With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Brita Classic Refill Cartridge 3 PackMitre Contest Size 5 NetballBelkin Windows Vista Migration CableGordon Ramsay Dinner Plates Set of 4Epson T0611 Black Ink CartridgesPURE Chronos II DAB Alarm Clock RadioBrabantia Waste Storage Touch Bin Metallic Grey 30LFit and Fresh Breakfast ChillerTu Fitted Sheet Plain Non-iron GreyTu 3kg Electronic Scale with White BowlLox Armoured Cable LockApple iPod Nano 16GB YellowiPod Shuffle 4GB USB Cable whiteMastrad Kitchen Spray Stainless SteelTerminator Voice ChangerK'NEX Amusement Park Series - Octopus RideTefal Bienvenue 16cm SaucepanConstellation 22" Navy Ellipse Trolley Case PrintedAntler Worldwide Plug AdapatorFogarty Premier Down 10.5 tog DuvetCreda Spa 300PC 8.5kW Electric ShowerBody Sculpture Aerobic BouncerBraun Silk & Soft Rechargeable Ladyshave 5560York Diamond T301 TreadmillMorphy Richards 2-Slice Burgundy ToasterBelkin DVI Cable 1.8mRowlinson Shiplap 6x4 Premier Apex ShedLudlow Accent Chair NaturalSainsbury's Shaggy Chenille Bath Mat RaspberryJamie Oliver Denim Apron
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Princess Peppa Pig Palace
Fans of the hit children's television show Peppa Pig know how much Peppa loves to fantasise about being a princess, and they'll love this Princess Peppa Pig Palace! The palace playhouse opens up completely so you can see what goes on inside - or fasten it shut to take it to a friend's house. Now kids can join Peppa in her palace and play with the royal family. The palace opens up to reveal the banqueting hall and plenty of other, opulent rooms fit for a princess! The playset includes accessories like 2 ro

Norton Single Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton Double Bed is a 3' contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. The mattress is not included, while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please e

Le Creuset 22cm Cast Iron Round Casserole Dish Almond
This 22cm, 3.3L casserole dish in an almond finish is ideal for stews, casserole dishes, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cook

Gallery Contemporary Bevelled Full Length Mirror
The Gallery Contemporary Bevelled Full Length Mirror features an antique silver paint finish frame with bevelled glass inset - the overall effect is one of contemporary style that would suit a broad range of décor styles. The mirror can be hung landscape or portrait and comes complete with wall fixings. The Gallery mirror collection is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Jungle In My Pocket Panda Hut
Panda Mum Ling and her three babies Bamboo, ChopStix and Chow Chow have just moved into their trendy Panda Hut. You can see how Bamboo got his name - it's his favourite food! Help Ling and her three babies set up their new home. Lift up the roof to reveal a bright pink, cosy bed for afternoon naps and a relaxing lounge for all the family! Mum Ling enjoys sitting by the fire while Bamboo, ChopStix and Chow Chow play games together in the lounge. The Jungle In My Pocket Panda Hut Playset includes the Panda f

Samsung NC10 10.2-inch Laptop Pink
If maximum portability is what you require, this 10.2-inch (1024 x 600) laptop offers a full-size keyboard on a computer that is one of the lightest in its class (1.3kg). Processing power, while less than larger laptops, is specifically tailored to your portable needs, and will still run a variety of programs without any slowdown. This model is slim and pink with high-quality design. The Intel Atom N270 processor works at 1.6GHz, while 1GB of memory is plenty for any on-the-go computing. Perfect for office

Edge Kick Boxing Set
Sometimes kids need to burn off energy and it's good to channel this productively. The Edge Kick Boxing Set includes a height adjustable steel post, inflatable punching ball, inflation pump and boxing gloves, giving active kids a safe and fun way to get fit and focus excess energy. Suitable for children aged 6 years and over.

Sainsbury's Shaggy Chenille Bath Mat Chocolate
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Tu Silver-banded Tumblers Set of 4
These beautiful clear glass tumblers with silver band rims are perfect for spirits, short cocktails or even just fruit juice. Sold in a gift box, they'd make a lovely housewarming, engagement or wedding present. The Tu Set of 4 Silver-banded Champagne Flutes is recommended hand-wash only.

Epson T080 Magenta Ink Cartridge
The Epson T080 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T080 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Harris 9" Roller Set
If you've got a DIY painting job to do, this roller and paint tray set is all you need to transform that room into something amazing. The nine inch roller features a removable sheepskin sleeve suitable for both smooth and uneven surfaces. It's perfect for walls and ceilings, with other Harris sleeves available to fit the roller for other paint and surface types.

Apple iPod Nano 8GB Green
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Sainsbury's Epson T080 6-Ink Cartridge Multipack
The Sainsbury's Epson T080 6-Ink Cartridge Multipack contains 1 black, 1 magenta, 1 cyan, 1 yellow, 1 light magenta and 1 light cyan ink cartridge, compatible with any Epson printer that takes an Epson T080 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only

Sainsbury's HP 57 Colour Ink Cartridge
The Sainsbury's HP 57 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 57 ink cartridge. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to

Lilbourne Large Sofa Natural
This comfortable UK-made large sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Thermos 0.75L Steel Flask
The Thermos 0.75L Steel Flask is ideal for car trips, picnics or long shifts at work. The classic silver Thermos vacuum flask even has a detachable strap for long walks. This stainless steel, lightweight flask is vacuum sealed, ensuring it won't leak, and it keeps cold items chilled for 24 hours and hot items hot for 8 hours. It's got an built-in, easy to use auto-stopper and features a cap which doubles as a cup. Great for keeping things hot or cold, Thermos is a name you can trust to give you that pipi

Let's Cook Fruit Factory
Start your kids off with a healthy lifestyle. The Let's Cook Fruit Factory gives them a way to take charge and get healthy by making their own nutritious, delicious fruity drinks and ice lollies. Kids will be more than happy to get their 5 a day in 3 fun ways. The Fruit Factory is an easy to use blender for kids. It can be used to make tasty fruit juice, and smoothies, or pour the liquid into the lolly cases and pop them in the freezer. Wait a while and, presto! Yummy, healthy ice lollies to share with you

Le Creuset Rectangular Roasting Dish Granite 26cm
This granite grey Le Creuset roasting dish has been-hand finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher, it has riveted lips at each end which serve as sure grip handles.

Vidal Sassoon Hot Air Styler
This Hot Air Styler operates on 200W and gently blows warm air to style slightly damp hair. Remain in control with two heat and speed settings, and universal voltage. A curl release switch and cool-tip mean easy styling, while a handy swivel cord ensures your hair is the only thing that gets curled.

Lexmark 29 Colour Ink Cartridge
The Lexmark 29 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 29 ink cartridge - Z845, Z1300, Z1310, Z1320, X2500, X2510, X2530, X2550, X5070, X5320, X5370, X5490, X5570, X5495, Professional Series Lexmark X5075. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Sylvanian Families Village Flower Stall
The Sylvanian Village Flower Stall comprises a display table, stand for seed packets, wheelbarrow, planters, pots plus flowers, plants, gardening tools and other accessories. Suitable for ages four and up.

LEGO DUPLO Bus
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The DUPLO Bus is fun, fun, fun! This bright yellow school bus comes with driver, two passengers, baggage and bus stop. Before boarding for your journey, don't forget to stow your luggage in the compartment! LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophi

Guitar Hero Metallica Solus for PS3 by Activision
Release your inner rock god and join Metallica in this version of Guitar Hero. They are some seriously heavy tracks to get your teeth into: 'Sad But True', 'Creeping Death' and the epic 'One' are just for starters - and the other Metallica tracks read like a 'best of' compilation. Also included in the play list is a host of songs by bands that directly influenced Metallica; Slayer, Judas Priest and Lynyrd Skynyrd all contribute. Play along to and master such eternal rock and metal classics as 'Ace of Spade

Sainsbury's Basics Blender
However much or however little time you spend in the kitchen, you can't live without this Sainsbury's Basics Blender. Apart from the usual blending, whizzing and chopping, this table blender also has a liquidiser function for making thicker juices, purees and baby food. The Sainsbury's Basics Blender has two speeds as well as pulse function, a pouring spout on the durable 1.5L plastic jug, non slip feet, a safety lock and built-in cable storage for easy tidying away. The 450W blender carries a 1 year manu

Croydex Frosted Traffic Light Mirror
It's easy to see why this mirror has been called the 'traffic light mirror', with its striking similarity to a set of traffic lights, without the garish colours! A frosted surround with circles of clear glass mirror create a fun and contemporary mirror. Can be hung portrait for that traffic light look or landscape like ships portholes! Smart chrome fixings are included in the pack along with easy to follow instructions on how to fix your mirror to the wall.

Samsung ST50 12 Megapixel Digital Camera Black
An ultra-slim, 16.6mm digital compact camera that will slip easily into pockets, the Samsung ST50 12 Megapixel Digital Camera still takes high quality photos with its 12 megapixel sensor. The camera has a useful 3x zoom lens (25mm - 105mm equivalent) packed into its ultra-compact body. A smart auto feature lets you take great photos without any hassle. The camera has blink detection so you never take photos of people mid-blink, while the dual image stabilisation keeps your photos from getting blurry. A Per

Samsung WEP-210 Bluetooth Headset
Small, light and innovatively designed, Samsung's WEP-210 Bluetooth headset enables you to effortlessly talk on the phone anywhere, any time, and in - just about - any situation. Weighing only 8.5g and giving up to 4 hours talk time (70 hours standby), it features voice dialling, call reject, call waiting and volume control. A handy travel charger is also included.

Different by Design Mattress Protector
Mattress protectors can improve the comfort of your bed while lengthening the life of your mattress, making them an essential part of any bedding set. The Different by Design Mattress Protector is made from quilted 100% cotton and machine washable, making it suitable for everyday use. It's an attractive addition to your existing bedset.

Tu Duck Egg Table Cloth
Protect and beautify your table with this attractive Tu Duck Egg Table Cloth. Made from 100% cotton, the table cloth is machine washable and can be tumble dried. Matching Tu Duck Egg Napkin Sets are also available from Sainsbury's.

Slendertone System Abs with Controller for Men
Slendertone System Abs with Controller for Men takes the sweat out of strengthening your abs and brings it all into the comfort of your own home with a simple, battery-powered system that sends small electrical pulses to your nerves, causing your muscles to contract and release. Slendertone System targets the nerves where they are most concentrated, and causes all your abdominal muscles to contract, not just those beneath the pads. Effective for a stress free yet effective strengthening programme. The Slen