Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Mio Navman Spirit 500 Traffic Regional Sat NavEasy Karaoke VKG10Tu Fabric Blackout Roller Blind NaturalBT Freestyle 335 PhoneOral B Vitality Pro White Power ToothbrushSainsbury's Shaggy Chenille Bath Mat StoneDifferent by Design Towel PebbleWooden Frame and Rattan 4 Drawer Unit NaturalApple iPod Touch 8GBScrabble OriginalHoover Purepower Pets 2100W Bagged Upright Vacuum Cleaner Dora the Explorer Bubble Blowing MachineTraditional Linen Bin WhiteToshiba Regza 26AV615DB 26" HD Ready Digital LCD TVCanon Powershot A480 10 Megapixel Silver Digital CameraMasterplug 7-day Electronic TimerSainsbury's 9.6V Cordless DrillBarbie Cut and Style RapunzleBSA Dakota 26" Dual Suspension Men's Mountain Bike, SBasic HeadphonesSony Ericsson Pay As You Go W350 VodafoneBT Graphite 1100 PhoneS&C Two-tier Stand for up to 37-inch TVs Black GlassKenilworth Chair Standard Back SandMasterplug RCD AdaptorSainsbury's Towel Black Plain DyeDuracell Mini ChargerMicroplane Classic ZesterPanasonic TG8421 Black Twin Handset PhonePhilips 40W G9 Halogen Capsule Twin Pack
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Russell Hobbs glass 2 Slice Toaster
Designed in black glass, this 2-slice toaster has a long slot with centring guides. A soft-touch lever, variable browning control with LED indicator and cancel function give you maximum control. A frozen bread function means you can toast straight from the freezer. An extra lift facility helps you remove hot toast safely, and a removable crumb-tray makes cleaning quick and easy. Comes with rubber feet and cord storage.

Bi-Tech Three Bike Car Rack
A very useful, rear-mounted external bike rack made to fit many different saloon cars, 4x4s, vans, hatchbacks and estates. Mounts simply over your boot, and fastens with the included straps. Carries three bikes securely, and comes fully assembled - no tools required. It also folds flat for out of the way storage. Note: If the bikes obscure the rear lights or number plate you will need an additional lighting board & number plate.

Bosch PSB 12 VE-2 Cordless Hammer Drill
A portable lightweight hammer drill/driver and charger in a handy carry case. The battery on this tool features a one hour quick-charge and charge indicator, and the tool benefits from two clutch positions, five torque settings, forward and reverse options, as well as a hammer action for drilling into masonry. The chuck is keyless for fast bit changes, the body of the tool has space to store two bits so they're always handy and a useful double-ended bit is supplied.

DeLonghi Black Icona Pump Espresso Maker
Make delicious hot coffee drinks at home with the DeLonghi Icona Pump Espresso Maker. In sexy, classic onyx black, it's a stylish addition to any kitchen. With high-performing 15-bar pump pressure, a traditional stainless steel cappuccino milk frother, a 2-in-1 filter holder and built-in tamper and crema device for perfect crema - all controlled with just three simple buttons - the machine practically does the job for you, leaving you looking like an accomplished barista.

Cool Cardz Design Studio
Make your own high quality laminated cards with this safe and mess free laminating machine. Perfect for making invitations, gift tags, bookmarks and even cards to swap with friends. Cool Cardz comes in a funky case perfect for creativity on the go. The set contains a card design studio, 20 Cool Cardz, 20 Cool Cardz laminating sheets, four ink stamps, ink pad, three sticker sheets, glitter pen, black pen, clear pouch to store your Cool Cardz in, instruction sheet and creative ideas leaflet. It's fun, easy a

Bristan Capri Basin Taps
Made from durable brass with a handsome chrome finish, the Bristan Capri Basin Taps set consists of two basin taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a gentle lift to operate. Bristan Capri Basin Taps carry a 5 year guarantee and work well with most designs in the e

Bristan Design Utility Lever Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Basin Mixer consists of a hot and cold mixer tap and a clicker waste. Modern looking and attractive, they'll fit in with most bathroom suites. The clicker waste negates the need for a plug and chain - just press and click to close and do the same to open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free

Aqua Beads Art Deluxe Set
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! With over 1200 beads, the Deluxe Set includes everything you need to get creative with Aqua Beads. The set contains coloured beads, bead holder, eight template sheets, three layout trays, water sprayer, base tray, instruction and handy tips sheets and tidy away tray. Suitable for ages four a

Morphy Richards Latitude Titanium Filter Coffee Maker
Wake up and smell the Morphy Richards Latitude Titanium Filter Coffee Maker! If you like your morning brew of delicious filter coffee ready when you wake up, this is the perfect coffee machine for you. With a 12 cup capacity, the Latitude Coffee Maker makes coffee in 10 minutes, and the 1-5 or 6-12 cup selector means you don't have to make more coffee than you need. It has a programmable 24 hour timer, so you can wake up to freshly brewed coffee, and a coffee strength selector that allows you to tailor mak

Tu Small Solid Oak Frame 4x6"
Treasure your memories and keep them on display in this Tu Small Solid Oak Frame. This small sized photo frame fits a 4 x 6 picture and is perfect for bedside, desk or mantelpiece, or it can be hung on the wall - all wall fixings are included.

Tu Under Sink Caddy
This very attractive Tu Under Sink Caddy is the perfect storage unit for a smallish bathroom. With a chrome finish frame and integrated towel rail, it's guaranteed to complement just about any bathroom décor. Use the caddy to store cosmetics, toothbrushes, electric shavers or anything else you need kept to hand in the bathroom. It's freestanding and small enough to fit under the sink, yet provides plenty of storage space.

Verbatim CD-R Extra Protection Slim Cases Pack of 10
The Verbatim Pack of 10 CD-R Extra Protection Slim Cases contains high quality recordable CDs, each in its own slim jewel case. These CD-Rs are a benchmark for the industry, boasting 52x write speeds, UV resistance and a reported 100 years of archive life, in addition to the standard 700MB of storage. Verbatim CD-Rs also have a very high compatibility rate and are renowned for working on a wide range of players and drives. Limited lifetime warranty.

Rowlinson 8x4 Metal Shed Pent Roof
This handsome steel shed, provides an attractive and compact storage space in any garden and requires no periodic treatment. Features include a lockable sliding double door (padlock not included), rust proofing and fire, rot and rodent resistance. This low maintenance shed requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from rust. Floor not included. The contents of the shed are not included. This product is not available to cu

Homedics Percussion Hand Held Massager with Heat
Deeply satisfying, the Homedics Percussion Hand Held Massager massages deeply into tired muscles, with a range of head attachments to ensure you get exactly what you're after. Soft, medium, firm and heated attachments and two speed options mean this is a versatile unit that can work its magic on your entire body, while the long handle ensures you can reach every point on your back and legs with ease. The attachments screw off easily, so you won't need to stop massaging for long if you decide you want more

Remington Moustache and Beard Trimmer
The Remington Moustache and Beard Trimmer offers a wide range of trimming options for beards and moustaches. With Remington's diamond-like carbon coated blade technology, this trimmer will cut smoothly for a long time as well, because the blades are up to 400% harder than steel. They also never need oiling. The functionality is doubled up with an easy to use design and a stylish black/silver colour scheme. Switching between 9 preset lengths is easy using with the scrolling wheel, allowing for any range of

Sort and Spin Blender
The Sort and Spin Blender is an educational toy that's also plenty of fun! Children can push the fruit decorated shapes through their correct slots to hear fun sound effects and songs, or drop the shapes into the top of the blender. The blender comes with 5 shape sorters that can be pushed through their corresponding slots. Pushing the button makes them spin around inside, fast and slow. It teaches shapes, colours and fruit while developing fine motor coordination through the activities and manipulative fe

Bodum Bistro Nouveau Coffee Maker 3 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Bistro Nouveau is ideal for 1-2 people as it produces 3 cups of coffee in one go. Perfect for travelling because of its compact size and great for individuals who enjoy different coffee, this is the ideal choice for a beginner's coffee maker. Dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait 4 minutes, press and enjoy

D and T Brushed Steel 1 Gang Light Switch
Improving your electricals? Fancy bringing a metallic touch to your home? This single-gang light switch from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic light switch.

Oak 5 Tier Shelving Unit
Small in footprint, this Oak 5 Tier Shelving Unit provides useful storage when space is at a premium. Ideal for use in bathrooms, it's freestanding, made of solid oak and just needs a wipe with a damp cloth to keep it looking at its best. Requires some self assembly, easy to follow instructions are included in the pack.

Philips Portable CD/FM Player AZ102S/06
A compact portable music player, great for someone who needs to move around with their music. It has a dynamic bass boost to fill a small to medium-sized room with deep notes. It offers a range of playback options - CD, CD-R, CD-RW - FM radio, and it has a line-in jack, so you can play music off a portable MP3 player as well. It can run off mains power or, for portability, off six LR14 batteries. Comes with a 12 month guarantee.

Mitre Fortress Goalie Glove Large Blue
Good, standard, flat palmed goalie's gloves, large sized. These have a latex foam pad on the front, and a double secure velcro wrist strap system to keep the gloves where they're meant to be. They have breathable fingers, increasing the comfort of wearing them for a length of time.

Tu Hollowfibre 10.5 tog Duvet
Tu Hollowfibre Duvet is ideal for those with animal fibre allergies. At 10.5 tog this duvet will provide warmth and comfort in cooler temperatures. This duvet is machine washable and can be dried on a low heat in the tumble drier.

Minster Accent Chair Elliot Stripe Plum
The Minster accent chair is one of those rare pieces of furniture that could go in a living room, bedroom, study or even a hall or landing if you've got the space. UK-made and designed to look good in any of these settings, it's got a sprung seat and foam-filled bottom and rear cushions, so comfort is assured. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order furniture please o

Beto Alloy Track Pump with Gauge
A must have for anyone doing a lot of cycling and can't afford to waste time inflating tyres. This incredibly sturdy pump has an oversized alloy shaft for efficient pumping - more air per stroke to save time. It has a gauge so you can get just the right pressure. Together with moulded handles for comfort, and a study steel base plate for strength, this bike pump is both fast and reliable. It also has a collapsible tripod, so it can stand up on its own. It is compatible with Schrader and Presta valves.

Zyliss Electronic Multipeeler
The Zyliss Electronic Multipeeler is perhaps the greatest peeler around. Its powerful battery operated motor makes it easy and efficient to use and ideal for those with limited hand mobility. It's perfect for peeling both hard and soft fruit and vegetables - and will even grate cheese or chocolate! The oscillating serrated blades remove only a thin layer of peel, leaving behind as much of the goodness in fruit and vegetables as possible and cutting down on waste. The blade cover keeps the gadget sharp and

Samsung LE32B530 32" Digital Full HD 1080p LCD TV
Prepare to be blown away with this brilliantly crisp 32in, full HD 1080p television offering a perfect solution to your home entertainment needs. Samsung's Wide Colour Enhancer uses clever processing to generate more realistic colours and a wider range of brightness to more closely match the original film. The amazing picture will open up a world of captivating realism and incredible detail, so you'll want to watch your favourite films all over again! Three HDMI inputs let you connect a Blu-ray player or

Prolux Medium Square Shower Screen
The Prolux Medium Square Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail is a handy additional feature. Elegant and functional, the screen will complement any

Nutriheat Nourishing Capsules
More than just hot air! Recomended by Trevor Sorbie, Nutriheat Nourishing Capsules are part of a revolutionary system that feeds and cares for your hair while drying it. The refill pack contains six replacement Nutriheat capsules for use with the Nutriheat Nourishing Hair Dryer.

Dora The Explorer 3 Wheel Stroller
Fans of the hit children's TV programme Dora the Explorer will love this Dora 3 Wheel Stroller. Not only is it plenty of fun and big enough for your child's dolls or other toys, pushing the pram along helps children develop motor and coordination skills and builds little muscles. The stroller is decorated with Dora motifs and has under seat storage for more toys or other supplies. Kids will love pushing their dolls around in the pram just like Mum. The stroller folds flat for easy storage or to stow in the

York B500 Multi Functional Barbell Bench
The York B500 Multi Functional Barbell Bench is a useful barbell bench with an adjustable backrest (flat to incline through three positions). Rated for 200kg of maximum weight including the user, this bench is ideal for light to medium weights in the home. It folds up to give more room when you're not using it, perfect for a small exercise area. It has foam rollers for ankle support in either a knees locked or knees bent position.