Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Ben 10 Monster In Line ScooterKenilworth Large Scatter Back Sofa Plain PlumTu Chocolate Cotton Ribbed RunnerHannah Montana Electronic KeyboardIntempo Pink iPod Dock IDS-01Verbatim Optical Black and Silver Desk MouseVeet Rechargeable EpilatorTu Fitted Sheet Plain Non-iron BlackJamie Oliver White Mug 2 packEasy Karaoke Boy BandsTriton Etana Satin 9.5kW Electric ShowerKen Hom 31cm 10 Piece Wok SetFairtrade Housewife Pillowcase CreamMorphy Richards Easy Clean Harry Ramsden FryerJamie Oliver Classic Flavour ShakerLet's Cook Ice Cream ParlourSainsbury's Shaggy Chenille Bath Mat TealOlympus Mju Accessory KitZap Faux Leather Beancube BrownMorphy Richards Jetstream Steam GeneratorLet's Cook Ice Cream ParlourPURE Chronos iDock DAB/FM Clock Radio BlackPhilips 6970 Mains/Rechargeable Rotary ShaverSainsbury's Compact Bagless Upright Vacuum CleanerRussell Hobbs 20L Steel Digital Microwave and GrillPrestige Pro Grip Gadget SetPremier Housewares Storage CartApple iPod Classic 120GB BlackSabichi 18cm 3 Tier SteamerZap Faux Leather Beanbag Chocolate
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Lilbourne Chair Natural
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to orde

Panasonic DAB Micro Hi-fi SC-PM5DBEB-S
Quality-built by Panasonic, this is a versatile micro system with CD player, DAB and AM/FM radio and USB connectivity, which enables you to connect almost any digital audio player to the system to play your music with outstanding sound quality. In fact, the built-in Re-Master technology actually improves the sound of compressed music files (such as MP3) when they're played through this system. DAB and AM/FM radio gives you a massive selection from the airwaves, and setting up couldn't be easier thanks to

Daewoo 29L Combination Microwave Oven White
This 900W microwave by Daewoo boasts a double heating system including a grill to brown food while it's cooking. With a capacity of 29L, you can use this microwave to roast food in its 2250 Watt convection oven, auto defrost fish and poultry, or cook pizzas quickly. Cooking is made easy with its auto cook functions, 1 touch cook menus and 10 power levels. It can be secured with the child safety lock and included is a turntable and metal rack.

Epson T048 6 Ink Cartridge Multipack
The Epson T048 6 Ink Cartridge Multipack contains 1 black, 1 cyan, 1 magenta, 1 yellow, I light cyan and 1 light magenta ink cartridge, compatible with any Epson printer that takes an Epson T048 ink cartridge. They are suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Sainsbury's Cycle Helmet Adult 54-58cm Silver
This cycle helmet comes with a full set of standard features, such as aerodynamic vents to keep your head cool and dry, a visor to assist with sunlight and airflow, and fully adjustable straps. The head size (54-58cm) is easy to adjust with the simple turn of a wheel while the helmet is on or off. Complies with European safety standard EN 1078.

Tu Robot Cushion
Ideal for any child's bedroom, this robot cushion is plush, soft and easy to clean. Whether leaned against the headboard for a little extra back support while reading before bed or held close for a cuddle while falling asleep, he's a perfect bedtime companion. Bright and colourful, the robot cushion adds a fun touch to a space or sci fi themed bedroom. If he gets dirty, just wipe him clean with a damp cloth!

Prestige Cook n' Look 5 Piece Set
Stainless steel pans are a great investment due to their durability and strength. The Cook n' Look set is friction bonded and has an aluminium full cap base which ensures even heat distribution, eliminating hot spots and reducing the chance of burning food. The contemporary and stylish handles are comfortable and easy to grip. The pans are oven safe with the lids on up to gas mark four and because the glass lids are close fitting heat and flavours are locked in. Great for all cookers including induction s

Panasonic TG6421 Silver Single Handset Phone
This elegant DECT phone from Panasonic boasts the latest digital technology to give excellent sound clarity and also has a built-in answering machine with up to 20 minutes of recording time. Talk time is up to 18 hours, with 170 hours standby. Other features include a 100 name and number phonebook, speakerphone, ringer LED, incoming call barring, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling (additional handset required), clock and alarm. Caller ID with caller ID memory a

Toshiba Satellite L300-25H 15.4 Inch 250GB Laptop Black
An affordable laptop, packed with very respectable computing power. It has a large, high resolution 15.4 inch widescreen (1280x800) with Toshiba's TruBrite technology for enhanced viewing. Log in quickly and securely with face-recognition. The speedy Intel Dual Core, 2.0GHz chip keeps computing tasks snappy. This model also has a higher Front Side Bus of 1MB - which means it can load programs faster. The 3GB of memory makes web browsing, document and spreadsheet creation, and playing multimedia easy. The l

Ross 32" Single Arm LCD Wall Bracket with Tilt
This panning, tilting single arm wall bracket is a great solution for installing an LCD television in any room. With all the wall fittings concealed, and full panning and tilting movements, the bracket is both attractive and highly functional - allowing for a full range of viewing angles to be achieved. Will work with television sets from 23" to 32".

Henry 1100W Bagged Cylinder Vacuum Cleaner with Microtex Filtration
The friendly face of cleaning we've come to trust: it's Numatic Henry, the Bagged Cylinder Vacuum Cleaner! Henry is a dry vac with a high performance 1100W Twinflo' motor with hi-lo control for different surface applications and a 4 stage filtration system - not to mention a cheery red face and black hat. The cylinder design has a heavy duty 9L capacity and takes easy to use Microflo dust bags. The vacuum has a high efficiency Microtex filtration system - approved to the highest allergen standard by the Br

Aura Upright Storage Unit
The simple lines of the Aura range highlight the solid nature of this furniture. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good and is built to last. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching array of home furnishings. With 5 shelves and a cupboard, the Aura Upright Storage Unit provides plenty of storage space for displaying books, objects, photos or a micro hi-fi system. Instead of a hand

Tu Black Aluminium 3-Piece Cookware Set
Equipping your kitchen from scratch or just running out of cookware? Expand your selection with this black aluminium 3 piece set. Consisting of a 14cm milk pan with moulded spout for easy pouring, a 16cm saucepan and a 20cm saucepan, both with glass lids, it's ideal for cooking several ingredients at once. All the components heat evenly and are suitable for gas or traditional electric hobs, and the clear glass lids allow you to check on cooking progress at a glance and trap the heat perfectly for shorter co

In the Night Garden Fold and Go Easel
Draw on the chalkboard, or use the special pens provided on the wipe clean board, then erase and start again! Or you can clip on a colouring sheet and make a drawing from the popular BBC series In the Night Garden to keep. The easel set has sliding drawers to store the contents in: 12 marker pens, eight crayons, six sticks of chalk, colouring pages, clean up sponge and full instructions. Suitable for ages three and up.

York B500 Multi Functional Barbell Bench
The York B500 Multi Functional Barbell Bench is a useful barbell bench with an adjustable backrest (flat to incline through three positions). Rated for 200kg of maximum weight including the user, this bench is ideal for light to medium weights in the home. It folds up to give more room when you're not using it, perfect for a small exercise area. It has foam rollers for ankle support in either a knees locked or knees bent position.

Fuji Finepix Z30 10-Megapixel 3x Zoom Digital Camera Pink
The pink version of a funky, yet well-featured compact digital camera that comes in a range of colours for the style-conscious user. A 3x optical zoom and a 10-megapixel sensor keep things up to date with good image quality. The zoom mechanism is inside the camera, so it retains its sleek profile when on and off. A full range of auto functions and flash make this a great little walk-around camera to take with you everywhere, be it picnics or parties. Couples and Group timer functions, as well as easy uploa

Tu 16 Piece Stainless Steel Cutlery Set
This 16 piece cutlery set for up to 4 people includes knives, forks, dessert spoons and teaspoons. Dishwasher safe and with a classic, shiny stainless steel design, it is the perfect set for every mealtime. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Triton Kito Chrome 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Kito Chrome 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with 5 spray patterns works like a charm, so

Polar Gear Compact Cooler Black
Keep your lunch fresh in this stylish Polar Gear lunch bag! It's insulated, more flexible than a lunchbox and zips up securely. Made from durable polyester with rubberised trims and wipe clean linings - with sealed seams to avoid seepage and crumbs in corners - this lunch bag is large enough to hold a grown up lunch or food for a hungry teen, yet compact enough to fit in a school bag or briefcase. The bag comes with a reusable mini ice pack to keep the contents of your lunch cool and crisp!

Masterplug Double Phone adaptor
Double the number of phones that can be plugged into a single telephone socket with this Masterplug double phone adapter. Whether you need two phones to the same line or want telephone and internet connection this small, plastic splitter will allow it.

Meccano Kids Play Noddy
Take this classic tradition and add another perennial kids' favourite: Noddy. The Meccano Kids Play Noddy set allows young Toyland fans to build their hero's car and figure from the shapes provided. Designed for smaller children, the large, cheerfully coloured sections can be clipped and twisted together to make two different models. The large, round edged plastic parts are perfectly safe for little ones to play with. Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby inven

Bodum Columbia Coffee Maker 8 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. Fashioned out of stainless steel, the Columbia cafetiere looks like an art deco coffee pot. Unlike other Bodum cafetieres it isn't made of glass, so is extremely resilient to everyday knocks and bumps. It can make up to 8 cups of coffee so is perfect for any large get together. Dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait 4

Optima 2GB MicroSD Memory Card
A high capacity, 2GB MicroSD memory card, little bigger than a fingernail, the Optima 2GB MicroSD Memory Card is compatible with any electronic devices that support MicroSD cards, especially mobile phones, smartphones, MP3 players and other portable devices. The product comes with a MicroSD card adapter. Simply slip the tiny MicroSD card into the adapter, and it functions like a regular SD card for use in larger portable devices or card readers. The card features quick transfer rates and low power consump

Super Quad
The Super Quad children's ride-on quad bike is a ton of fun! Kids will have no trouble with the easy to use handlebar controls - one button for go/power and another for complete stop - and the foot-operated accelerator. The sturdy construction of plastic and metal is a gleaming blue that they'll love. The quad bike runs off a 6V rechargeable battery and comes with a UK charging unit and adaptor. The large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instru

Verbatim Black 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a slick, glossy black with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very co

Masterplug 10m 4-way Cassette Reel Extension Cable
A wind up 10m extension cable incorporating 3 additional plug sockets.

Lexmark 17 and 27 Black and Colour Ink Cartridge Multipack
The Lexmark 17 and 27 Black and Colour Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either Lexmark 17 or 27 ink cartridges. They are suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Different by Design Egyptian Cotton Flat Sheet White
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding and will wear beautifully with age. The dimensions for the single flat sheet are 180cm x 260cm, the double measures 230cm x 260cm, the kingsize measures 275cm x 275cm. Machine wash at 40°C.

Different by Design Pintuck with Embroidery Bedset White and Grey
This crisp white duvet cover and pillowcase set is made from soft poly/cotton, which feels kind on your skin. The fresh white colour is complemented by an embroidered panel in different shades of grey giving it a rich texture. The set contains two pillowcases and one duvet cover. Zip fastening. Machine wash at 40°C.

Gelert Tripod Stool
If you're in need of a quick convenient seat when you're camping or caravanning, then this tripod from Gelert is just the thing. It has a lightweight aluminium frame and a polyester base for comfort. Weighing just under 0.5kg so can easily be transported or carried when trekking.