical steam shot to de-crease hanging fabrics. Features include anti-scale, anti-drip and self-clean, and a 2m cord makes all your ironing easy to reach.

SanDisk 4GB SD Memory Card
With the space for 4GB of data, you can be safe in the knowledge that this card will have the capacity for all the holiday photos of even the most proficient amateur photographer. Ideal for slotting into your digital camera, whether you're travelling to Phuket or Putney, no matter the special occasion, you would be hard pressed to fill this card. With the ability to stay intact even after a 10-foot drop, Secure Digital cards don't come much more secure - just don't drop it when it's inside your camera!

Easy Karaoke Party Pack 2
Beat the recession by organising a fun karaoke night in! Easy Karaoke Party Pack 2 features loads of old and new singable hits - including some of the all time favourites of karaoke fundamentalists the world over! Featuring tracks by artists new and old, this fabulous 5 disc compilation contains dozens of popular songs for male and female singers, singly or in groups, across genres from rock to country to folk to pop and beyond. Relive decades' worth of music with your favourite tunes - and perform them yo

Nigella Lawson Classic Salt & Pepper Piglets
Season your food in style with these adorable salt and pepper piglets. They'll add an entertaining touch to your dinner table and are a great conversation piece. The set includes a handy tray and two open ceramic piglets waiting to be filled with ground salt and pepper. All the components are dishwasher-safe and carry a 1 year manufacturer's guarantee.

Supreme Soft Grip 3 Piece Set
Complete your cookware range with this quality 3 piece stainless steel saucepan and lid set. Cook great meals in either the 16cm - 1.75L, 18cm - 2.5L or the 20cm - 3.5L pans which each feature a water gauge on the inside for easy measuring. The 6.5mm encapsulated bases of these saucepans means that heat is distributed evenly ensuring your delicious food shouldn't burn. Finished in mirrored and brushed steel, these pans have soft to touch silicone handles that reduces the transfer of heat when used on the

Addison Side Table
The Addison Side Table is an attractive and useful piece of furniture. It features two useful storage drawers and has straight, brass effect handles. Made of handsome solid pine and veneers, it will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have meas

Dirt Devil 2000W Bagless Vacuum with Turbo Brush Red and Silver
This powerful, roller type vacuum cleaner offers a 2000W motor and a large, bagless 2.5L capacity - all in a funky, upbeat design. Six stage filtration keeps your home hygenic while cyclonic technology lets you use power efficiently. The set includes a hard floor brush, a crevice tool, a turbo cleaning brush, an anti-allergy fabric brush and flexible hosing to make your chores much easier. The non-scratch wheels are perfect for wheeling around on expensive, polished wooden surfaces, or anywhere else. The

Tu Red Cotton Ribbed Placemats
These Tu Red Cotton Ribbed Placemats are not only a highly attractive addition to your dining table, they will also protect the surface from spills, scratches and other damage that occurs through wear and use. At 48cm long and 35cm wide, these 100% cotton placemats will fit neatly around most dining tables, providing a surface for plates and cutlery. The roughened appearance of the fabric lends a rustic touch to your dining area. Machine washable at 30°.

Ross 27" Fixed LCD Wall Mount
Suitable for televisions from 13" to 27" and up to 20 kg in weight, this easy to install, low profile LCD wall mount is hung with a picture style mounting.

PURE One Elite White DAB Radio
A classy performer, this stylish, well turned out portable radio produces beautiful sound quality, both from its digital receiver to its punchy speakers. Finished in a lovely, tactile satin, this version is a stylish white colour. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. A large memory of 50 presets let you quickly jump between your favourite radio stations. It has a headphone jack so you can listen without disturbing oth

Fuji Finepix S1500 10-Megapixel 12x Zoom Digital Camera
A remarkably small camera for its size and features. Sporting a massive 12x zoom (33mm-396mm equivalent), automatic or semi-manual modes, and a SLR-style design, this super-zoom camera frees you from having to change lenses while giving you massive flexibility of shot size. Stabilisation is all important when shooting with such a high zoom-factor, and reduces blur even at night time. Impressively, this camera has a tracking auto-focus, so you can keep moving objects in focus. This high-end feature is norm

Different by Design Pintuck with Embroidery Bedset White and Grey
This crisp white duvet cover and pillowcase set is made from soft poly/cotton, which feels kind on your skin. The fresh white colour is complemented by an embroidered panel in different shades of grey giving it a rich texture. The set contains two pillowcases and one duvet cover. Zip fastening. Machine wash at 40°C.

Andrew Collinge Rik Rak Curls
Two time winner of the British Hairdressing Awards Andrew Collinge is one of the most highly respected figures in the hairdressing industry today. Together with Carmen, he has developed a range of signature products for home hair care. Create cool, loose boho waves, rik rak curls and tousled spirals with the Andrew Collinge Rik Rak Curls - it gets stunning salon results. It reaches its top temperature of 200°C in just 30 seconds, and it can be used on dry hair for time saving styling. The individually heat

Christy Peony Pillowcase
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Peony Pillowcase will turn any bedroom into a real lady's boudoir. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the slip is made from 300 thread count, 100% cotton satin for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the pillowcase is fully machine washable and can be tumble dried for total convenience.

Samsung Q2 8GB MP3 Player Black
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 technology to recreate the three dimensional environment that the recording took place in. This results in much

Belkin Waverest Gel Mouse Pad
Soft and relaxing for your wrists, if you're browsing for hours on end, your wrist may need additional, comfortable support. Belkin's Gel Mouse Pad provides a suitable cushion - just make sure you don't play with the gel when you should be working!

Sainsbury's Basics Hand Blender
This hand blender has a 200W motor for mixing and blending and the mixing stem twists off for cleaning. Perfect for a wide range of kitchen blending and mixing applications, it's quick, and easy to use.

Tu Satin Square Quilt Chocolate
Perfect for snuggling up in luxury in your own living room, this quilted faux satin throw is silky soft, cosy and fashionable. In classic, glossy chocolate, it will go with just about any colour scheme and is fully machine washable. Use this throw for extra warmth in bed, as a lap rug while in front of the TV - the possibilities are endless.

Thermos Orion Soft Touch Travel Mug
The Orion Soft Touch Travel Mug has double wall insulation keeping your beverage hot for 2 hours and cold for 4 hours. The ergonomic integrated handle makes gripping the mug easy so there's no chance of hands getting burnt or chilled. The mug is splash resistant and allows you to drink through the lid. The Orion fits most car cup holders and comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool gl

Morphy Richards 2000W Turbo Tip Iron
The Morphy Richards 2000w Turbo Tip Iron has a vast array of features to let you get the most out of your laundry with far less fuss than ever before. Morphy Richards's tip technology produces a powerful shot of steam to help you iron the trickiest of items either horizontally or vertically. The anti-calc system prevents the build-up of limescale for great performance that lasts and lasts. The easy view 400ml water tank lets you keep an eye on your water levels while you iron for longer without refilling,

Playmobil Ambulance
The Playmobil Emergency Ambulance has a working flashing light, the roof is removable and the side and back doors can be opened. It comes equipped with all sorts of medical instruments for patient care and a gurney with folding legs and adjustable headrest. The set also includes 3 Playmobil figures and other accessories. The Playmobil Emergency Ambulance requires 2 CR 2032 batteries (included). For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys fo

In the Night Garden Fold and Go Easel
Draw on the chalkboard, or use the special pens provided on the wipe clean board, then erase and start again! Or you can clip on a colouring sheet and make a drawing from the popular BBC series In the Night Garden to keep. The easel set has sliding drawers to store the contents in: 12 marker pens, eight crayons, six sticks of chalk, colouring pages, clean up sponge and full instructions. Suitable for ages three and up.

In-Bag Air Freshener
Freshen your house as you vacuum with these clever bag inserts for your vacuum cleaner. Simply slip them inside a new bag before fitting it to your vacuum, and as the air circulates, the air is deodourised and freshened. Never again will you have that strange dusty smell after your weekly vacuum.