Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Infantino Surfboard Tummy Time Play MatNicky Clarke 2000W Frizz Control Hair Dryer with DiffuserMaxell Crystal Budz Headphones PinkTu Hard Anodised 5-Piece Cookware SetTu Black Aluminium Egg PoacherHannah Montana Feature DollSainsbury's 8 Function Cycle ComputerTu Embroidered Bed in a Bag Duck EggBosch TDA4622GB Steam IronTVonics DTR-Z250 250GB Digital Television RecorderTu Anna Silver Stitch Duvet SetTu Strada Pipette Stripe Mug 4 Pack BlackBosch TDA4622GB Steam IronGenoa Regular Sofa Leather ChocolateDifferent by Design Hard Anodised 14cm Milk PanBristan 3 Piece Bathroom Suite WhiteOak 5 Tier Shelving UnitMorphy Richards Accents Jug Kettle Black/SilverCole and Mason Salt and Pepper SetPanasonic 46" Full HD 1080p Digital Plasma TV TX-P46SMasterplug Micro FilterYamaha PSRE223 Portable Electronic KeyboardOral B Dual Clean Brush Head 4 PackFisher Price Funny Face Ride On TruckCreda Florida Spa 8.5kW Electric ShowerHannah Montana Microphone with StandDyson DC23 Allergy Bagless CylinderLexmark 31 Photo Black Ink CartridgeBT Graphite 1100 Twin Handset PhoneBreville Ice Jug Kettle
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

DeLonghi Red Icona Pump Espresso Maker
Make delicious hot coffee drinks at home with the DeLonghi Icona Pump Espresso Maker. In fabulous, eye-catching, glossy scarlet, it's a stylish addition to any kitchen. With high-performing 15-bar pump pressure, a traditional stainless steel cappuccino milk frother, a 2-in-1 filter holder and built-in tamper and crema device for perfect crema - all controlled with just three simple buttons - the machine practically does the job for you, leaving you looking like an accomplished barista. The 1l water tank an

Remington Ceramic Slim 230 Straightener
Want beautiful salon-straight hair in no time at all? You need the Remington Ceramic Slim 230 Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 15 seconds. The ceramic Teflon-coated plates ensure even heat distribution, smoother gliding and are kind to hair. LED indicators allow you to keep an eye on the settings at a glance, and the safety lock, automatic shut-off and cool tip ensure safety while u

Sainsbury's 4.8V Cordless Screwdriver Set
This affordable kit takes the sweat out of loosening and tightening screws, and nuts and bolts. The small handheld 4.8V, rechargeable screwdriver flicks simply from clockwise to anti-clockwise rotation, and has a small light on the base to illuminate the work area - no more fumbling in the dark, stripping screw heads or scratching paint. A safety-lock stops the screwdriver from switching on when not desired. The screwdriver set has a large assortment of useful attachments, from regular flat and Phillips (s

Nova Easy Glide Box
Strata's Maxi Easy Glide Box is a great way to get organised. The clear, tough, durable polypropylene box has a capacity of 30L and can be used for any kind of household storage - indoors or out - from gardening tools to out of season clothing and everything in between. The clear lid ensures that the contents remain safe, dry and tidy, and you can tell at a glance what's inside. If you have more than one the crates can be stacked one inside the other when not in use to save space. The Maxi Easy Glide Box h

Charlie and Lola Wooden Alphabet Set
Develop your child's literacy skills with these brightly coloured wooden letters inspired by the popular television show Charlie and Lola. The set includes all 26 letters of the alphabet, each decorated with a corresponding illustration (e.g. C - Charlie, L - Lola and so on) and a wooden tray for easy storage. Suitable for ages three and up.

Verbatim CD-RW Blank Disks Spindle of 10
Rewriteable CDs can be erased and rewritten over and over again. Conventional CD-RWs become degraded on every rewrite cycle, limiting their useful lifespan, but Verbatim Spindle of 10 CD-RW uses Verbatim's SERL" technology that allows them to be rewritten over 1,000 times, making the discs very useful and cost effective for people who need to store different data on a regular basis, such as presentations, personal backups and media storage. These CD-RWs come in a 10 pack spindle, and offer a variable 8x-12

Brita Classic Refill Cartridge 6 Pack
This pack of 6 filter cartridges will last for 6 months providing you with fresh filtered water on tap.

Bristan Sonique Basin Taps
Made from durable brass with a handsome chrome finish, the Bristan Sonique Basin Taps set consists of two basin taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a simple quarter turn to operate. Bristan Sonique Basin Taps carry a 5 year guarantee and work well with most desi

Tu Plain Pintuck Duvet Set White
Class up your bedroom with bedding from the Plain Pintuck range. This simple, classic duvet set is made from pure cotton with a thread count of 144, so it will be as comfortable as it is stylish. The single set consists of a single duvet cover and matching pillowcase, the double, king and super king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover measures 135cm x 200cm, the double is 200cm x 200cm, the king size is 230cm x 220cm, and the

George Foreman 4 Portion Grill and Melt Health Grill Silver
Cook the healthier way and grill rather than fry in this stylish George Foreman grill, with a cooking area equivalent in size to four chicken breasts. This grill features fat draining grooves to carry the run-off fat into a separate tray, while a floating hinge makes it easy to cook extra thick steaks or huge club sandwiches and enables it to double as a panini press. It can also be locked for elevated grilling, making it perfect for melting cheese. Simple to use with just one temperature setting, it show

Dora the Explorer Carnival Time Laptop
Let's hear it for Dora the Explorer! The Dora Carnival Time Laptop is a highly educational toy that's also plenty of fun! This children's first computer has a wide range of activities and play modes for an all round learning experience. Children can join Dora and her friend, Boots, at the carnival, developing their skills and learning while they play. The ABC keyboard helps familiarise them with the order of the alphabet, plus letters and words. Kids can help Dora collect prize tickets by winning games whi

Diego Adventure Set
Young fans of Go, Diego, Go! will love this Diego Adventure Set. Kids will find hours of entertainment playing with Diego, his house and his Jeep. The playset has a long track along which Diego's Jeep can run, taking him on a tour of the grounds. There are beautiful backdrops of the rain forest with trees and animals, and the track runs over a bridge and past Diego's house. The Diego Adventure Set works with all other Nickelodeon Take Along vehicles and sets and includes a Diego figure and his die cast Je

Panasonic 1800W Bagged Cylinder Vacuum Cleaner
With an eye-catching red finish, the Panasonic 1800W Cylinder Vacuum Cleaner looks as good as it performs. There's built-in cable storage, a comfortable carry handle, auto cable rewind, soft wheels than won't scratch timber floors, a surface selector, variable suction, telescopic tube, washable filter and allergy filtration and on board storage for the crevice and dusting tool. What's more, it's approved by the British Allergy Foundation.

Constellation 16" Trolley Case Leopard Print
They say a leopard never changes its spots, but you'll be able to change regularly with the amount of clothes you can fit into this leopard print trolley case. With a capacity of 21L and weight of 3.1kg, there is plenty of space for clothing, and the clothes retainers in the base make sure everything is well packed. With wheels and extendable handle, you can prowl your domain with confidence that everything you need is safely packed away.

Abru Domestic Triple Extension Ladder
The Abru Domestic Triple Extension Ladder has an attractive, clean-to-handle aluminium finish. It has wide, non-slip D-rungs for comfort and security and ribbed feet for extra grip. The 3 sections have 9 rungs each, amounting to a closed height of 2.57m and extended height of 6.35m. Because the ladder is made of aluminium, it's extremely lightweight and easy to carry. Nevertheless, the sturdy construction can bear up to 95kg, making it ideal for a range of household and DIY tasks. The Abru Domestic Triple

Goodmans iPod Micro System MICRO1467I
Compatible across a range of recording formats and featuring an iPod dock, this micro system looks fantastic and sounds great too. CD/CD-R/CD-RW/MP3 compatible and with an FM/MW radio, it's got everything the 21st-century music fan needs, and won't break the bank.

Samsung PS42B430 42" HD Ready Digital Plasma TV Black
This large 42in, HD ready plasma TV from Samsung will turn your living room into a small home cinema. Offering amazing picture depth and colour range, along with 720p, HD ready resolution displays breathtaking images. Plasma TVs display fast-moving pictures with much less blur than LCD TVs, and massive contrast ratios so even subtle details appear sharper. Connect up to two HDMI devices, and it has a built-in digital tuner, so you can connect to Freeview without an extra set-top box, bringing you perks su

Epson T0711 Black Ink Cartridge
The Epson T0711 Black Ink Cartridge is compatible with any Epson printer that takes an Epson T0711 ink cartridge - EPSON Stylus D78/DX4000 series/DX5000 series/DX6000 series/DX7000F, EPSON Stylus D92/DX4400 series, EPSON Stylus D120/DX7400 series/DX8400 series/DX9400F series, EPSON Stylus S20/SX100 series, EPSON Stylus SX200 series/SX400 series, EPSON Stylus SX600FW, EPSON Stylus Office BX300F and EPSON Stylus Office B40W/BX600FW. It is suitable for use with photo paper. Epson will collect your used ink ca

Zebco Crazy Carp Fishing Set
There's nothing crazy about this fishing set - just dedicated carp landing equipment. The set includes a 3.6m carp rod in 3 sections, a rear drag reel with line, artificial corns, artificial maggots, a disgorger, rubber stoppers, as well as assorted float rings and accessories. They're all supplied in small plastic tubes in a nylon bag with carry handles, so you've everything you need to catch those crazy carp!

in-tune Emergency Mobile Charger
Charge your phone in an emergency with this mobile charger. Compatible with many mobile phone brands and the Playstation PSP, it gives you up to 60 minutes of talk time or 50 minutes of charge time.

Scafell Rock 30L Daysac
Fit all your essential items for a day's walking in this 30L rucksack from Gelert. Packed with features, it is large enough to hold an A4 folder, is comfortable to carry with its shaped and padded shoulder straps and also includes a chest strap to distribute the weight evenly. The stylish red rucksack has one large compartment which can be locked for extra security and a further two front zip pockets with a multi-function organiser section which includes a key clip. A CD/MP3 internal pocket allows you to p

Mr Men Giant Snakes & Ladders
This giant Snakes and Ladders game is great interactive fun for 2-4 players aged 3 upwards. A large plastic mat acts as the board with Mr Men characters as counters and jumbo sized dice, which are friendly to small hands and make them hard to loose! Durable and easy to transport this game can be played indoors, in the garden or even on the beach. The handy box makes for easy transportation making it the perfect game for home or holiday. Comes with a 6 month guarantee.

Tu Mica Dinnerware Set 12 Piece White
This white porcelain dinnerware set has a delicate matt flower pattern set against a bright, white shiny glaze. A set of dinner plates, side plates and bowls enough for 4 full place settings make it perfect for a family meal or for entertaining guests. This dinnerware set must be washed by hand to retain its contemporary finish. It arrives in a neat box making it an ideal gift, if you can bear to give it away!

Fogarty Superwash Goose Feather and Down Pillow
This pillow contains a mixture of new white goose and duck down for maximum volume and comfort and offers medium support. The breathable filling is pocket stitched to retain an even distribution across the pillow. Suitable for everyday use, this pillow is machine washable at 60ºC which kills live dust mites.

Sony ICF-C1IPMK2B iPod Dock
A simple, compact and slick iPod dock sound system, this player also features some useful additions such as remote control and an AM/FM radio- giving you more flexibility over what you listen to and how you control it. In addition there's an alarm function, allowing you to wake up to your favourite radio station or iPod track. Mornings need never be dull again! 3W speakers provide enough sound to fill a small room or provide plenty of background music for larger rooms. The remote control gives you full a

Doctor Cook 3 Piece Pan Set
Good quality cookware needs to be light, safe and easy to use and this set of three pans from Dr Cook aims to be just that. The first thing that strikes you about these pans is their curved handles. Straight handles means the user needs to bend their wrists, but these pans ensure your wrist remains straight. They also ensure you have a very strong hold on the pans with a thumb grip at the top and flat side panels to stop your hands rotating. The handles and knobs on the lids have a silicone coating that p

Sainsbury's Child Cycle Helmet Yellow
This child helmet comes in an eye catching yellow colour, and is adjustable to fit head sizes from 52cm to 56cm. It's an essential addition if you're taking your child cycling or in a child bike seat. Vents keep your child's head cool. Complies with European safety standard EN 1078.

Bosch AHS 52 Accu Cordless Hedge Cutter
This Bosch hedge cutter features a high-grade, diamond-ground, precision 52cm steel blade for long sharp cuts and a powerful battery pack capable of either 110 minutes' use or 55m of hedge. At 2.6kg it's extremely lightweight and the absence of a cord means it's truly portable. The 1.5mm teeth can tackle medium diameter branches with ease and the handle shape ensures it's a comfortable piece of machinery to use. Two year guarantee.

Panasonic Lumix TZ6 10-Megapixel 12x Zoom Digital Camera Black
A premium compact camera from Panasonic, the TZ6 offers a stunning array of useful features into a body scarcely bigger than a budget model. The camera comes with a very wide angle 25mm lens and takes high quality 10.1 megapixel images. This camera's trump card is the large, high quality 12x optical zoom Leica lens (25-300mm), which lets you shoot amazing landscapes and zoom all the way in for dynamic portraits or action shots. Though when not shooting, you'd never know the lens is this capable as you slip

Ross Performance HDMI Cable 2m
The modern age requires modern connectivity, and HDMI is the way forward for crystal clear high definition images.