Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Sainsbury's Shaggy Chenille Bath Mat Chocolate
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Supreme Soft Grip Saute Pan
Cook in comfort with this sauté pan and lid. With a 3L capacity, this stainless steel pan features the Teflon Platinum Pro non-stick coating to ensure your food turns out the way you intended it. A 6.5mm encapsulated base ensures even heat distribution throughout the pan which helps prevent the burning of your delicious food. The lid is also stainless steel and both its handle and the pan's handle are made from soft to touch silicone that reduces the transfer of heat when used on the hob. The 24cm wide

Sanyo Black Digital 32L Combi Microwave Oven Black
This sleek mirrored finish of this machine more than matches its cooking capabilities. Family-sized, it will microwave, grill and work as a convection oven. Features include simultaneous cooking, 95 minute timer, quick and delay start, 4 combined grill/convection settings, auto-defrost, clock and many pre-programmed settings. Altogether it's a combination that makes cooking casseroles, fish, roasts and much more no more difficult than touching a button. One year guarantee.

Sainsbury's Dark Seagrass Basket Small
This basket, made of tightly woven seagrass, is ideal for beauty products and other assorted bathroom bits and bobs. It's got handles at each end for when you want to move it, and the dark stain strikes a contemporary note.

Mastrad Kitchen Torch
Create perfect crème brûlées, caramelise tart tatins and easily skin tomatoes and peppers with this useful kitchen blow torch from Mastrad with adjustable flame. Stylish in a black and silver, it comes gift boxed and would make a great present for any home cook.

Tu Pillowcase Non-iron Pair Red
These convenient non-iron pillowcases in red are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

H.M. Armed Forces Fast Attack Jump Jet
Project air power into the furthest reaches of your home with the H.M. Armed Forces Fast Attack Jump Jet. It's vertical take-off abilities free it from the need to operate from traditional airstrips and the landing gear realistically deploys for landing.

Belkin USB2.0 Extension Cable 1.8m
If your can't USB connector can't quite stretch, give it an extra 6ft (1.8m) with this extension cable. Its copper-foil reduces cross talk and interference and easy grip connectors ensure your connection isn't lost - even in the tightest places.

Sainsbury's Epson T044 4-Ink Cartridge Multipack
The Sainsbury's Epson T044 4-Ink Cartridge Multipack contains 1 black, 1 magenta, 1 cyan and 1 yellow ink cartridge, compatible with any Epson printer that takes an Epson T044 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for

Samsung Q2 8GB MP3 Player White
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 technology to recreate the three dimensional environment that the recording took place in. This results in much

Sainsbury's Hinged Pine Box
This natural pine box is a fantastic canvas to decorate and make your own! Stain it or paint it to give it a special finish or leave it in its natural state and use for storage. The hinged top guarantees that it won't become separated from the base of the box and ensures your goods stay safe inside.

Braun LS5100 Silk and Soft Battery Ladyshave Pink
This Braun Battery Powered Ladyshave features a number of innovations specifically designed to make the process easier, quicker and more efficient. It has a floating foil shaver which hugs the skin and moves to follow the curves of your body, allowing it to remain in contact with your body the whole time. EasyGlide technology spreads out the pressure very evenly, reducing irritation. An integrated long hair trimmer allows you to trim any longer hair, either to style it or in preparation for shaving. Option

BaByliss For Men I-Trim Stubble
Designer stubble has never been easier with this trimming system from Babyliss. It has 30 ultra-precise length settings - from just 0.5-15mm - giving you incredible control for the look you want. With a high-gloss plastic body, and silver and brushed metal-effect detail, it’s a great tool for the style conscious man. Its clever LCD screen displays the cutting length in mm, as well as remaining charge - so you know exactly what’s happening.

Tu Enamel Frame 4x6" Cream
This Tu metal picture frame is silver plated with a cream enamel pearlised finish. A high shine makes this picture frame a pretty gift or stylish shelf decoration.

Russell Hobbs Marco Pierre White Forged Frying Pan Grey 28cm
Michelin-starred chef Marco Pierre White has teamed up with premier kitchenware brand Russell Hobbs to create this deep fill frying pan. It's got a slender and stylised stainless steel handle, an aluminium body and a durable hard anodised aluminium finish. Aluminium is an excellent heat conductor, the flat base will ensure an even distribution of heat. The comfortable easy grip handle will remain cooler than the body but should still be handled with caution; oven gloves are suggested. The non-stick interio

Tu Flat Sheet Cream
This convenient non-iron flat sheet in cream is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single sized flat sheet measures 180cm x 260cm, the double measures 230cm x 260cm, and the king size measures 275cm x 275cm. Machine wash at 40°C.

Kenwood kMix Hand Blender Red
This smart red hand blender set combines a one litre food processor and hand blender with accessories to help bring your recipes to life. Five speed settings give you texture options and also means that powdering crispy biscuits for desserts is as easy as whizzing up soft fruits. A stainless steel powered hand whisk makes whipping cream simple, while a wand allows you to froth milk and cream soup. All the attachments are dishwasher safe, while anti-slip feet will secure your mini food processor even when

Nutriheat Nourishing Capsules
More than just hot air! Recomended by Trevor Sorbie, Nutriheat Nourishing Capsules are part of a revolutionary system that feeds and cares for your hair while drying it. The refill pack contains six replacement Nutriheat capsules for use with the Nutriheat Nourishing Hair Dryer.

Tu Black Aluminium 28cm Stir Fry Pan
Slimming down the Oriental way? Stir fries are delicious, nutritious and very, very good for you. The Sainsbury's own brand leads the pack with this aluminium wok style stir-fry pan. Large enough to create a stir-fry for the whole family at once, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with a classi

Different by Design Square Beaded Cushion Silver
Classy, charming and eye-catching, this Different By Design throw cushion will add an individual touch to your living room. The silvery fabric adds a modern touch, while the beadwork gives them a touch of luxury. Place them on armchairs or on a sofa. Dry clean only.

Lille Accent Chair Fabric Modern Circles Duck Egg
This pretty armchair would suit a sitting, dining or even bedroom due to its elegant shape, size and fabric. Covered in a floral flock design its tapered wooden feet give it a neat and compact appearance. The back and rounded arms are upholstered and the removable bottom cushion is foam filled.

Le Creuset Petit Casserole Dish Almond 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in almond coloured enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Ewbank Power Plus Rechargeable Floor Sweeper
The Ewbank Power Plus Rechargeable Floor Sweeper is portable, light and easy to use and it can be used to clean carpets, tiles and laminate floors. The 4.8V motor is rechargeable and gives up to 30 minutes' operation from a single charge, so it's cordless for hassle free use. The easy to empty dustpan makes it simple to clear out, and there's even a wall bracket for out of the way storage.

Seagate Freeagent GO 5400.2 250GB Portable Hard Drive
Portable, big storage hard drive without the need for cables, the Seagate Freeagent GO 5400.2 250GB is an option for PCs. 250GB of storage, it can hold enough media for anybody who likes to be entertained on the move, it also has plenty of space for transporting files and data between computers. With the docking station available from Seagate (not provided), it means that you don't have to worry about cables cluttering up your desk. Please note: this product is not compatible with Macintosh computers.

Masterplug 24hr Mechanical Timer
If you are concerned about wasting electricity, this 24hr mechanical timer plug allows you to schedule how long the plug should be switched on before it turns itself off. As the name implies, you can schedule this for any time within the next 24 hour period.

Addis 8 Piece Storage Set
This set includes 2L, 900ml, 450ml, 300ml and 180ml shallow containers, 4.6L and 2.4L deep containers and a 500ml cup. The Addis clip & close system is 100% air and liquid tight ensuring food lasts longer and leakage is non-existent. The system works with 4 lockable clips which are simple enough even for a child to use. Microwave safe, dishwasher safe and freezer safe. 5 year guarantee.

Brabantia 30L Stainless Steel Laundry Bin
At 30L this large laundry bin is big enough to store plenty of washing until it's ready for the machine. With an Stainless Steel barrel the perforated base provides ventilation keeping the contents aired and the removable cotton liner makes it easy to lift out and carry the washing to the machine. The plastic base prevents slipping and scraping and the removable lid makes for easy access and gives the bin a compact look. It comes with a 10 year guarantee.

Lilbourne Chair Natural
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to orde

Aqua Beads Flower Studio Compact
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then, simply spray with water! Perfect for travelling and visiting friends! This cute compact has space to store your bead plopper, water sprayer and picture templates, and drawers to hold all your colourful beads. The set contains over 500 beads, bead plopper, layout tray, three template sheets, water sprayer, instruction

Tomy Guitar Rock Star
If you've ever had dreams of being a rock star, this fun piece of equipment can make that dream a reality, for five minutes at least! The neck and head of the guitar come pre-programmed with eight great rock songs that you can jam along to while infra-red strings will play out your strumming through the built in speakers; its air guitar with sound! Ports allow you to hook your Guitar Rock Star up to a speaker should you want to make a real racket! Or headphones can be inserted so you can rock-out without d