With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Jamie Oliver White Tiny Sorts Jug
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher and microwave safe. This classic and durable jug will look beautiful on any table and serve you well for years to come.

Sainsbury's Stainless Steel Blender
However much or however little time you spend in the kitchen, you can't live without this Sainsbury's Stainless Steel Blender. Apart from the usual blending, whizzing and chopping, this table blender also has a liquidiser function for making thicker juices, purees and baby food and can crush ice for cocktails! The Sainsbury's Stainless Steel Blender has 5 speeds as well as a pulse function, a pouring spout on the 1.5L glass jug, non slip feet, a safety lock and built-in cable storage for easy tidying away.

Lilbourne Regular Sofa Madras Leather Chocolate
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for more details.

Autocare Tow Rope 2000Kg
An extra strong polypropylene tow rope, designed to be lightweight, yet strong enough to tow cars weighing up to two tonnes. The rope is over 3.5m long, which ensures safer towing. It also has a metal hook on one end, and a loop on the other, so there is no need to fuss with tying knots. The label for the package doubles as an 'ON TOW' sign, to be placed prominently on the vehicle being towed, for extra safety. 1 year guarantee.

York Diamond Olympic Bench
York's new diamond series of weight benches combines cutting edge design features with dynamic, energetic styling that will fit in perfectly in a modern, well-appointed home gym. This narrow stance, barbell bench has a range of useful features to make it more flexible, and to make your workout less hassle. Featuring high-strength steel uprights set work with the wider Olympic-length barbells, with variable height weight catchers. It can be set to a wide range of angles, from decline, to flat, to full incli

Belkin Home/Office Laptop Power Adapter
When on the move, it can be a hassle to carry multiple power adapters to charge all the electronic gizmos that the modern moving communicator requires to stay in touch with the modern world. With 12 tips included, you can charge your laptop, iPod, Blackberry or almost any other piece of mobile equipment all from one handy power adapter. Please note: due to specific patents and electrical requirements, tips for Apple laptops are not included.

Apple iPod Nano 8GB Green
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Le Creuset 23cm Cast Iron Oval Casserole Dish Almond
This 23cm, 2.6L oval casserole dish in an almond finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cookw

Sainsbury's 14.4V Cordless Drill
A versatile, more powerful cordless drill from Sainsbury's. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switching on when not desired. Comes with a range of 6 drillbits, and 6 screwdriver attachments. Compatible

TomTom XL Live IQ Routes Edition UK EU and Ireland
The TomTom XL LIVE IQ Routes Edition is the most fully featured TomTom XL sat nav unit. It has a large, 4.3in widescreen with a simple touchscreen interface. This model features wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapest petrol stati

York T203 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T203 Treadmill. Its LCD screen shows 10 workout programmes and with a top speed of 18km/h and a cushioned , it is excellent for both walking or running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. Incline is automatically adjusted to match your heart rate so that you can get a more effe

Thermos Multi-Purpose Flask 1.2L
Made from lightweight, unbreakable stainless steel this multi-purpose flask has an insulated lid with an extra cup inside. Specially treated inner liner for effortless cleaning, this flask makes washing up a second thought. Features a retractable handle and detachable strap for easy carrying, as well as a leak proof twist and pour stopper. Keeps liquids hot for over 8 hours and cold for 24 hours. 10 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that pipi

Le Creuset Rectangular Roasting Dish Blue 26cm
This blue Le Creuset roasting dish has been hand-finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher, it has riveted lips at each end which serve as sure grip handles.

Ready Steady Cook Bistro 5 Piece Cookware Set
The Ready Steady Cook Bistro 5 Piece Cookware Set is the essential addition to any kitchen and will meet just about any cooking needs! Crafted in stainless steel with aluminium encased bases for even heat distribution, the set consists of a 16cm, an 18cm and a 20cm saucepan (all with glass lids and cool-touch, silicone coated, riveted handles), a 14cm milk pan and a 24cm frying pan. The set is dishwasher safe, suitable for all hob types (including induction hobs) and carries a 25 year guarantee. The sauce

Vacu Vin Rapid Ice Wine Cooler
When packing a picnic, you want to take as little as possible. With the Vacu Vin Rapid Ice Wine Cooler, you can have the luxury of a wine cooler without the weight or bulk. Acting as a cool sleeve or a jacket for your wine, the wine cooler chills wine in about 5 minutes and stays useable for hours. Simply place the wine cooler in the freezer for 6 hours before using, remove, and slide over the bottle. Let stand for 5 minutes then pour keeping the sleeve in place.

Basics 7 Piece Food Storage Set
Food storage containers needn't be an expensive purchase as this 7 piece, watertight storage box set shows. With plastic storage in 5 different sizes both square and circular, you'll be able to store food or other products in the fridge and freezer. They can also be used in the microwave.

Thomas Track Star Fleece Blanket
Perfect for any kid who loves the hit TV show Thomas the Tank Engine and Friends, this comfy polyester throw will have them curled up cosy and warm for the whole winter! Made from 100% polyester, the throw measures 130x170cm, perfect for over the covers on a chilly night. It can be machine washed at 40°C and tumble dried.

Zoggs Phoenix Junior Goggles
Phoenix Junior goggles are specially designed for children aged 6 to 14, with many of the features found in Zoggs' adult range - like UV lenses and a latex strap for a comfortable fit. The head strap adjusts for an ideal fit, and Vylux polyseal gaskets stop water entering the eye. Suitable for ages 6-14.

Universal Microfibre Bags
As the name suggests, this type of vacuum cleaner bag is manufactured for extra durability and the need for the highest filtration performance. Use these bags to eliminate dust, particulates and odours from your home or workplace. Each pack contains three bags.

Bristan Victorian Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires o

Nigella Lawson Classic Salt & Pepper Piglets
Season your food in style with these adorable salt and pepper piglets. They'll add an entertaining touch to your dinner table and are a great conversation piece. The set includes a handy tray and two open ceramic piglets waiting to be filled with ground salt and pepper. All the components are dishwasher-safe and carry a 1 year manufacturer's guarantee.

Tu Pillowcase Non-iron Pair Teal
These convenient non-iron pillowcases in teal are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcase measures 70cm x 50cm. Machine wash at 40°C.

Sharp Silver 22L Digital Microwave Oven
This 800W stand alone microwave oven by Sharp features 5 power levels and has 9 useful built in programmes to cook your food to perfection. With a 22L capacity, 3 auto cook menus, 3 express cook menus and 3 express defrost functions, it is sure to be a welcome addition to any kitchen.

Tu Wipe Clean Apron with Oven Glove
Get cooking in style with this great Tu Wipe Clean Apron with Oven Glove. The set consists of an apron and a double oven glove, both in pretty pink print. The apron is a polycotton blend with PVC coating for easy cleaning - just wipe with a damp cloth! The 100% cotton oven glove with polyester stuffing is machine washable. The apron has lengthy straps, so one size fits all. The oven glove fits both hands at once for lifting heavy casseroles or trays out of the oven and complies with BS 6526:1998.

Metronic 320GB Set Top Box and Digital Video Recorder
Television viewing perfection. If you have an analogue television and want to access the high quality world of digital television, this set top Digital Video Recorder (DVR) will let you tune into Freeview's 40+ channels, and even pause and rewind live TV. You can record two channels at the same time, so you never have to miss your favourite programmes - especially good for sport! The 320GB hard drive will let you record hours and hours of TV before you need to delete old recordings. The player offers all

Vacuum Bags 4 Pack
These ingenious bags are perfect for storing clothes, blankets or other soft furnishings. Simply fold and pack the items neatly, attach the vacuum cleaner and suck out the air. The items will be safely stored and the vacuum packed bags take up a lot less space!

Salter Black Glass Electronic Bathroom Scales
Check your weight with the Salter Black Glass Electronic Bathroom Scales. The sleek design of ultra strong tempered black glass means it'll always look great in your bathroom, while its extra slim platform makes it easy to stash away. The blue LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet to ensure accuracy on any su

Marco Pierre White Mini Food Processor
The 320W Marco Pierre White Mini Food Processor is perfect for smaller quantity recipes such as pasta sauces, fresh herbs and baby food. This versatile kitchen appliance comes with a universal blade, suitable for chopping and blending a variety of foods. It also includes an ice blade for crushing ice and a special disc for whipping cream. A one-touch operation button offers ease of use, while its durable glass bowl has a handy lid for storing food in the fridge. Finished in sleek matt black and chrome, it's

Body Sculpture Aerobic Bouncer
This 92cm mini trampoline will have you sweating off the kilos and moving towards the body you dreamt of. It sits 20cm off the floor, has a foam edge for safety, and is a great way of getting a low impact workout without swimming laps of the pool. It's six legs ensure absolute stability. It weighs 6.1kg.

Nicky Clarke 1200W Hot Air Styler
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Style your hair while you dry it with the Nicky Clarke 1200W Hot Air Styler. This powerful hot air styler gives quick styling results at two heat and two speed settings, and features high ionic output to control frizz. The styler comes with four different attachments. The large (38mm) thermal bristle brush adds volume and helps straighten your hair, while the smaller (20mm) brus